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For The Record

Welcome to For the Record, your unfiltered view on current trends and timeless advice for surviving in the Aesthetic industry. Whether you're an injector, practice owner, sales rep or marketer, it's time to set the record straight! Each week we showcase disruptive thinkers, industry innovators, and the aesthetic masterminds driving our industry forward. For the Record is hosted by Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record, an EMR & Practice Management Software devoted to the Aesthetic Industry.

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Last Episode Date: 28 October 2024

Total Episodes: 92

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Episode 91: Call Him [Needle] Daddy with Chad Van Horn, PA-C
28 October 2024
Episode 91: Call Him [Needle] Daddy with Chad Van Horn, PA-C

In this episode of For The Record, we sit down with Chad Van Horn, PA-C, better known as "Needle Daddy," a Physician Associate based in Fort Lauderdale and owner of Icon Aesthetics and Wellness. Over the last 8 years, Chad has authentically created his unique brand to combine his larger-than-life personality with his artistic eye and exceptional clinical skills. His Needle Daddy persona spills over to his practice, Icon Aesthetics, and has helped it to rapidly grow with a big expansion on the way! How does he do it? Chad's journey to aesthetics wasn't a straight path - following the 2007-2008 housing crash, he made the bold decision to transition from flooring sales to medicine. Initially pursuing PA school with dreams of orthopedics, he found his way into aesthetics through a small IV clinic where he demonstrated his natural talent for both patient care and business growth, scaling the practice from $15-25K to 10x that amount in just three years. Today, as the founder of his own practice, Icon Aesthetics, Chad has crafted a unique approach that sets him apart in the competitive South Florida market. His practice maintains a 75/25 split between aesthetics and hormone/weight loss services, with an unwavering focus on quality over quantity. Unlike many in the industry, he's built his business without external funding or loans, forcing a strategic approach to growth and vendor partnerships. He’s got to be smart with his money- constantly watching his COGS, his profitability, and his cost to bring in and retain patients. Throughout this episode, Chad shares several priceless insights: 1. The Power of Authenticity: As a self-described "card-carrying metrosexual," Chad encourages practitioners to double down on their personality quirks rather than trying to fit a conventional mold. 2. Patient Care Philosophy: His approach emphasizes genuine connections and honest conversations, even if it means recommending a plastic surgeon over injectables when appropriate. 3. Business Strategy: Operating from salon suites with plans to expand to a 1,500 sq ft facility, Chad discusses the importance of selective partnerships and strategic inventory management. 4. Industry Evolution: He shares his perspective on emerging trends, from regenerative aesthetics to the integration of wellness services, while advocating for more standardized practices and research in the field. We dive deep into the challenges of scaling an aesthetics practice while maintaining quality and authenticity. Chad's insights on everything from patient relationships to vendor management offer valuable lessons for practitioners at all stages. His commitment to being "nothing if not a good time" while delivering excellent clinical results demonstrates that success in aesthetics doesn't require conforming to industry stereotypes. As he prepares to expand into a larger facility featuring four treatment rooms and a stunning lobby, Chad remains focused on building a practice that reflects his unique brand. His vision includes expanding into the intersection of aesthetics and functional medicine, highlighting the growing convergence of these fields. Whether you're a new practitioner trying to find your voice in the industry or an established provider looking to maintain authenticity while scaling, Chad's journey offers valuable insights into building a successful practice without compromising your values or personality. Connect with Chad: Instagram: https://www.instagram.com/needle_daddy/ Icon Aesthetics and Wellness: https://www.instagram.com/icon_wellness/

57 min
Episode 90: Success Beyond the Metrics with Jessica Hunter, MBA
18 October 2024
Episode 90: Success Beyond the Metrics with Jessica Hunter, MBA

