Hybrid Hangout | Best Photography & Videography Podcast

Hosted by Shayna Lloyd

Business Entrepreneurship EducationInterviews guests

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Episodes

165

Latest episode

Oct 2026

Language

EN-US

About the show

Hybrid Hangout is the go-to podcast for photographers and videographers who want to grow a profitable, fulfilling creative business—without burning out. Each week, hybrid photo/video pro Shayna Lloyd pulls back the curtain on what it actually takes to scale your services, raise your prices, and create standout work that books. From marketing and content creation to client experience, systems, and travel workflows, Shay shares the real, unfiltered strategies that have built her successful photo/video business. You’ll also hang out with other creatives who are doing things their way. If you’re a photographer or videographer who wants to build a business that’s both sustainable and wildly in demand, this is the show for you.

Listen to episodes

60 recent

October 21, 202625 min

Why Comparing Yourself to Other Photographers Is Hurting Your Business | Q3 Recap

Photographers, you have GOT to stop looking at what everyone else in the photography industry is doing and deciding their success means you need to be more like them. And apparently I need to take my own fucking advice lmao In this Quarter 3 recap of Hybrid Hangout, I'm getting vulnerable about comparison, confidence, and what happens when you spend too much time around people in the photography industry who make you question everything you love about your own business. We're also talking about growing a wedding photography and videography business through blogging and SEO, why I love selling hybrid photo and video packages and multi-day wedding coverage, and how much I've loved watching my education clients become incredible photographers and videographers. I'm also sharing what happened when my August Hybrid Hub launch completely flopped, how I've been navigating depression and burnout, and why September continues to kick my ass every single year when I'm trying to balance wedding photography editing with building two businesses. Quarter 3 was full of beautiful weddings, incredible people, some really fucking hard moments, and a lot of reminders to put my eyes on my own paper. If you've been comparing yourself to other photographers, questioning your business, or struggling to keep up during busy wedding season, come hang out. I think you'll find a lot to relate to in this one. Join free coworking every weekday in October: https://hybridhangout.com/coworking Join us for coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

October 14, 202628 min

How to Get More Wedding Photography Referrals by Being Yourself | Q2 Recap

How do you get more referrals, attract your ideal wedding photography clients, and build a photography business people actually love working with? Quarter 2 gave me some pretty fucking good reminders that your client experience and the way you treat people are a huge part of your marketing strategy. In this episode of Hybrid Hangout, I'm recapping April, May, and June, including a Glacier National Park elopement that led to a Hawaii referral, a very revealing experience hiring two business coaches to serve my Hybrid Hub members, and a hilarious interaction with one of my wedding couples that reminded me why being yourself is one of the best things you can do for your business. We're talking about word-of-mouth marketing for wedding photographers, building a personal brand that attracts the right people, and why your clients remember so much more than the photos and videos you deliver. I'm also getting into my struggles with workaholism, learning to enjoy the freedom of being self-employed, raising my kids in Montana, the books I've been reading, and approximately 70 trips to the dentist. Come hang out and let's gossip about Quarter 2, the weird shit that running a photography business teaches you, and why serving the hell out of people will always be one of my favorite marketing strategies. Join free coworking every weekday in October: https://hybridhangout.com/coworking Join us for coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

August 10, 202633 min

Buying the Program Won’t Fix It — Consistency Will

This episode is a repurposed Hybrid Hub coaching call focused on what it really takes to grow your photo and video business. Shay breaks down the difference between buying education and actually doing the work, why consistency matters more than motivation, and how to stay in integrity with your goals even when it feels uncomfortable. We also get into work-life balance, overthinking vs action, building vendor relationships, using YouTube for search, and simple ways to move your business forward without getting stuck in perfectionism. Join free coworking every weekday in October: https://hybridhangout.com/coworking Join us for coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

August 3, 20267 min

Marketing When You Don’t Feel Like It (But Your Business Still Needs You)

This episode is a repurposed Hybrid Hub coaching call about showing up for your marketing even when you don’t feel like it. Shay talks through the tension between real life, heavy emotions, and still needing to run a business that makes money. This conversation covers why being searchable matters, how silence impacts your growth, and how to keep moving forward without abandoning your values. It also ties back into the Hybrid Hub marketing system and getting your February long-form content planned and ready so your business keeps working for you. Join free coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 27, 20269 min

