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Get Digital Marketing Results

Get Digital Marketing Results

Hosted by Donna Botti

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Episodes

100

Latest episode

Aug 2026

Language

EN

About the show

Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

Listen to episodes

60 recent
August 11, 2026Episode 4595 min

Episode 459 - Your Next Website Visitor Might Not Be Human

Your next website visitor might not be a person. It might be an AI agent gathering information for one of your potential customers. That sounds futuristic, but it points back to something very practical: if the important details aren't clearly on your website, how is any tool supposed to find them? In this episode of Get Digital Marketing Results, we explain the agentic web in plain English, why local businesses should care, and what your website needs to make clear. What's covered: ✅ What an AI agent actually is, without the jargon ✅ Why bot traffic has now passed human traffic online ✅ Why "just add a chatbot" falls apart when the info isn't on your site ✅ The simple test: what could AI confidently learn about you? ✅ Why clarity for people is also clarity for machines Three action steps for this week: List the top ten questions a good prospect asks before they hire you, and check whether those answers are actually on your website. Review one important service page and make sure it explains who it's for, where you offer it, what to expect, and the next step. Ask your web team whether your key forms, buttons, labels, and page content are easy for both people and automated tools to understand, without turning the site into a technical maze. Show notes: www.delosinc.com/episode459 Subscribe for more actionable digital marketing tips for local and regional service businesses.

August 4, 2026Episode 4585 min

Episode 458 - AI Can Get You Found. Only Trust Gets You Chosen.

More people are getting answers from AI before they ever visit a website. A new Pew Research study found that about half of U.S. adults now use AI chatbots, and 60% read the AI summaries at the top of search results. That changes how your business gets found, but it doesn't remove the need for trust. In this episode of Get Digital Marketing Results, we look at how Americans are actually using AI chatbots and AI summaries, and what it means for local businesses trying to get found and chosen. What's covered: ✅ What the new Pew data says about how people really use AI to search  ✅ Why customers may form an opinion before they ever land on your site ✅ How to see what AI says about your kind of business, in a few minutes ✅ Why people use AI without fully trusting it, and what that means for your content ✅ The one-question check to run on anything you write with AI Three action steps for this week: Search three real customer questions in Google and in one AI chatbot, and see who shows up and what kind of content is being used. Pick one important service page or FAQ and make it more specific, useful, and human. Add or strengthen one trust signal: reviews, real photos, examples, team information, local details, or a clearer explanation of your process. Show notes: www.delosinc.com/episode458 Subscribe for more actionable digital marketing tips for local and regional service businesses.

July 28, 2026Episode 4576 min

Episode 457 - Discovery Gets You Found. Owned Channels Get You Remembered.

Social media reach changes. Search results change. AI is changing how people find businesses in the first place. Through all of it, one thing hasn't moved: people do business with people they know. Especially for local businesses. And if the only way you can reach a potential customer is through an algorithm, you don't really have a relationship with them yet. In this episode of Get Digital Marketing Results, we return to a principle that keeps your marketing from feeling fragile: use rented land to get found, and use the channels you own to keep building the relationship. What's covered: ✅ What "rented land" really means, and why those channels still matter ✅ Why your website is the center of everything you control ✅ How one strong piece of content can work in five different places ✅ Why email's real value is familiarity, not coupons ✅ How reviews and referrals fit into the channels you own Three action steps for this week: Look at your main discovery channels and ask: when someone finds us there, what's the next step we actually control? Create or improve one email list invitation: a checklist, guide, seasonal reminder, or simple "get helpful updates" signup. Tighten one relationship-building process: asking for reviews, asking for referrals, or committing to a consistent email at least twice a month. Show notes: www.delosinc.com/episode457 Subscribe for more actionable digital marketing tips for local and regional service businesses.

