Gym World Worldwide

Hosted by John Franklin

Business NewsInterviews guests

Website RSS feed LinkedIn YouTube

Episodes

198

Latest episode

Nov 2026

Language

About the show

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

Listen to episodes

60 recent

November 6, 202651 min

What Women Actually Want From Fitness with Jen Markwardt

🌎 Jen Markwardt, co-founder of Flourish Nutrition Coaching and co-owner of Standpoint Strength , joins Mateo and Kilo CEO Kaleda Connell to break down how she built an online coaching business for women 35 to 55, including how she chose her niche, how she gets clients, and the content process behind it. P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don’t miss out. 📱 Socials: Flourish Nutrition Coaching (Instagram): https://www.instagram.com/theflourishgirls/ Flourish Nutrition Coaching (Website): https://www.flourishnutritioncoaching.com/ 🔥Show Notes 0:00 — Intro & meet Jen Markwardt of Flourish Nutrition Coaching 1:20 — From owning a brick-and-mortar gym to launching an online business 3:36 — What Flourish is: coaching the whole woman, not just her nutrition 5:25 — Who it’s for: women 35 to 55 with careers, kids, and full lives 6:04 — How Jen chose her niche 8:27 — Why generic macro plans don’t work for her clients 10:50 — Run a successful gym with Kilo (visit https://usekilo.com/gw/ ) 11:21 — Building the program by listening to clients 14:48 — Why online coaches have to niche down 24:38 — What women actually want: longevity, not just weight loss 27:52 — How she got clients: ads, group challenges, and a hybrid model 30:13 — Her funnel: ads to DMs, a video sales letter, and a sales call 31:16 — Getting known online: fish from your personal pond 34:04 — Her content process: write one message and repurpose it 40:19 — Packaging and pricing: a six-month program at $3,500 to $5K 42:12 — What the industry gets wrong about serving women 45:08 — Why women coaches and gym owners are positioned to lead change 47:33 — What to avoid: it takes three times longer, and it’s your messaging, not your program 50:05 — Outro: where to find Jen 50:28 — Run a successful gym with Kilo (visit https://usekilo.com/gw/ )

October 30, 202633 min

Haylin Alpert on Why He’s Opening a Second Gym for Adults Over 50.

🌎 Haylin Alpert, owner of Core Principles Personal Training in Stamford, Connecticut, returns to the show to break down how he built a sold-out, $750K-a-year gym for people 50 and older inside a corporate office building, and how he’s preparing to open a second location. P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down ways to make money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don’t miss out. 📱 Socials: Core Principles Personal Training (Website): https://coreprinciplespt.com/ Core Principles Personal Training (Instagram): https://www.instagram.com/coreprinciples_pt/ 🔥Show Notes 0:00 — Intro & welcome back, Haylin Albert of Core Principles Personal Training 2:30 — A gym inside a corporate office building, and the lease that gave him room to make mistakes 5:53 — Why Meta ads became his main lead source for 10 years 6:35 — The pivot to serving only people 50 and older 8:54 — What changed after he niched down 11:28 — Why communication skills matter more than special training methods 12:14 — The studio caps at six people, and why that speaks to members’ fears 13:01 — Run a successful gym with Kilo (visit https://usekilo.com/gw/ ) 13:52 — The 14-day Forever Strong Kickstart and week-to-week memberships 16:20 — What makes this group stick around 18:26 — Sold out at about 130 members, 50 sessions a week, and roughly $750K in revenue 19:54 — Why expand after 12 years of a comfortable, sold-out gym 23:42 — How he’s funding the second location 26:08 — Making a 3,800 sq ft space feel small and intimate 27:18 — The pre-sale: hard hat tours, pavement pounding, and physical therapy clinics 29:04 — The founding offer: 8 sessions for $159 with a bigger discount for finishing them 30:19 — The lead coach who ghosted, and why he plans for things to go sideways 32:34 — Outro: where to find Haylin 33:15 — Run a successful gym with Kilo (visit https://usekilo.com/gw )

