She Studied Franchising. Then She Bought One.
Today Dr. Kathy Gosser welcomes Abby Epperly , General Manager and co-owner of Bad Ass Coffee of Hawaii – Rock Hill in South Carolina. Abby opened the location with her father, Doug Epperly, in May 2026 and now oversees day-to-day operations while helping create a welcoming gathering place for the community. Abby’s journey began at the University of Louisville, where she became the first student to earn the undergraduate certificate in franchise management. Before taking her first franchise course, she largely associated franchising with major fast-food brands and assumed ownership was reserved for people with significant wealth. Courses in franchise fundamentals and franchise law changed that perspective and helped her see the range of industries, investment levels, and opportunities available in franchising. After graduation, Abby participated in the Disney College Program, gaining experience in hospitality, customer service, and relationship-building. She later worked in social media for her father’s packaging company before returning to an idea that had stayed with her since college: becoming a franchise owner. Abby first discovered Bad Ass Coffee of Hawaii while researching franchise brands for a class. Beyond the memorable name, she connected with the company’s focus on ohana, aloha spirit, positivity, family, and community. After some persistence, she convinced her father to explore the opportunity, eventually turning the idea into a father-daughter business partnership. Abby also shares what happens after deciding to become a franchisee, including evaluating financial viability, reviewing franchise agreements, navigating real estate and lease terms, and relying on attorneys and other experts. She discusses the many relationships involved in opening and operating a franchise and the unique challenge of working with a parent while maintaining healthy boundaries between business and family. Today, Abby is focused on making the Rock Hill location more than a coffee shop. She has watched it become a gathering place for families, friends, community organizations, and local groups. Meanwhile, she and her father are already thinking bigger. Their development agreement includes at least three Bad Ass Coffee locations in York County, with the possibility of eventually owning multiple brands. Abby also explains why she believes franchising should be taught in universities. With opportunities spanning restaurants, professional services, childcare, pet care, home services, and many other industries, franchising can introduce students to careers and paths to business ownership they may never have considered. Her advice to future franchisees is simple: the franchisor can provide the systems and the playbook, but success still depends on what the franchisee does with it. In This Episode How franchise education changed Abby’s view of entrepreneurship Lessons from Disney she applies to hospitality and leadership Why Abby chose Bad Ass Coffee of Hawaii What aspiring franchisees should know about due diligence Creating a true community gathering place Why Abby believes universities should teach franchising Advice for students and future franchise owners Make sure to subscribe to FranchiseU! on Spotify, Apple Podcasts, or wherever you enjoy your favorite shows. Don’t miss out on all things FranchiseU!: Website: FranchiseU! Instagram: @franchiseu_podcast Facebook: @FranchiseU Podcast Twitter: @franchiseupod TikTok: @franchiseupod Reach out directly to Dr. Kathy Gosser via LinkedIn. This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business .





