September 28, 202615 min
Southern Oregon game studio links play to real-world action
Jessica Murrey explains how World Reborn pairs a fantasy story with quests that ask players to practice kindness and empathy beyond the screen.
Episodes
36
Latest episode
Sep 2026
Language
EN
About the show
Management and Business Consultant, Cynthia Scherr talks to regional entrepreneurs, business leaders, and educators about making it in the small business world.
Listen to episodes
August 21, 202615 min
As bike components go electronic, this Ashland company goes mechanical
Ashland-based Madrone Cycles is building mechanical bike components that riders can repair, rebuild and keep using instead of replacing.
July 3, 202615 min
Can branding help Ashland attract more families? One nonprofit thinks so
Storytown, a new nonprofit, is using events and a regional app to highlight the Rogue Valley's arts scene and encourage more families and visitors to explore Ashland.
May 25, 202614 min
Built2Buy founder shares lessons from a 25-year startup journey
Cynthia Scherr, host of the Ground Floor, talks with the CEO of Built2Buy, Steve Rice.
April 30, 202615 min
In Medford, a startup turns housing into a job perk
A Medford startup connects workers with housing through employer-backed programs, aiming to boost hiring and retention in tight markets.
April 3, 202615 min
How Joey’s Hot Sauce grew into an award-winning brand
Joey Repice launched Joey’s Hot Sauce during the pandemic. The brand now earns national awards with fire-roasted flavor and simple ingredients.
February 23, 202615 min
How Southern Oregon’s Everything Envy became a viral home finds hub
Margaret Sundin-McCann and Stetson Weichers are a mother-daughter small business team with a growing influence internationally.
November 7, 202515 min
Functional Botanicals wins $100K investment from Oregon Angels
The Ground Floor host Cynthia Scherr visits with Cassandra Davis.
October 3, 202515 min
Medford company matches employees to affordable homes, with benefits for employers
Cynthia Scherr, host of The Ground Floor, visits with Jerryck Murrey, founder of Annum Housing.
August 22, 202528 min
From startup to growup, to scaleup, then exit; the story of Mycorrhizal Applications
Dr. Amaranthus visits with Cynthia Scherr, host of Ground Floor.
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