Be The Glitter, Not The Glue, with Carrie Kerpen
What if the business you built could become the wealth-generating asset that changes your life—not just once, but again and again? In this episode of *Get Real, Get Results*, host Chantell Preston sits down with Carrie Kerpen, CEO and founder of The Whisper Group and author of *The Whisper Way*, to unpack the truth about women, exits, and the wealth-building conversations no one is having. After her own 8-figure exit from one of the first social media agencies, Carrie discovered a glaring gap in the market: women weren't just exiting for less—many didn't even know exiting was an option. Chantell and Carrie get refreshingly honest about the emotional rollercoaster of selling a business, the identity crisis that follows, and why "success" keeps shifting the higher you climb. Carrie shares her WHISPER framework, explains why every business should be built to be sellable (even if you never sell), and reveals the biggest mistakes founders make that quietly slash their exit value. You'll learn: - Why being "the glitter, not the glue" is essential for a strong exit - How to make your revenue RED: Recurring, Expected, and Diversified - The tax strategies most founders don't know about until it's too late - How to reinvent your identity after the deal is done - Why asking for help is the entrepreneurial superpower women underuse Whether you're years away from an exit or just starting to dream about one, this conversation will change how you think about the business you're building—and the wealth you deserve. Subscribe to *Get Real, Get Results* and share this episode with a founder who needs to hear it. Timestamps 00:00 - Why no amount of money ever felt like enough 00:27 - Welcome to Get Real, Get Results 01:01 - Meet Carrie Kerpen and the origin of The Whisper Group 03:31 - The exit gap: why women don't know selling is an option 06:34 - Turning a lifestyle business into a life-changing asset 07:16 - The Whisper framework: starting with your "why" 09:11 - Carrie's hardest chapter: life after an 8-figure exit 13:03 - The identity crisis no exited founder talks about 13:41 - How Carrie reinvented herself with one video a day for a year 16:13 - Why founders rush into the next thing (and why you shouldn't) 16:56 - Redefining success from money to fulfillment 19:11 - How women undervalue their businesses—and what to fix 21:04 - The two biggest mistakes women make before an exit 22:35 - Reinvention at any age: just start 25:14 - The art of asking without guilt 27:30 - Carrie's vision: a fund for women founders 29:52 - Be the glitter, not the glue: building a sellable business 32:01 - Three tweaks to make your business exit-ready 34:41 - Normalizing wealth-building conversations for women 35:15 - The Whisper Group relaunch and an exclusive acquisition announcement 36:30 - Final reflections and Chantell's book launch





