Franchise Euphoria

Hosted by Josh Brown

Business Entrepreneurship

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390

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Apr 2024

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About the show

Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.

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September 4, 201845 min

Revisiting Bob Burg & the Five Principles of Business and Life

Key Takeaways: [0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more! [1:01] On today’s episode, Josh is throwing it back to an episode he recorded with Bob Burg, the co-author of the Go Giver series, back in 2014. Josh has found that in going through the show archives, many of the principles from this episode are still applicable today and wanted to call everyone’s attention to it. [3:12] Josh introduces Bob Burg, a public speaker at corporate and entrepreneurial events. While Bob is known for his book “Endless Referrals,” he has captured the heart and imagination of his readers with his book, The Go Giver. [5:04] Josh welcomes Bob to Franchise Euphoria. [6:01] Bob was led to write The Go Giver because he saw the need in the business community for people to develop the ability to influence others. [8:40] The difference between persuasion and manipulation is that when you persuade someone, you are moving someone by influence to a desired action by positive means. Whereas manipulation is influence by way of threatening negative repercussions. [14:51] Bob gives a brief overview of the five principles mentioned in the book which are: 1) Control your own emotions 2) Understand the clash of belief systems 3) Acknowledge their ego 4) Set the proper frame 5) Communicate with tact and empathy [15:24] The difference between influence and ultimate influence is regular influence the ability to move a person to a certain thought or action. Ultimate influence is that you are doing so in such a way that everyone comes away feeling good about the transaction. [21:00] A belief can be defined as a “subjective truth.” Sometimes one’s self-truth and actual truth fall in line together, but this isn’t always the case. A belief system is comprised of everything from upbringing to pop-culture and everything in between. [24:15] The ego is the part of us that recognizes we are unique individuals, separate from every other person. When our ego gets out of control, we start acting in an unproductive way. [26:20] The main ingredient to make someone take a certain action is making them feel good about themselves. [27:52] A frame is a foundation from which everything evolves. The key to success is having the ability to reset somebody’s negative frame. [32:05] Tact is the language of strength. Tact ties the other principles together because it is a way to correct, constructively critique, and establish framework with a proper mindset. [33:54] The one question you can ask to keep a potential misunderstanding from taking place is “what do you mean by…?” But be sure you add a tactical softener such as “just for clarification…” [40:29] When it comes to leadership and influence, as important as words are, it’s more who you are, which is where character comes into play. [42:29] To learn more about Bob, visit burg.com. [44:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.franchiseeuphoria.com/franchise5 https://burg.com/ https://thegogiver.com/order-now/ https://thegogiver.com/the-go-giver/ https://thegogiver.com/adversaries-into-allies/

July 14, 202024 min

Vetting Your System Before You Franchise with Tim Vogel of Scenthound

Tim Vogel is the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. Today, there are four locations open and operating in South Florida and 14 units in various stages of development. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Tim Vogel, the CEO of Scenthound. [2:09] Josh welcomes Tim to Franchise Euphoria. [2:36] Tim shares about the Scenthound concept and what led him to found the concept. [6:58] Tim highlights the different business demands between his previous ride share business and Scenthound. [10:56] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business. [14:01] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands. [15:51] Tim shares what gave him the confidence to launch Scenthound as a franchise. [17:22] A year and a quarter into franchising, Scenthound has twenty-five locations. [18:48] Tim explains why the ideal Scenthound franchisee is a multi-unit operator. [20:12] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever. [23:15] If you want to learn more about Scenthound, visit their website listed below. [23:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.scenthoundfranchise.com/ https://www.facebook.com/ClubScenthound/ https://www.linkedin.com/company/scenthound-franchise/

