
Matt Comand | Director of Performance, Emergent
Front Office U welcomes Matt Comand. Matt Comand is the Founder and Director of Performance at Emergent, a high-performance consulting firm he established in 2019. With over 10 years of coaching experience and a master’s degree in Sport and Performance Psychology from the University of Denver, Comand works with athletes, executives, and teams to develop mental performance skills, build systems for performing under pressure, and achieve greater consistency. Comand’s path into performance psychology began with his own experiences playing competitive hockey and baseball and a curiosity about what makes teams successful. After completing his graduate studies at the University of Denver, he spent five years as a professor at Humber College while continuing to work with clients across professional, athletic, and academic settings. His experience also includes performance coaching with organizations such as the Institute of Sport Performance & Wellness and Consistent Elite Performance, as well as a two-year internship with the Niagara IceDogs. In this conversation, Comand shares his journey into sport and performance psychology and the experiences that shaped his approach to coaching. He discusses the importance of self-reflection, self-awareness, and understanding athlete cognition, along with how mental performance skills can help individuals and teams perform more consistently under pressure. Comand also explains the similarities between coaching and teaching, the lessons he learned during his graduate studies, and what it takes to build a high-performance consulting business. He shares insights from his work with athletes, teams, and executives, offering advice for those interested in pursuing careers in coaching and performance psychology. Connect with Matt on LinkedIn















