
What Wealthy Donors Think During Your Pitch? With Bill Crouch
Bill Crouch spent two decades as a college president before founding BrightDot, a consulting firm that has worked with over 150 nonprofits to fix the one problem most of them refuse to name: they do not know how to talk to the people who have the money.In this episode, Bill and Joseph dig into why fundraising staff turn over every 16 months, what a funeral home owner taught Bill about donor psychology, how the shift from the 80/20 rule to a 95/5 wealth concentration has changed the game for nonprofits, and why "your mission doesn't count unless you have the revenue to run it."Connect with Bill and BrightDot:brightdot.comFind Your Cause:Website: gtzp.orgSponsor inquiry: https://calendly.com/gtzp/gtzp-impact-alignment/YouTube: https://www.youtube.com/@gtzpInstagram: https://www.instagram.com/greaterthanzeropercent/LinkedIn: https://www.linkedin.com/company/greaterthanzeropercent/TikTok: https://www.tiktok.com/@greaterthanzeropercentFacebook: https://www.facebook.com/greaterthanzeropercent/Apple Podcasts: https://podcasts.apple.com/us/podcast/find-your-cause/id1528910691Spotify: https://open.spotify.com/show/2ZeAnlQdjwKX5JodvYFwp2#FindYourCause #Nonprofit #Fundraising #BrightDot #Mattership #NonprofitLeadership #SocialImpact #MissionDriven #Philanthropy













