Fractionals Unplugged with Jay Kingley

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144

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Aug 2026

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About the show

Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients. Hear from the top experts advising and participating as fractional executives. Learn from: ✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match, ✅ Leading fractional executives sharing the story of their struggles and successes, ✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and ✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients. Learn more at www.referabilitymaven.com

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60 recent

February 14, 2023Episode 9115 min

Will Dukes - Why Great Attorneys Struggle To Get Clients

Will Dukes with SalesPartners observes that law schools teach attorneys how to help clients solve legal problems but not how to get the clients in the first place. Will’s seen attorneys become insanely frustrated as the PERFECT clients for whom you would be the PERFECT attorney for, just walk out of their office because they were just looking for free legal advice. Why isn’t it enough to be a great lawyer? Will points out that less than 5% of independent attorneys have grown to and beyond 7-figure firms. They understand what most attorneys don't, which is that clients don’t pick the “best” attorneys. They pick the attorneys that are best for them. You need to go from “an attorney” to their advocate. All the rational explanations around your track record, skill, and expertise still matter. They’re just secondary. Will provides 3 key steps any attorney needs to take to stop feeling like you’re constantly “auditioning,” and start closing more of the kinds of cases you want to be working on. Show highlights 01:04 Why great attorneys struggle to get great clients. 02:02 It’s not enough to be a great attorney. 02:33 Clients don’t pick the best attorney, they pick the attorney that best understands them. 03:45 Three action steps to stop auditioning and start closing. 07:30 Learn about Will. Email Will at willd@spfla.com or reach out to him on LinkedIn to continue the conversation. Connect with Jay Email Jay at jay.kingley@referabilitymaven.com Sign up for a free one hour workshop called Do Less Marketing And Get More Clients. The workshop will show you how to become remarkably referable to eliminate the uncertainty of where your future revenues will come from.

January 31, 2023Episode 8913 min

Pardees Safizadeh- Messaging Before Scaling

Pardees Safizadeh of Alboo observes that product-led startup founders need to create messaging that resonates with their prospective customers if they want to scale. Without the right messaging, there's no foundation to support profitable marketing and sales campaigns. Paradees laments that most decision-makers target a broad audience which dilutes their messaging. They may be getting in front of the right people, but without a message that speaks directly to the prospect, the prospect doesn't see the value of their product or service. They feel like they're yelling into a void when posting social content. It's hard for their sales teams to book meetings. Marketing struggles driving up the cost-per-lead. Finally their pipeline is far from full since it's hard for prospects to feel urgency or make a business case to their bosses. The mistake that many make is to stuff the top of the funnel with more leads so they can try to find the few percent of people who will want to buy the product based on current messaging. The top echelon of companies lead by narrative by speaking to an actual need. Pardees provides 4 steps to follow to drive the customers you need to scale your business. Show highlights 01:14 Messaging is necessary for scaling your business. 02:23 Don’t make the mistake of going too broad in your marketing. 03:15 You can’t make up for bad messaging by investing in more lead generation. 04:17 4 steps to nail your messaging. 08:02 Learn about Pardees. Email Pardees at pardees@albaloo.us. Connect with Jay Email Jay at jay.kingley@referabilitymaven.com Sign up for a free one hour workshop called Do Less Marketing And Get More Clients. The workshop will show you how to become remarkably referable to eliminate the uncertainty of where your future revenues will come from.

June 14, 2022Episode 6534 min

Vik Dixit - How To Invest In Startups Without Losing Your Shirt

Vik Dixit of 369 Growth Partners provided the sobering statistic that while over $612B in venture capital was invested globally in 2021, 97% of startups fail with merely 1.5% returning your principle, 1% or less returning your principle with modest growth and the remaining 0.5% or less becoming the next unicorn. In Vik’s experience, new investors struggle to get access to good companies to invest in, how to structure the investment, and how to conduct due diligence. Vik recommends that new investors should partner with experienced investors, entrepreneurs, or angel investors to diversify their investments. Vik offers a 5 step process for successfully investing in startups. Show highlights 3:20 The odds are stacked against an individual who invests in start-up companies. 4:53 The mistakes new investors make when starting to invest in emerging companies. 6:40 The importance of diversification. 9:38 Investors need to think 10 steps ahead to make it easy for future investors to come in. 12:34 How principal investors should enter the start-up space. 14:45 The benefits from partnering compared to going in alone as an investor. 20:00 Five steps to successfully invest in startups. 25:07 Learn about Vik. Email Vik at vivek.dixit@369growth.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

