Making of an Empire

Hosted by Aditi Jajal-Newey

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Jun 2026

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Making of an Empire pulls back the curtain on the unglamorous work of building an iconic business empire. Expect honest conversations, strategy breakdowns, and lessons from founders and creators who are in the arena, not just talking about it.

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June 16, 20261 hr 14 min

Ep. 19: Resetting Your Most Crucial System with Bassam Alaujan

What does it take to climb 25 years to the top of the corporate world, managing director, CEO, every box ticked, and discover the summit is empty? In this episode, Aditi sits down with executive performance advisor Bassam Alaujan for a conversation about the moment external success and internal collapse arrived at exactly the same time. This is not a story about slowing down. It is a story about learning to regulate the one system every leader runs on and most never think about: themselves.Let's Dive Into the HighlightsThe Top of the Mountain Moment: Bassam ticked every box on the way to managing director and CEO, then reached the summit and found nothing he was looking for. Why arriving felt like emptiness, not victory.The Double Hit: How a near-bankruptcy and a divorce landing at the same time became the rock bottom that forced him to stop and ask what he was actually doing.The Untamed Horse: Bassam's image for the mind, and the gym-like, repeat-it-daily practice of nervous system regulation that turns it from master into servant.The Reset Between Meetings: Why five minutes of breathing between one meeting and the next is the difference between showing up clear and exploding on whoever happens to be in front of you.Running From or Running Toward: The question Bassam puts to clients caught in the hamster wheel, and why most people would rather not know the answer.Behind the BreakthroughBassam Alaujan spent 25 years building companies, teams, and a career that looked, from the outside, like it was working. He served as Managing Director of JCDecaux Saudi Arabia, Director General of the Saudi Exports Development Authority, and CEO of a fintech startup. Along the way he navigated near-bankruptcies, led through COVID, and delivered results under sustained pressure. What the results didn't show was the cost. When that gap became impossible to ignore, it began a different kind of investigation, one combining performance neuroscience with intensive contemplative practice, including silent retreats and breathwork immersions.Today, Bassam works as an Executive Performance Advisor and Coach. He works with CEOs and senior leaders who are performing at a high level and beginning to sense it isn't sustainable. His focus is the physiological foundations of leadership performance: sleep, nervous system regulation, and cognitive load. He holds an Executive MBA from INSEAD, is fluent in Arabic, English, and Japanese, and is based in Riyadh, Saudi Arabia.The Guest Said It Best"You can't control every outcome. The only thing you can do is show up and be the best version of yourself." "When I reached the top of the mountain, I did not find what I was looking for." "The problem is that our mind is giving us that perceived fear that we are living in, but the reality is not.""Lonely is when I don't feel heard, when I don't feel seen, when I don't have people who feel what I feel." Key TakeawaysAwareness is the Starting Point: You cannot change a pattern you cannot see. Becoming the witness of your own thoughts and body sensations is where every shift begins.Regulation is a Muscle, Not a Mood: Breathwork and presence aren't one-off fixes. Like training in a gym, they're built through daily repetition until returning to centre becomes the default.Mind What You Consume: The information you take in shapes your nervous system the way food shapes your body. What you scroll before sleep becomes the first thing your mind reaches for at dawn.Bookend the Day with Gratitude: Opening on gratefulness fills your cup. Opening on your to-do list puts you in deficit, owing more than you have to give.Enough Safety to Drop the Mask: Find the one person, coach, mentor, or friend, you feel safe enough around to take off every cape and hat. That, not advice, is where the real work gets done.A Question for YouBassam reached the top of everything he was chasing and found it empty, then rebuilt by getting still rather than getting more. So if you paused right now and honestly asked yourself what you are running from, or running toward, what would the answer be?Take the Next StepBassam runs an Elite Performance advisory practice for CEOs and senior leaders who are performing at a high level and sensing it isn't sustainable. If that's you, his work is built for exactly that moment.Connect with Bassam: Website: https://bassam.alaujan.com LinkedIn: https://www.linkedin.com/in/bassamalaujan _________________________________________________Connect with Making of an EmpireThank you for tuning in to another episode of Making of an Empire! Our mission is to help you unlock the tools you need to build a business and a life that reflects your highest potential.Connect with Aditi: Website: https://www.plentitudestrategy.com/ LinkedIn: https://www.linkedin.com/in/aditijnewey/ Substack: https://substack.com/@aditijnewey

