Hybrid Hangout | Best Photography & Videography Podcast

Hosted by Shayna Lloyd

Business Entrepreneurship EducationInterviews guests

Website RSS feed

Episodes

164

Latest episode

Aug 2026

Language

EN-US

About the show

Hybrid Hangout is the go-to podcast for photographers and videographers who want to grow a profitable, fulfilling creative business—without burning out. Each week, hybrid photo/video pro Shayna Lloyd pulls back the curtain on what it actually takes to scale your services, raise your prices, and create standout work that books. From marketing and content creation to client experience, systems, and travel workflows, Shay shares the real, unfiltered strategies that have built her successful photo/video business. You’ll also hang out with other creatives who are doing things their way. If you’re a photographer or videographer who wants to build a business that’s both sustainable and wildly in demand, this is the show for you.

Listen to episodes

60 recent

August 10, 202636 min

Buying the Program Won’t Fix It — Consistency Will

This episode is a repurposed Hybrid Hub coaching call focused on what it really takes to grow your photo and video business. Shay breaks down the difference between buying education and actually doing the work, why consistency matters more than motivation, and how to stay in integrity with your goals even when it feels uncomfortable. We also get into work-life balance, overthinking vs action, building vendor relationships, using YouTube for search, and simple ways to move your business forward without getting stuck in perfectionism. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. If you’re running your photo or hybrid photo and video business from your inbox, you’re making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637 Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

August 3, 20269 min

Marketing When You Don’t Feel Like It (But Your Business Still Needs You)

This episode is a repurposed Hybrid Hub coaching call about showing up for your marketing even when you don’t feel like it. Shay talks through the tension between real life, heavy emotions, and still needing to run a business that makes money. This conversation covers why being searchable matters, how silence impacts your growth, and how to keep moving forward without abandoning your values. It also ties back into the Hybrid Hub marketing system and getting your February long-form content planned and ready so your business keeps working for you. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 27, 202611 min

Stop Putting Marketing Last: The Weekly System That Grows Your Business

This episode is a repurposed Hybrid Hub coaching call focused on weekly marketing execution and staying consistent when client work starts piling up. We talk about why marketing can’t sit at the bottom of your to-do list, how to prioritize growth alongside editing and inquiries, and what it looks like to stay in integrity with your marketing system. Shay breaks down the weekly expectations, batching content for February, and how small, consistent actions compound into real bookings. If you’ve been pushing marketing aside because you’re busy, this is the reset. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 20, 202619 min

Why Your Marketing Isn’t Working (You’re Following Your Feelings)

This episode is a repurposed Hybrid Hub coaching call where we’re working through monthly marketing execution in real time. I walk through batching blog posts, turning them into YouTube videos, simplifying your workflow, and getting content out without obsessing over perfection. We also talk about selling video to photo-only clients and why consistently reminding them leads to more bookings. If you’ve been overthinking your content, procrastinating, or waiting to feel ready, this is your push to follow the system, stay consistent, and let your marketing compound. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 13, 202623 min

Quarterly Marketing Planning for Photographers: How to Stay on Track and Book More

This episode is a repurposed Hybrid Hub coaching call where we’re working through quarterly marketing planning in real time. I walk through how to take your yearly revenue goal, break it into a quarterly target, decide what you’re selling, and actually map out your content so it gets done. We get into batching long-form content like blogs and YouTube, using SEO to rank, and building a system you can follow instead of winging your marketing every week. If you’ve been inconsistent or feel behind, this shows you exactly how to reset, get focused, and start executing. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 6, 202620 min

Stop Saying You’re Bad at Marketing: The Mindset Shift That Changes Everything

This episode is a Hybrid Hub marketing mastermind session focused on building a repeatable marketing system and the mindset required to stick with it. I break down why identifying as “bad at marketing” keeps photographers stuck, how to shift into a testing mindset, and how consistency drives real results over time. We get into setting clear goals, choosing a specific keyword to rank for, building a yearly marketing plan, and creating a system you can actually follow. If you want to grow your photography or hybrid photo and video business without relying on random content or guesswork, this episode walks you through the structure that makes it happen. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 1, 202628 min