April 26, 2022Episode 5722 min

Stephanie Cansian - Add Value Not Spam To Email Inboxes

Who isn't tired of poorly written, irrelevant, useless, bit and byte wasting emails that clog your inbox? There's a term for that - SPAM! Stephanie Cansian of Say It Simply Productions advises that effective email marketing starts with having a clear objective, an understanding of the recipients, and a commitment to provide them value in each communication. You have to write your email as if you're talking to one individual who represents your idea audience. Stephanie recommends that you segment a large email list by each persona you're trying to reach. Ideally your email campaigns help you build relationships with your audience, not just pitch doing a transaction with you. Listen to the end for a nice gift Stephanie is offering our listeners. Show highlights 03:02 Why so many emails are so poorly constructed that they might as well be SPAM. 04:56 How to do email marketing correctly. 05:51 Segment your email list for each different persona you're trying to reach. 07:08 Benefits from targeting and segmenting your email campaigns. 13:05 Three step implementation process to launch a successful email marketing program. 16:06 Learn about Stephanie. Email Stephanie at stephanie@sayitsimplyproductions.com or call or text her at +1.609.353.6682. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

April 21, 2022Episode 5633 min

Karen Loftus - Work From Where

Karen Loftus of KarenLou Creates shares that one of the primary reason employees like to work remotely is that many have picked up side hustles. Everyone talks about the benefits of cutting down the commute, flexibility, no one looking over your shoulder, and even flexibility in dress, but no one, particularly management, wants to acknowledge the second job. Karen tells us that a big reason why many professionals are taking up a second job is they don't find their primary job fulfilling. Karen is adamant is the last thing management should do is put out a formal policy outlawing second jobs. You need to figure out how to engage your employees which will mitigate the desire of staff to turn to other opportunities to feel fulfilled. Listen to the end for the details of Karen's gift for our listeners. Show highlights 05:16 The big reason many employees don't want to return to the office. 06:12 The side hustle is a real thing. 07:45 Why employees start side hustles. 09:16 How executives should respond. 11:58 Drive more revenues by acting like a media company in your marketing. 13:19 Work-work balance. 15:58 How you benefit from high levels of employee engagement. 21:25 Three steps to create an environment that will engage your employees. 24:23 Learn about Karen. Email Karen at hello@karenloucreates.com Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

April 19, 2022Episode 5524 min

Patrick Powaser - There Is No Such Thing As A Leadership Position

Patrick Powaser of Ho'ohana Coaching & Consulting shares a surprising insight that there is no such thing as a leadership position. Leadership doesn't come by putting someone into a "leadership position". Just because you are considered an executive or a manager does not make you a leader. Likewise, you can be a leader and not designated an executive or manager. Patrick observes that many companies make the mistake of thinking that designating a job as a leadership position means the occupant is now a leader. Although some have a higher starting point than others, development is still required for a leader to reach their full potential. Patrick reminds us that leadership positions don't exist - leadership is not a position, it's about influence and the ability to create followers. Listen to the end to get the details on two special gifts Patrick is offering our listeners Show highlights 02:21 Leadership is not about a position; it's about the role a person plays. 03:12 Disentangle leaders from executives. 04:10 Leaders are developed not born. 06:55 The difference among executives, managers, and leaders is what they focus on. 08:34 Leadership positions don't exist. 09:42 Benefits from developing leaders. 14:32 Key steps to implement a leadership development program. 17:57 Learn about Patrick. Email Patrick at pat@hoohana.com. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

April 14, 2022Episode 5422 min

Joshua Goldberg: First To File Not First To Perfect

You don't need all the i's dotted and t's crossed to file for a patent advises Joshua Goldberg of Nath, Goldberg & Meyer . In a first to file system, as most countries including the US have, speed to file is of the essence. You probably need less detail than you think to qualify for a patent. Describing the idea is what counts. You don't even have to have a working prototype to get a patent. In Joshua's experience, it should take 6-12 months, with 9 being a good average, to go from idea conception to filing your patent application with the USPTO. Joshua shares a great story of how one of his clients got their patent application filed 1 day before their primary competitor submitted theirs on the same idea! Listen to the end for a gift that will be of value to anyone considering getting a patent. Show highlights 02:38 First to file doesn't require your invention to be fully baked. 04:18 You don't even need a working prototype to file for a patent. 05:48 Your patent application should be broad not overly narrow to maximize your protection and give you scope to tinker after the fact. 09:36 Benefits from filing early and broadly. 13:22 Recommended process to minimize the time between idea generation and patent filing. 17:15 Learn about Joshua. Email Joshua at jgoldberg@nathlaw.com or call him at +1.703.548.6284. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

