
Entrepreneur You- Building and Scaling an IT Business with Royson Rajan
In today’s episode our host Rosie Baber speaks with Royson Rajan, based in India and founder of 2 IT companies: Atlas SoftWeb and CrossTrip. Royson will talk about his entrepreneurship journey after studying computer engineering and earning a graduate diploma in management from LSE (University of London). Royson shares how IT’s rapid evolution demands adaptability, and highlights key Global Employability Skills: communication, transparency, quality delivery, and strong decision-making. He explains why branding is so important and which strategies he adopted to scale his business. Key points:[01:23] – Presentation of Royson Rajan[02:35] – Why I have founded an IT Business[03:43] - Founder Skills That Matter[05:20] - Branding From Scratch[06:44] - Evolving Atlas and CrossTrip[10:48] - Bootstrapping and Funding Growth[13:57] - When to Scale Up[15:17] - Scaling Mistakes to Avoid[17:14] - Finding Customers and Marketing[19:12] - AI and Staying Current Hosted on Acast. See acast.com/privacy for more information.