October 23, 202624 min

Nate Muller on How a Large Group Gym Makes $130K a Month

🌎 Nate Muller, owner of Green Lake Strength and Polaris Strength, gives Mateo a tour of his second location and breaks down how his large group gym brings in $130-140K a month, including his 90-second coach rule, progressions instead of scaling, and a simple review system that does most of his marketing. P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don’t miss out. 📱 Socials: Nate Muller (Instagram): https://www.instagram.com/muller_nate/ Green Lake Strength (website): https://greenlakestrength.com/ Polaris Strength (website): https://polarisstrength.com/ 🔥Show Notes 0:00 — Intro: can a large group gym really do $140K a month? 0:48 — Tour of Nate’s second location, Polaris Strength 4:32 — Run a successful gym with Kilo (visit https://usekilo.com /gw) 5:04 — Nate’s path from the tech industry to gym owner 8:07 — His simple marketing plan: ask for five Google reviews a week 9:29 — Why he asks for reviews 90 days after sign-up 10:56 — The program mix: large group, small group, individualized, and PT 12:44 — Why location matters: a dense residential neighborhood 13:51 — Progressions instead of scaling: how to make a large class feel personal 15:18 — The 90-second rule: every coach talks one-on-one with every member 17:49 — Selling feeling strong instead of weight loss 20:18 — How to add new revenue streams by testing with existing members first 22:14 — What’s next: applying his own advice at Polaris 23:27 — Outro: where to find Nate 24:21 — Run a successful gym with Kilo (visit https://usekilo.com/gw/ )

October 16, 202621 min

How Chris Travis Runs a $100K/Month Gym With Just 2 or 3 Staff Members

🌎 Chris Travis , founder of Seattle Strength and Performance , joins Mateo to break down how he runs five (soon seven) small group training gyms with just two or three staff each, keeps staffing costs around 30% of revenue, and spends $5-6K a month on PR instead of Meta ads. P.S. If you like the show, then you’ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don’t miss out. 📱 Socials: Chris Travis (Instagram): https://www.instagram.com/chris.travisss/ Seattle Strength and Performance (Website): https://www.seattlesp.com/ 🔥Show Notes 0:00 — Intro: $100K a month with 2 to 3 staff and a 50% margin 1:22 — Chris’s background: from Amazon to 1,100+ members across five Seattle gyms 2:33 — Run a successful gym with Kilo (visit https://usekilo.com/gw ) 3:13 — The model: individualized small group training in pods of six 3:38 — How staggered sessions stretch capacity from ~150 members to 250-300 7:26 — The staffing model: 2 to 3 people per gym, each with a clear functional role 8:03 — Keeping programming consistent across locations with an approved exercise library 8:36 — How Chris holds facility staffing costs to about 30% of revenue 11:30 — Unit economics: one location, $100K a month, ~50% margin 13:23 — How to adapt this model if you only have one location 15:05 — Marketing: 30-60 qualified leads a month, with less ad spend than most 16:06 — Why Chris spends $5-6K a month on PR instead of Meta ads 18:27 — Why opening locations close together builds brand equity 20:52 — What’s next: 15 gyms by the end of 2028 21:16 — Outro: where to find Chris 21:30 — Run a successful gym with Kilo (visit https://usekilo.com/gw )

October 9, 202627 min

Ben Pickard on Handing Your Gym to a GM Without Losing Your Mind

🌎 Ben Pickard , owner of Lean Strong Fitness in Ontario and COO of Business for Unicorns , joins Mateo to break down how he went from doing everything himself to trusting a general manager to run his gym, why you have to let good people make mistakes, and how to turn the systems in your head into ones your whole team can follow. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: Ben Pickard (Instagram): https://www.instagram.com/benjamin__pickard/ Lean Strong Fitness (Instagram): https://www.instagram.com/leanstrongfitness/ Lean Strong Fitness (Website): https://lsfit.ca/ Business for Unicorns (Website): https://www.businessforunicorns.com 🔥Show Notes 0:00 — Intro & meet Ben Pickard, who started his gym with two polos, a laptop, and a $667 first month 0:58 — The niche: a 55-year-old with two kids, a bad knee, and no love for the gym 2:13 — Why Ben stopped chasing pro athletes and found the clients who light him up 5:16 — Run a successful gym with Kilo (visit https://usekilo.com/gw ) 5:48 — Why Ben hired a general manager after hating the day-to-day 7:17 — Trust your GM, then get out of their way 8:18 — Why you have to let them burn a few sales 10:56 — How long to let a team member struggle before you step in 12:11 — Scaling without systems: when your brain is the handbook 13:26 — Systems made simple: "if this, then that" 15:24 — Advice for his 2015 self: put the team first 17:08 — Why he'd stop running the business like it might disappear tomorrow 19:35 — One thing to do next week: pick 3 to 5 projects and chip away 21:00 — Why a 1,100-client gym runs its lead follow-up on spreadsheets 25:13 — Outro: where to find Ben 27:02 — Run a successful gym with Kilo (visit https://usekilo.com/gw )