How to Market Yourself as a Photo and Video Business

You offer photo and video. You're proud of it. You're building something real. But your website looks like a photography business. Your Instagram bio says photographer. Your pricing guide separates photo and video like they're two completely different services from two completely different people. And every month you wonder why couples are only inquiring for photos. This episode is the answer to that question. In this episode, Shay breaks down exactly how to market yourself as a photo and video business — so that every single place a potential client lands, they immediately understand what you offer, they see the value of both, and they have a clear, frictionless path to book both. No more hoping people notice. No more video living in a hidden corner of your website. No more making clients solve a mystery to figure out what you do. In this episode: How to make your photo and video offer visually obvious the moment someone lands anywhere in your world Why you have to say photographer and videographer everywhere — out loud, in your bio, on your website, in every header — and stop introducing yourself as just a photographer How separating photo and video into two different offers is training your clients to choose one Why mixing video clips into your Instagram carousels changes how your audience sees your business The pricing guide mistake that's making couples choose a lane before they even understand what buying both looks like How to make the combined photo and video offer feel like the obvious, complete upgrade — not a menu of add-ons Why you have to repeat your message 80 to 100 times before your audience truly understands what you do The difference between posting more content and making your content actually do its job Why video is not just a deliverable — it's your marketing, your proof, and your first impression all at once Resources mentioned: Hybrid Hub — Shay's coaching program for photographers building a hybrid photo and video business → hybridhangout.com/book-a-call Video Upsell Starter Kit (free) → hybridhangout.com/starter-kit Connect with Shay: Instagram → @hybridhangout DM Shay your exact video offer, your price, and where you're presenting it. She wants to hear what you're building. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. If you’re running your photo or hybrid photo and video business from your inbox, you’re making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637 Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

June 29, 202619 min

Urgent vs Important: How Photographers Stop Spinning Their Wheels and Start Scaling

This episode is a repurposed Hybrid Hub coaching call focused on prioritization, workflow, and scaling a photography or hybrid photo and video business. I break down the difference between urgent tasks and the most important actions that actually move your business forward, how to follow a structured system from shooting to editing to marketing and sales, and what to focus on when adding video to your services. We also get into Super 8 filming tips, clip length, delivering content to clients and vendors, and how to stay focused when everything feels overwhelming. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

June 24, 202628 min

The Video-Curious Photographer's Guide to Making More Per Wedding

You're booked. You're delivering beautiful work. And you're still stressed about money at the end of every month. The problem isn't that you need more weddings. The problem is that the weddings you already have aren't worth enough and a simple, clear video offer is exactly how you change that. In this episode, Shay breaks down the exact framework for structuring, pricing, and presenting a hybrid photo and video offer that couples can actually understand, genuinely want, and easily say yes to. IN THIS EPISODE: Why making more per wedding starts with your offer structure — not more marketing How to make your hybrid photo and video offer feel like the obvious choice for every couple Why couples already believe video is valuable — you just have to stop apologizing for it Why you don't need a big production team or cinematic films to start selling video now How to increase your income per wedding without adding a single extra date to your calendar Why your pricing guide has to make video feel like a normal part of your process The exact language to use when presenting your hybrid offer — and what to stop saying immediately The separate pricing guide mistake that was costing one Hybrid Hub student thousands per booking How to use video as proof and marketing before anyone even fills out your inquiry form 🎁 Grab the free Video Upsell Starter Kit → https://hybridhangout.com/starter-kit Ready to build your hybrid offer with real support? Book a free 1:1 strategy call → https://hybridhangout.com/book-a-call 📲 Connect with Shay on Instagram: @hybridhangout If this episode made you realize your video offer is buried, too vague, or sitting in an "I'll do it if they ask" zone — leave a rating and review and screenshot it to DM to @hybridhangout. Shay wants to hear from you. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. If you’re running your photo or hybrid photo and video business from your inbox, you’re making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637 Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

June 22, 202621 min

Content Batching for Photographers: A Weekly + Monthly System That Books Clients

This episode is a repurposed Hybrid Hub marketing mastermind call focused on how photographers can batch social media content in a way that leads to inquiries and bookings. I break down how to organize captions monthly, batch creative weekly, and use three types of short-form video—talking head, aesthetic, and trending—to support a clear marketing system. We also cover why captions drive results more than visuals alone, how to stay searchable on every platform, and how to create consistent content without burning out. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kit If you’re a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you’re leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-call Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!