Gen3 Marketing - Actionable Insights

Hosted by Gen3 Marketing

Business Marketing

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Episodes

Latest episode

Mar 2024

Language

EN-US

About the show

Gen3 Marketing is delighted to unveil a brand-new podcast series. Titled ‘Actionable Insights’ and hosted by Kerry Curran, the series explores learnings and thought leadership to improve your affiliate marketing program.

Listen to episodes

16 recent

March 11, 2024Episode 1644 min

P is for Performance - Unveiling Five Cutting Edge Strategies for Today’s Full Funnel PR.

In this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an industry leading discussion and a replay of the session titled: "P is for Performance – Unveiling Five Cutting Edge Strategies for Today’s Full Funnel PR." Kerry is joined by Yesica Lepe, Director of Content Partnerships, Meg Kernahan from Condé Nast, and Jamie Zimmerman representing ThirdLove, a valued client of Gen3. The team explores the importance of planning and strategy in performance PR, the collaboration between publishers and agencies, and the value of search engine ranked content. They also discuss the differences between marketplaces and brand direct approaches and share insights on pitching for placements.The panelists discuss the importance of detailed briefings and forecasts, effective communication, and planning in advance, reviewing pitches and key elements, determining commissions and cost per action, and performance evaluation and measurement.

March 5, 2024Episode 1535 min

Actionable Insights - Game Changing Growth

In this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing and the game-changing benefits of Levanta for CPG and manufacturer brands. He explains how Levanta works, including tracking and data insights for brands. Rob also shares a success story with Ella Bella and provides an actionable insight for brands to consider using Levanta to expand their reach and drive more sales.TakeawaysLevanta is an affiliate network specifically for Amazon sellers, providing a platform for brands to track external sources and work with affiliates.Levanta offers benefits for both publishers and brands, including increased brand awareness, organic rank boost, and the ability to earn a 10% brand referral bonus.Using Levanta in conjunction with Amazon Associates allows publishers to multiply their revenue by driving external traffic to brand product detail pages.The success story of Ella Bella showcases the potential of Levanta, with the brand experiencing significant growth and brand awareness through the affiliate program.

February 13, 2024Episode 131 min

All About the Partnerships: The Two-Way Street of Mutually Beneficial Relationships Driving Brand Success

Welcome to Gen3's Actionable Insights, where we provide performance marketing and affiliate strategies for driving business results. In this episode, we focus on partnerships and how they contribute to brand success.Our guest, Nikki Yorgiadis, Head of Gen3's Publisher Development team, brings over seven years of experience in the industry, with a background in academic research in advertising and marketing. With her expertise, Nikki sheds light on the evolution of affiliate marketing and the crucial role of relationships in driving results.She emphasizes the importance of understanding the affiliate ecosystem, highlighting how partnerships between brands and publishers operate. Nikki breaks down complex concepts like affiliate marketing for a broader audience, making it relatable through everyday examples like online shopping.Throughout the episode, Nikki emphasizes the significance of relationship building in affiliate marketing. She stresses the need for transparency, reciprocity, and genuine rapport in fostering long-term partnerships that benefit both brands and publishers.The conversation covers emerging trends in the affiliate space, including the rise of AI-driven technologies and card-linked offers. Nikki provides insights into how these innovations are reshaping affiliate strategies and opening new avenues for brands to engage with consumers.

November 30, 2023Episode 1322 min

The Event of Events. The World's Largest Performance Marketing Conference: Affiliate Summit West.

In this episode of Actionable Insights, Kerry Curran welcomes Heather James, the Event Director for Affiliate Summit, the world's largest event for the affiliate marketing industry. As Affiliate Summit West 2024 approaches, Heather shares insights into the history of the summit, its evolution, and highlights what attendees can expect from the upcoming event. From the Meet Market to new content tracks focusing on advanced affiliate management, influencer marketing, brand-to-brand partnerships, and more, Heather provides a comprehensive preview. Additionally, she offers tips on maximizing the Affiliate Summit experience, details on the event app, and shares exciting social activities. Whether you're a seasoned attendee or a newcomer, this episode provides valuable information and a discount code (GEN320) for listeners interested in joining Affiliate Summit West 2024.

