Good Girls Eat Dinner

Hosted by Jo Wallace, Founder of Good Girls Eat Dinner

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May 2026

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About the show

Welcome to Good Girls Eat Dinner, the most interesting dinner party you'll ever go to, now in takeaway form. Since 2015 we’ve been on a mission to provide more visible, female role models across the creative industries and beyond. At our popular real-life events we serve up four gloriously inspiring female speakers between the courses of a delicious meal. It always leaves everyone hungry for more, so here on the podcast we’ll dedicate a whole episode to each incredible guest. We won't be eating dinner but you certainly can! Join me, Jo Wallace (Executive Creative Director by day, founder of Good Girls Eat Dinner by night) as I ask female pioneers to share their experiences, stories and advice. To leave you full of inspiration.

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25 recent

May 12, 2026Episode 11 hr 0 min

S4 E1: Zoe Scaman - How to build brands for the future, without the bulls#!t

Jo welcomes Zoe Scaman, Founder and Keynote Speaker at Bodacious, CSO at 77X (Luka Dončić). A strategist, writer, and advisor working at the intersection of creativity, technology, and organizational transformation, Zoe has over two decades over experience in advertising and innovation. She helps organizations reimagine how they create and operate.Zoe has also authored influential pieces including The New Fandom Formula and The Multiplayer Brand. Her viral essay Mad Men. Furious Women exposed harassment in advertising and was featured in The Times, The Guardian, and Fast Company.In May 2025 Zoe was inducted into BIMA's Hall of Fame. TOPICS COVERED:- Being academic. Rebellious. And expelled.- A first job in advertising via a newspaper ad.- Having a portfolio career before it became a thing.- Finding strategy by chance, then following gut instinct.- The secret ingredient to Zoe’s success.- Plotting the future with brands, Enrique Iglesias and DJ Kahled.- What’s cooking: Philanthropy with teeth & being a futurist in residence.- Set the vision and trust the process.- Fighting the fight for greater equality and better work.- Using AI as a positive prosthetic (and the pipeline problem).- Putting in the work as a keynote speaker.- Is the industry ‘cheaper, faster’ mindset missing the bigger picture? - Mentors and how success tastes right now.Zoe’s Goody Bag of Advice: - Hone your own voice.- Write your way in.- Life's too short to work with dickheads.Zoe's substack, Musings of a Wandering Mind: https://zoescaman.substack.com/Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

October 14, 2025Episode 81 hr 2 min

S3 E8: Thas Naseemuddeen - Why, as CEO, it’s vital to create an environment where business and creativity thrive.

Jo welcomes Thas Naseemuddeen, CEO of Omelet, an independent creative agency in LA.Thas took a non-linear path in her impressive journey to the top; a career-trained strategist, she’s strategically built and championed work with brands such as Target, Google, and Pepsi at agencies that include BBH, Deutsch and TBWA Chiat/Day. Now as CEO, Thas continues to push the boundaries (and definitions) of our industry. Notably, she’s on a personal mission to democratize business for creative people and the inverse; to make creativity more accessible to business. TOPICS COVERED:- Training Olympic-level ice skaters- Thas’ recipe for success- Never half ass-ing things, including classical piano as a teenager- Correcting yourself without anyone noticing- Studying cognitive science, the precursor to AI- Getting an MBA and then unintentionally landing in advertising- The original goal for cognitive science, regarding AI, and why that brings optimism- Work to be envious of - The power of our industry to move people to action- Being told you can’t and using it as fuel to accelerate - Creating an environment, as a CEO, where people can thrive- Things that leave a bad taste about this industry- Meeting Elmo – a beacon of hope- A yearning for a return to kindness as the defaultThas’ Doggy Bag of Advice:- Being true to yourself- Following your curiosities, regardless of whether it’s ‘cool’- Fostering radical joy Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

September 17, 2025Episode 754 min

S3 E7: Sherina Florence - How to create real change (and why you should use the stickers).

