Franchise Euphoria

Hosted by Josh Brown

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390

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Apr 2024

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About the show

Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.

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July 14, 202024 min

Vetting Your System Before You Franchise with Tim Vogel of Scenthound

Tim Vogel is the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. Today, there are four locations open and operating in South Florida and 14 units in various stages of development. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com , a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Tim Vogel, the CEO of Scenthound. [2:09] Josh welcomes Tim to Franchise Euphoria. [2:36] Tim shares about the Scenthound concept and what led him to found the concept. [6:58] Tim highlights the different business demands between his previous ride share business and Scenthound. [10:56] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business. [14:01] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands. [15:51] Tim shares what gave him the confidence to launch Scenthound as a franchise. [17:22] A year and a quarter into franchising, Scenthound has twenty-five locations. [18:48] Tim explains why the ideal Scenthound franchisee is a multi-unit operator. [20:12] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever. [23:15] If you want to learn more about Scenthound, visit their website listed below. [23:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com . If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.scenthoundfranchise.com/ https://www.facebook.com/ClubScenthound/ https://www.linkedin.com/company/scenthound-franchise/

September 8, 202024 min

Stepping Into the Shoes of a Director of Franchise Sales with Brynson Smith of UBreakiFix

Brynson Smith is the Director of Franchise Sales for UBreakiFix. Brynson is a sales and franchise consultant with a strong background in helping entrepreneurs break into the world of franchising, as well as helping established franchise owners diversify their portfolio. His most recent venture is working as the Director of Franchise Sales for uBreakiFix, an electronic device repair franchise. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com , a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Brynson Smith, the Director of Franchise Sales for UBreakiFix. [2:19] Josh welcomes Brynson to Franchise Euphoria. [2:34] Back in 2015, Josh hosted UBreakiFix’s VP of Franchise Development on Franchise Euphoria. [4:01] Brynson shares how UBreakiFix manages their rapid franchise expansion. [6:51] The ideal layout of a UBreakiFix location is between 700 – 1400 square feet. [8:23] Brynson discusses how and why they are focusing on partnering with companies to access better business opportunities. [15:28] Josh and Brynson analyze how virtual opportunities have come into play during the pandemic and the general effectiveness and desirability of these events. [18:05] Brynson shares the ideal characteristics of UBreakiFix franchisee. [20:21] In respect to COVID, Brynson shares what his vision of the future for UBreakiFix is. [22:01] Brynson explains what the involvement of the UBreakiFix franchise team is with their franchisees from signing the FDD to opening the store. [23:32] If you want to learn more about UBreakiFix, visit their website listed below. [23:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com . If you enjoyed this interview, please leave us a review on Apple Podcasts. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://franchiseeuphoria.com/captivate-podcast/setting-intentions-franchise/ https://www.ubreakifix.com/ https://www.facebook.com/ubreakifix https://twitter.com/ubreakifix https://www.instagram.com/ubreakifix/ https://www.youtube.com/user/ubreakifixco

December 15, 202335 min

The Dog Stop with Jesse Coslov and Brett Reynolds

The Dog Stop is a dynamic company that is committed to progress. What sets them apart is that they are constantly evolving and improving their standards of quality care. They have assembled an all-star team of experts with over 100 years of collective experience in the pet care industry. The Dog Stop is the first company in the pet care industry to partner with Fear Free, an organization whose mission is to prevent and alleviate fear, anxiety, and stress in pets by educating and inspiring those who care for them. Jesse founded The Dog Stop in 2009 because he wanted to create a better version of dog care for his community. The business has evolved and changed tremendously, but the core principles remain unchanged: 100% transparency, the best customer service and all services under one roof providing a clean, fun, and safe environment for all dogs. Brett Reynolds is the Director and Dog Care and Training at The Dog Stop. He has been working full-time in the pet care industry since 2004 as a professional dog trainer and business manager. After 15 years of managing and owning dog training businesses, he moved into his current role of training and supporting franchisees and their teams on all things pertaining to dog behavior and care. Key Takeaways: [2:05] - Jesse shares his background and what led him to found The Dog Stop. [5:08] - The Dog Stop is the only full service franchise of its kind. It prevents consumers from going to multiple places to meet their needs. [7:32] - Jesse describes what makes up the services that bring in different percentages of sales. [9:26] - Brett shares his path onto finding his passion in dog training. [11:01] - In the beginning, Brett and Jesse piloted various dog training services at The Dog Stop, including a program included with boarding. [13:55] - The chance of franchisees coming in with training and certifications on providing the services The Dog Stop offers is low. Prospective franchisees go through a process. [15:50] - The right candidate is open to learning new things and flexible. In this industry, it’s important to be able to shift to Plan B quickly. [18:34] - Through franchising, they have shifted from owner operator models to more of a semi-absentee owner model. [21:41] - The Dog Stop has partnered with Fear Free, an organization whose mission is to prevent and alleviate fear and anxiety in pets. [25:27] - Every franchise has its struggles when launching. Jesse talks about slow and controlled growth and the benefits of having a mentor. [28:12] - Real estate is important for this business as well and Jesse explains that they have a team of agents that help franchisees find the best place in their community. [30:40] - From a business administration perspective, The Dog Stop is currently working on implementing more technology to improve the customer experience. [33:40] - Not all dogs are suitable for a traditional doggy daycare. The Dog Stop has a menu of services and experiences for all personalities. Mentioned in This Episode: The Dog Stop Website The Dog Stop Franchising Site

