Good Content with Shannon McKinstrie

Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now. In this episode we’ll be covering:Why it’s risky to use ChatGPT to create content for you and how to use it responsibly.The different ways to use the content prompts and hooks I share with you..Three ways to use ChatGPT responsibly in your content: Inspiration and Ideas, Content Repurposing, Tweaks and EditingQuick tips for using ChatGPT to help with market research and understanding your audience better (PS: You still need to do your own market research!)How to use ChatGPT for inspiration and ideas while adding your own unique spin. Spice up your content, take your existing content and use ChatGPT to make tweaks and edits.Reels in this episode:Hawaii Reel ​​Other episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 036: Maintaining Your Brand Identity When Everything is TrendyEpisode 037: Personalization is the Key to Your 2025 Content StrategySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!In this episode we’ll be covering:How content has evolved over the years and why what used to work, doesn't anymore.Inviting your audience into your world and the reason personal content resonates so well.Different ways you can add a unique touch to your own content, with examples!Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.Suggestions for creating timely, personalized content around the holiday season and other current events.Other episodes you might have missed:Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 026: Start a Signature Series That People Keep Coming Back ForSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.In this episode we’ll be covering:Data based approaches vs. quick fixes when it comes to your content strategy.How the quick fixes are where people really struggle with losing their identity.Leaning too heavily on AI and the impact it has on your content and audience.Going back to basics when it comes to creating content.Using the helpful tips you see online while still keeping your brand identity in it.Other episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 035: Turning Inspiration into Unique and Original ContentSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.In this episode we’ll be covering:Leveraging ChatGPT for ideas and repurposing content. The ethics of inspiration, AI, and original content ideas. Long term strategy of tailoring your content and brand messaging.Navigating the current digital content landscape.Sharing your unique perspective and experiences when creating.Other episodes you might have missed:Episode 024: Is Storytelling the Missing Piece in Your Content?Episode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 031: Navigating Content Creation When Everything Feels OverwhelmingLinks to reels  in this episode:Reel #1: The look says Anthropology but the receipt says...Reel #2: Five days of viral hooks for your reelsReel #3: Visual clutter is more exhausting than we realizeReel #4: Controversial things I say as a registered dieticianSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference. In this episode we’ll be covering:Why Instagram prioritizes content with high engagement metrics.The importance of creating specific, engaging content for reels.Content longevity and how older content with good engagement remains visible.Adapting marketing strategies to changing trends while the core message stays the same. Maintaining personal and relatable content to keep the human connection.Using specificity to call out your audience instead of creating generic content.Other episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 010: Turning Testimonials into Engaging Content for More SalesEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 022: Boost Your Instagram Engagement With These Simple StrategiesLinks to reels  in this episode:Reel 1: Apps and spicy margsReel 2: Orders books to support your career growthReel 3: High protein game day dipReel 4: Steal my dinners for this weekSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!In this episode we’ll be covering:Why carousel posts are so successful right now and what makes them swipeable.Start creating carousel posts right inside the Instagram app.How to flip your captions and reels into engaging carousels that also increase watch time.Using storytelling to create carousels that spark curiosity. The easy formulas I use to create my own carousel posts - with tons of examples!Creating carousels that entice and make sales with juicy hooks.Links to carousels in this episode:The Story of the Beach HouseEasy Formula for Picking Your Content Pillars: Based on the 4H’sMeet Your Content Pillars Based on the 4H’sFirst 3 Stories to Share EverydayA Week of Reels Hooks Perfect for Every NicheThe “Secret” to Using the Alogrithm to Blow Up Your ContentHow I Craft My CarouselsOther episodes you may have missed:Episode 013: What You Really Need to Know About Writing Instagram CaptionsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content. In this episode we’ll be covering:Analyzing how artists have used social media platforms to connect with fans.Tips for establishing your own daily Instagram Stories strategy.Building a community from scratch, because we all start at zero.How storytelling and connection are key elements for creating good content.Exercises you can try to get started telling your own stories.Other episodes you might have missed:Episode 001: The Key to Creating Good Content for Social Media GrowthEpisode 004: Understanding and Meeting Your Audience's Emotional NeedsEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 008: Creating Content That Starts a Conversation Episode 027: Let Your True Personality ShineSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.In this episode we’ll be covering:Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.Applying specificity to go beyond the surface level struggles that your audience is experiencing.Why does your audience desire this outcome? What is the reasoning behind it?Keeping your content relevant and using words that people can attach to.Realizing it’s ok to take a pause with your content, do what’s right for you. Analyzing why these types of reels catch people's attention so fast.Expanding more on last week's discussion about visual and verbal hooks.Links to Reels in this episode:Reel #1: Cookie Crisp CerealReel #2: Cafe CurtainsReel #3: Spraying PerfumeCollaborative Post: Hurricane Helene Relief in WNCOther episodes you might have missed:Episode 004: Understanding and Meeting Your Audience's Emotional NeedsEpisode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera. In this episode we’ll be covering:The advice I give to my clients for getting comfortable on camera.Incorporating B roll and capturing authentic behind the scenes moments.Formatting tips for hooks, text layouts and more when creating your own videos.Building instant trust with your audience and inviting them into your world.A great way to create a “talk to camera reel” without actually talking to the camera.Trading fancy transitions for talk to camera reels that feel like Instagram Stories.Links to Reels in this episode:Reel 1: Bride Reel 2: Meal PrepReel 3: Where to Place Your Hooks - ExampleHooks to start your talk to camera videosOther episodes you might have missed:Episode 002: Uncomplicating Social Media through Simple ContentEpisode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 026: Start a Signature Series That People Keep Coming Back ForSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!In this episode we’ll be covering:Social media reach concerns and why some content is underperforming.The importance of simple, shareable, specific content (the 3 S’s!)Observing and choosing effective text placement, maximizing readability.Analyzing current content trends that are working right now and how to apply it to your own..Getting clear on your messaging and knowing your audience to improve engagement.Simple helpful content that provides clear, actionable tips.Sharing relatable scenarios using real-life situations for engaging content.Links to Reels in this episode:Reel: I had no idea I was contributing to the problem...Reel: FriendshipSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!