Fried Marketing

Hosted by Olson Digital Marketing

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Jul 2026

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About the show

Fried Marketing is a business podcast aimed at entrepreneurs and business owners looking to grow their brands and businesses using free marketing tips. Host Chris Olson comes with over a decade of experience in the marketing industry and aims to shine a light on the marketing strategies that have worked for him and his clients. The Fried Marketing Podcast aims to be useful and educational for listeners looking to enhance their knowledge of business growth strategies, whether you are a new business or an established one. Visit our website for more marketing assistance - https://www.olsondigitalmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.

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18 recent

July 23, 20267 min

The Silent Closer: Why Your Website’s FAQ is Doing the Heavy Lifting

Ever feel like your website is doing a lot of talking, but not enough converting? In this episode, we’re shining a spotlight on the unsung hero of high-converting websites: the humble FAQ page. Far from being just a boring list of questions, a strategically designed FAQ is actually your most valuable passive salesperson. Join us as we break down how this single page can slash your customer support tickets in half, build instant trust with skeptical buyers, and give your SEO a massive boost by answering the exact questions your audience is typing into Google. Whether you’re launching a new brand or looking to optimize your current site, you’ll walk away with actionable tips to turn your FAQ into a 24/7 conversion machine. What we cover in this episode: Saves Time and Support Costs: By answering common questions upfront (like shipping policies or return windows), you drastically cut down on repetitive customer support emails and phone calls. Boosts Sales and Conversions: When a customer is on the fence about buying, unanswered questions create friction. Addressing their specific doubts right on the page gives them the immediate confidence to click "buy." Improves SEO (Search Engine Optimization): People often search Google by typing out exact questions. An FAQ page lets you naturally use these conversational, long-tail keywords, making it highly likely your site will appear in direct search results or Google's "People Also Ask" blocks. Builds Instant Trust and Credibility: A well-organized FAQ shows customers that you understand their needs, anticipate their concerns, and have nothing to hide about how your product or service works. Enhances User Experience (UX): Instead of making visitors hunt through multiple pages or dense terms-of-service documents to find simple details, an FAQ serves as a clean, centralized directory for quick answers. Listener Challenge: Take a look at your own website today. Are you making your customers search for answers, or are you handing them over on a silver platter? Drainsmart - London Drainage Company HSW Timber - Timber Merchants in Kent A.S Cooling LTD - Commercial Air Conditioning Julian Roofing Services Ltd - Bromley Roofers SIAD Studio - 3D Measured Surveys in Oxford UK Industrial Roofing Ltd - Commercial Roofing UK 4construct - Warehouse Refurbishment UK Bowford Group Ltd - Specialist Roofing and Cladding Contractors UK Roofing Directory - Best UK Roofers Orpington Locksmiths Hosted on Acast. See acast.com/privacy for more information.

June 17, 20267 min

The Importance of Video Content

Are you still relying solely on text-based posts to grow your brand? In this episode, Chris Olson—marketeer and web designer at Olson Digital Marketing—breaks down exactly why video content is no longer just an "option" for your business, but an absolute necessity in today’s digital landscape. Whether you're a small business owner looking to boost engagement or an entrepreneur wanting to build deeper trust with your audience, video is the most powerful tool in your arsenal to cut through the noise. In this marketing podcast episode, we cover: The "Why": Why video content outperforms text and images in the modern algorithm. Building Trust: How video allows your customers to put a face to your brand. Conversion Rates: How video content shortens the buyer's journey and drives action. Strategy vs. Complexity: Why you don’t need a Hollywood budget to get started. Don't let your brand get left behind. Watch to learn how to start leveraging video to elevate your digital presence today! Work with Olson Digital Marketing Ready to take your digital strategy to the next level? Visit our website to see how we can help you with web design, marketing, and content strategy https://www.olsondigitalmarketing.com Drainsmart - London Drainage Company HSW Timber - Timber Merchants in Kent A.S Cooling LTD - Commercial Air Conditioning Julian Roofing Services Ltd - Bromley Roofers SIAD Studio - 3D Measured Surveys in Oxford UK Industrial Roofing Ltd - Commercial Roofing UK 4construct - Warehouse Refurbishment UK Bowford Group Ltd - Specialist Roofing and Cladding Contractors UK Roofing Directory - Best UK Roofers Hosted on Acast. See acast.com/privacy for more information.