October 21, 201426 min

Immigration and Franchising

Immigration and Franchising Immigration and franchising have more in common than you might first expect. Franchising is a great way for foreign nationals to start business here in the U.S. and an often untapped market channel for franchisors. Mark Deal, the host of US immigration Podcast and founder of Foreign Investor Resource Group, joins me for this interesting episode of Franchise Euphoria. Tune in to learn some of the ins and outs of immigration and franchising. About Mark Mark is the host of the US Immigration Podcast which dives into the business of US Immigration and the impact of Immigration on US business. Through interviews with leading Immigration Attorneys as well as those impacted by US Immigration, Mark explores various immigration topics and the journey of foreign nationals as they seek to become employees, executives, entrepreneurs or investors in the business tapestry of the United States. Show Highlights Ø Visa specific business plans Ø Benefits for a franchisor Ø Necessity of an immigration attorney Ø Business hurdles Want to know more about Mark? US Immigration Podcast Want to help us out? Tweet Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes: Franchise Euphoria Podcast Tune in on Stitcher!

August 14, 201428 min

BONUS - Meet My New Awesome Co-Host, Joe!

Exciting things going on here at Franchise Euphoria! I have been talking about bringing on a co-host for a while now and today is the day. I can’t wait for you to meet Joe Levin. Joe is a long-time friend of mine and we are so excited to start working together here on the podcast. Listen in to learn more about Joe, his background, our history and most importantly how he is going to add even more value to you on your journey. I can promise you this…things are NOT going to be dull around here. Joe is an absolute Rock Star!! But for those that don't believe me, tune in and read his bio below. Joe Levin is head of sales enablement, direct marketing and e-commerce site strategy for CDW, a leading provider of technology solutions for business, government, education and healthcare. Joe is currently weaving sales enablement strategies and capabilities into the fabric of the 7,000 plus coworker organization. He leads a diverse and cross-functional team focused on sales and marketing strategy, lead generation, campaign management, e-Commerce site strategy and enablement portals and content in support of the company’s growth initiatives. Joe joined CDW as a sales account manager in 1998. Prior to establishing the Sales Enablement practice, he held various roles throughout the company including organizational capabilities, sales trainer, product and partner management supervisor and CRM manager. Displaying a unique ability to align Sales and Marketing, Joe is recognized by peers and partners for his passion, customer-focus and strategic leadership. Joe and his team recently received industry recognition for their innovative sales enablement strategies by winning Sirius Decisions “Return on Integration” award. Outside of his work at CDW, Joe is a proud husband and father of two amazing girls and loves food, sports, business and technology. He is an active participant in his community and seeks opportunities to grow and give back through coaching, mentorship and volunteering. Joe holds a Bachelor of Business Administration from Illinois College and an MBA from the Lake Forest Graduate School of Management. Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment or feel free to email either one of us. josh@franchiseeuphoria.com Joe@franchiseeuphoria.com Review If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes: Franchise Euphoria Podcast Tune in on Stitcher!

