H2H Sales Automation Podcast

Hosted by Bart Kowalczyk

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Sep 2026

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About the show

If you believe that the human approach is the only one that sells, you’re in the right place. Our podcast is dedicated to growing-business owners, CEOs and sales leaders who want to achieve goals faster through H2H sales & marketing automation. We invite our clients and guests from the UK and worldwide for a short 20 min interview to inspire you and improve your business.

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35 recent

September 23, 202614 min

Ep 35: You Can't Put an ROI on Relationships

In Episode 35 of the H2H Sales Automation Podcast, titled "You Can't Put an ROI on Relationships," I delve into the transformative power of human-to-human connections in sales and marketing. Broadcasting from the Unbound conference in Boston, I chat with Bart about the evolving landscape of AI and its impact on business strategies. We discuss the importance of simplifying tools, prioritizing authentic interactions, and the value of networking. Bart shares insights on leveraging AI for smarter communication and the significance of attending global events to foster meaningful relationships. Join us as we explore how stepping away from screens and embracing personal connections can lead to long-term success, even when the ROI isn't immediately clear. Tune in to discover why investing in relationships is crucial for business growth in today's fast-paced world.

September 23, 20267 min

Ep 34: Welcoming the Agentic Era of HubSpot

In this episode of the H2H Sales Automation Podcast, I dive into the transformative "Agentic Era" of HubSpot. As businesses shift towards human-to-human sales and marketing automation, we explore how agents and AI are revolutionizing workflows and efficiency. I discuss the immense opportunities this era brings, allowing businesses to become builders and experimenters, freeing up time for strategic decision-making. With AI, context becomes king, enabling more precise data hygiene, marketing segmentation, and automated reporting. I also share insights on leveraging AI as a business partner to enhance sales and marketing strategies. Join me as we navigate this new landscape, offering support and specialist insights to help you harness the power of automation. Let's build a business that's truly human-centered.

September 22, 20264 min

Ep 33: UNBOUND 2026: What We Learned in Boston, and Where to Start

In Episode 33 of the H2H Sales Automation Podcast, we dive into the transformative insights from the UNBOUND 2026 conference in Boston. Join me as I discuss with Anna the ever-evolving landscape of sales and marketing automation, emphasizing the shift towards a human-to-human approach. We explore the remarkable advancements in tools like the Breeze Assistant and the newly enhanced marketing campaigns tool, Studio. Discover how these innovations can streamline your processes, from data enrichment to crafting detailed proposals. We also tackle the challenge of deciding where to start amidst the plethora of new options, advising on focusing on quick wins and impactful tools. With over 12,000 attendees, the event was a hub of ideas and inspiration. Tune in to learn how to navigate these changes and implement strategies that truly resonate with your business goals.

July 23, 202628 min

EP 32 - Why Most AI Project Fails & It is not the Technology

In this episode of the H2H Sales Automation Podcast, Bart sits down with Michael Anderson, an executive coach and leadership expert, to explore why most AI projects fail and it's not the technology. We discuss the surprising statistics behind AI implementation failures and the critical role of human leadership in navigating this new landscape. Michael shares insights from his extensive experience in ERP implementations and leadership consulting, emphasizing the importance of focusing on people and processes over just technology. We also delve into the psychological factors driving AI adoption, such as FOMO and board pressure, and how leaders can strategically pilot AI projects to enhance productivity without fear. Join us for a thought-provoking conversation on the future of AI and human-centric leadership.

June 8, 202621 min

EP 31. AI Governance: Why Every Business Needs to Take Control Before It's Too Late

In Episode 31 of the H2H Sales Automation Podcast, I, Bart welcomes Sam Easton, project manager at Automate Now, to discuss the crucial topic of AI governance. As businesses increasingly rely on AI, understanding and managing its impact is vital. We explore why AI governance matters for commercial teams, the potential pitfalls of relying solely on platform controls, and the risks of shadow AI. Sam shares insights into a practical governance framework designed for marketing, sales, and operations professionals. We also delve into real-world case studies, such as the Air Canada tribunal ruling, to highlight the importance of AI oversight. Join us as we navigate the complexities of AI governance and offer actionable steps to ensure compliance and safeguard your business's reputation.