April 7, 2022Episode 5226 min

Frank Ferrara - The Surprising Truth About Options For Health Insurance

Many would-be entrepreneurs and business owners stop pursuing their dream because they can't afford to leave their corporate job and be without health insurance for themselves and their family. Frank Ferrara of Brotherly Love Insurance points out that the belief that a solopreneur or small business can't get health insurance is simply not true. In fact, these types of businesses often have more options for health insurance than offered by large corporate employers. The only catch, as Frank points out, is you have to do your research, which takes time and can be challenging if you don't have the expertise on where to look. Another nice benefit to the business owner for providing health insurance through their business is it is typically tax deductible. Frank provides the 3 basic steps you need to undertake to get the right health insurance coverage for your business. Show highlights 04:05 You don't have to be employed to get health insurance. 05:58 You often have more options for health insurance plans as a solopreneur or small business compared to what a large employer offers. 07:55 You have to do your research to understand your options. 10:12 Small businesses don't have to be at a disadvantage to large employers with respect to health insurance benefits. 12:52 Tax advantages when you offer health insurance through your business. 14:54 The wide range of health insurance options for your business. 18:35 Learn about Frank. Email Frank at frank@brotherlyloveinsurance.com or call or text him at +1.609.509.2236. Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

March 29, 2022Episode 4922 min

Alex Lloro - SEO Vs. PPC Smackdown

Alex Lloro of All Marketing Services acknowledges that Search Engine Optimization (SEO) can be cheaper than Pay Per Click (PPC), but the best return on your investment comes from doing both. Many times PPC traffic is better quality than organic traffic as the intent to purchase is often higher. Alex is clear when he says if your goal is to make money, then traffic that converts, which is more likely to come from PPC, is the traffic you want. He emphasizes that PPC can eliminate your dependence on Google search engine algorithm changes but you'll overspend if you only do PPC without blending in some SEO. Mobile devices are shifting the balance towards PPC since the top organic results isn't even showing on the first screen due to all the ads Google displays first. Listen to the end for a compelling gift Alex is offering our listeners. Show highlights 02:18 It's SEO AND/BOTH PPC not EITHER/OR. 04:38 Getting SEO and PPC to play nicely in the same sandbox. 05:50 Collect and analyze your data to optimize your mix of SEO and PPC. 07:12 SEO is delivering less and less on mobile devices. 10:25 The benefits from optimizing your mix of SEO and PPC. 13:12 What you need to do to optimize your mix of SEO and PPC. 16:58 Learn about Alex. Email Alex at alex@allmarketing.co Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

March 1, 2022Episode 4126 min

Samuel Rubin - How To Have Social Impact Without Being Political

The biggest social impact a business has is who do you employ and how do you treat them, advocates Samuel Rubin of Yea! Impact . Samuel argues that the social impact strategy for a business shouldn't be reacting to every event and cause in the world and ensuring every response must be "politically correct". Your social impact activities shouldn't be performative but community-driven and designed for long-term, sustainable impact. Social impact starts with implementing your mission and values within your organization and staying true to those beliefs. Samuel cautions not to feel that you have to weigh-in on every trend embraced by large multinationals. Start small by implementing your specific mission and values within your organization. Social impact is best created by building coalitions. Samuel suggests basing the development of your social impact strategy on the Theory Of Change. Show highlights 02:32 A business shouldn't view social impact as performative but instead focus on internal and external communities in which it exists. 05:55 Social impact starts with living up to your mission and values. 09:02 If you focus on your people, you'll avoid getting caught in identity politics. 12:08 How your business can benefit by acting in a socially responsible way. 15:11 An effective implementation strategy for social impact starts with the Theory Of Change. 19:04 Learn about Samuel. Email Samuel at samuel@yeaimpact.com Connect with Jay Email Jay at jay.kingley@centricityb2b.com Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.