April 3, 201821 min

Growing Your Franchise System with Matt Sheppard

Matt Sheppard is the Chief Operating Officer of The Hummus & Pita Co., a fast-casual Mediterranean concept geared toward national expansion. Before stepping into this current position, Sheppard held multiple senior leadership roles at McAlister’s Deli, including Vice President of Operations for Franchise Operations and Senior Director of Company Operations. Key Takeaways: [0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5. [0:58] Our episode today features Matt Sheppard, the COO of The Hummus and Pita Co. Matt leads the company’s franchising efforts and today he sheds light on the methods they used to expand at a manageable and strategic rate. [3:15] Matt gives an overview of The Hummus and Pita Co. and gives insight on what makes this concept so unique when compared to other fast casual restaurants out there. [6:20] Before getting started with The Hummus and Pita Co., Matt moved through the ranks at various franchise systems. [8:07] Matt views franchisees as an additional partner who is well-qualified to be running a segment of the franchisor’s business. You don’t just want to get numbers, but someone who is like-minded and will run your business well. [10:45] It is so important to flush out your concept before franchising. Even if people are breaking down your door wanting to join your concept, you are doing them a disservice by not making sure your foundation is well built. [12:24] When your concept is thriving, people will come to you for the opportunity to get involved as a franchisee, even if you aren’t yet offering franchises. [12:50] The Hummus and Pita Co. has developed a branding strategy that involves Area Developer Agreements where they sell their franchises 5 locations at a time, which is where they get their target of 100 franchises in a year. [14:45] With an Area Developer Agreement, you agree to open a certain amount of franchise locations over a definitive timeline, but you don’t necessarily have to have each specific location mapped out when you sign on. [16:29] For Matt, the biggest surprises in franchising has been overcoming the growth phases. Sometimes you have to realize that when you have a plan in place and then you get franchisees who open the doors, you may have to admit that things need restructured a bit and accommodate for those changes. [17:59] The ideal franchisee for The Hummus and Pita Co. is someone with an entrepreneurial spirit while also being able to navigate the operational challenges that come with franchising. [20:08] If you want more information on The Hummus and Pita Co. head over to www.hummusandpita.com. [20:29] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this episode, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com franchiseeuphoria.com/franchise5 www.hummusandpita.com www.facebook.com/TheHummusandPitaco @thehummusandpitaco

September 8, 202024 min

Stepping Into the Shoes of a Director of Franchise Sales with Brynson Smith of UBreakiFix

Brynson Smith is the Director of Franchise Sales for UBreakiFix. Brynson is a sales and franchise consultant with a strong background in helping entrepreneurs break into the world of franchising, as well as helping established franchise owners diversify their portfolio. His most recent venture is working as the Director of Franchise Sales for uBreakiFix, an electronic device repair franchise. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Brynson Smith, the Director of Franchise Sales for UBreakiFix. [2:19] Josh welcomes Brynson to Franchise Euphoria. [2:34] Back in 2015, Josh hosted UBreakiFix’s VP of Franchise Development on Franchise Euphoria. [4:01] Brynson shares how UBreakiFix manages their rapid franchise expansion. [6:51] The ideal layout of a UBreakiFix location is between 700 – 1400 square feet. [8:23] Brynson discusses how and why they are focusing on partnering with companies to access better business opportunities. [15:28] Josh and Brynson analyze how virtual opportunities have come into play during the pandemic and the general effectiveness and desirability of these events. [18:05] Brynson shares the ideal characteristics of UBreakiFix franchisee. [20:21] In respect to COVID, Brynson shares what his vision of the future for UBreakiFix is. [22:01] Brynson explains what the involvement of the UBreakiFix franchise team is with their franchisees from signing the FDD to opening the store. [23:32] If you want to learn more about UBreakiFix, visit their website listed below. [23:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://franchiseeuphoria.com/captivate-podcast/setting-intentions-franchise/ https://www.ubreakifix.com/ https://www.facebook.com/ubreakifix https://twitter.com/ubreakifix https://www.instagram.com/ubreakifix/ https://www.youtube.com/user/ubreakifixco

January 8, 201538 min

Financial Success with Roger Whitney

Are you making good financial decisions for you and your business? Do you know what you should be focusing on to not only grow your business but also to work toward your retirement? Today I have the Retirement Answer Man, Roger Whitney, on the show. We talk about these questions and so much more. You won’t want to miss out. About Roger I’m Roger Whitney, the Retirement Answer Man. I’m here to answer your retirement questions. Over the last 24 years, I’ve had real-world experience helping countless people Plan Well and Invest Wisely for their retirement. On my professional blog I share the lessons I’ve learned and teach you the process I’ve developed to help my clients plan well for a great retirement. Everyday, I deal with real people’s journey towards retirement. Walk with me and maybe I can help you on yours. Show Highlights Ø Knowledge vs Wisdom Ø Added Value Ø Biggest common mistake Ø Retirement or Change Want to know more about Roger? Roger Whitney The Retirement Answer Man Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes: Franchise Euphoria Podcast Tune in on Stitcher!