April 20, 202611 min

Ep 30: What’s New in HubSpot and What It Means for Pipeline Growth

In this episode, Bart talks about HubSpot’s latest updates for 2026 and how the company is using AI to help businesses grow in real ways. Bart explains why context and value matter so much when using AI. They also look at new HubSpot features designed to improve customer engagement and make sales work easier. This includes Answer Engine Optimisation (AEO), updates to Breeze Assistant, and the new prospecting agent. Throughout the episode, Bart shares practical ideas on how these tools can help businesses personalise their outreach, qualify leads more effectively, and build a more human approach to sales in a digital world. Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Sign up for the webinar: https://luma.com/g5f3cmfn

March 3, 202616 min

Ep 29 - Why Is My Sales Team Busy But Not Hitting Targets?

What do you learn when you take two days in London, attend events with founders and senior leaders, and simply listen? In this episode, Bart Kowalczyk is joined by Russell Dalgleish — serial Scottish entrepreneur and cross-border growth expert — to reflect on what they heard from business leaders across professional services, technology, and finance.The conversation covers why sales teams are busy but not hitting targets, why go-to-market strategy should never start with a technology question, and why the businesses that win are still the ones that know how to have a proper conversation.If your growth feels harder than it should, this episode is worth 30 minutes of your time.Topics covered: Why most B2B growth challenges are clarity problems, not sales problems The 80/20 reality of where your best clients actually come from What human-led sales looks like in a world full of automation How to approach a new market without making expensive assumptions Why trust is still the single most important currency in business

January 15, 202616 min

Ep 28 - How HubSpot Agencies Are Preparing for 2026

In this episode of the H2H Sales Automation Podcast, I delve into how HubSpot agencies are gearing up for 2026. Broadcasting from the Grow Europe event in London, I engage with industry experts like Brian Mackey from Baskey Digital and Steven Marshall from Automate Now! to explore the evolving landscape of AI in sales and marketing. We discuss the hurdles businesses face with AI integration and the importance of maintaining a human touch in automation. Our conversation highlights AI as a powerful tool for brainstorming and learning, while emphasizing the need for human creativity and ethics in its application. Join us as we explore strategies for leveraging AI to enhance human-to-human interactions and prepare for future challenges. Connect with Podcast Host via Linkedin: https://www.linkedin.com/in/bart-kowalczyk/

January 15, 20266 min

Ep 27 - Ricardo Molina: The New HubSpot Agency Playbook: Experiment, Adapt and Grow

In Episode 27 of the H2H Sales Automation Podcast, I dive into an insightful discussion with Ricardo Molina from Brightbull, led by Anna Drogon from our team. We explore the transformative power of a human-to-human approach in sales and marketing automation within the HubSpot ecosystem. Ricardo and I share our experiences as agency owners, discussing challenges like unpaid invoices and recruitment headaches, and the importance of experimentation and adaptation. We emphasize the need for maintaining human connections, even in a digital world, and the value of leading by example. Listen in as we uncover strategies for growth, the significance of community engagement, and the art of balancing digital and face-to-face interactions. Join us as we build businesses that thrive on human connections.

December 11, 202519 min

Ep 26 - Marta El Bay: Stop Spamming, Start Selling: Redefining Leads with Surfe

In this episode, Bart Kowalczyk chats with Marta Elbey, Head of Partnerships at SaaRF, about why leads alone won’t drive growth. Discover how SaaRF’s data-driven enrichment, intent signals, and HubSpot automation can help you focus on qualified conversations that actually convert. Connect with Marta: https://www.linkedin.com/in/marta-el-bay/ Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Book HubSpot Consultation Call: https://hubspot.automatenow.uk/call