Jo welcomes the creative leader and AI artist, Sherina Florence, onto the podcast.Sherina is an ECD and, now, a Chief Creative Architecht and co-founder with the firm belief that if you change thinking, you change behaviour. And if you change behaviour, you change the world.Over the course of her career, she’s led creative work for agencies including 72 and Sunny, Ogilvy, and Dentsu Global – delivering pitch-winning and award-winning work for brands such as Reebok, Sonos, Smirnoff, Unilever and MANY more.But her work hasn’t just won awards and new business, it even contributed to the release of a detainee at Guantanamo Bay.Concurrently, in culture, she’s fully embraced AI as an artist – exciting curators around the globe. Topics covered: - Sherina’s recipe for success- The importance of consciousness - Asking for 3 life-changing gifts at age 3, including a desk- The importance of people who believe in you- Going beyond the brief and creating real change- Viewing a$$holes differently- Embracing AI for creativity and art - How we might use technology and data to preserve culture- The limitless opportunities that Gen AI brings- The importance of critical thinking - Sherina’s Doggy Bag of Advice, including:- Why you must protect your imagination- ‘Use the stickers’.- The importance of kindness.Link to the school Sherina attended https://creativecircus.com/Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

August 12, 2025Episode 652 min

S3 E6: Maisie McCabe - What does the future of the advertising industry look like?

Jo welcomes the UK Editor of Campaign, Maisie McCabe, onto the podcast.Masie is a journalist who’s spent her career reporting and commenting on TV, advertising, technology and the marketing industry. She’s written for a vast array of news platforms, including The Independent, The Sunday Times and Dazed - but for many years, she’s been a consistent voice at Haymarket Media Group, both for Campaign and Media week – rising to be the UK editor of Campaign in 2020. In this episode we discuss what the future of the advertising industry looks like, and much more. Topics covered: - Maisie’s recipe for success- Why creating relationships is key- How saying you came from Bradford helped weed out racists- Growing up in the hometown of David Hockney and other artists- Dropping the ambition to be a doctor on Ibiza with a speedboat- How an interest in history fuelled an interest in the now & the future- The effect of advertising on society and the power of creativity- The Cannes Lion fakery scandal this year- What shape of work could and should win at Cannes - What it’s like to be the UK Editor of Campaign- Responding to criticism of Campaign - Predictions for the future of the industry- The decline of female creative leaders; why and how we can address the issue - Writing a book, set in an alternate universe- Feeling confident about the future of the industry despite the pressures- Maisie’s Doggy Bag of AdviceThe Michael Rosen blog Maisie mentions regarding learning to read: https://michaelrosenblog.blogspot.com/2025/07/how-do-you-become-fluent-at-reading-ruth.htmlThe museum near Maisie's childhood home: https://bradfordmuseums.org/cartwright-hall-art-gallery/plan-a-visit/The mill she worked at: https://www.saltsmill.org.uk/Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

June 3, 2025Episode 550 min

S3 E5: Rebecca Rowntree - How to find your voice. And use it.

Jo welcomes Creative Director, Rebecca Rowntree, onto the podcast.Rebecca is passionate about creating ideas that move people. Full of curiosity, she likes to push boundaries wherever possible – believing that there’s a better advertising world out there. To honor that belief she created a platform called ‘Get Sh*t Done’. In its event-form, large audiences collectively brainstorm to help tackle various issues. All part of Rebecca’s goal to help create positive change.So, if you want to ‘Get Sh*t Done’, take a listen. Topics covered: - Rebecca’s recipe for success.- Why it’s important to collect good people.- Knowing yourself & living as yourself.- Organising events and collective energy.- AI – the need for more women at the forefront.- The continued lack of female role models in leadership. - ‘Damned if you do and damned if you don’t.’- The complexities of having an opinion as a female creative leader. - Channeling frustration into change.- How ‘Get Sh*t Done’ was born.- 3 dinner party guests of choice. - Seeing yourself as part of the solution.- Rebecca’s Doggy Bag of Advice.- Inc. feeling petrified and doing it anyway.Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

April 24, 2025Episode 453 min

S3 E4: Jo Shoesmith - Why a Chief Creative Officer must have the ability to make decisions. And live with them.