June 9, 20261 hr 8 min

Ep. 18: How to Set and Achieve Exponential Goals with Rickson Dsouza

What does it take to go from 138 kilograms, 80-hour work weeks, and $2 million of debt to running across the Sahara Desert, building a team of 13, and writing life insurance cover for families worth half a billion dollars? In this episode, Aditi sits down with her long-time collaborator Rickson Dsouza for a conversation seven years in the making. This is not a story about overnight success. It is a story about radical clarity, earned one hard decision at a time.Let's Dive Into the HighlightsThe Misguided Ambition Phase: Rickson's name for the season of his life where more transactions, more hours, and more hustle felt like the only path forward. And why the data eventually proved that wrong.The Neil Moment: A chance conversation at a Strategic Coach session in Toronto that rewired everything Rickson believed about how a business should work. Four deals a year. $4 million in revenue. A completely different game.The Debt That Sharpened the Focus: How $573,000 of debt compounding at 30% per annum forced Rickson to stop saying yes to the wrong clients and start engineering a model built for the right ones.The 60 Appointments Bank: How Rickson structures his entire year around 60 client appointments, a fixed number with a specific goal attached. And why that constraint has produced more results than 132 transactions ever did.Your Bad Day is Someone Else's Best Day: Rickson's closing philosophy on comparison, mentorship, showing up, and trusting a process that has delivered 18 consecutive years of Top of the Table results.Behind the BreakthroughRickson Dsouza is the founder of Successio Global, a Dubai-based succession planning and advisory firm helping high and ultra-high-net-worth entrepreneurs protect and transition their wealth with clarity and purpose. With over 25 years of experience, he specialises in legacy and succession planning, large-value life insurance, and cross-border solutions for family businesses across the Middle East, Africa, and the Indian subcontinent.A 23-year MDRT member and 18-time consecutive Top of the Table qualifier, Rickson is also the founder of Successio Academy, creator of The Advisors Growth Program, and bestselling author of Take CONTROL: The Financial Advisor's Guide to Exponential Income Growth. His mission is to put 5 million financial advisors through his programme and have $3 billion of life insurance in force by 2030.Beyond the business, he is a two-time Marathon des Sables finisher, an Ironman-distance athlete, and a firm believer that the discipline required to finish a race across the Sahara and the discipline required to build a legacy business are, at their core, exactly the same thing.The Guest Said It Best"There is a limited amount of time. Even if you want to say there's 14 hours a day available to work, even then, it's still limited.""I didn't come up with any solutions on my own. I just looked at people who were more successful than I was, figured out what they were doing, and just copied and pasted that solution.""Do you need to be doing everything just because you can do it? Or wouldn't it be amazing to be in your zone of excellence, in your unique ability space, and be able to delegate everything else?""Your bad day is somebody else's best day. What you're calling your situation today is somebody else's ideal situation. They want to be in your shoes."Key TakeawaysClarity of Audience is a Revenue Strategy: Rickson went from 132 transactions a year to 4 new clients a year, and grew his income significantly in the process. Knowing exactly who your right fit client is and having the discipline to wait for them is not a luxury. It is the model.The God Complex Will Cost You: The belief that you are the only person who can do the work is the single biggest bottleneck in most businesses. Rickson's team of 13 is not overhead. It is the engine that allows him to show up in his zone of genius every time.Let the Data Lead: Rickson does not set goals based on ambition alone. He sets them based on what the previous year's data tells him is possible and necessary. That removes ego from the equation and keeps the process honest.Enough is Not a Weakness: Knowing when you have done what you set out to do, and choosing not to chase more for the sake of it, requires more discipline than growth. Rickson calls it thinking from abundance, not from comparison.Find Your People and Show Up: Mentors, coaching programmes, honest conversations. Rickson credits the rooms he chose to be in as much as the decisions he made inside them. The right support group does not just encourage you. It pulls you forward.A Question for YouRickson built 18 consecutive years of Top of the Table results not by doing more, but by getting clearer. Clearer on his client, his process, his team, and his definition of enough. So what is the one area of your business right now where more clarity, not more effort, would make the biggest difference?Take the Next StepRickson's book Take CONTROL: The Financial Advisor's Guide to Exponential Income Growth is available now through Amazon and leading retailers worldwide including Barnes and Noble. If you are a financial advisor or independent professional looking to build a more focused, sustainable practice, this is your starting point.Website: https://ricksondsouza.com Instagram: https://www.instagram.com/askrickson/ LinkedIn: https://www.linkedin.com/in/ricksondsouza/ YouTube: https://www.youtube.com/@askrickson Facebook: https://www.facebook.com/askrickson __________________________________________________________Connect with Making of an EmpireThank you for tuning in to another episode of Making of an Empire! Our mission is to help you unlock the tools you need to build a business and a life that reflects your highest potential.Connect with Aditi:Website: https://www.plentitudestrategy.com/ LinkedIn: https://www.linkedin.com/in/aditijnewey/ Substack: https://substack.com/@aditijnewey

