Girls In Property

Hosted by Athena Dobson

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Episodes

177

Latest episode

Oct 2026

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EN-GB

About the show

Embark on a weekly journey with your host, Athena Dobson, every Monday starting at 07:00 am on the Girls in Property Podcast. Join her as she navigates the dynamic realms of property & business as a female entrepreneur with more than 5 years of experience as a landlord and now full-time property investor. Each episode brings you engaging conversations with key players in the property and business realm, delving into the questions you're eager to have answered, even exploring tales of property mishaps! Don't forget to join our thriving community of over 100 like-minded women within The Girls in Property Community by visiting www.girlsinproperty.co.uk Stay tuned and don't forget to hit that subscribe button NOW!

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60 recent

October 12, 202647 min

5 Part Mini Series: Ep. 5 Scaling a Business. 5 Lessons I Paid For So You Don’t Have To

Scaling a business is nothing like starting one. The money comes in, and so does a whole new set of problems nobody warned you about. These are the five lessons I paid for so you don’t have to. In this final episode of my five part mini series, I’m sharing what I wish I knew about scaling a business after four plus years of building Girls in Property. I start with business structure, and what changes the moment you become VAT registered. Then I get into hiring a team, and why the right time is never when you think it is. There’s a lesson on the one word I had to learn to say. A lot. And what it gave me back. Then the money. Not just what you make but what you keep. I share who I brought in alongside my accountant, the financial conversation I avoided for years, and what finally changed my mind. The last lesson is business automation, and the systems now saving me time and money. I also share what the money is really for. Because there’s a much bigger plan behind Girls in Property, and I’ve given myself a deadline. If you’re a woman in business who is growing fast and feeling stretched, press play. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

October 5, 202649 min

5 Part Mini Series: Ep. 4 Attract, Don't Chase: How to Find Your Ideal Investors & Clients

Ok, episode 4 of my 5 part mini series and this week we're talking about lead generation and attracting investors. You're showing up. You're posting. And you still feel invisible to the clients and investors you want. Frustrated. Maybe a little tempted to chase. Because vanity metrics are not revenue. Trust is. The mindset shift is simple. Attract, don't chase. I walk you through the value statement I want you to write: who you help, how you help them and why it matters. Not a polished website or a fancy investor pack, but a clear message in your own words. I also unpack the money blocks that make sales feel uncomfortable. Selling is serving. You're not asking for money, you're offering an invitation. And investors are human beings first, so talk to them like it before you jump to figures and returns. Then we get practical. Keep your offer simple: problem, solution, outcome. People buy the outcome, not the mechanics. Go where your clients and investors already spend time. And expect the no's, because every one moves you closer to the right yes. Practice over perfection. Because the right clients are waiting for you to show up in your way, with your voice. If you're ready to stop chasing and start attracting, this is your sign. Press play, write your value statement and start the conversation. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

September 28, 202655 min

5 Part Mini Series: Ep. 3 Your Business Is Not the Goal: A Q4 Reset

Ok, episode 3 of my 5 part mini series and this week we're talking about how to kickstart your Q4 and align your business with the life you want. Q4 is here and you might be feeling stuck. Overwhelmed. Like the year has run away from you and your goals are sitting just out of reach. Because your business is not the goal. Your life is. We talk about what freedom means to you and why getting clear on it changes everything. My formula is simple: your why equals alignment plus strategy. Not just a plan that works on paper, but one that fits your values and the life you want. Copy someone else's strategy and it could cost you time and money. I also dig into what's blocking you. The "I don't have time" excuse and what's usually underneath it. The overwhelm of doing too many things at once. Whether cash flow or wealth generation is right for you right now. And my own early unhealthy work habits and what I changed. Then we get practical. One core focus for Q4. One new success habit. Small, consistent steps. Because progress comes from repeated action, not from doing everything at once. If you're ready to think bigger and live freer, this is your sign. Press play, pick your focus and take your next step. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

