
We need to talk about professional services.
My friend Lindsey Caplan buys professional services. She also sells them. Recently she opened a deliverable from someone she's paying real money, and found AI output staring back at her. What she landed on is something I keep coming back to. We've confused what we actually pay professional services people for. It was never really the output, even if it looked that way for years. It's the judgment, the pattern matching, the thing someone builds by doing this work long enough to see what you can't. I said something similar in a recent interview. Domain expertise is the new oil. Information is everywhere now. Knowledge is a utility. What's rare is someone who has seen enough of the pattern to tell you what it means. The disclosure question is where it got messy for us, and I've been here before. Five years ago it was whether your web guy only builds on WordPress. Now it's whether the person you hired is quietly routing your project through AI without telling you. Lindsey's take isn't that AI is the problem. It's that nobody's saying up front where they're using it and where they're not, and that silence is what kills the trust. Here's where I landed by the end of the conversation. AI was never built to help you do less work. It's not a shortcut, and treating it like one is exactly what's breaking down in the industries where time was always the product being sold. About The Job Sh*t Show The Job Sh*t Show is an investigation into how finding, keeping, and doing work is changing faster than anyone is admitting — and what that actually looks like for real people on the ground. The Sh*t List is a paid Substack for leaders who want to stay ahead of what AI is doing to the workplace — and actually do something about it. Every other week, subscribers get a new AI Manager Skill: one practical, field-tested move for leading your team better in an AI world.