June 2, 20261 hr 7 min

Episode 17: The Missing Pillar: Why Accountability Alone Isn’t Enough with Rebecca Scoular

The most ambitious version of you already exists. She is not waiting in the future. She is already in the room. In this episode, Aditi sits down with Rebecca Scoular, founder of Progress Partners, to explore what it actually takes to build a business without losing yourself in the process. Think less noise, more clarity. Less isolation, more community. And a whole lot more permission to stop.Let's Dive Into the HighlightsThe Thinking Gap: Why the most successful entrepreneurs are not the ones working hardest, but the ones who protect space to think clearly, make better decisions, and lead from a calmer place.Failure as a Filing System: Rebecca and Aditi unpack why the best entrepreneurs do not just survive failure, they mine it for wisdom and reframe it as the most honest teacher in the room.The Mindset Muscle: Is a growth mindset coachable? Rebecca makes the case that it absolutely is, and shares the simple daily practice inside Progress Partners that trains the brain to find the win, even on the hardest days.The Energy Flow Framework: Why time management alone is only half the system. Rebecca introduces her framework for matching the energy you bring to the tasks that need it, so nothing important gets your leftovers.The Accountability Levels: From a soft check-in to a full level five 'no excuses' sprint, Rebecca explains how to choose the right kind of accountability for where you actually are, not where you think you should be.Behind the BreakthroughRebecca Scoular has spent over two decades in rooms with entrepreneurs. She has seen what separates the ones who thrive from the ones who stall, and it rarely comes down to strategy. It comes down to clarity, the courage to ask for help, and the willingness to stop long enough to actually think.She is the founder of Progress Partners, an invitation-only community built on three pillars: clarity of thinking, accountability, and the kind of peer community where egos get left at the door and real relationships take their place. Through weekly sessions, in-person workshops, and structured accountability, Rebecca has created a space where founders can step off the treadmill, see their businesses clearly, and move forward with confidence.Her approach is not about adding more to your plate. It is about creating the conditions where you can finally access the answers you already have inside you.The Guest Said It Best"If you've got anything where you think it's perfect, you're in trouble.""The best entrepreneurs out there are the ones that have probably failed the most. And they see themselves not as failing, but as having an opportunity to learn.""You have the answers inside of you. That's really what coaching is. It's just drawing the answers out of you.""If you don't take a break, your body's going to do it for you."Key TakeawaysSpace is a Strategy: Protecting time to think is not a luxury, it is the foundation of every good decision. If you are always in the doing, you are running the business blind.Reframe Before You Move On: Processing failure is not wallowing. It is the work. Moving straight past it means carrying it into your next decision, from a scarcity headspace.Wins Are a Daily Practice: Waiting until the end of the year to acknowledge progress is too long. Small, daily wins compound into a mindset that is genuinely resilient, not just performing resilience.Match Energy to Task: Switching between tasks that need different energy types is one of the most draining things you can do. Batch by energy, not just by time.The Right Community Changes Everything: Accountability only works when there is genuine respect, likability, and a shared rhythm. The wrong room is worse than no room.A Question for YouRebecca says that the future version of you is not out there somewhere in the distance. She is already inside you right now. So what would it look and feel like if you stopped chasing that version of yourself and started making decisions as if you were already her?Take the Next StepReady to find your community? Rebecca's work through Progress Partners is designed for established business owners who are ready for their next level, without burning out to get there.Connect with Rebecca:Website: https://progress-partners.co.uk/ LinkedIn: https://www.linkedin.com/in/rebecca-scoular-14763a7/Instagram: https://www.instagram.com/scoularrebecca/________________________________________________________________________Connect with Making of an EmpireThank you for tuning in to another episode of Making of an Empire! Our mission is to help you unlock the tools you need to build a business and a life that reflects your highest potential.Connect with Aditi:Website: https://www.plentitudestrategy.com/ LinkedIn: https://www.linkedin.com/in/aditijnewey/ Substack: https://substack.com/@aditijnewey

