Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.
Listen to episodes
60 recent
April 28, 202623 min
I'm climbing cringe mountain (again)
Learn more about Solo Content Studio at https://solocontent.studioAfter years of burnout and staying off camera (and content creation), I'm finally climbing Cringe Mountain. Want to come along for the ride with me? 😂In this episode:The shift we're seeing in growing an audience in 2026 (and what stopped working for us)Why email alone isn't enough anymore and why we're back on InstagramMy personal two-week challenge to post daily reels (imperfect ones)What Solo Content Studio is and how it cuts our newsletter writing to 11 minutesHow an automated blog generated 150 posts and started driving real salesBecoming the student againIf you've been putting off showing up online, this one might be the nudge you need.
March 24, 202618 min
Our first app of 2026 launches... tomorrow!
It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂. This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and exporting to actually work in a browser. OOF. Today it finally clicked! And I can't believe how fast and smooth SceneRoll feels to go from an audio file and B-roll clips to a finished vertical video! Tomorrow we go live with a usage-based credit model and an exciting multiplier bonus for early buyers. Hope you'll check out SceneRoll.com and grab some credits!
March 13, 202612 min
Caroline's first solo unfiltered episode 🙈
Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...We're both more excited about business than we've been in years Leaning into AI with curiosity instead of fear has been one of the best decisions we've madeGoing back to work full-time in January was intentional (work fills my creative bucket, which makes me a better mom)Walking away from WAIM Unlimited after 8 years was a leap of faith, but it wasn't a growth edge anymoreRole split: I'm leading content/design (vibecoding.to, Instagram, TikTok, UI for SceneRoll + Teachery), Jason's leading productFound a fun NotebookLM → Canva workflow for reelsLeon at 6 months is the best stage yet, her personality emerging, smiles, laughsHonestly might be the happiest I've ever been, trying to soak it in and stay present instead of disappearing into the laptop!
March 9, 202613 min
I haven't been this excited in... 17 years 😳
Unfiltered episode recorded on a Sunday walk while Leon naps:Haven't felt this excited about building since iWearYourShirt in 2009Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us)Built an autonomous Teachery blog engine in ~2 hours: 3 articles/day, Telegram updates, auto-publishedAlso built a content digest that turns voice memos into tweets and newsletters that sound like meMade my first real commit to Teachery's codebase! WOW!The tension: endless ideas, not enough hours, still wanting to be a present dadPrediction: 2026 creative output will be 10-30x any previous year. Does it feel that way to you too?
January 22, 202619 min
Unfiltered thoughts from Jason about Teachery
Trying a new thing with our podcast! We're going to record and release unfiltered episodes.On my walk this morning I had some thoughts about Teachery I wanted to share:Where the business startedThe main 3 evolutions Teachery has hadThe big ah-ha moments in 2025 that reignited my passion for TeacheryThe next version of Teachery I'm stoked about (v4.0)The first BIG financial goal I've set for Teachery in a lonnnnnng time!Hope you enjoy and look for more of these episodes from each of us soon 👍👍.
January 5, 202619 min
257 - We’re back! As parents! Update + a look ahead…
After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next.We talk about:Life with baby Leon and what surprised us most in the early monthsHow stepping away from WAIM Unlimited and work impacted usWhat’s happening with Teachery and why it’s entering a new chapterTwo very different paths we’re considering for what we build next—and why we’re tornWhy clarity still comes from action, not overthinkingThis episode is part catch-up, part behind-the-scenes, and part open-ended invitation to follow along as we figure out what the next iteration of our work looks like in 2026.🔗 Leave a comment: https://youtu.be/cbKe5NAzzUE
August 12, 20251 hr 12 min
256 - Last ep before baby! What pregnancy has been like…
In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way.We also chatted about:How we’ve prepared financially for babyWhat it’s been like stepping back from WAIMSome of the more emotional, unexpected shifts we’ve experiencedPlus, a few questions about what work and childcare might look like and the baby’s future citizenship in Portugal.
July 10, 20251 hr 10 min
255 - Our Final WAIM Launch: The FULL Recap...
We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down.In this episode, we’re going to cover:What actually worked (and didn’t) across email, Instagram, affiliates, YouTube, and moreA surprise takeaway about boosting IG ReelsThe total revenue, MRR, and where we spent moneyHonest reflections on marketing, momentum, and managing real life during a major launchIf you’re curious about what went into a “final launch” of a signature program, the tactics, the lessons, and everything we did to beat our high goal this one is for you.***🚀 Want bigger launches with less stress? Our Calm Launch Formula program can help you plan your next launch in LESS than 2 hours! Sales emails, sales copy, pre-marketing, bonuses, your entire plan ready to go in just ONE sitting. Use code podcastsarecool to get 50% off at wanderingaimfully.com/deal ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
June 23, 202517 min
254 - Real-time FINAL launch update (3 of 3, Jason only)
This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.As of recording this FINAL installment, we have just 12 hours left in the launch 😱.You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day. 🔗 Track our daily sales: https://sales.waim.co💻 See the coaching session tool: https://preview.waim.co (expires when launch ends)👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
June 19, 202541 min
253 - 10 most common questions we get asked
Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next.We cover:How to increase sales without feeling pushyHow to get clarity on what you're building and who it's forHow to overcome fear and self-doubt…and 7 more honest, practical questions that we think every solopreneur asks themselves at some point!Whether you're considering WAIM Unlimited or just want some grounded guidance, this episode is packed with the real stuff.👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
