Betting on Yourself: Building a Wellness Brand from Idea to Retail Shelf with Madison Vrbnjak
What if the real test of your idea is whether people come back and ask for more? Madison Vrbnjak had one rule before launching JUSTYOU, her daily gut health and energy supplement. She wouldn’t launch until friends and family were texting her for more samples. That took a while. Madison spent six years building JUSTYOU alongside a marketing agency she co-founded, launched about a year and a half ago, and is now on her first retail shelf at Pop Up Grocer in New York City. Kyra talks with the Dallas-based founder and mom of two about what building a brand really looks like, and what kept her going when it got hard. In this episode: Why Madison waited to launch until friends asked for more samples Friends and family support you, but they aren’t your customers Why “do A and B to get to Z” rarely works on schedule Becoming a professional problem solver Why founders should know every part of their business “If you ever want to become patient, start your own business” Knowing when to pivot and when to keep going Finding your why, and why money alone won’t hold you Her red flag for overwhelm: “It’s all up to me” How her team landed JUSTYOU its first retail spot Monthly check-ins and the 10% everyone can improve on Whether you are sitting on an idea, a few years into building something, or leading a small team that’s carrying a lot, this conversation will meet you right where you are. Learn more: justyouco.com Follow JUSTYOU: @justyouco Stay connected to Glow Up, Gyrl: Website: glowupgyrl.com | Email: hello@glowupgyrl.com Instagram, TikTok, LinkedIn: @glowupgyrl | Facebook: @glowupgyrlatl Learn more about your ad choices. Visit megaphone.fm/adchoices