May 26, 20261 hr 1 min

Episode 16: Pivoting for Growth with Susanne Todnem

Aditi sits down with Susanne, the visionary founder of Poynt, to challenge the "hustle harder" narrative that keeps so many entrepreneurs stuck. This episode is a masterclass in the courage required to dismantle a successful but draining business model to make room for a scalable, high-profit empire.Let’s Dive Into the HighlightsThe Cinnamon Bun Trap: Why being "the best" at a service you no longer enjoy is the fastest way to stall your growth.The 30-Hour Work Week: How Susanne has successfully maintained a four-day work week for a decade while serving top-tier corporate clients.Revenue vs. Profit: Understanding why a smaller, leaner business can often result in a much larger personal take-home pay and more freedom.Auditing for Autonomy: How to transition from being the person who "does the work" to the person who "leads the strategy."Behind the BreakthroughSusanne spent a decade building a high-performing agency before realising she was on a "merry-go-round" of execution-based tasks. By radically pivoting toward strategic advisory and board positions, she reclaimed her vision and scaled her influence without increasing her hours.A "forever learner" and former PayPal specialist, Susanne has founded five companies and invested in nine startups. Today, as the General Manager at Poynt, she bridges the gap between high-level marketing and AI for the energy and IT sectors. Beyond the boardroom, she is a Keynote Speaker, a Podcast Producer, and a Lecturer at the University of Stavanger and BI.The Guest Said It Best "Don't let fear run your business.""The most important thing is just to get started, right?""It's scary obviously, but it's also necessary sometimes to do the scary things""I want to be proud of the work that I do and if I know that I'm not creating a change anymore then I don't want to be there"Key TakeawaysEfficiency is a Choice: If you give yourself a 40-hour window, tasks will expand to fill it; restricting your time forces you to be more effective.Profit is the Only Real Metric: High revenue is a vanity metric if your costs, and your stress levels, are equally high.The Goal is Autonomy: A true empire should serve the founder's life, allowing for freedom of time and the “audacity” to say no to misalignment.Leverage Modern Tools: AI shouldn't just be a convenience; it should be the engine that automates your "low-value" tasks so you can focus on your unique genius.A Question for YouSusanne proves that efficiency is a choice, not a luxury. If you were forced to run your entire empire in just 30 hours a week, what 'faffing around' would you have to cut today to make it work?Connect with Susanne:Website: www.poynt.noLinkedIn: https://www.linkedin.com/in/todnem/Instagram: https://www.instagram.com/susannetodnem/Podcast: https://podcasts.apple.com/no/podcast/avdelingsm%C3%B8te/id1506734170Sign up to On Poynt here: https://www.poynt.no/nettbutikk/medlemskap Connect with Making of an EmpireThank you for tuning in to Making of an Empire! Our mission is to help you unlock the tools you need to build a business and a life that reflects your highest potential.Connect with Aditi:Website:https://www.plentitudestrategy.com/LinkedIn: https://www.linkedin.com/in/aditijnewey/ Substack: https://substack.com/@aditijnewey

