Houston Ballet Nutcracker Market® With Sonja Kostich And Michelle Jeffery
How does a nonprofit successfully structure a signature fundraising event so that both nonprofits and business sponsors both benefit? Today, I talk with Houston Ballet Executive Director Sonja Kostich as well as Michelle Jeffery, co-chair for Houston Ballet Nutcracker Market® , one of the organization's signature fundraising events. For over 40 years, the Houston Ballet Nutcracker Market® has been one of Houston's most successful signature fundraising events. The multi-day event features both events for major donors as well as an epic marketplace featuring hundreds of local Houston merchants, each of whom donates a percentage of their proceeds during the five-day shopping extravaganza. In 2025, Houston Ballet Nutcracker Market® drew over 100,000 visitors to the NRG Center , where the event is held. Sonja and Michelle share their insights on a variety of topics, including tips on successfully hosting a multi-day fundraising event, how to balance engaging donors to avoid donor fatigue, creating distinct experiences during an event series while maintaining an event throughline, and so much more. This is one episode you will definitely not want to miss.






