
Tara Hamberger: F*ck It and Just Do It
Tara Hamberger is a technologist, entrepreneur, problem solver, and the founder of RootedCare+. Her path to get there has been anything but linear. In this episode, we talk about the influence of two very different women who raised her, putting yourself in position for opportunity, learning by doing, finding joy in solving difficult problems, and how a lifetime of seemingly different experiences eventually began to connect. About Tara Hamberger Tara Hamberger is the founder and CEO of RootedCare+, a health technology company behind Roo, an AI care companion that supports aging adults, people with disabilities and chronic conditions, and the families and care teams around them through simple text messaging. A technologist, strategist, and entrepreneur, Tara's unconventional career has spanned radio, photography, marketing, software development, healthcare, and entrepreneurship. With more than 14 years of experience in B2B SaaS and revenue operations, she has developed a passion for learning, solving complex problems, and transforming ideas into practical solutions. Her work with RootedCare+ brings those experiences together with a deep personal motivation. After witnessing her grandmother's experience with dementia and the challenges families face between healthcare visits, Tara set out to create a more accessible way to support those providing and receiving care. She developed Roo's technology herself, combining her technical expertise with a lifelong commitment to helping others. Today, RootedCare+ works with healthcare providers, state health programs, and community health workers to extend support into rural and underserved communities. Tara was named one of the 100 Women to Know in America for 2026 and is based in Atlanta, Georgia. Find Tara at: Website: rootedcare.plus LinkedIn: Tara Hamberger To learn more, visit: https://www.linkedin.com/in/jason-shupp-18b4619b/ Listen to more episodes on Mission Matters: https://missionmatters.com/author/Jason-Shupp/