Jo welcomes the Chief Creative Officer of Amazon, Jo Shoesmith onto the podcast.Jo is a multi, award-winning creative leader. Born in rural Australia, she began her career at BBDO Melbourne before moving to Leo Burnett. Jo then moved to the US where she worked on a variety of brands ranging from Allstate Insurance to Kelloggs. Jo’s next move saw her take a role as a Chief Creative Officer at IPG’s Cambell Ewald, where she led creative, strategy, and production across three offices in New York, LA and Detroit.In 2020 Jo moved brand-side to Amazon, where she is currently CCO, leading global and cross-channel creative teams to deliver consistently award-winning campaigns. Topics covered: - The 3 ingredients of success.- Growing up in rural Australia like Huckleberry Finn.- Realising that life as an artist would be too solo.- Hiring for talent AND temperament.- Living wide-eyed and how it fuels creativity.- Moving from agency to brand side – how it differs.- Why the best decisions have four legs.- Sitting on the other side of the table for idea presentations.- Why you should never give the internal team the same brief as the agency.- Working with talent like Megan Thee Stallion and Adam Driver.- The secret to creating consistently outstanding work.- The lack of (and now declining) number of female creative leaders.- Why a lack of diverse voices will hurt the work.- Role models and leadership style.- AI, change and the future.- Jo’s Goody Bag of Advice Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

March 28, 2025Episode 351 min

S3 E3: Tiffanie Lee - From art school drop-out to sought-after creative director.

Jo welcomes the brilliant Tiffanie Lee to the Good Girls Eat Dinner podcast. Tiffanie was once a project manager in the fashion world by day, and a music and arts journalist by night. She’s Taiwan made, Rural Midwest born, Los Angeles raised, and New York based. A creative unicorn, Tiffanie is adept at delivering intrepid copy, concepts and campaigns for a variety of brands from ADT to Walmart. She's worked at a variety of agencies from BBDO to McCann Worldwide and is currently a Creative Director at Dentsu Creative, NYC.Topics covered:From art school ‘drop-out’ to Creative Director.- The 3 ingredients of success.- Feeling destined for a different place.- Realizing the dream to move to New York.- Quitting piano lessons, pursuing creativity.- The skills required to be a Creative Director and beyond.- How to feed good ideas or copy.- The ‘I wish I did that’ campaign. - Loving the camaraderie of this industry.- Burn out and the lessons we can all take.- AI, the impact on creativity, now and in the future.- The 3 guests of choice for the ultimate dinner party.- Gratitude for a career that facilitates ‘play’.- Why you should go to bed when your dog goes to bed.- Tiffanie’s Goody Bag of AdviceSend us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

January 24, 2025Episode 250 min

S3 E2: Rebecca Sowden – The multi-award winning campaign ‘Correct The Internet’ and playing against the odds.

Jo welcomes the legendary Rebecca Sowden to the Good Girls Eat Dinner podcast. Rebecca previously played professional football for the New Zealand national women's football team. Today she combines her sporting expertise with her marketing passion in the shape of Team Heroine, an organisation built to help sponsors, sport organisations & media UNLEASH the value of women’s sport.. In 2023 she was recognised as one of the top eleven people in the world to progress women’s football, partly due to being behind the incredible campaign: Correct the Internet - which highlighted and corrected bias against sportswomen on the internet. It, quite rightly, picked up multiple awards including a Cannes Lion Glass, and 3 Gold Cannes Lions. Topics covered:- The 3 ingredients of success.- Becoming a professional football player against the odds.- Working hard to go to the Olympics and missing out.- Realising the journey is as important as the destination.- Running out for the first time to play for New Zealand.- Having children alongside career ambition.- The journey of IVF through country moves and COVID.- Overcoming personal and career obstacles.- Mixing professional footballer insight with advertising experience.- Seeing the opportunity and founding Team Heroine.- Correct The Internet – the multi-award-winning campaign.- How internet searches are omitting sportswomen’s achievements.- The negative impact of an internet biased towards male athletes.- Creating impact from the top down and the bottom up.- Stats: female athletes have higher engagement levels.- Stats: female sports are more relatable, progressive & family-friendly.- So why aren’t more brands sponsoring female sports?- Michelle Kang – donating $30m to women and girls’ soccer in the US.- Rebecca's Doggy Bag of Advice.Team Heroine: https://www.teamheroine.com/ Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

December 23, 2024Episode 151 min

S3 E1: Laura Jordan Bambach - Why creativity is the key revenue driver, not a ‘nice to have’.

