Grow Your Clinic

Hosted by The Clinic Mastery Team

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378

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Aug 2026

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About the show

Want to know how to Grow Your Clinic? In this podcast, the Clinic Mastery team share the stories and strategies of successful clinic owners so that you can confidently grow your clinic too. Check out clinicmastery.com to access the growth resources mentioned in the podcast.

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60 recent

August 16, 2026Episode 37952 min

How Much Are Clinic's Spending To Get New Clients? | GYC Podcast 379

How much should you actually be spending to get a new client - and how does your clinic compare? In this episode of the Grow Your Clinic podcast, Ben and J.O.B dive into clinic marketing benchmarks using data from real clinics. They break down the median cost per new patient across physiotherapy, psychology, podiatry, chiropractic, speech pathology and occupational therapy - including why a $109 acquisition cost for a physio client can be very different from a $121 acquisition cost for a psychology client. They also explore the role of mental availability, why your content can make your Google Ads work harder, and how to use clinic performance benchmarks to identify the one metric your team should improve next. If you're a clinic owner, practice manager, or allied health leader looking to improve your marketing ROI, fill your appointment books, increase practitioner utilisation, or build a more sustainable clinic - this episode gives you real benchmarks and practical ways to use them. In This Episode You'll Learn: 📊 The new client, utilisation, patient visit average and cancellation benchmarks from 849 physios across 115 clinics 💰 The $109 median acquisition cost for physiotherapy - and why the $73 to $136 range matters 📈 How to compare client acquisition cost against lifetime client value and ROI 📢 Why paid marketing gives you more control over client volume - and how Google Ads fits into the mix 🧠 How content and brand awareness create mental availability and reduce the cost of direct marketing RESOURCES Compare Your Clinic Against the Benchmarks Want to see how your clinic compares? Use our Clinic Benchmark Comparison Tool to benchmark your performance and identify where your biggest opportunities are. Submit Your Question To The Podcast Got a question you'd like us to answer on the podcast? Send us a voice note and you could be featured in a future episode! Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery/ If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

August 9, 2026Episode 37845 min

Are You Wasting Time Chasing Practitioners to Do the Little Things? | GYC Podcast 378

Your practitioners know what they should be doing - so why aren't they doing it? The answer usually starts long before they ever walk through your door. In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk - owner of iMove Physio and the Private Practice Apprenticeship - to dig into one of the most common frustrations clinic owners bring to Clinic Mastery: practitioners not doing the one percenters. Mic shares why the standards conversation actually starts at recruitment, how always having a job ad running for just $5 to $10 a day has transformed his hiring pipeline, and the I-language vs we-language distinction that led him to back himself over his own team in a hiring decision - and be proven right. They walk through Mic's three-column induction system, the six key time blocks every practitioner should have in their diary, and how to have the hard conversation with a team member who just isn't hitting the mark - without the fear of them walking out the door paralysing you. If you've ever felt like you're nagging your team to do the basics, this episode shows you exactly where to start fixing it. In This Episode You'll Learn: 🎯 Why standards start at recruitment - not the team meeting 📢 The $5 to $10 a day ad strategy that keeps Mic's hiring pipeline full all year 🧠 The I-language vs we-language hiring filter that changes everything 📋 Mic's three-column induction system and the six time blocks every practitioner needs 😬 How to have the hard conversation with underperforming team members without the fear holding you back 🔄 Why always recruiting is the antidote to being held hostage by your own team Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

August 2, 2026Episode 37750 min

The Quickest Way To Get Control Of Your Clinic Costs | GYC Podcast 377

Every clinic owner feels the financial squeeze at some point. The ones who get through it fastest are the ones who know exactly where to look - and what to do about it. In this episode of the Grow Your Clinic podcast, Ben Lynch and Jack O'Brien unpack the patterns they see play out every year around end of financial year - the cash flow crunches, the freak-out meetings with accountants, the decisions that snowball. Jack walks through a practical framework for taking back control of your clinic costs starting today, from cleaning up your Xero data, to the 10% outstanding accounts benchmark every clinic should know, to the real difference between a cost and an investment. They also tackle the harder conversations - underperforming team members, when to get back on the tools yourself, leave policy disasters, and the $22,000 rostering saving one clinic owner found hiding in plain sight. If you're feeling the squeeze right now, this episode puts the control back in your hands. In This Episode You'll Learn: 📊 Why bad data is behind most clinic financial freak-outs - and how to fix it fast 💰 The difference between a cost and an investment - and why it changes every decision you make 📋 The 10% benchmark for outstanding accounts and how to get that money in the door faster 👥 How to diagnose underperforming team members and know exactly which lever to pull 🔧 When getting back on the tools is actually the right call for your clinic 📅 Why your leave policy and admin rostering might be hiding thousands in savings Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