December 15, 202335 min

The Dog Stop with Jesse Coslov and Brett Reynolds

The Dog Stop is a dynamic company that is committed to progress. What sets them apart is that they are constantly evolving and improving their standards of quality care. They have assembled an all-star team of experts with over 100 years of collective experience in the pet care industry. The Dog Stop is the first company in the pet care industry to partner with Fear Free, an organization whose mission is to prevent and alleviate fear, anxiety, and stress in pets by educating and inspiring those who care for them. Jesse founded The Dog Stop in 2009 because he wanted to create a better version of dog care for his community. The business has evolved and changed tremendously, but the core principles remain unchanged: 100% transparency, the best customer service and all services under one roof providing a clean, fun, and safe environment for all dogs. Brett Reynolds is the Director and Dog Care and Training at The Dog Stop. He has been working full-time in the pet care industry since 2004 as a professional dog trainer and business manager. After 15 years of managing and owning dog training businesses, he moved into his current role of training and supporting franchisees and their teams on all things pertaining to dog behavior and care. Key Takeaways: [2:05] - Jesse shares his background and what led him to found The Dog Stop. [5:08] - The Dog Stop is the only full service franchise of its kind. It prevents consumers from going to multiple places to meet their needs. [7:32] - Jesse describes what makes up the services that bring in different percentages of sales. [9:26] - Brett shares his path onto finding his passion in dog training. [11:01] - In the beginning, Brett and Jesse piloted various dog training services at The Dog Stop, including a program included with boarding. [13:55] - The chance of franchisees coming in with training and certifications on providing the services The Dog Stop offers is low. Prospective franchisees go through a process. [15:50] - The right candidate is open to learning new things and flexible. In this industry, it’s important to be able to shift to Plan B quickly. [18:34] - Through franchising, they have shifted from owner operator models to more of a semi-absentee owner model. [21:41] - The Dog Stop has partnered with Fear Free, an organization whose mission is to prevent and alleviate fear and anxiety in pets. [25:27] - Every franchise has its struggles when launching. Jesse talks about slow and controlled growth and the benefits of having a mentor. [28:12] - Real estate is important for this business as well and Jesse explains that they have a team of agents that help franchisees find the best place in their community. [30:40] - From a business administration perspective, The Dog Stop is currently working on implementing more technology to improve the customer experience. [33:40] - Not all dogs are suitable for a traditional doggy daycare. The Dog Stop has a menu of services and experiences for all personalities. Mentioned in This Episode: The Dog Stop Website The Dog Stop Franchising Site

December 10, 201920 min

Launching Your Franchise Opportunity with Brandon Ezra of Grand Welcome

Brandon Ezra started Grand Welcome originally with a handful of condominiums in Mammoth Lakes, California, and grew his property management company to be one of the largest in that destination and now the US. That was the start of a larger vision and the umbrella growth of Grand Welcome via franchising. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Brandon Ezra of the Grand Welcome franchise system. [2:01] Josh welcomes Brandon to Franchise Euphoria. [2:30] Brandon shares about his business history and what led him to launch a franchise system. [4:13] Very early on, Brandon recognized that vacation rentals posed a great opportunity for a franchise model. [5:24] Grand Welcome is conveniently integrated into all of the major vacation rental companies such as VRBO and AirBnB. [5:55] The first thing Brandon did when looking at franchising Grand Welcome was to map out what their expectations would be of their franchisee and vice versa. [7:11] Right now, the franchisor headquarters is located in Nevada for Grand Welcome. [8:05] For Brandon, success in a couple years for now would be a good profit and return for them as well as their franchisees. He would also like to see the first five or ten locations in place. [11:13] The key duties a Grand Welcome franchisee would be to manage their vendors and communicate with their property owners. [13:16] Brandon recognizes that the vacation rental industry is becoming more professionalized, and as a result, he thinks the industry is on the uptrend. [16:57] Something that surprised Brandon when franchising Grand Welcome was the level of restructure that was required to make it a scalable business. [19:24] If you want to learn more about Grand Welcome, visit their website listed below. [19:50] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.grandwelcomefranchise.com

