Ginger Biz

Send us a textOriginally aired as episode 78 on July 25, 2023In this episode of Ginger Biz, Katy Murray dives into the art of email marketing and why growing your email list is one of the most impactful strategies for your business. Email marketing isn’t just about sending messages—it’s about building lasting connections with your audience, fostering engagement, and driving growth. Whether you’re just starting or looking to refine your approach, Katy shares actionable tips to help you expand your reach and make connections.What You’ll Learn:Why email marketing is more effective than social media for conversions.How to create irresistible lead magnets to grow your list.Strategies for writing engaging emails that keep your subscribers coming back for more.Tips for segmenting your list to tailor your content and boost results.The key to nurturing your audience and turning them into loyal customers.Key Takeaways:Building an email list is more than just collecting names—it’s about cultivating a community. Focus on delivering value through personalized communication, targeted promotions, and consistent engagement. A strong email list is one of the most reliable tools for growing your business and staying connected with your audience.Call to Action:Ready to take your email marketing to the next level? Tune in to this episode for practical strategies and tips to grow your list and nurture your audience. Don’t forget to subscribe to Ginger Biz for more insights on building your business and brand.Listen on: Apple Podcasts, Spotify, and more.______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Send us a textTired of the content creation grind? In this episode, Jenn of the Visibility Ecosystem shares her proven strategies for building a sustainable marketing system that doesn’t leave you burned out. Whether you’re an introverted entrepreneur, coach, or digital creator, discover how to leverage speaking and collaborations to grow your business, generate sales, and establish yourself as a thought leader—all without the sleaze. Learn how a sustainable marketing approach allows you to spend less time on social media and more time doing what you love, while still being profitable!You can find Jenn here:Website: https://visibilityecosystem.com/Instagram: @visibilityecosystemLinkedIn: https://www.linkedin.com/in/jenn-zellers/______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/Some of the links in these show notes are affiliate links, which means that if you click on one of the product links and make a purchase, we may receive a small commission at no additional cost to you. This helps support the podcast. We only recommend products or services we believe will add value to our listeners. Thank you for your support!

Send us a textIn this episode of Ginger Biz, Katy Murray shares the invaluable lessons she’s learned over the past year as she celebrates her 33rd birthday. From softening her approach in leadership to embracing rest and shifting priorities, Katy discusses how these lessons have transformed her perspective on life, leadership, and business. Join her as she dives deep into what 32 taught her and how she plans to carry these lessons into the year ahead.What You’ll Learn:How to lead with love and foster deeper connections.The importance of letting go of pride in relationships and leadership.Why shifting priorities is a natural part of growth.How rest and hobbies can recharge your life and career.The value of embracing progress over perfection in all areas of life.Key Takeaways:Softening your voice when communicating fosters trust and deeper connections. Letting go of pride opens the door to healthier relationships and personal growth. Embracing rest and hobbies is essential for recharging your energy and approaching work with a fresh perspective. Lastly, progress over perfection allows you to show up consistently and make meaningful strides.Call to Action:Celebrate this milestone with Katy by sharing this episode with someone who could use these reminders in their life. Don’t forget to subscribe for more insights on life, leadership, and personal growth.Listen on: Apple Podcasts, Spotify, and more.______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Send us a textIn this heartfelt episode of Ginger Biz, Katy Murray shares how small, intentional changes like attending church weekly and cutting out swearing have helped her align her actions with her faith. She explores the power of community, the importance of grace, and how even the smallest steps can lead to profound transformations.What You’ll Learn:How community and mentorship can deepen your faith.The value of grace in navigating personal growth.How small habits can create big changes.Tips for starting and staying consistent in your spiritual journey.Key Takeaways:Faith is a journey, not a race. By making intentional changes, practicing patience, and leaning on community, you can create meaningful shifts in your life.Call to Action:Share this episode with someone who might need encouragement in their faith journey, and don’t forget to subscribe for more inspiring conversations.Listen on: Apple Podcasts, Spotify, and more.______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Send us a textIn this episode, we sit down with Morgan Jackson, founder of Light 56, to explore the Living Light philosophy and how it helps women reduce stress, build confidence, and make progress with kindness and self-compassion. We’ll dive into what Feeling Light really means, how to discover it for yourself, and practical ways to practice it in both life and business. Morgan also shares her experience tackling the 29029 Everesting challenge and how her Living Light mindset helped her along the way. Plus, we'll discuss how listeners can apply these principles to motherhood, entrepreneurship, and everyday life. Stay tuned for actionable insights and key takeaways! You can find Morgan here:Website: https://www.light56.com/Instagram: @lightfiftysixFacebook: https://www.facebook.com/lightfiftysix/Check out Morgan’s ‘Feeling Light Wheel’ here: https://www.light56.com/post/feeling-light-wheel______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Send us a textIn this episode of Ginger Biz, host Katy Murray shares how exploring hobbies like sewing and painting has brought joy, sparked creativity, and boosted motivation in her life. Learn how hobbies can recharge your energy, inspire fresh ideas, and build confidence while reminding you to embrace imperfection and enjoy the process.What You’ll Learn:How hobbies can fuel creativity and motivation.Why taking time for yourself leads to fresh ideas.Tips for starting and making time for a new hobby.How sharing your passions can inspire others.Takeaway:Hobbies aren’t just fun—they can transform your mindset and enrich your life. This episode will inspire you to try something new and rediscover the joy of creating.Call to Action:Subscribe to Ginger Biz for more strategies on aligning your passions and finding balance in business and life!Listen on: Apple Podcasts, Spotify, and more.______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Send us a textIn this episode of Ginger Biz, I’m joined by Sascha Stucky Schlossberg, a TV and film actor, 2-Comma Club award-winning marketer, homeschool mom of four, and creator of Live Delusionally by Guud Marketing. Sascha brings her unique blend of marketing strategy, mindset, and manifestation to mentor her clients toward extraordinary growth, and today, she’s sharing her insights on how to optimize your year for success.Sascha discusses the importance of setting meaningful goals, creating vision boards, and reviewing the past year to set yourself up for success in the next. She explores what most people overlook in their goal-setting process and why it’s important to think beyond just the upcoming year. Sascha also touches on the concept of “Who, not How” from the book 10x is Easier than 2x—reminding us that we aren’t meant to achieve our goals alone.In this episode, you’ll learn:What people often leave out of their goal-setting process and how to fix itWhy it’s helpful to plan beyond just the next yearHow to use vision boarding to visualize and manifest your future successThe importance of identifying who can help you reach your goals, not just howTips for staying encouraged and on track with your goals throughout the yearHow to meet the right people who can help propel you toward your goalsWhether you’re looking to finish the year strong or set yourself up for out-of-this-world success in the next, this episode is packed with actionable tips and insights to help you make the most of your goal-setting process.Resources Mentioned:Learn more about Sascha’s work and marketing mentorship at Live Delusionally by guud marketing.https://whatsguud.coYou can find Sascha here:Website: https://whatsguud.co/Instagram: @saschastuckyTikTok: https://www.tiktok.com/@sascha.stuckyFacebook: https://www.facebook.com/TheSascha/Check out the Vision Board cards here: https://a.co/d/7KpQNiW______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/Some of the links in these show notes are affiliate links, which means that if you click on one of the product links and make a purchase, we may receive a small commission at no additional cost to you. This helps support the podcast. We only recommend products or services we believe will add value to our listeners. Thank you for your support!