July 12, 2026Episode 37648 min

Are You Under-Servicing Your Patients? | GYC Podcast 376

Nine out of ten practitioners will switch off the moment you mention PVA. So how do you fill your books, reduce white space, and get great client outcomes - without the numbers talk killing your culture? In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Michael Rizk to dig into the patient visit average conversation that most clinic owners are getting wrong. Mic shares the three-part clinical framework he uses to help practitioners understand why patients should stay the course, without it ever feeling like a push to over-service. You'll hear how Start with Why, the North Star Exercise, and the concept of 90% Better is Not Better completely reframe the rebooking conversation - and why that reframe is the difference between a therapist who gets it and one who quietly resists. Plus Mick shares how his Private Practice Apprenticeship program is giving young physios the confidence and clinical grounding to see patients for the full journey. If your practitioners are losing patients at visit three or four and you're not sure how to have that conversation without it landing badly, this episode is for you. In This Episode You'll Learn: 🎯 Why PVA is the wrong starting point - and what to lead with instead 🔄 The Start with Why framework that keeps patients engaged across the full journey ⭐ How the North Star Exercise gives practitioners and patients a shared goal to work towards 📉 Why 90% better is actually not better - and how to communicate this to patients 🎓 How to build a treatment map that becomes the backbone of your clinical induction 💡 The Private Practice Apprenticeship and how it's building confident young clinicians You can find Mic at: ► https://www.instagram.com/that.physioguy/ ► https://www.skool.com/privatepracticeapprenticeship Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

June 28, 202645 min

Jack's Clinic Exit: The Deal, the Drama, and the Lessons | GYC Podcast 375

What happens when your clinic sale falls over 48 hours before settlement - because your own team decides they're not on board? In this episode of Grow Your Clinic, Jack takes us inside his real experience selling his physio clinic - from fielding four very different buyers with four very different valuations, to the moment his team torpedoed the first deal right before the finish line. Ben and Bec draw out the lessons that matter most for clinic owners, whether you're thinking about selling in the next 12 months or just want to build something worth owning for the long haul. You'll learn why the type of buyer matters as much as the price, how due diligence really feels from the inside, and why Jack says the best thing you can do today is aim at something - even if it's written in pencil. If you've ever wondered what it actually takes to exit a clinic well, this one's for you. In This Episode You'll Learn: 🏦 Why different buyers value your clinic in completely different ways 🤝 What Jack learned about team communication the hard way 🔄 How Jack rebuilt trust with his team and got the second deal across the line 📋 What due diligence actually feels like - and why it catches owners off guard 💰 How clinic valuations really work and why "part science, part dark art" is the honest truth 🎯 The one piece of advice Jack gives every clinic owner thinking about their exit Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

June 21, 2026Episode 37448 min

Team Retreats That Change How Your Clinic Works | GYC Podcast 374

Imagine leaving your next team retreat with a crew that's more connected, more motivated, and pulling in the same direction - that's exactly what we're unpacking today. We're joined by Bec Clare, director at PhysioWest, who shares how she plans retreats around a single focus word that shapes every activity and conversation. We unpack how to balance fun and productivity so your team actually connects - not just coexists - and why the informal moments between sessions are often where the real magic happens. You'll learn how to structure a retreat agenda that doesn't burn people out, how to bring in external facilitators to shift stuck dynamics, and how to run a post-retreat debrief that keeps the momentum alive long after everyone's back at their desks. If your team days have felt a bit flat or forgettable, this episode gives you a practical playbook for retreats that actually move the needle on culture and performance. In This Episode You'll Learn: 🌟 How to get a real return on investment from closing your clinic for a team day 🎯 The one-word method that keeps your entire retreat focused and purposeful ⚖️ Why cutting your run sheet in half leads to better outcomes 🤝 How play, competition and laughter build teams that actually stick together 🗣️ When to bring in an external facilitator to shift dynamics you can't move alone 📋 The post-retreat follow-up that turns a great day into lasting change Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

June 17, 2026Episode 37348 min

Is Your Practitioner Mentoring Boosting Utilisation Fast Enough? | GYC Podcast 373

