Her Handmade Hustle Unplugged: A Podcast Helping Independent Businesses Get Seen, Remembered and Chosen.

Hosted by Joanne Pearce

Business Entrepreneurship

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Jun 2026

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About the show

Her Handmade Hustle Unplugged is a podcast about helping independent businesses get seen, remembered and chosen - focusing on visibility, story-led marketing and being found online when it matters. Hosted by Joanne Pearce, a down-to-earth Northerner and serial entrepreneur with 16 messy and magical years of running her own 2 brands. Expect honest conversations, a healthy dose of humour and practical insights grounded in real life business experience. herhandmadehustle.substack.com

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60 recent

June 3, 202629 min

What Your Relationship Style Says About Your Business

Ever wondered whether the way you show up in your relationships might be exactly the way you show up in your business?In this slightly unhinged episode (recorded whilst folding washing, because apparently that's where my best business ideas happen), I'm exploring the surprising similarities between relationship styles and business styles.Are you a people pleaser who says yes to everything? Do you avoid difficult conversations? Or are you all guns blazing for three days before disappearing into a blanket fort of overwhelm?Join me for a light-hearted look at the patterns that might be shaping your business more than you realise.Expect honest observations, relatable examples and a gentle reminder that your business isn't separate from you... it's often just you with a logo.Thinking about a new website?From September, I'll be offering Squarespace website builds designed to help small businesses get found by Google, AI search tools and real-life customers.Find out more and join the waitlist here:https://www.herhandmadehustle.co.uk/website-builds-small-businessConnect with me:Website: www.herhandmadehustle.co.ukInstagram: @herhandmadehustleSubstack: Her Handmade Hustle This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

May 13, 202623 min

Are You Ready To Be Found By A.I.?

People aren’t just Googling anymore…they’re asking AI for answers.In this episode, I’m talking about the huge shift happening in how people search for businesses online - and why your website now needs to do more than just “look nice”.We’ll chat about:- how AI tools like ChatGPT are changing search- why some businesses are getting found (and others aren’t)- and the simple things you can start doing now to stay aheadTune in for a straight-talking conversation about what’s changing and what it means for your business.If your website currently feels more decorative than useful - this one’s for you!Read my related blog article: How to Get Your Business Found by AI (Not Just Google) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

April 29, 202614 min

The Time I Recorded a Podcast in the Car (Because Something Felt Like a Sign)

Recorded on the way home from the dentist, this off-the-cuff episode explores the idea of “signs” in business. From a personal moment that stopped me in my tracks to the small signals we often ignore, this is a reminder that the direction you’re looking for might already be right in front of you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

April 15, 202615 min

You're Probably More Interesting Than You Think You Are

If you ever feel stuck with what to write or post about for your business, then today’s episode is for you.I’m talking all about how to notice the small things happening around you in your everyday life - and turn them into a ready-made content bank you can dip into whenever you don’t know what to post, write or say.Because the truth is… you’re not short of ideas - you’re just filtering them out.This episode will help you: Stop overthinking your contentFind ideas without sitting staring at a blank screenUse real-life moments to create posts, blogs and social contentShow the person behind your business (without it feeling forced)And most importantly?It’ll help you create content that actually connects so your audience remembers you, not just scrolls past you.In this episode, we cover:Why you feel like you’ve got “nothing to say” (and why that’s not true)How to spot content ideas in your everyday lifeTurning random moments into relatable business contentA simple way to build your own content bank🔗 Don’t forget:Subscribe so you don’t miss the next bite-sized episode 👀 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

March 25, 202615 min

What if the Thing You’re Avoiding is the Exact Thing That Would Grow Your Business?

What if the thing you’ve been avoiding… is actually the thing that would grow your business?In this bite-sized 15-minute episode, I’m talking about something I see all the time with small business owners (and something I’ve definitely been guilty of myself too) - avoiding the one task that would actually move things forward.Whether it’s sorting your website, improving your SEO, setting up your Google Business Profile, sending that email, or finally getting clear on what you offer… we all have that one thing we keep putting off.And the frustrating truth?That’s usually where the growth is.This short, honest episode is designed to fit into your day - whether you’re making a brew, on the school run or grabbing five minutes between everything else - and give you a simple shift in how you approach your business.✨ In this episode:Why we avoid the things that matter mostHow “staying busy” can keep you stuckA simple way to identify what’s actually holding you backOne small action you can take this weekIf you’re looking for practical small business advice, visibility tips, and simple, real-life marketing insights - you’re in the right place. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

March 4, 202634 min

Are You Building Your Business Undercover?

