#214 Inside a Literary Agent's Approach to Nonfiction with Matthew Carnicelli
What makes a literary agent see potential in a book idea? And how do you turn that idea into a proposal that gets an editor's attention? In this episode of Freelance Writing Direct , I speak with literary agent and former editor Matthew Carnicelli about developing nonfiction books, writing effective queries, and finding the right publishing home for your work. Matthew shares why he loves working with an idea that isn't fully developed yet, what draws him to a memoir, and how he helps writers make complex subjects accessible. We also discuss when personal experience strengthens a nonfiction book and when it can interrupt the narrative. In this episode, we cover: What Matthew looks for in nonfiction queries, including credentials, an original idea, and well-chosen comps. Why you should have your proposal ready before you query. His short writing exercise to clarify what your book is about and why you're the person to write it. How to build an argument that keeps readers engaged instead of repeating the same point. The pivotal moment or shift in understanding he looks for in memoir. How agents identify editors who might be a good fit for a project. Why a celebrity following doesn't guarantee book sales. When to reconsider a proposal based on editors' feedback. Impersonation scams targeting writers and the email detail that can give them away. Watch on YouTube https://www.youtube.com/watch?v=103Ouz7Fx84 About Matthew Matthew Carnicelli is president of Carnicelli Literary Management. A former editor at Penguin USA, Contemporary Books, and McGraw-Hill, he founded his agency in 2004. His work focuses on helping authors develop original book ideas and shaping those ideas for publication. Connect with Matthew Carnicelli Literary Management Submission guidelines Get More From Estelle Erasmus Latest Substack post: How to Write for Electric Literature , a recap of my NYU Editor-on-Call conversation with Denne Michele Norris. Upcoming Writer's Digest Webinar Join me on October 29 for The First Five Pages: Making Your Memoir Impossible to Put Down , a live Writer's Digest webinar about creating an opening that captures readers, agents, and editors from the start. Register here. Upcoming Events Artists Against Antisemitism Mifgash, New York, NY: December 6, 2026. I'll be on the panel "Beyond the Novel: Short Form Writing." More information coming soon. AWP Conference & Bookfair, Chicago : March 17–20, 2027. I'll be on a panel about AI. Watch Estelle's TEDx Talk: How to Get Noticed in Your Writing and Beyond Order My Book Writing That Gets Noticed Named a Poets & Writers "Best Book for Writers" and a 2025 Reader Views Literary Awards Gold Winner in Writing & Publishing, Classics Division. Listen/Watch Freelance Writing Direct 2026 Silver Signal Award winner in Education 2026 Podcast of the Year in Business, American Writing Awards About Estelle Estelle Erasmus is an award-winning journalist, TEDx speaker, and author of Writing That Gets Noticed . She is the host, founder, and executive producer of Freelance Writing Direct , an adjunct professor at NYU, and the former editor-in-chief of five national magazines with a combined reach of 10 million readers. Follow Estelle Instagram TikTok Twitter/X Bluesky Website Substack If you enjoyed this conversation, subscribe to Freelance Writing Direct and leave a rating or review.