May 6, 202610 min

Driving High-Intent Organic Traffic

Are you tired of burning your budget on "vanity metrics" that never seem to turn into actual revenue? In this episode of Fried Marketing , we’re stripping away the fluff and diving deep into the engine room of sustainable business growth: High-Intent Organic Traffic. If you’ve ever wondered why some websites seem to magically attract the perfect leads while others fight for every single click, the answer lies in understanding intent . In this episode, I’ll be breaking down why ranking on Google isn't just about "being seen"—it’s about being in the right place at the right time when your future customers are ready to buy. We’ll discuss: The Intent Shift: Moving from chasing "traffic" to chasing "transactions." The Zero Moment of Truth: Why your business is essentially invisible without a strategic search presence. The Snowball Effect: How SEO transforms from a chore into a compound interest account for your business. Data-Driven Decisions: Using search queries to uncover exactly what your customers need, so you can build products they actually want. Whether you're a business owner feeling the heat of rising ad costs or a marketer looking to sharpen your long-term strategy, this episode is your roadmap to building a marketing foundation that works while you sleep. Stop paying for attention and start earning it. Tune in to this episode of Fried Marketing to learn how to turn your website into a high-intent magnet. Key takeaways you don’t want to miss: Why "Bottom-of-Funnel" keywords are your best friend. How to align your website content with the exact stage of your buyer’s journey. The direct link between user experience and your bottom line. Thanks, as always, to our Advanced SEO Clients: Drainsmart - London Drainage Company HSW Timber - Timber Merchants in Kent A.S Cooling LTD - Commercial Air Conditioning Julian Roofing Services Ltd - Bromley Roofers SIAD Studio - 3D Measured Surveys in Oxford UK Industrial Roofing Ltd - Commercial Roofing UK 4construct - Warehouse Refurbishment UK Bowford Group Ltd - Specialist Roofing and Cladding Contractors UK Roofing Directory If you are in need of Wix Website Design UK , contact us via the Olson Digital Marketing website - https://www.olsondigitalmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.

April 6, 202612 min

Methods of Communication To Grow Your UK Business

In this Business Podcast episode, expert Marketeer Chris Olson explores the importance of examining the methods of communication your UK business uses with customers and clients. Thanks, as always, to our Advanced SEO Clients: Drainsmart - London Drainage Company HSW Timber - Timber Merchants in Kent A.S Cooling LTD - Commercial Air Conditioning Julian Roofing Services Ltd - Bromley Roofers SIAD Studio - 3D Measured Surveys in Oxford UK Industrial Roofing Ltd - Commercial Roofing UK 4construct - Warehouse Refurbishment UK Bowford Group Ltd - Specialist Roofing and Cladding Contractors If you are in need of Wix Website Design UK , contact us via the Olson Digital Marketing website - https://www.olsondigitalmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.

March 11, 20267 min

Brand Spoofing: How to Protect Your Business

On this Business Podcast Episode, digital marketing expert Chris Olson explores the scary world of Brand Spoofing and how UK businesses can protect themselves. Thanks, as always, to our wonderful clients: Drainsmart - London Drainage Company HSW Timber - Timber Merchants in Kent A.S Cooling LTD - Commercial Air Conditioning Julian Roofing Services Ltd - Bromley Roofers SIAD Studio - 3D Measured Surveys in Oxford UK Industrial Roofing Ltd - Commercial Roofing UK 4construct - Warehouse Refurbishment UK Bowford Group Ltd - Specialist Roofing and Cladding Contractors If you are in need of Wix Website Design UK , contact us via the Olson Digital Marketing website - https://www.olsondigitalmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.

January 9, 20269 min

Shifting from the Click Economy to the Visibility Economy in SEO for 2026

Welcome back to The Fried Marketing Podcast , the podcast where we serve up sizzling marketing insights you can actually use to grow your business. I’m your host, Chris Olson , and today we’re tackling the biggest shift in the digital landscape since the birth of Google. If you’ve been looking at your analytics lately and feeling a bit of a sting—maybe your organic traffic is dipping even though you’re still "ranking"—you aren’t alone. We are officially in the era of the Visibility Economy . The old "Click Economy," where success was measured purely by how many people landed on your site, is being replaced by something much more nuanced, and frankly, much more powerful for UK small businesses. Remember to head to our website to find out more about Olson Digital Marketing and our Websites & SEO for UK Businesses . In this episode, I’m breaking down what this shift means for you in 2026. We’re moving beyond the blue link. With AI Overviews, ChatGPT, and Perplexity now acting as the primary discovery layer for millions of users, your goal is no longer just to get the click; it’s to be the citation . The End of the "Click or Bust" Mentality: Why a "zero-click" search isn't a lost lead. I explain how being the authoritative answer provided by an AI agent builds a level of brand trust that a standard website visit often can't match. GEO: The New SEO: We dive into Generative Engine Optimization . Learn how to structure your data so AI models don't just "crawl" your site, but actually "understand" your brand as a trusted entity. The UK Small Biz Advantage: Why being a "real" business with a physical UK footprint, local reviews, and genuine expertise is your ultimate moat against the flood of generic, AI-generated content. E-E-A-T is the Infrastructure: We talk about why your "About Us" page, your verified credentials, and your "lived experience" are now more important for your rankings than your keyword density ever was. Measuring What Matters: Forget vanity metrics. We discuss how to track "Share of AI Citation" and why a smaller volume of high-intent traffic is actually better for your bottom line. The rules of the game have changed, but for the agile UK entrepreneur, the opportunities have never been bigger. You don't need a massive corporate budget to win in the Visibility Economy; you just need to be the most helpful, most trusted voice in the room. Thanks, as always to our wonderful Advanced SEO Clients: Drainsmart: A reliable drainage company in London HSW Timber: Timber Merchants with great value timber supplies in Kent A.S Cooling Ltd: A leading provider of commercial air conditioning in the UK Julian Roofing Services Ltd: One of the best roofing companies in Bromley SIAD Studio: A leading provider of 3D measured surveys in the UK 4construct: A top provider of warehouse refurbishments in the UK UK Industrial Roofing: Providing Commercial Roofing in the UK Hosted on Acast. See acast.com/privacy for more information.