Are you building your business undercover?In this episode of Her Handmade Hustle, I’m taking inspiration from Netflix’s Love Undercover (and a slightly embarrassing story about the time I dated a footballer) to talk about something far more important - visibility in business.If you’ve ever downplayed your experience, called your business “just a little thing,” avoided sharing your prices, or felt uncomfortable owning your expertise, this episode is for you. We’re diving into why so many women hide in plain sight - and why you can’t grow a successful, visible small business if people don’t fully understand who you are and what you do.🎟️ Want some practical help with your visibility to help you get found beyond social media? Join my online webinar, “Right… Let’s Make You Easier To Find.” to learn the simple, small shifts that make your business easier to find. Book your space here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

February 11, 202644 min

When the Old You Comes Knocking

In this episode, Joanne chats with Eileen Boydell, founder of Wild & Worthy, about identity, life changes and what happens when you quietly stop backing yourself.What we talk about in this episode:- What “Wild & Worthy” really means- Why women don’t lose themselves - they adapt- How life changes can affect confidence and visibility- Why being seen in business feels emotional, not strategic- The link between self-trust and showing up consistently- Backing yourself before the confidence arrivesThis isn’t about fixing yourself or reinventing who you are. It’s about remembering, reclaiming, and giving yourself permission to take up space again.Find Eileen on Instagram at @wildnworthy.If you’re ready to be more visible in your business without forcing it, you’ll find ways to work with Joanne on the website here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

January 28, 202638 min

The Psychology Behind Being Chosen

Why do people sometimes like your business… but still not choose you?In this episode, I’m diving into the psychology behind being chosen - and why visibility alone isn’t enough to turn interest into enquiries.I'm exploring how confidence, clarity and reassurance influence decision-making far more than facts, features or constant posting.We’ll talk about:- why people don’t always choose the “best” option- how decision fatigue and uncertainty stop enquiries- what actually helps customers feel confident enough to say yes- and how businesses can make choosing them feel easier - without pressure or sales tacticsIf people are finding you, liking you but not getting in touch - this episode will help you understand why…and what really makes the difference.🎧 Perfect for business owners, service providers and SMEs who want better quality enquiries without having to shout louder online.If this episode has sparked a few “ohhh” moments, you can explore my services and see how I help businesses get chosen over on my website here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

January 14, 202633 min

What a Blocked Toilet Taught Me About Being Found Online

Being Found When It MattersWhat happens when someone is actively looking for what you do… and you don’t show up?In this episode, I’m talking about why being visible online isn’t the same as being found - especially when people are searching locally and ready to buy, book or enquire.This conversation was sparked by a very real, very festive moment when our toilet blocked over Christmas - and I needed a plumber, fast. I didn’t scroll. I didn’t browse. I searched. And Google decided who I saw.We talk about:- Why intentional searchers behave differently to casual browsers- Why local visibility matters more than most businesses realise- The role Google plays when people are actively looking for services- Why “near me” searches are such a powerful signal of intentThis episode is for businesses of all kinds who want to be found at the moment it actually matters - not just seen when people are scrolling.If you’d like to go deeper, I’ve also written a blog article that explores this in more detail, including what helps businesses show up locally on Google:👉 Read the blog here: https://www.herhandmadehustle.co.uk/blog/local-seo-for-businesses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

December 17, 202550 min

I Started a TikTok Channel and Didn’t Tell a Soul

I started a TikTok channel… and didn’t tell a soul.In this episode of Her Handmade Hustle, I share the honest reality of a 4-week secret TikTok experiment where I started a brand-new account from scratch to see if it was actually possible to grow an audience quickly as a small business owner in 2025.No shortcuts. No viral hacks. No pretending to love every second of it.I set myself strict rules around consistency, posting frequency, testing different days and times, using trending vs non-trending audio, experimenting with content pillars and tracking what really mattered - watch time, engagement, and confidence, not just likes.In this episode, we talk about: whether TikTok is worth it for small and creative businesses and what actually worked (and what really didn’t).If you’re an entrepreneur, small business owner or independent brand wondering whether TikTok is right for you, this episode will save you time, energy and a lot of second-guessing.Find more resources, tools and support for small and independent business owners at: https://www.herhandmadehustle.co.uk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com