September 21, 202642 min

5 Part Mini Series: Ep. 2 If I Started Again, I'd Download These Five Apps First

You've downloaded seventeen apps, paid for three of them, and still can't find a receipt from March. But what if I told you that if I was going to start again, I would start with these five. This is part two of my five part mini series, recorded before I head off travelling through Canada, South America and Thailand. This week I'm getting practical. If I lost my phone tomorrow and had to start a business from scratch, there are exactly five apps I'd download first. Not the fanciest. Not the most expensive. The five that actually run my business every single day. I walk you through each one, what I use it for, and the mistakes I made before I found it. They cover the stuff nobody tells you about at the start. The admin. The tax time scramble. Staying visible when you're not in the room. I also share a few bonus tools for when your business starts to grow, and the one rule I'd give anyone setting up from scratch. Before all of that, I get real about what it feels like to step away from the business for eight weeks. The freedom. The fear. And why a business can survive uncertainty if the systems and the team are in place. If you've been overcomplicating your setup and buying tools you don't need yet, this one's for you. Press play and find out what made the cut. Lets continue to learn & grow together, always x How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

September 14, 202652 min

5 Part Mini Series: Ep. 1 The Property Mistakes I See Every Single Week

Some of you have been spending months on the logo, the website and the business cards, and still haven't spoken to a single agent. I know. Because I've been there too. This week I'm kicking off a five part mini series while I'm travelling through Canada, South America and Thailand. Each week I'm answering the questions you keep asking me. And I'm starting with the mistakes I see over and over again in property and business. I take you right back to the beginning. Losing my travel career in COVID, starting Girls in Property with 94p in the bank, and building the podcast, the community and everything else from nothing. Not because I felt ready. Because I showed up anyway. Then I get into the big ones. Hiding behind perfectionism instead of having real conversations. Investing hours from home and hoping a management company will care as much as you do. And picking a strategy before you've even worked out what you actually want from your life. Cash flow. Wealth. Freedom. Leaving your job. They all need a different plan. I also ask a question not enough people ask. Is property even the right vehicle for you at all. If you've been stuck in planning mode and waiting for the perfect moment, this one's for you. Only you can change your life. So let's start. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

September 7, 20261 hr 12 min

The DIY Renovator Doing It All In Pink with Heather Roberts

Ever held yourself back not because the work was too hard but because you didn't believe you were the one who could do it? That quiet voice that says you're not enough for this. It's cost more women more opportunities than any bad deal ever has. In this episode of Girls in Property I'm joined by Heather Roberts, the woman behind Built in Pink. Heather is young, unapologetically pink and doing the DIY herself. Carpentry, windows, skirting, the lot. Learnt on the job, in the middle of a project that was supposed to be a quick refresh and turned into a full structural renovation. We get into why pink is a deliberate part of her brand and not a gimmick, the comments she gets from men online and how she turns that negativity into community with Fragile Masculinity Fridays. Heather is brilliantly frank about the fear of being visible on social media and why embarrassment is just part of building something in public. Because people notice your content far less than you think. Then we talk about the first deal. Bought with her sister through the modern method of auction, a mortgage and a 10 percent deposit. Two years, a legal dispute and £6,000 profit later, Heather explains why it was still the best thing she ever did. Not because of the money. Because of who she became doing it. And how that led to her boyfriend stepping in as investor on deal number two, a deal built on value, not luck. We also widen the conversation to women's health, PMDD, menopause and what women are quietly carrying every single day while building businesses. If you've been sitting on the edge of your first project waiting to feel ready, this one is for you. You're more capable than you're giving yourself credit for. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