May 19, 202325 min

Toastique with Founder and CEO Brianna Keefe

Today’s guest has carved out a unique lane in the food industry offering all the benefits of a typical cold juice bar but with the added micro-cafe toast concept. This puts the brand in a whole different category that reaches a much broader audience and certainly gives them a unique edge in the market. We’re talking about Toastique, with founder and CEO Brianna Keefe. She created the first Toastique storefront just five years ago at the age of 24 with nothing to lose. And the success was immediate. Now with franchising available, the brand is expanding quickly and Brianna’s attention to detail has these new locations ready to give customers an amazing experience. The brand is healthy, fast casual food which is a rare combination in today’s restaurant industry and it was created around no extreme cooking equipment. This makes overhead, build out, and insurance less costly. Listen to this interview with Brianna Keefe to learn how she has launched a successful and thriving business and developed an unforgettable brand and business model. Key Takeaways: [2:36] - Brianna shares her background and why she decided to head into the franchise world. [3:54] - The inspiration for Toastique was her love for healthy food and lifestyle as well as the push to do something on her own. [5:31] - There are a lot of decisions to make when opening up your first storefront. [7:12] - Brianna is her target market which makes things a bit easier because she thinks like her ideal customer. [8:14] - The first location of Toastique was extremely profitable and ideal for the business. [9:50] - Brianna describes the beginning experiences in developing a menu. [11:14] - Although following a system, you have to take into account what is happening in each location. Allow for creativity and flexibility. [12:50] - The details are important to Brianna and seeking franchisees that are like minded is what they are looking for. [14:28] - Corporate locations are great for testing new products and techniques. [15:55] - Ideally, franchisees for Toastique are multi-unit operators. [17:03] - Brianna shares the impressive numbers of franchises signed to open this year. [18:40] - As a brand, Toastique is very transparent, but at the end of the day, franchisees are running their own business. Brianna describes the ideal person. [20:46] - There are always challenges in franchising. What have been the challenges for Toastique? [22:40] - For 2022, Brianna was elected as a Forbes 30 Under 30! Mentioned in This Episode: Toastique Website Toastique Franchising

September 17, 201928 min

Leading Your Industry with Mark Van Wye of Zoom Room

Mark Van Wye is the CEO of Zoom Room, a national indoor dog gym and training facility. Zoom Room has been painstakingly developed as the perfect pet franchise, representing years of research and refinement to craft the ideal dog business. The Zoom Room model combines low start-up costs, low overhead, leveraging diverse and complementary revenue streams, maximum fun factor, and flexible hours. Prior to Zoom Room, Mark worked for 19 years at Publicis Experiences, a Seattle-based marketing and advertising agency where he provided creative consultation and educational research for a variety of high-profile clients. Additionally, Mark is the author of Puppy Training in 7 Easy Steps . Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com , a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Mark Van Wye, the CEO of Zoom Room, a national indoor dog training facility. [2:57] Josh welcomes Mark to Franchise Euphoria. [3:07] Marks shares some information about the Zoom Room concept. [6:25] Mark has been involved with Zoom Room from the company’s start in 2007, but he was initially in a tech and marketing role. [11:05] Zoom Room has been intended to be a franchise right from the get-go and began selling franchise in 2009. [11:18] Josh remarks that oftentimes franchising too early can lead to some growth challenges for new franchisors. [18:01] Mark shares that nobody in the world prior to Zoom Room was in the dog-training franchise industry and they have capitalized on a market because of this fact. [20:21] Zoom Room was the first business in the world to use an iPad and integrated it into their system from the first day the iPad was released. [24:08] Zoom Room currently has nine franchisees and three company-owned stores. Their ideal franchisee is someone who loves pets and community participation; they don’t necessarily have to have a prior background in this field. [26:56] If you want to learn more about Zoom Room, you can visit their website listed below. [27:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com . If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://zoomroom.com/ https://zoomroom.com/franchise/ https://www.amazon.com/Puppy-Training-Easy-Steps-Everything/dp/1641523433

July 2, 201928 min

Turning Your Mistakes into Strengths with Scott Taylor of Walk-On’s Bistreaux & Bar

Scott has served as President and Chief Operating Officer of Walk-On’s Enterprises Operations, LLC since December 2010. During his tenure, Scott has led the organization in systemization of all brands, successful partner buyout and the investment and buy in of Drew Brees in May 2015. Prior to joining Walk-On’s Enterprises, Scott served as Chief Operating Officer for Family Sports Concepts, franchisor for Beef O Brady’s Sports Pubs and The Brass Tap, from 2002 to 2011. During his tenure, the company grew from 60 franchise locations in 4 states to 276 locations across 23 states. Scott is a graduate of the University of Florida and resides in Baton Rouge, LA with his wife and 2 children. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com , a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Scott Taylor, president and COO of Walk-On’s Bistreaux and Bar. [2:28] Josh welcomes Scott to Franchise Euphoria. [3:13] Scott gives a brief overview of his prior experience in franchising before joining forces with Walk-On’s. [5:17] Scott touches on some of the pros and cons of what it was like to sell a business out to private equity. [7:45] The Walk-On’s story begins with Brandon Landry and Jack Warner who were two “walk-ons” on the LSU basketball team. During their time as teammates, they came up with their business concept. [12:28] In the beginning, the Walk-On founders recognized the need for improvements and they would even keep a handful of gift cards in their pockets at all times to make up for the errors they made. [16:17] Before joining Walk-On’s officially, Scott worked as a consultant for six months to test drive the opportunity. [19:28] Drew Brees, who considers himself a walk-on, was a frequent Walk-On’s customer, and decided to join the Walk-On’s family as a 25% owner in 2015. [25:24] According to Scott, what sets Walk-On’s apart from similar models is their crossroads between quality food and great environment. [26:41] Scott can see Walk-On’s growing nationally and potentially internationally within the next five years. [27:27] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com . If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.walk-ons.com www.walk-ons.com/franchising