October 2, 202622 min

Ben Supik Said He'd Open a Gym Every Quarter—Here's What Actually Happened

🌎 Ben Supik, owner of Activate Body Personal Training in Baltimore, returns to give Mateo an update on his expansion — going from a one-location-per-quarter goal to two locations opened in six months, and the systems, staffing lessons, and financial guardrails that made it possible. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: Activate Body Personal Training (Instagram): https://www.instagram.com/activate_body/ Activate Body Personal Training (Website): https://activatebody.com/start-here/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥Show Notes 0:00 — Intro: Ben's promised one-location-per-quarter pace, six months later 1:04 — Recap: Activate Body's small group, double-pod model for Gen Pop clients 2:13 — Why Ben runs two separate 6-person pods instead of staggered sessions 2:49 — The minimalist equipment strategy, and why it's intentional 3:53 — The centralized "HQ" structure that made scaling possible 5:28 — How one centralized sales hire outperforms four location-level hires 6:03 — Staffing as the single biggest risk to the expansion timeline 7:01 — Run a successful gym with Kilo (visit https://usekilo.com/gw ) 7:48 — Two locations opened in two quarters — but Q4 is getting skipped 8:52 — Lesson one: landlords set the pace, not you 9:29 — Cutting an 8-week onboarding program down to 4-6 weeks without losing quality 10:33 — Lesson two: the same pre-sale strategy failed in two nearby markets 13:56 — Financial planning: why Ben budgets 6 months of opex per new location 16:05 — Does the current HQ team scale to 10 locations? Not quite 17:11 — The upcoming hires: a district manager and a fractional CFO 18:12 — Why Ben is deliberately hiring people from outside the fitness industry 19:46 — What's next: tapping out the Baltimore market and eyeing 2027 20:39 — The new plan — opening a "cluster" of locations at once instead of one at a time 22:20 — Outro — where to find Ben and Activate Body

September 25, 202623 min

How This Female Gym Owner Built Made More Money with Less Members

🌎 Jen Cho, co-owner of Tidal CrossFit in Toronto, walks Mateo and Kilo CEO Kaleda Connell through her 6,000-square-foot space (an old converted theater) and breaks down how she rebuilt the gym around fewer members and more value, plus how she structured the buyout that made her a co-owner.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Tidal CrossFit (Instagram): https://www.instagram.com/tidalfitnessdanforth/Tidal CrossFit (Website): https://tidalfitness.ca/🔥Show Notes- 0:01 — Intro & gym tour begins with Jen Cho, co-owner of Tidal CrossFit- 1:00 — What is a "focus program"? A second income stream for coaches- 3:01 — Inside the space: 6,000 sq ft in a converted theater- 5:29 — The pandemic pivot: shrinking from 300 members to a higher-value model- 7:08 — Run a successful gym with Kilo (visit https://usekilo.com/gw)- 8:12 — How focus programs get built (and why they have to be coach-led, not forced)- 10:12 — The math behind pricing a focus program so coaches make real money- 12:06 — Jen's marketing strategy: referrals, friends & family weeks, and why it works- 17:44 — How Jen went from GM to minority shareholder to full co-owner- 19:34 — The real lesson: understand your finances before you buy in- 22:04 — What Jen believes her real job is: keeping her coaches happy and paid- 23:19 — Outro — where to find Tidal CrossFit