August 31, 20261 hr 5 min

Property Could Be So Much Better Than This with Vann Vogstad

Most of us accept the way property works because that's just how it's always been done. Tired stock. Rooms rented as a last resort. Systems held together with spreadsheets and good intentions. We stop noticing it after a while. In this episode of Girls in Property I'm joined by Vann Vogstad, founder of Coho, for a proper conversation about shared living, innovation, and what AI is really doing to the way we run property businesses. Vann isn't building for the money and he says so plainly. He talks about the drive to fix something that's worse than it needs to be, what it actually felt like to sell a business and start again from nothing, and why so many people give up right at the point where it starts to work. We get into why shared living can create real community rather than just cheap accommodation, and why he believes HMOs could become a genuine housing choice for younger and older renters alike. We talk about doing your market research before you launch anything, using AI to buy back time and creativity, and the risk of quietly handing over your judgement to a machine. Because innovation doesn't start with a better answer. It starts with a better question. If you've been settling for the way things are, this one will make you look again. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

August 24, 20261 hr 9 min

Make A.I Your Bitch with Gemma Hurlstone

You've probably heard everyone banging on about AI. You've maybe even opened ChatGPT, typed something in, got back a load of waffle and quietly closed the tab thinking it's not for you. In this episode of Girls in Property I'm joined by Gemma Hurlstone for her debut episode, and she's here to tell you the tool isn't the problem. AI is only ever as good as the person using it. Treat it like an assistant, not a replacement, and everything changes. Gemma talks us through how she got started, what ChatGPT, Claude and Perplexity are each actually good for, and how her ADHD brain helped her spot the patterns most people miss. We get into the real-life stuff too. Meal plans. CRM setups. Hooking it up to your Drive, your inbox, your Asana. All the rubbish admin eating your week. But this isn't just an episode about tech. It's an episode about worth. Gemma shares how she stopped doing everything for free, why she's finally putting herself first, and why every no is simply data. Because AI can carry the boring bits. It can't replace lived experience, community, or the women who show up for each other. Give it a listen, then go and use the thing properly. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

August 17, 20261 hr 9 min

Stop Blaming the Solicitor with Kirsty Baxter

Solicitors get blamed for everything. The delays, the silence, the deal that collapses two days before exchange. The truth is usually far less dramatic and far more fixable. In this episode of Girls in Property I'm joined by Kirsty Baxter, a conveyancing solicitor with fifteen years of experience and a mum of four who is very open about the fact that none of it looks perfect from the inside. We get into the practical side first. How to choose the right solicitor, what you actually need in place before you instruct, and why communication is the thing that quietly makes or breaks a transaction. Kirsty explains why conveyancing only ever feels simple when everyone in the chain responds quickly and says what they mean. Then we go somewhere else. Kirsty shares how she got into law through A level law, work experience and the old ILEX route rather than a traditional path, and what it has taken to build a career while raising four children. She is refreshingly open about the juggle, the guilt and the identity shifts that come with it. If the legal side of property has ever felt intimidating, or you're quietly wondering whether you can build something serious while your life is already full, this episode is for you. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com

August 10, 20261 hr 4 min

A Different Type of Messy Middle: Starting Again in Your Mid 30s with Emma Wilson

Everyone talks to you about the messy middle of business. Nobody talks to you about the messy middle of life. That part of your 30s where the relationship ends, the job goes, the plan quietly falls apart and you're living alone for the first time wondering how on earth you got here. In this episode of Girls in Property I'm joined by Emma Wilson, the Turning 30 coach, who rebuilt her whole life at 33 after leaving a toxic relationship, losing her job in the pandemic and learning to be on her own for the very first time. What she found on the other side wasn't what she expected. It was better. We talk about the timelines we grip onto that were never ours. The engagement, the baby, the career move that should have happened by now. I open up about ending my five year relationship and starting again from scratch while everyone around me settles. We get into solo time, loneliness, attachment styles, the question nobody ever asks Emma about becoming a mother later, and her month off Instagram. This one is for you if you're in a season that doesn't look like the plan. Because the resistance usually means you should. Have a listen and let me know what lands. And if you know a woman in her 30s who needs to hear this today, send it straight to her. How to Get Involved With The Girls in Property 👇 👩 Join our GIP Community 📞 Not sure if the community is for you? Book your FREE 15 min call 🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads 💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷 Girls in Property Instagram 📧 girlsinpropertypod@gmail.com