January 22, 201936 min

Flashback to Carol Tice & Mistakes to Avoid When Buying a Franchise

Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com , a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:00] For today’s episode, Josh heads into the archives of early Franchise Euphoria to bring back an episode with esteemed business author, Carol Tice, who was featured on the third ever episode of Franchise Euphoria. [2:06] The flashback begins with Josh introducing Carol Tice, a franchise writer and blogger who has incredible insight on the risks associated with franchising. [3:20] Carol’s writing career really took off when she transitioned to reporting. She spent five years writing about home improvement--specifically lumber yards--which served as her introduction into the business world. [5:30] One of the big things you want to buy with a franchise is expertise and a proven model. Oftentimes, businesses start selling franchises quickly after opening their first location. This can be a red flag to anybody looking to purchase a franchise. [7:38] As a franchisee, you need to ask yourself what you are getting out of your franchisor in return for the royalty fee you pay them. [9:41] While you miss out on brand recognition by buying into the franchises, on the other hand, you are presented with ground floor opportunity. [10:52] Buying a franchise is kind of like a romance movie. People fall in love with the brand and commit to purchasing a franchise, but the problem is that they don’t do their due diligence. [12:00] Carol suggests that you ask yourself the following questions before you buy a franchise: (1) How many of these franchises have been sold off, closed, or changed hands in the past year? (2) Have you spent a day job shadowing an owner who operates their business? (3) Have you called up owners and asked them if they would buy the franchise again if they go could back in time? [14:53] Many people don’t realize that franchise failure happens behind the scenes. [19:04] Some people will really hate being franchisees because they want more freedom to do their own thing. [22:30] Franchising often appears as a safer option than starting your own “Mom & Pop” business, but Carol is not entirely convinced that is the case. [24:51] Carol suggests that something that new and potential franchisees don’t account for is how much money they will need to get over the hump of starting a new franchise location. [27:52] In franchising, once you sign your franchise fees, you never get that money back, so it’s all the more important to be very careful on the front end and do extra due diligence. [30:26] You have to realize that there is no guarantee for success when it comes to franchising, but you can increase your likelihood by doing some real research before getting yourself into that situation. [35:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com . If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com Carol’s Forbes Blog www.caroltice.com

December 12, 201435 min

How To Create More Time And More Profit

Are you working 70 hour work weeks? Doing everything yourself? Exhausted from working in your business and ready to work on it instead? Tim Francis has been in that same spot and he joins me today on Franchise Euphoria to teach you what you can do to remedy that situation and increase your profits while you are at it. Learn how he managed to avoid burnout, free up his time, and increase his profits and how you can do that same. Listen in now! About Tim Tim Francis is an entrepreneur from Edmonton, Alberta, Canada. He is the owner of Tim Francis Marketing and the founder of Profit Factory. Tim is a sought out consultant and speaker in entrepreneurship, marketing, and systems. Tim has been an entrepreneur for over 10 years now. His first business was in 2001 when he was a franchisee of College Pro Painters. In 2009 Tim was awarded on of Edmonton’s coveted “Sizzling 20 Under 30” awards as one of his city’s brightest up-and-coming business leaders. A perfect storm of stressful events were major contributors to Tim falling dramatically ill in 2011.He was unable to walk or work for three full months. Amidst searing frustration, bitter disappointment and creeping self-doubt, Tim was forced to scrap everything and start from scratch. The soul-searching of those three months, and the businesses birthed from that crippling time have led to a business renaissance for Tim, enjoying greater success than ever before. Show Highlights Ø Identifying tasks you should systematize Ø How to avoid burnout Ø The 80/20 rule Ø Identifying tasks to delegate Ø Tim’s “Holy Trinity of Systems” Ø Decision making guidelines Ø Dealing with mistakes Want to know more about interviewee or their businesses? The Profit Factory Tim Francis Marketing Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes: Franchise Euphoria Podcast Tune in on Stitcher!