Send us a textFriendship isn’t just about personal connections—it can teach us powerful lessons that translate directly into business success. In this heartfelt episode, I reflect on the surprising connections between friendships and professional growth. From learning to trust deeply and communicate openly to setting boundaries and celebrating wins, I’ll share how these lessons have transformed my approach to leadership, entrepreneurship, and building a meaningful business.Key Takeaways:Trust Is the Foundation: Trust is essential in both friendships and business relationships, whether it’s with your customers, team members, or partners.The Power of Clear Communication: Open communication strengthens teams, improves customer experiences, and resolves conflicts effectively.The Importance of Support Systems: Strong support networks help you navigate challenges and encourage resilience in both life and business.Healthy Boundaries Are Key: Setting boundaries protects your energy and ensures long-term sustainability, both personally and professionally.Conflict as a Growth Opportunity: Conflicts, when approached with empathy and understanding, can lead to stronger relationships and valuable growth.Celebrate Wins: Recognizing achievements keeps teams motivated, strengthens customer loyalty, and fosters positivity.Authenticity Always Wins: Being your true self is the key to building trust and creating genuine connections in both friendships and business.Why It Matters:This episode explores the valuable lessons friendships can offer and how applying these insights can help you build a business that feels personal, purposeful, and successful. Whether you’re an entrepreneur, a leader, or simply navigating your professional life, these lessons can help you foster stronger relationships and greater success.Final Thoughts:Friendship has taught me to lean into relationships, be authentic, and prioritize trust and communication. By applying these lessons to your business, you can create meaningful connections and long-lasting growth.Call to Action:Subscribe to Ginger Biz for more strategies on aligning your passions and finding balance in business and life!Listen on: Apple Podcasts, Spotify, and more.______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Send us a textReady to break free from the endless cycle of job interviews and uncertainty? In this episode, Carrie Peralta, with over 20 years of experience as a technical recruiter for industry giants like Netflix, Google, and Verizon, reveals how to harness the power of your personal story to showcase your strengths and worth. Carrie will guide you through the process of refining your unique narrative, turning it into a career-defining asset that speaks to your identity and sells your skillset with unmatched clarity. Discover how to unlock your full potential, own your worth, and step into your Peak State!You can find Carrie here:Website: https://peakstatecoaching.com/Instagram: @carrienmiaLinkedIn: https://www.linkedin.com/company/peak-state-coaching/Email: hello@peakstatecoaching.comFacebook: https://www.facebook.com/profile.php?id=100093360150130Check out the free resources on her website here: https://peakstatecoaching.com/letting-go______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Send us a textPodcasting isn’t just about sharing your ideas, it can be a powerful tool to attract leads, nurture potential clients, and grow your business. In this episode, I’ll break down the exact steps to turn your podcast into a lead-generating machine. From crafting irresistible CTAs to building sales funnels and offering valuable lead magnets, this episode is packed with actionable tips to help you transform your show into a business growth driver.Key Takeaways:Create Strong CTAs: Include clear, compelling calls to action in every episode that guide listeners toward taking the next step with you.Offer Lead Magnets: Provide value by offering exclusive content like guides, worksheets, or webinars in exchange for email addresses.Build Sales Funnels: Use your podcast content to guide listeners through awareness, consideration, and decision-making stages.Leverage Landing Pages: Create simple, focused pages tied to your podcast that drive specific actions like sign-ups or purchases.Engage with Your Audience: Encourage interaction through Q&As, polls, and social media to foster trust and loyalty.Final Thoughts:Your podcast has the potential to be more than just a passion project—it can be a lead-generating powerhouse. By focusing on consistency, value, and strategic engagement, you can attract your ideal clients and grow your business while continuing to deliver amazing content.Call to Action:Subscribe to Ginger Biz for more strategies on aligning your passions and finding balance in business and life!Listen on: Apple Podcasts, Spotify, and more.______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/