Are your mentoring sessions actually developing your team - or are they just another meeting nobody looks forward to? In this episode of the Grow Your Clinic podcast, we break down how to transform the way you support and develop your practitioners, starting with one simple but powerful shift: ditching the word "supervision" for "mentoring." We unpack why this change in language isn't just cosmetic - it fundamentally changes the dynamic between you and your team. We dive into how to structure your mentoring sessions so they're focused, productive, and actually move the needle on practitioner performance, including the 1-3-1 problem-solving model that teaches your team to bring solutions, not just problems. You'll learn how to use simple tools like focus sheets and Slack prompts to keep practitioners accountable and prepared before every session. Plus, we explore how to measure whether your mentoring is actually working, from tracking clinician confidence and competence to gathering honest feedback from your team. If your current approach to developing your practitioners feels inconsistent or ineffective, this episode gives you a practical framework to build a mentoring culture that sticks. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ Resources GYC Episode 333: The end of year review that every high performing clinic owner prioritises. GYC Episode 348: Why focusing on results alone won't fix team performance. GYC Episode 353: Why most CPD doesn't change clinic performance. In This Episode You'll Learn: 🌟 The shift from supervision to mentoring for better outcomes 🤔 Essential questions to guide your mentoring sessions 📊 How to measure the effectiveness of mentoring on practitioner performance 🗣️ The importance of proactive self-reflection in team members 🔄 Strategies for creating a culture of accountability and independence 📅 Tips for structuring effective mentoring sessions for diverse needs Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

June 14, 2026Episode 37254 min

Want To Be More Profitable? Use This Budget Plan! | GYC Podcast 372

Do you actually have a budget for your clinic - and if not, do you even know where to start? In this episode of the Grow Your Clinic podcast, we break down why a budget is one of the most powerful tools a clinic owner can have, and how to build one that actually drives profitability. We unpack the real purpose of a budget - not just tracking what you spend, but creating a clear roadmap for what you want to earn. We dive into the hidden costs that quietly blow out your finances - from hiring and recruitment to the lag between marketing spend and new client revenue - and how getting across these "invisible expenses" changes the way you make decisions. You'll learn how to review your numbers regularly so you can spot problems early, understand what's driving them, and adjust before they become serious. Plus, we explore how bringing your team into the financial conversation builds accountability, camaraderie, and a culture where everyone is invested in the clinic's success. If you've been avoiding your numbers or flying blind without a plan, this episode gives you the clarity and confidence to finally take control of your clinic's finances. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn: 💰 How your budget can be your profitability plan 📊 The importance of variance reviews for better budgeting 🛠️ Tips for overcoming common budgeting barriers 📅 Strategies for setting up a monthly financial review 📈 How to balance recruitment costs with revenue growth 🤝 The significance of accountability and camaraderie in financial discussions Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

June 10, 2026Episode 37153 min

Want More Time Freedom From Your Clinic? Make These 5 Changes | GYC Podcast 371

What does freedom actually mean for you as a clinic owner - and what is it costing you to get it? In this episode of the Grow Your Clinic podcast, we challenge the most common misconception in business ownership: that freedom means more time off. We unpack why having Fridays free doesn't mean your mind is free, and why true freedom is less about escaping your clinic and more about designing it intentionally. We explore how structuring your week with constraints can actually unlock more mental clarity, why embracing responsibility often leads to greater fulfilment than stepping back from it, and how to reverse-engineer your ideal work-life balance by getting honest about your finances, priorities and what you're really chasing. If you're tired of running a business that owns you instead of the other way around, this episode will challenge how you think about freedom — and give you the tools to build it on your own terms. Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn: 🌟 How to find freedom in your clinic without sacrificing family time 🗓️ Practical tips for structuring your week to maximize productivity 💰 The balance between financial success and personal fulfillment 🤔 Key questions to define your version of success as a clinic owner 🚀 Strategies for outsourcing tasks to reclaim your time 🧘‍♂️ The importance of being present in both work and family life Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

June 7, 2026Episode 37050 min

What Should You Pay Your Practitioners In 2026? | GYC Podcast 370

Are you paying your practitioners fairly - or just paying them? In this episode of the Grow Your Clinic podcast, we sit down with Sara Siami, founder of The People Plugin, to tackle one of the most avoided conversations in clinic ownership: practitioner pay. We break down how to build a clear pay philosophy that aligns with your clinic's goals, structure a remuneration framework that rewards high performers without blowing your budget, and run performance reviews that actually mean something. We also cover the true cost of employment (hint: it's more than the salary), how to benchmark against industry standards, and the legal minefield of contractor vs. employee classification - including the sham contracting risks that could cost your clinic big. If you're ready to stop winging pay conversations and build a structure that rewards performance and protects your bottom line, this episode is your playbook. Resources: You can find Sara Siami at https://www.thepeopleplugin.com/ and book in with her at https://meetings.hubspot.com/sara-siami Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn: 💰 How to handle pay conversations with confidence 📊 The importance of establishing a clear pay philosophy 📝 Tips for conducting effective performance reviews 📈 Strategies for annual remuneration increases 🔍 Understanding the risks of sham contracting 🤝 The significance of transparent communication in team dynamics Visit us: ► http://www.clinicmastery.com ► https://www.instagram.com/clinicmastery/ ► http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!