January 31, 202558 min

Episode 15 - Make Communication Your Superpower with Ty Hoesgen

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! --The No.1 skill to grow your business today? Communication. Online, offline, in person, on social media, on the mic, on stage, in classrooms, on sales calls - every one of those spaces is vibrating with opportunity IF you can communicate effectively. In this episode, communication coach and 3X best-selling author Ty Hoesgen shares transformative tools to help professionals like you level up their communication skills—whether in one-on-one meetings, presentations, or high-stakes business interactions.Ty, Founder of Advanced Growth Institute, specializes in turning communication struggles into strengths. Drawing from his journey of overcoming shyness and years of research, he’s coached over 300 individuals to radically transform the way they speak, listen, and show up in their personal and professional lives.What You’ll Gain from This Episode:The 3C Framework: Learn Ty’s proven system for developing Confidence, Charisma, and Clarity to elevate your communication.Everyday Impact: Why better communication doesn’t just improve presentations but transforms daily interactions with clients, teams, and partners.Practical Tools You Can Use Immediately: From speaking with structure to improving your posture and tone, discover actionable strategies that deliver results.The Fast Track to Confidence: Ty’s step-by-step formula to help introverts, extroverts, and everyone in between become magnetic and memorable speakers.Clarity for Cluttered Minds: How to organize your thoughts so people instantly understand your ideas and remember your message.This episode is packed with insights and takeaways you can start applying today to enhance your leadership presence, win more respect, and communicate your ideas effectively in every situation.Special Listener Bonus:Ty is offering a free course to all listeners: Speak Like a Confident Leader in 7 Days. Get started now at www.howtospeakbetter.com.Connect with Ty:Instagram: @tyhoesgenLinkedIn: Ty HoesgenGet ready to transform your communication and unlock your potential as a confident, charismatic leader. Dive in now!

January 22, 20251 hr 14 min

Episode 14 - How Solopreneurs and Small Businesses Can 5x Using AI

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! --How can AI become a game-changer for your business? In this episode, AI strategist and educator Tannya Jajal breaks down how small business owners, solopreneurs, and coaches can leverage AI to save time, scale faster, and stay competitive in a rapidly changing world.Tannya, Founder of AIDEN and author of Thinking Machines: AI and the Intelligence Explosion, shares actionable insights and tools to help you move beyond the hype and make AI a seamless part of your operations.Episode Highlights:Step-by-Step AI Implementation: How to build and train your own custom GPT to handle tasks like content creation, strategy, and more.Time-Saving Tools: Discover how AI can take over repetitive tasks, freeing you to focus on growth and strategy.Avoiding Common AI Pitfalls: Learn how to protect your data and avoid misinformation when using AI tools.Practical Applications for Experts: From social media strategy to market research, explore how AI can work for you, no matter your niche.Future-Proof Your Business: Why AI is no longer optional for staying competitive and how to get started today.This episode is packed with real-world examples, practical tips, and a hands-on walkthrough of AI tools that you can start using immediately.Ready to take your business to the next level?Whether you're starting your AI journey or looking to optimize your processes, this episode will inspire and equip you to make AI work for you.Connect with Tannya:Website: www.aiden.globalBook: Thinking Machines: AI and the Intelligence ExplosionLinkedIn: Tannya JajalInstagram: @tannyadj

November 13, 20241 hr 13 min

Episode 13 - How and When to Build Your Brand with Solveig Petch and Rachel Allen

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! --What sets a legacy brand apart from the rest? Great design and messaging? Or is there something deeper that makes it endure for decades and beyond?Brand strategist Solveig Petch and marketing expert Rachel Allen join us at the Help Me Unlock studios to reveal how to create brands with lasting impact through their unique Triple Diamond approach. With over 20 years of experience crafting brands that are “quietly rebellious,” Petchy joined forces with Rachel, a marketer who combines heart-led and data-driven insights. Together, they’re breaking traditional molds to build brands with real staying power.From defining a values-centered strategy to creating human-first identities, Petchy and Rachel dive into the intentional process of building legacy brands.Episode Highlights:Knowing when you are legacy-brand ready: What are the signs? Values-Centered Branding: Why authenticity is a strategic assetBalancing heart and data: How to use strategy and intuition to form a brand that resonates deeplyBrand longevity: How to make sure your brand evolves with purpose and withstands changing trendsWhether you're ready to elevate your brand or just starting to consider its long-term impact, this episode will give you insight, direction, and the motivation to build something remarkable.Ready to create a brand that leaves a lasting mark? Tune in! Connect with Solveig and Rachel:Triple Diamond website Friends of Triple Diamond (notion page with info for their supporters)Triple Diamond brand conversations — Substack + podcast (coming soon!)LinkedinInstagramSolveig Petch’s websiteRachel Allen’s website

