
Which Distribution Channels Should You Be On to Maximize Your Revenue
In today's episode, Jasper tackles one of the most common questions STR operators ask: which distribution channels should you actually be on to maximize your revenue? He walks through the full picture, from the history of each major platform to a practical framework for deciding where to list based on your market, your stage, and your goals.Freewyld currently manages over 4,000 properties across 75+ clients worldwide and $200 million in annual bookings. That data set informs every recommendation in this episode.You will hear:How VRBO, Booking.com, and Airbnb each got started, and why the founding story of each platform still explains the type of guest using it todayUS market share data from 2024-2025: Airbnb at 43%, Direct at 28%, VRBO at 28%, Booking.com at 8%, and why Europe looks completely differentThe three factors Jasper weighs when advising clients on channel selection: risk, revenue, and operational complexityWhy concentrating all bookings on Airbnb creates compounding momentum and search visibility, and when that tradeoff is worth itWhy Jasper considers Airbnb and Direct to be must-haves for almost every operator regardless of marketHow to evaluate whether VRBO or Booking.com is worth adding in your specific market, and what to look for before making that callWe also talk about:Why a guest email list is the one asset no OTA can take from you, and how to start building it from your first bookingBooking.com's growing push into the US market, its reputation for complexity, and how the platform has improved in recent yearsWhy adding channels beyond the big four rarely moves the needle and almost always adds operational costMentioned in the Episode:Free Revenue Audit: freewyldfoundry.com/get-startedEmail Jasper: jasper@freewyldfoundry.comFavorite Takeaway:"Don't build your business on somebody else's land. If you're only using Airbnb, Airbnb can block your account, they can ban you as a user. If you built your business solely on Airbnb, you're taking risk because you have no control over what Airbnb decides to do." Hosted on Acast. See acast.com/privacy for more information.