October 11, 20254 min

How to Future Proof Your Business

On this business podcast episode: The digital landscape shifts constantly, but your business can stay ahead. In this essential 5-minute episode, Ola, your AI marketeer, breaks down the four core pillars you need to future-proof your business in the digital age. Learn why Website Design must be mobile-first and user-centric, and how prioritising UX drives success. We dive into SEO, focusing on creating high-quality, intent-driven content over chasing algorithm fads. Next, discover how to build an adaptable Social Media Marketing strategy by embracing authenticity and key formats like short-form video. Finally, we discuss why Email Marketing remains your most valuable owned asset, and how segmentation and personalisation build powerful customer loyalty. Stop reacting to change and start building a resilient, adaptable digital foundation today! For more about digital marketing, including website design and SEO visit our website - https://www.olsondigitalmarketing.com/ Thanks, as always to our lovely clients: Commercial Air Conditioning suppliers A.S Cooling Ltd Timber Merchants in Kent HSW Timber Roofing Company in Bromley , Julian Roofing Services Ltd London Drainage Company , Drainsmart 3D Measured Survey providers , SIAD Studio Ltd Warehouse Refurbishment providers , 4construct Commercial Roofing providers , UK Industrial Roofing Hosted on Acast. See acast.com/privacy for more information.

August 19, 202512 min

How AI Can Supercharge Your Business

In this week's episode of the business podcast Fried Marketing , host Chris Olson dives deep into the meteoric rise of AI and its seismic impact on the business world. Is AI a game-changer or a flash in the pan? We'll explore five key ways businesses, from a small local restaurant to a global corporation, can leverage AI to supercharge customer experience, automate operations, and make smarter decisions. We'll talk about the shift from traditional guesswork to AI-driven insights , and how this new technology is revolutionising everything from marketing to customer service. Discover how an AI-powered phone system can handle reservations at a restaurant, freeing up staff and delighting customers with a personalised touch. Learn how predictive analytics can help a business forecast demand, optimise staffing, and reduce waste. But it's not all rainbows and robots. Chris also shares the pitfalls to avoid and the importance of maintaining a human touch in an increasingly automated world. Tune in to find out if your business is ready to embrace the AI revolution or get left behind. Thank you to our amazing clients, as always: Drainsmart - a London Drainage Company HSW Timber - Timber Merchants in Kent A.S Cooling Ltd - Commercial Air Conditioning Suppliers Julian Roofing - a Roofing Company in Bromley SIAD Studio - who provide 3D Measured Surveys 4construct - who provide Warehouse Refurbishment UK Industrial Roofing - who provide Commercial Roofing in Oxford Hosted on Acast. See acast.com/privacy for more information.

July 23, 202515 min

Email Marketing: Stop Sleeping on this Captain of Communication

On this marketing podcast, marketeer Chris Olson delves deep into the myriad benefits of email marketing for businesses. From incredible ROI to using it as a social media platform, email marketing has proven to be one of the best forms of marketing and many businesses are sleeping on it. As always, thanks to our clients: Drainsmart - a London Drainage Company HSW Timber - Timber Merchants in Kent A.S Cooling Ltd - Commercial Air Conditioning Suppliers Julian Roofing - a Roofing Company in Bromley SIAD Studio - who provide 3D Measured Surveys 4construct - who provide Warehouse Refurbishment UK Industrial Roofing - who provide Commercial Roofing in Oxford UK Sync Music was provided by Chris Olson. Podcast Marketing provided by Olson Digital Marketing. Hosted on Acast. See acast.com/privacy for more information.

June 12, 20257 min

How is AI Impacting SEO?

SEO expert Chris Olson weighs in how AI is impacting Search Engine Optimisation and what businesses can do to say visible on the SERPs. Thank you, as always, to our SEO Clients including: Drainsmart - a London Drainage Company HSW Timber - Timber Supplies in Kent A.S Cooling Ltd - Commercial Air Conditioning Julian Roofing Services Ltd - Roofers in Bromley UK Sync Music provided by Chris Olson . Contact us via our website for SEO Campaigns and Website Design . Hosted on Acast. See acast.com/privacy for more information.