Building Butter Girl NYC From Scratch with Greer Hiltabidle
Send us Fan MailIn this episode, Amy Will sits down with Greer Hiltabidle, founder of Butter Girl NYC, to talk about how a personal obsession with food turned into a fast-growing brand. What started as making butter at home quickly evolved into a distinct voice and presence online, long before scaling into a full product business.Greer shares how she built Butter Girl NYC from the ground up, using content, consistency, and instinct to grow an audience and shape a brand around something simple. The conversation covers building before having everything figured out, navigating early stages without a clear roadmap, and what it actually looks like to turn an idea into something real. Join the girl gang and stay up to date with new episodes @girlgangthepodcastEmail us with any guest recommendations or questions hello@girlgangthepodcast.com