November 15, 2023Episode 1245 min

Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023

In this episode, titled "Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023," we are joined by special guests David Gill, Vice-President of Consumer Insights at Rakuten Advertising, and Cary Pierce, Director for Global Agency Services. As we prepare for the holiday season and Cyber 5, we discuss the current shopper and advertiser behaviors based on the latest data. David shares insights into the steady improvement in 2023, highlighting specific categories experiencing growth. The conversation delves into the significance of consumer intent, the shifting holiday window, and the impact of economic factors on shopping trends. Cary offers valuable perspectives from a multi-agency standpoint, emphasizing the importance of preparedness for unforeseen disruptions. The discussion unfolds to reveal the potential disruptors in the market, such as emerging platforms like Temu and SHI, prompting advertisers to be agile in their strategies. Looking ahead, the episode provides actionable insights for brands and advertisers to proactively plan for the upcoming weeks. Whether it's having creative assets ready, preparing reactive offers, or closely monitoring market trends, the key takeaway is the need for flexibility and rapid response in the dynamic holiday landscape.

November 14, 2023Episode 1132 min

Coupon, Cashback, & Conquesting. How to Align your Brand Strategy with Consumer Behavior to Drive Sales

Coupon, Cashback & Conquesting.In episode Eleven, we focus on the world of coupons, cashback, and conquesting, exploring how aligning your brand strategy with consumer behavior can drive sales.Gen3 Marketing's special guest is Tiara Rea-Palmer, the Director of Partnerships at CouponFollow, with a wealth of experience in the affiliate industry spanning 16 years. Tiara has a unique perspective having worked on both the advertiser and publisher sides. She's a sought-after speaker, frequently contributing her expertise at industry events and quoted in online publications.Tiara sheds light on CouponFollow's role as a coupon and cashback site, explaining how they prioritize the consumer experience to ensure satisfaction for both shoppers and advertisers. She also touches on the impact of data and research in dispelling misconceptions about coupon sites being solely low-funnel.As we approach the holiday season, Tiara provides valuable tips for brands looking to maximize their sales during Black Friday and Cyber Monday. From leveraging high-performing publishers to exploring cashback and coupon strategies, she offers actionable insights for brands aiming to make the most of this crucial shopping period.

November 2, 2023Episode 1034 min

Episode Ten - Pay-per-outcome CTV, The Seismic Shift in TV Advertising

Introducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing the world of TV advertising, particularly in the Connected TV (CTV) space. In this episode, Vikki shares insights into their unique pay-per-outcome model, which allows brands to pay based on real results, making CTV a performance-driven channel. Vikki also reflects on her diverse career journey in affiliate marketing, her transition to the publisher side, and the impact of CTV on affiliate marketing.Learn more about the differences between CTV and OTT, the challenges of tracking and measuring CTV ad performance, and how TV Scientific's innovative approach is transforming the industry.

October 13, 2023Episode 929 min

Financial Services, Affiliate Strategies. Critical factors for success.

In episode nine, host Kerry Curran speaks with Todd Crawford, co-founder of Impact.com, discussing affiliate marketing in the financial services sector. They explore the foundation and evolution of Impact.com, the growing significance of affiliate strategies for financial firms, and consumer behavior in the financial services decision-making process. The conversation emphasizes the challenges and complexities of affiliate marketing in the regulated financial industry and provides insights into navigating compliance issues. It underscores the need for third-party perspectives to help financial companies harness the power of affiliate marketing effectively.

October 10, 2023Episode 832 min

The Intersection of Influencer and Affiliate

In this podcast episode, Gen3 Marketing welcomes Todd Crawford, one of the co-founders of Impact.com into the Gen3 Studio to discuss the intersection of influencer marketing and affiliate marketing. Todd Crawford shares his extensive experience in the industry, having been part of the team that founded Commission Junction (now CJ Affiliate) in 1998.The conversation touches on the shift from branding to performance-based partnerships, the concept of "Always On" influencer campaigns, the importance of authentic relationships with creators, and ways to bridge the gap between affiliate marketing and PR teams.

September 27, 2023Episode 730 min

Episode Seven - Up-Leveling your Affiliate Strategies

In this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate marketing beyond short-term KPIsMaura brings her extensive 20-year experience in the affiliate marketing space to shed light on the challenges and innovations within the industry.Maura also shares real-world examples of brands that have leveraged affiliate data to drive strategic growth and discusses the diverse roles affiliate marketing can play within organizations. The episode emphasizes the value of taking a longer-term view of affiliate marketing to assess its impact on customer value and business growth.