Stop Leaving Settlement Money Behind
Every year, billions of dollars in investment settlements are left unclaimed by everyday investors who have no idea they are owed money. Discover how 11th is using AI to automatically recover these lost funds from massive corporate lawsuits involving giants like Apple and Google. In this episode of Born in Silicon Valley, we sit down with George Semashko, Co-founder and CPO of 11th. George shares the incredible origin story of his fintech startup, which skyrocketed after a single viral Reddit post. Today, his lean team of 22 has successfully helped over 150,000 users automatically claim their rightful share of the $9.3 billion in annual class action settlements. Tune in as George dives deep into the complex world of financial recovery, explaining why the traditional claims process is broken and how 11th utilizes advanced AI agents to scan court documents and SEC filings. By seamlessly integrating with brokerages like Charles Schwab, 11th ensures retail investors receive their funds directly without compromising private data. Beyond the technology, George opens up about the personal challenges of his founder journey. He shares valuable lessons on stepping out of your comfort zone, the reality of cold-calling billion-dollar financial institutions, and the hard truths about hiring the right salespeople to scale an AI startup. Whether you are an angel investor, a tech enthusiast, or a rising entrepreneur, this conversation is packed with actionable insights on building a resilient business. Chapters 00:00 Introduction to George Semashko and 11th 02:07 George's background and journey into fintech 09:20 The origin of 11th and the problem it solves 13:30 Going viral on Reddit and discovering demand 15:22 Building the claim automation system 17:34 Examples of major legal settlements 20:22 Challenges in navigating legal claims for investors 25:39 The role of AI in automating data scraping and claim processing 30:01 Scaling the platform and future growth plans 35:07 Partnerships with financial institutions 40:25 Insights on hiring and team building 47:12 Lessons learned from sales and outreach 55:40 The importance of diverse teams and hiring strategies 01:02:29 Future opportunities and expansion plans Host: Jake Aaron Villarreal leads the top AI recruitment firm in Silicon Valley, www.matchrelevant.com , uncovering stories of funded startups and going behind the scenes to tell their founders’ journeys. If you are growing an AI startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com