December 22, 202025 min

Discussing the Reality of the Print Industry with Mike Cline of Alliance Franchise Brands

Mike Cline is Vice President of Franchise Development at Alliance Franchise Brands. Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of approximately 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers and RSVP. Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced solutions for their printing, marketing and graphics communications. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Mike Cline, the VP of Franchise Development for Alliance Franchise Brands. [2:14] Josh welcomes Mike to Franchise Euphoria. [2:38] Mike began his career with Alliance Franchise Brands in 2004 when he took on an opportunity with one of Alliance’s brands, Signs By Tomorrow. [5:28] Mike addresses his thoughts on the status of the printing industry and some of the common misnomers that surround it. [9:12] Mike discusses who the ideal franchisee candidate is for Alliance and what a potential candidate can expect when they sign on. [13:15] Mike shares about the various support systems Alliance has in place for their franchisees. [16:18] Mike talks about what the impact of COVID has been on Alliance’s brands. [19:47] In Mike’s opinion, a good franchisor’s second level of support includes being proactive. [22:44] With 600 North American locations, Alliance Franchise Brands is still looking to expand across the US and Canada. [24:05] If you want to learn more about Alliance Franchise Brands, visit their website listed below. [25:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts. Mentioned in This Episode: josh@franchiseeuphoria.com www.indyfranchiselaw.com https://alliancefranchisebrands.com

October 21, 201426 min

Immigration and Franchising

Immigration and Franchising Immigration and franchising have more in common than you might first expect. Franchising is a great way for foreign nationals to start business here in the U.S. and an often untapped market channel for franchisors. Mark Deal, the host of US immigration Podcast and founder of Foreign Investor Resource Group, joins me for this interesting episode of Franchise Euphoria. Tune in to learn some of the ins and outs of immigration and franchising. About Mark Mark is the host of the US Immigration Podcast which dives into the business of US Immigration and the impact of Immigration on US business. Through interviews with leading Immigration Attorneys as well as those impacted by US Immigration, Mark explores various immigration topics and the journey of foreign nationals as they seek to become employees, executives, entrepreneurs or investors in the business tapestry of the United States. Show Highlights Ø Visa specific business plans Ø Benefits for a franchisor Ø Necessity of an immigration attorney Ø Business hurdles Want to know more about Mark? US Immigration Podcast Want to help us out? Tweet Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes: Franchise Euphoria Podcast Tune in on Stitcher!

August 14, 201428 min

BONUS - Meet My New Awesome Co-Host, Joe!

Exciting things going on here at Franchise Euphoria! I have been talking about bringing on a co-host for a while now and today is the day. I can’t wait for you to meet Joe Levin. Joe is a long-time friend of mine and we are so excited to start working together here on the podcast. Listen in to learn more about Joe, his background, our history and most importantly how he is going to add even more value to you on your journey. I can promise you this…things are NOT going to be dull around here. Joe is an absolute Rock Star!! But for those that don't believe me, tune in and read his bio below. Joe Levin is head of sales enablement, direct marketing and e-commerce site strategy for CDW, a leading provider of technology solutions for business, government, education and healthcare. Joe is currently weaving sales enablement strategies and capabilities into the fabric of the 7,000 plus coworker organization. He leads a diverse and cross-functional team focused on sales and marketing strategy, lead generation, campaign management, e-Commerce site strategy and enablement portals and content in support of the company’s growth initiatives. Joe joined CDW as a sales account manager in 1998. Prior to establishing the Sales Enablement practice, he held various roles throughout the company including organizational capabilities, sales trainer, product and partner management supervisor and CRM manager. Displaying a unique ability to align Sales and Marketing, Joe is recognized by peers and partners for his passion, customer-focus and strategic leadership. Joe and his team recently received industry recognition for their innovative sales enablement strategies by winning Sirius Decisions “Return on Integration” award. Outside of his work at CDW, Joe is a proud husband and father of two amazing girls and loves food, sports, business and technology. He is an active participant in his community and seeks opportunities to grow and give back through coaching, mentorship and volunteering. Joe holds a Bachelor of Business Administration from Illinois College and an MBA from the Lake Forest Graduate School of Management. Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment or feel free to email either one of us. josh@franchiseeuphoria.com Joe@franchiseeuphoria.com Review If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes: Franchise Euphoria Podcast Tune in on Stitcher!