September 18, 202632 min

Will Harrison: The Sales System That 5x'd This Gym's Signups

🌎 Will Harrison , co-owner of CrossFit Bath and founder of The Fitness Flywheel , joins Mateo to break down his journey from member to co-owner, and how he helped the gym build a sales process that took it from 8-10 new members a month to nearly 50. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: Will Harrison (Instagram): https://www.instagram.com/willjar58/ CrossFit Bath (Instagram): https://www.instagram.com/crossfitbathbox/ CrossFit Bath (Website): https://crossfitbath.com/ The Fitness Flywheel (Instagram): https://www.instagram.com/thefitnessflywheel/ The Fitness Flywheel (Website): https://www.thefitnessflywheel.com/ 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥Show Notes 0:00 — Intro & meet Will Harrison, co-owner of CrossFit Bath 2:04 — From member to co-owner: how most people get into this business (and how Will didn't) 6:55 — Starting as CrossFit Bath's first-ever commercial hire, mid-COVID, with 142 members 7:09 — Run a successful gym with Kilo (visit https://usekilo.com/gw ) 8:34 — The result of just having someone focused on sales: 8-10 new members/month to 48-49 11:37 — Will's core sales philosophy: "sales is the transfer of enthusiasm" 14:34 — "No one cares about your gym" — why features don't sell, outcomes do 15:02 — The "writing reflex": why jumping to solutions too fast kills the sale 16:16 — The real reason gym owners lose the sale after presenting the price 22:56 — How The Fitness Flywheel started as a side hustle helping other box owners 24:56 — Real client results: 34 members to 36% growth in a month, and 2 gyms to 3 26:42 — How Will and his partners structured the buy-in and valued the business 30:36 — Will's advice for anyone stuck growing their gym 32:37 — Outro — where to find Will, CrossFit Bath, and The Fitness Flywheel

September 11, 202649 min

Mark Fisher: The Right Way to Raise Your Gym's Prices (Without Losing Members)

🌎 Mark Fisher, former owner of Mark Fisher Fitness, now a gym business coach and partner at Business for Unicorns, joins Mateo to break down how to think about pricing and—even more importantly—how and when to raise your rates.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Mark Fisher (Instagram): https://www.instagram.com/markfisherhumanbeing/Mark Fisher (Website): https://www.businessforunicorns.com🔥Show Notes0:00 — Cold open: rent, payroll, and insurance are up — are your prices?2:26 — Today's topic: how to think about pricing (and when to raise it)3:18 — Mark's framework: start with your coach-to-client ratio5:48 — Crude benchmarks: ~$350/mo for 6-on-1, ~$185/mo for large group8:26 — The "no man's land" of averaging 8–10 people per class11:34 — What to do with underperforming class times: cut, don't hope22:34 — Run a successful gym with Kilo (visit https://usekilo.com/gw)24:52 — The "sold out" exercise — finding your true capacity and topline27:56 — Why 80% (not 100%) should be your planning assumption32:17 — Price increase vs. price correction: how Mark tells the difference34:01 — The crude rule: $60 or more means it's a correction, not an increase39:19 — What to expect in reality: 1-2% cancel, 3-5% complain to your face40:00 — The two comms mistakes: over-apologizing and overselling the upside41:16 — Mark's short, no-frills price-increase email template43:16 — The "Red Wedding" — the time MFF let every member out of their contract45:47 — Training your clients to expect an annual price increase48:52 — Outro — where to find Mark and Business For Unicorns49:33 — Run a successful gym with Kilo (visit https://usekilo.com/gw)

September 4, 202637 min

Dan Visentin: 15 Years, 3 Locations, and What He'd Do Differently

Mateo Lopez and Kaleda Connell tour Dan Visentin's 416 Fitness Club in Toronto, covering how he survived 450 days closed during COVID, the "red shirt" trick he uses to sell personal training, and the mistakes he says he'd never make again.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Kilo (Instagram): https://www.instagram.com/kilogyms/Kilo (Website): https://www.usekilo.com/gw/416 Fitness Club (Instagram): https://www.instagram.com/416fitnessclub/416 Fitness Club (Website): https://www.416fitnessclub.com📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes:0:00 — On the road in Toronto with Dan Visentin of 416 Fitness Club0:56 — Front desk, lounge, and equipment layout walkthrough4:52 — Capping classes at 18: a COVID-era decision that stuck8:56 — The red shirt trick: selling personal training without a pitch11:48 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)12:18 — What 416 means to Dan, and its evolution from CrossFit-only to HYROX14:18 — The real turning point: 450 days closed during COVID16:17 — The rack-per-person layout that outlasted the pandemic19:53 — Giving staff freedom without losing consistency22:36 — Three mistakes Dan won't make again27:54 — Retention in a transient city30:38 — Becoming a dad and how it reshaped the business31:51 — Going HYROX: building a class that teaches the skills36:58 — Dan's unscripted Kilo shoutout37:14 — Wrap-up and sign-off