Founder’s Club – Episode 65: Jonny Waite on How Reddit Is Changing Marketing, Consumer Trust & AI Search
What if the most important conversations about your brand are happening on a platform you're not even paying attention to? In this episode of Founders Club, host Dez DeCosta sits down with Jonny Waite, Co-Founder and CEO of RECHO, a marketing agency specializing in Reddit, to explore how online communities are transforming digital marketing, consumer trust, and brand visibility. Jonny discusses his entrepreneurial journey, the opportunity he recognized in Reddit, and what it takes to build a business around an underserved niche. The conversation explores why consumers increasingly turn to real discussions and peer recommendations before making purchasing decisions, and how brands can establish credibility without relying solely on traditional advertising. They also examine Reddit's growing influence on AI-powered search, including how platforms like ChatGPT can surface community discussions when people research businesses, products, and services. From building a specialized agency to navigating the future of SEO and AI-driven brand discovery, this episode explores why understanding consumer conversations is becoming essential for entrepreneurs and marketers alike. Connect with Dez Instagram: @dezdecosta Website: https://dezdecosta.com Connect with Jonny LinkedIn: Jonny Waite Website: https://recho.co Email: jonnywaite@recho.co Sales Inquiries: sales@recho.co