Jo welcomes the renowned Laura Jordan Bambach to the Good Girls Eat Dinner podcast. Laura has led some of the biggest and most creative agencies in London, and is a founder and Chief Creative Officer at the UK’s first fully female founded agency, Uncharted. Some of her entrepreneurial activities outside the day job include co-founding SheSays: a global network, working to get more women into creative industries, and Oko, an app-based business growth and career development programme.Alongside all of this, she is a regular speaker, award-jury-chair, author and artist. Topics covered:- The 3 ingredients of success.- Being in the boys’ team and lobbying to be in the scouts.- The epiphany created by a clitoris-themed political poster.- The belly-fire to create space for others in this industry.- The Great British Diversity Experiment and its findings.- The leadership approach that creates the best work from a diverse team.- The ad industry is promoting the wrong skills for good creative leadership.- Why dangerous ideas need a safe space.- Unchartered Studio, the first all-female-founded creative agency in London.- 3 as the magic number of founders.- Fulfilling numerous extra projects on the edge of the day job.- Creative awards, the pros and the cons.- The different agendas that decide what good work is.- Creative is the key revenue driver, not a product or ‘nice to have.’- AI, a powerful tool in creative hands.- Wanting to see creative move back to the centre of the business. - Laura’s Doggy Bag of Advice.Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.

July 31, 2024Episode 81 hr 8 min

S2 E8: Lori Meakin - Why aren't more men involved in gender equality, when it's proven to benefit us all?

Jo welcomes the exceptional Lori Meakin to the Good Girls Eat Dinner podcast. Lori is a multi-award-winning strategist and entrepreneur with decades of experience working with some of the world's biggest and most successful brands. Lori has long been driven to help build a more gender-equal world. Now, she uses the expertise in changing attitudes and behaviour that she's developed over decades in branding, advertising and the media to address the issue: why aren't more men getting involved in gender equality, which is proven to benefit all of us?Topics covered:- Growing up in social housing in Dagenham near the Ford factory where a group of women took action that led to the Equal Pay Act.- Trigger warning; suffering a traumatic sexual assault.- How such a negative experience led to positive work.- From a language & literature teacher to a strategist in advertising.- The power of storytelling: helping us understand ourselves and one another.- No More Menemies – the inspiration behind this insightful book.- Approaching the task of engaging more men in gender equality strategically.- Motivating men to help create a better outcome for everyone.- The false narrative telling white straight men the odds are now stacked against them.- How the likes of Trump and Tate capitalize on fear to give all of the wrong answers to young men.- When women take up just 30% of a space, content or conversation they’re seen as ‘dominating’.- When women take up just 15% of a space, content or conversation they’re seen as ‘equal’. - Loss aversion: the human programming that makes Gender Equality feel like men are having things ‘taken away’ when women are literally losing rights. - 57% of men in Britain think equality has gone too far – and surprisingly (perhaps) the majority are Gen Z.- We’ve been socialized to assume that sons are more intelligent than daughters (by 10 IQ points).- What men are missing out on due to a lack of equality. - Misogyny as the gateway to many other forms of hate (homophobia, racism, transphobia etc).- ‘The Others & Me’ a consultancy that spotlights the opportunities for organisations to create positive change and a competitive advantage.- Why ‘guys’ is not the best way to address a team.- Positively refusing to be beaten down by the problems in the world. - Embracing curiosity and our similarities to bridge the perceived gender divide.- Lori’s Doggy Bag of AdviceLori's book: https://www.theothersandme.com/nomoremenemiesThe Other's & Me: https://www.theothersandme.com/Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: goodgirlseatdinner@gmail.comHost, Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.