April 16, 20241 hr 7 min

Episode 12 - Unlocking Effortless High-Ticket Sales with Natalie Bullen

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! --P.S. The episode that made me log off and sign a $20,000 coaching contract with Natalie. What makes a ‘high-ticket’ offer high-ticket? Should ever expert have a premium-priced, high-ticket offer? Is it as simple as creating a product ‘ladder’ from low price to high priced? High-Ticket Sales Coach and Wealth Strategist Natalie Bullen spills all the beans on what it takes to design and sell high-ticket offers successfully. Natalie Bullen is a Sales Coach, Wealth Strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales. From debunking myths surrounding passive income to breaking down the nuances of premium buyer psychology, Natalie shares advice on navigating the complexities of building a profitable business model.Episode Highlights: Is ‘High-Ticket’ for Everyone? The Myth of Passive IncomeBreaking the Cookie-Cutter ‘Ascension’ ModelEmbracing Authenticity in BusinessAligning with Your Purpose And so much more!So, whether you're a seasoned entrepreneur or just starting, join us as Natalie unveils the blueprint for unlocking unapologetic wealth in your business. Ready to shatter your previous revenue targets? Tune in and be inspired, empowered, and equipped with actionable insights to thrive in the world of high-ticket sales.i2i (Invisible To In Demand) Masterclass Series Signup Page:https://www.aditijn.com/i2i-series-signupConnect with Natalie:LinkedIn: https://www.linkedin.com/in/nataliebullen/Website: http://www.unapologeticwealth.com/

April 4, 202452 min

Episode 11 - Making and Breaking Habits with Ed Ley

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! --How are you supposed to thrive and learn to embrace discomfort when your brain is literally designed to seek ways to do the opposite?That’s exactly what Help Me Unlock guest, Neuroleadership Coach Ed Ley, and I dive into: What it takes to form good habits and shed the ones that don’t serve you. Ed uses the neuroscience of transformation to help CEO’s and leaders to understand and work with their brains rather than against them. He delivered a Tedx Talk In Bristol and in Denmark on behavioural change, and brings his wealth of knowledge and experience to our conversation.He brings this unique perspective on how our minds work into his content, his talks, and his very highly esteemed body of work. Ed is one of those people who creates tectonic shifts for his clients and his audiences. Episode Highlights:What is Neuroleadership?Challenges in Neuroleadership.Bad Habits: easy to cultivate, hard to break. Future Self-ProjectionBehavioral Changes Creating Mental SpaceAnd so much more!If you’d like more of the gold that Ed shared today, he’s just launched his newsletter ‘CXO Secrets’ Enjoy the episode! This chat with Ed and every other episode on the Help Me Unlock podcast are designed to do one thing: Help you and me identify the bottlenecks holding us and our businesses back, dissolve those bottlenecks, and breakthrough to whatever that next level is. I’ll see you inside. Connect with Ed:Website: https://www.edley.net/LinkedIn: https://www.linkedin.com/in/ed-ley?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

March 19, 20241 hr 6 min

Episode 10 - Storytelling Secrets to 10x Your Influence, Income, and Impact with Francisco Mahfuz

The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! --Since the beginning of time, humans have rallied around the storyteller. And it’s no different today. We’re just wired that way - stories draw us in, move us, influence our thoughts, ideas, and actions, inspire us. And that’s exactly what my guest on this episode, Francisco Mahfuz, and I dive into: Unlocking the power of storytelling to take your influence, income and impact to the next level. Francisco is a sought-after keynote speaker, renowned author of "Bare: A Guide to Brutally Honest Public Speaking," and a storytelling coach trusted by global organizations like PepsiCo, HP, and the United Nations to inspire effective communication through intentional storytelling.From discussing why some people prefer longer colonoscopies to unraveling the essence of brutally honest public speaking, we’ve literally gone everywhere with this conversation. Episode Highlights: How to craft a compelling story The concept of ‘Relatable Pain and Credible Power’The storytelling secrets that have helped Francisco turn it into a communication power tool The most challenging audience in the world Delivering a great story And so much more! Intrigued? Jam on those pods and get into the episode! And if you want more, you can join Francisco’s newsletter, Story Club. The first rule of story club is: You do not talk about story club. So you’re just going to have to get in to find out what it’s all about ;) Connect with Francisco:Story Club Newsletter: https://storyclub.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/in/fmahfuz/Website: https://www.franciscomahfuz.com