Green Industry Perspectives

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Lee to the show! Jason's family had a fern farm and sold the cuttings to local florists. That was his less traditional, but still formative, entry into the Green Industry. After studying at the University of Florida, Jason started Skyfrog Landscaping. He is also the co-host of the Green Side Up podcast, an industry podcast that helps professionals learn from one another and level up their leadership and business skills. In this conversation, Jason shares why the right people, having purpose, and implementing processes are the keys to a competitive edge in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Skyfrog Landscaping WebsiteVisit the Green Side Up Podcast WebsiteFollow Skyfrog Landscaping on InstagramFollow Skyfrog Landscape on FacebookFollow the Green Side Up Podcast on InstagramFollow the Green Side Up Podcast on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Molly Finch to the show! Human Ecology is a term many will be unfamiliar with. In this episode, Molly, who has a degree in Human Ecology from the College of the Atlantic, will share what it is, why it's important, and how to practice it in your business. She also shares how she practices it at her business, Goldfinch Garden Design in Ohio. She also shares deep wisdom about having a sense of humility in business and how to think about more than just your bottom line while also maintaining profitability.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Goldfinch Garden Design WebsiteEmail Molly: molly@goldfinchgardendesign.comFollow Goldfinch Garden Design on LinkedInConnect with Molly on LinkedInFollow Goldfinch Garden Design on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Riley Marvin to the show!Riley started Alpha Landscapes in 2017, while he was still in college. After having some employees quit on him, he took a long look in the mirror and realized his management approach had been the problem. After graduating college in 2019, Alpha had its first full year of business with Riley at the helm in 2020. He's turned it into an eight-figure business in those five short years. In this episode, Riley shares why you should avoid being a "jack of all trades," why there are no excuses for inefficiency, and why throughput per man hour is a better metric than gross profit margin.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Alpha Landscapes WebsiteFollow Alpha Landscapes on InstagramConnect with Riley on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Harrison to the show! Scott's an unusual guest for Green Industry Perspectives; he's not in the Green Industry. Rather, he's a professional negotiator. With a background in the oil and gas industry, Scott had to learn (and master) the art of negotiation to be successful. In his career, he's led negotiations for over 25 years in over 40 countries around the world. Today, he runs Apex Negotiations. He trains executives around the world on how to conduct their own high-stakes negotiations. He is a member of the Association of International Energy Negotiators, co-lead of the Entrepreneur's Mentoring cohort for Asia Professional Speakers Singapore, and a member of both the International Association of Facilitators and the International Coaching Federation. In addition to all this, he volunteers his time with Babseacle, a pro-bono organization that trains lawyers and other government officials throughout Southeast Asia, where he now resides. In this episode, Scott walks us through the keys you need to keep in mind to succeed in every negotiation: preparation, keeping a relationship-focus, and strategic flexibility. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Sign Up for Scott's NewsletterFollow Scott on LinkedInFollow Apex Negotiations on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Stoudt to the show! After working for years in the restaurant industry, Chris discovered the Green Industry. He quickly realized that not only was hard work rewarded in our industry, but that he could become a business owner. Chris' desire to help others learn about how amazing the Green Industry is has also led him to start his podcast, The RootZone Podcast. Similar to this show, you can get insights from other Green Industry leaders about what has worked for them and their experiences. In this episode, Chris shares why successful people in our industry embrace challenges with a positive mindset, understand how to network and learn from others, and how far compassion goes towards helping you achieve your goals. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Stout Lawn & Pest WebsiteEmail Chris: Chris@stoutlawncare.comFollow Stout Lawn & Pest on InstagramFollow Stout Lawn & Pest on FacebookFollow The RootZone Podcast on InstagramListen to The RootZone on AppleListen to The RootZone on SpotifyVisit The RootZone Podcast Website

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dave Sheridan to the show! Like many of us, Dave started in a different field before discovering a passion for the Green Industry. Unlike many of us, that field was software. After realizing his brother had a tremendous aptitude for tree work, Dave ran the numbers to see if they could make a go of it as a viable business. After going into "full spreadsheet mode," Dave and Dan started Ascension Tree Care. In this episode, Dave shares why having a good customer experience, organized data, and continuously improving are the secret sauce to Green Industry success. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Ascension Tree Care WebsiteEmail Dave: dave@ascensiontreecare.comFollow Dave on XFollow Ascension Tree Care on InstagramFollow Ascension Tree Care on FacebookFollow Ascension Tree Care on YouTubeFollow Ascension Tree Care on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Christopher Regis to the show! Christopher worked in sales for some of the most iconic brands in America, like Ford and Xerox. And, growing up in Brazil, Christopher also developed a passion for protecting the environment. That led him to start Suntek Lawn Care (and Suntek Franchising), a company using all electric equipment recharged using solar power. Christopher shares why working on the business rather than in the business, obsessing over improvement, and falling in love with your customers (rather than your services) are the keys to success in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Suntek Lawn Care websiteEmail Christopher: christopher@sunteklawncare.comCall Christopher: (754)265-6608Follow Suntek on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Perlin to the show!A physicist by training, John set out to research the history of solar power in antiquity. What he discovered, however, was transformational in our understanding of the way people relate to trees. Those discoveries led him to write A Forest Journey, a book that explains how mankind's relationship with trees has developed throughout recorded history. In the updated edition, published by Patagonia, John goes even further in time, using the fossil record to help us learn about the very first trees on Earth and explaining how humanity's relationship with them impacts us today. In this episode, John shares how trees (and our relationship to them) are vital for all life on Earth. He also shares why understanding how trees developed can inform the decisions we make today when it comes to tree management, and how there’s an intersection between “good for business” and “good for the environment;” they’re not mutually exclusive. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Connect with John on LinkedInVisit John's Website

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ted Glaser to the show!What started as a way to earn extra income maintaining his family's rental properties turned into a legitimate business. Ted grew Summit Lawns to $1 million in revenue in just four short years after his official launch. And then he blew it up. On purpose. He said it had become a "Frankenstein business," pieced together from saying "Yes" to just about any opportunity. It lacked focus and, as a result, had a poor culture, struggled to be profitable, and turned over employees consistently. After finding his lane and deciding to own it, Ted has rebuilt Summit Lawns to nearly $4.5 million in revenue. In this episode, Ted shares why having a clear vision, having your finances in order, and building your team are the keys to success in the Green Industry.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Summit Lawns WebsiteEmail Ted: ted@summitlawns.comFollow Ted on LinkedInFollow Ted on InstagramFollow Summit Lawns on YouTubeFollow Summit Lawns on InstagramFollow Summit Lawns on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dr. Jessica Turner-Skoff to the show! Encouraged by parents who were always willing to pick up a plant during visits to the local garden center as a child, Dr. Turner-Skoff developed a love for the natural world at an early age. Today, she is the Associate Director for Science Communications at Longwood Gardens outside of Philadelphia, one of the most prestigious gardens in the United States. In her role there, she crafts messaging that helps convey complex ideas about the way plants live and grow so they are readily understandable to the public at large. She joins the show to talk about how Tree Care and Landscaping businesses can communicate well with their customers. She shares how knowing your audience, storytelling, and understanding the power of visuals help you communicate effectively in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Connect with Jessica on LinkedInEmail Jessica: Visit the Longwood Gardens WebsiteLearn About the Importance of Trees in a CommunityVisit the Seed Your Future Website