July 21, 2026Episode 4566 min

Episode 456 - Google Wants Your Business Profile Alive, Not Parked

If local customers find you on Google, your Google Business Profile is doing more work than you might think. Google has rolled out a handful of updates recently that point in one direction: Google is putting more weight on profiles that look active, current, and trustworthy. In this episode of Get Digital Marketing Results, we walk through the practical Google Business Profile updates that matter for local businesses, and what to actually do about each one. What's covered: ✅ Why Google Posts aren't meant to sit as a forgotten tab, and how to fill them without a new content plan  ✅ What makes local video work: place, captions, and showing the actual business ✅ Connecting your YouTube and social links so your channels stop feeling disconnected ✅ The new option to connect your Business Profile to Google Analytics ✅ Google's tighter review standards, and the staff-incentive trap to avoid Three action steps for this week: Publish one Google Post from something you already have: an event, offer, or helpful tip. See whether your Business Profile can connect to Google Analytics, and link it if it can. Review your video, social, and review setup: add local context and captions to videos, connect your social links, and remove anything that rewards staff for review counts or specific wording. Show notes: www.delosinc.com/episode456 Subscribe for more actionable digital marketing tips for local and regional service businesses.

July 14, 2026Episode 4556 min

Episode 455 - The One Thing AI Can't Generate Is You

For years, showing up online and sounding professional was enough to stand out. That's no longer true. AI made polished, competent content available to everyone in about thirty seconds, which means polished is no longer a differentiator. In a feed full of polished, polished is invisible. The one thing AI can't generate is your point of view. In this episode of Get Digital Marketing Results, we cover why having a real point of view is the thing that sets you apart now, what a point of view actually is, and how to keep yours from getting flattened by AI. What's covered: ✅ Why showing up and sounding professional used to be enough, and why that flipped  ✅ What a point of view actually is, in plain terms  ✅ Why "taste" is just judgment, and where it comes from  ✅ The difference between handing AI the busywork and quietly handing over your voice  ✅ A simple test you can run on any post, email, or page Three action steps for this week: Look at one recent post, email, or page and ask: could any business in your industry have published this? If yes, it needs more of your point of view. Rewrite one section with what you actually believe: what you recommend, what you avoid, what you wish customers understood. Next time you use AI, give it your point of view before you ask it to draft anything, then edit like the final judgment still belongs to you, because it does. Show notes: www.delosinc.com/episode455 Subscribe for more actionable digital marketing tips for local and regional service businesses.

July 7, 2026Episode 4547 min

Episode 454 - Your Video Lives or Dies in the First Three Seconds

People decide whether to keep watching a video almost instantly, within about three seconds. So the part most local businesses spend the least time on is actually the part doing all the work. Your camera matters less than you think. Your lighting matters less than you think. What matters most is whether the first three seconds give the right person a reason to stop scrolling. In this episode of Get Digital Marketing Results, we cover why hooks decide everything, what a good hook actually does, how to stack visual, text, and spoken hooks together, and why YouTube Shorts is the platform local businesses are underusing right now. What's covered: ✅ Why your camera, lighting, and how you look on camera matter less than the opening  ✅ What a hook actually is, and the three things a good one does  ✅ How to stack visual, on-screen text, and spoken hooks for a stronger opening  ✅ Why YouTube Shorts may reach people TikTok and Reels don't  ✅ How to turn "Today we're talking about..." into an opener that earns the watch Three action steps for this week: Take one video idea and rewrite the opening so it starts with the viewer's question, concern, or curiosity instead of your introduction Stack the three layers: visual, on-screen text, and spoken hook Post that video as a vertical YouTube Short, not just on TikTok or Reels Show notes: www.delosinc.com/episode454 Subscribe for more actionable digital marketing tips for your local business.

June 30, 2026Episode 4536 min

Episode 453 - Why AI Fatigue Is Good for Local Businesses

AI-generated content has flooded every feed, and people are scrolling less than they were a couple of years ago. That sounds like bad news for businesses trying to reach people on social. For a local business, it's actually an opening. When the feed feels generic, what cuts through is real, local, and familiar. That's the thing AI and national brands cannot fake. In this episode of Get Digital Marketing Results, we cover why social media fatigue is real, why AI is making it worse, and why local businesses have an advantage in the noise. We also cover how engagement has quietly shifted, and what to do this week so your content actually lands. What's covered: ✅ Why people are scrolling less and getting pickier about what they stop for  ✅ Why AI-generated content is making the feed feel even more crowded  ✅ What local businesses have that national brands and AI tools cannot fake  ✅ Why saves, DMs, and private shares matter more than public likes now  ✅ The 500 neighbors vs. 10,000 followers reframe Three action steps for this week: Look at your last ten social posts. Could they have come from any business like yours? If yes, add more real context. Create one post from something that actually happened this week: a customer question, a project detail, a local observation, or a lesson from the field. Start one real conversation from your content. Reply thoughtfully to a comment, send a helpful DM, or ask your audience a specific local question. Show notes: www.delosinc.com/episode453 Subscribe for more actionable digital marketing tips for local and regional service businesses.