Stop Putting Marketing Last: The Weekly System That Grows Your Business

This episode is a repurposed Hybrid Hub coaching call focused on weekly marketing execution and staying consistent when client work starts piling up. We talk about why marketing can’t sit at the bottom of your to-do list, how to prioritize growth alongside editing and inquiries, and what it looks like to stay in integrity with your marketing system. Shay breaks down the weekly expectations, batching content for February, and how small, consistent actions compound into real bookings. If you’ve been pushing marketing aside because you’re busy, this is the reset. Join free coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 20, 202617 min

Why Your Marketing Isn’t Working (You’re Following Your Feelings)

This episode is a repurposed Hybrid Hub coaching call where we’re working through monthly marketing execution in real time. I walk through batching blog posts, turning them into YouTube videos, simplifying your workflow, and getting content out without obsessing over perfection. We also talk about selling video to photo-only clients and why consistently reminding them leads to more bookings. If you’ve been overthinking your content, procrastinating, or waiting to feel ready, this is your push to follow the system, stay consistent, and let your marketing compound. Join free coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 13, 202621 min

Quarterly Marketing Planning for Photographers: How to Stay on Track and Book More

This episode is a repurposed Hybrid Hub coaching call where we’re working through quarterly marketing planning in real time. I walk through how to take your yearly revenue goal, break it into a quarterly target, decide what you’re selling, and actually map out your content so it gets done. We get into batching long-form content like blogs and YouTube, using SEO to rank, and building a system you can follow instead of winging your marketing every week. If you’ve been inconsistent or feel behind, this shows you exactly how to reset, get focused, and start executing. Join free coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 6, 202619 min

Stop Saying You’re Bad at Marketing: The Mindset Shift That Changes Everything

This episode is a Hybrid Hub marketing mastermind session focused on building a repeatable marketing system and the mindset required to stick with it. I break down why identifying as “bad at marketing” keeps photographers stuck, how to shift into a testing mindset, and how consistency drives real results over time. We get into setting clear goals, choosing a specific keyword to rank for, building a yearly marketing plan, and creating a system you can actually follow. If you want to grow your photography or hybrid photo and video business without relying on random content or guesswork, this episode walks you through the structure that makes it happen. Join free coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

July 1, 202626 min

How to Market Yourself as a Photo and Video Business

You offer photo and video. You're proud of it. You're building something real. But your website looks like a photography business. Your Instagram bio says photographer. Your pricing guide separates photo and video like they're two completely different services from two completely different people. And every month you wonder why couples are only inquiring for photos. This episode is the answer to that question. In this episode, Shay breaks down exactly how to market yourself as a photo and video business — so that every single place a potential client lands, they immediately understand what you offer, they see the value of both, and they have a clear, frictionless path to book both. No more hoping people notice. No more video living in a hidden corner of your website. No more making clients solve a mystery to figure out what you do. In this episode: How to make your photo and video offer visually obvious the moment someone lands anywhere in your world Why you have to say photographer and videographer everywhere — out loud, in your bio, on your website, in every header — and stop introducing yourself as just a photographer How separating photo and video into two different offers is training your clients to choose one Why mixing video clips into your Instagram carousels changes how your audience sees your business The pricing guide mistake that's making couples choose a lane before they even understand what buying both looks like How to make the combined photo and video offer feel like the obvious, complete upgrade — not a menu of add-ons Why you have to repeat your message 80 to 100 times before your audience truly understands what you do The difference between posting more content and making your content actually do its job Why video is not just a deliverable — it's your marketing, your proof, and your first impression all at once Resources mentioned: Hybrid Hub — Shay's coaching program for photographers building a hybrid photo and video business → hybridhangout.com/book-a-call Video Upsell Starter Kit (free) → hybridhangout.com/starter-kit Connect with Shay: Instagram → @hybridhangout DM Shay your exact video offer, your price, and where you're presenting it. She wants to hear what you're building. Join free coworking every weekday in October: https://hybridhangout.com/coworking Join us for coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!

June 29, 202617 min

Urgent vs Important: How Photographers Stop Spinning Their Wheels and Start Scaling

This episode is a repurposed Hybrid Hub coaching call focused on prioritization, workflow, and scaling a photography or hybrid photo and video business. I break down the difference between urgent tasks and the most important actions that actually move your business forward, how to follow a structured system from shooting to editing to marketing and sales, and what to focus on when adding video to your services. We also get into Super 8 filming tips, clip length, delivering content to clients and vendors, and how to stay focused when everything feels overwhelming. Join free coworking every weekday in October: https://hybridhangout.com/coworking Get the free video upsell starter kit: https://hybridhangout.com/starter-kit Thanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!