
118. Building White Haute, Rethinking Dentistry, and Trusting Yourself
Welcome back to Happy CEO! This week I'm headed to Cleveland for the American Academy for Facial Aesthetics, and right after that I'm taking my daughter to start college in Wisconsin. Big, full-circle season for me. In this quick episode, I'm catching you up on everything in motion: Where things stand with three websites currently in the works and why I always tell women to stay hands-on in the process instead of handing it off An inside look at building out White Haute, from furnishings to marketing ideas (chalk art, balloons, even a vintage white bike with the logo) with clients welcome starting the first week of September Why I chose my studio suite specifically for its foot traffic and street visibility How this hybrid, low-overhead model can work as its own business or as a funnel into a larger practice My honest thoughts on burnout, insurance-driven dentistry, and why I believe fee-for-service is possible for anyone willing to build their brand A peek into what I'm studying right now (psycho-cybernetics!) and how it ties into confidence, self-image, and building a business you actually love Why I'm splitting my content going forward - Happy CEO for digital products and the lifestyle/hybrid model, and Dental Brand Academy for female dentists ready to do things differently If you're a new dentist, someone feeling stuck in an insurance model, or just craving more freedom in how you build your business, this one's for you. Come find me on Instagram, drop your questions anytime, and I'll see you next week for another riff! @drjessicaemery @hellohappyceo