June 23, 2026Episode 4526 min

Episode 452 - AI Amplifies Clarity. And the Lack of It.

AI will give you something fast, polished, and completely forgettable if you haven't done the harder positioning work first. It can only amplify what you give it. The real work happens before AI: getting clear about what you do, who you do it for, and why it's you. In this episode of Get Digital Marketing Results, we cover why AI gives you the average version of your industry when you skip the clarity work, the three things you have to say plainly before AI can sharpen them, and why being specific (and turning some people away) is the win, not the risk. What's covered: ✅ Why AI defaults to generic when you haven't made the important business decisions  ✅ The three sentences that change what AI can do for your marketing  ✅ Why trying to appeal to everyone makes you sound like everyone  ✅ Where AI is genuinely great and where it shouldn't be the strategist  ✅ The one question to ask of any AI-written content before you publish it Three action steps for this week: Write down one service, product, or type of work you want more of. Not everyone you're able to serve. Just the work you'd happily take more of. For that customer, write a few plain sentences: the problem you solve, who you solve it for, and why you're the one to solve it. Take your homepage or a recent post AI helped you write. Ask: could this belong to any business in my field, or is it clearly mine? If it's generic, that's the gap to close. Show notes: www.delosinc.com/episode452 Subscribe for more actionable digital marketing tips for local and regional service businesses.

June 16, 2026Episode 4516 min

Episode 451 - Don't Panic About Google's AI Search

Google announced a major shift to AI-powered Search, and a lot of business owners are worried they need to throw out everything they're doing. You don't. The fundamentals of good SEO still drive whether you show up in AI answers. What's changing is the cost of being vague. In this episode of Get Digital Marketing Results, we cover what Google actually announced, why this isn't the panic moment it looks like, and what specifically needs to be clearer on your site, profile, and reviews now that search is becoming more like an assistant than a list of links. What's covered: ✅ What actually changed about Google Search and what's new  ✅ Why people can understand the vibe of your website but AI needs the facts  ✅ How AI search is starting to take action (booking, calling) for customers  ✅ Why being cited in an answer matters even when clicks don't follow  ✅ What to check on your service pages, Google Business Profile, and reviews Three action steps for this week: Pick one main service and read its page on your site like you've never heard of your business. Does it plainly say who it's for, what's included, where you do it, and what to do next? Pull up your Google Business Profile and make sure it agrees with that page on hours, services, categories, and contact info Look at your most recent reviews. Do they mention the specific services and places you want to be known for? If not, start asking happy customers to be more specific Show notes: www.delosinc.com/episode451 Subscribe for more actionable digital marketing tips for local and regional service businesses.

June 9, 2026Episode 4508 min

Episode 450 - Does LinkedIn Know Who You Are?

LinkedIn is paying more attention to the connection between your profile, your posts, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, that clarity matters beyond LinkedIn itself. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's actually changing with the LinkedIn algorithm, why your personal profile usually matters more than your company page, and how to make your expertise easier for people and AI to understand. What's covered: ✅ Why your LinkedIn profile is now a signal, not just a résumé  ✅ How content pillars help LinkedIn (and your audience) understand what you do  ✅ What kind of engagement actually moves the algorithm now  ✅ Why text posts, documents, and carousels can outperform video for some topics  ✅ How LinkedIn content is showing up in AI answers and what that means for your visibility The simple test from this episode: If someone looked at your LinkedIn profile and your last ten posts, would they know what you want to be known for? Three action steps for this week: Review your headline and About section so they match the work you want to be known for now Pick 2-3 content pillars and look at whether your recent posts support those themes Write one substantive post that answers a real customer question, then leave a few thoughtful comments on posts connected to that same topic Show notes: www.delosinc.com/episode450 Subscribe for more actionable digital marketing tips for local and regional service businesses.

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