In this episode of For The Record, Jessica Hunter, CEO & Founder of Hunter Consulting, is in the hot seat to share her proven strategies to drive success in medical aesthetics practices. With over a decade of industry experience, starting with Allergan as a consultant before going at it alone, she's worked with Practices who have yet to open, those with 8 figures in annual revenue, and everything in between. While her approach is rooted in the data and the metrics, she definitely brings in the bigger picture- the mission, vision, values and heart of the Practice. Jessica provides a wealth of actionable insights, guiding you through nearly every aspect of Practice management, but some of our favorites include: Mastering Financial Management: Learn how to track and optimize key performance indicators (KPIs) to improve profitability and ensure sustainable growth. Building a High-Performance Team: Discover effective strategies for hiring, compensating, and managing staff to create a motivated and productive workforce. Crafting a Distinct Brand Identity: Jessica shares the importance of defining your practice’s “why” and how it influences every aspect of your brand and patient experience. Lead Generation & Conversion: From targeted marketing to personalized follow-up, uncover how to attract the right patients and turn inquiries into loyal clients. Maximizing Patient Retention: Explore loyalty programs and retention strategies that build long-term relationships and keep patients coming back. Jessica also highlights the importance of aligning your business decisions with your core values, ensuring that every step you take as a Practice Owner is purpose-driven. From leveraging automation in patient communication to creating compelling content that resonates, Jessica offers practical, hands-on advice that is relevant at every stage. Whether you're launching a new practice or scaling an established one, this episode is packed with expert tips to help you lead with confidence and build a thriving, profitable business in the competitive medical aesthetics space. Key Takeaways: Data-Driven Success: How to use financial data to drive strategic growth. Fair Compensation: Balancing staff performance with competitive pay structures. Automation & Patient Experience: Using technology to streamline communication and enhance patient care. Educational Content: How to create valuable, engaging content that builds trust and keeps patients informed. Tune in for this comprehensive masterclass in med spa management and discover how to elevate your practice to the next level! Learn more about Jessica & Hunter Consulting Instagram: ⁠@hunterconsulting_ Website: ⁠hunterconsultingservice.com⁠

63 min
Episode 89: No Filter Needed: Truth, Trust and Transformation with Nune Stepanyan, DNP, FNP-C
11 October 2024
Episode 89: No Filter Needed: Truth, Trust and Transformation with Nune Stepanyan, DNP, FNP-C

In Episode 89, we sit down with Nune Stepanyan, DNP, FNP-C, CEO, Founder & Aesthetic Injector at The Stepanyan Clinic in Encino, CA. Nune began her career in Critical Care, and while she made the jump to Aesthetics many years ago, her traditional medical roots run deep! While she’s a rising star in the injectable world, she approaches her patients and her treatment philosophy with a clinical mindset; that means saying NO or referring out, spending more time on Patient education, and setting realistic expectations that may impact revenue today but result in a lot less headaches tomorrow! In addition to her role as a CEO and a full-time injector at TSC, she’s also teaching and training others- a passion she found early on in academia. And she’s really good at it! She’s currently one of the headliners of the national Revanesse tour with Prollenium going city to city to share her techniques. She’s leading cadaver labs, doing in-practice training and consulting, and she made her Aesthetic Next debut this year in multiple talks. In every lecture, it’s clear that Nune is a truth teller. She’s authentic and unafraid to call out the parts of the industry that seem to jeopardize patient safety or optimal outcomes. She’s also a master content creator and has a passion for using her platform to authentically educate, inform and excite others about aesthetic procedures. Tune into her IG any day of the week, and you can find her spilling at least a little tea about the realities of the aesthetics industry! But she credits her candor and real-talk approach to creating trust with her patients and allowing them to feel confident in her ability to deliver great results. Some of Our Favorite Episode Highlights: • Industry Culture: How Nune navigated and transformed challenging industry dynamics and a “mean girl” experience into a platform for authenticity and inclusivity • Ethical Practice: The importance of saying "no" to inappropriate treatments, prioritizing patient well-being over profit, and erroring on the side of caution • Social Media and Aesthetics: Balancing online presence with clinical excellence in the digital age. You really can do both at the same time! • Safety First: Addressing the dangers of unlicensed procedures and DIY treatments and our obligation to keep bad actors out of our specialty • Personal Experience: How her decision to forgo injectables and choose surgery at 35 took her consults to the next level • Business Growth: Insights on expanding to a second clinic location while managing a busy schedule, the finances, and Instagram vs. Reality expectations • Continuous Learning: The value of ongoing education and conference attendance for experienced practitioners to stay innovative and connected in a rapidly evolving specialty • Patient Education: Creating transparent, informative content to build trust and expertise in the field but make it fun, trendy, and sometimes viral! Nune shares her own journey through imposter syndrome, weight issues, mean girls and more, and she’s come through it all with her authentic self still intact and zero concern that she’s changing who she is to fit anyone’s narrative! Her commitment to ethics and patient safety are at the forefront as she navigates the complex world of medical aesthetics with grace, humor, and a dash of sass and brings us all along for the journey. This episode will inspire you and provide a healthy dose of truth moments whether you’re an aspiring injector, established practitioner, and anyone finding their way in the evolving world of medical aesthetics. Tune in to hear Nune keep it real in an industry that can be anything but transparent. Warning: Side effects may include a few “hell yeah,” moments of shock, awe and pure entertainment, and a newfound respect for speaking the truth! Learn more about Nune and The Stepanyan Clinic: Instagram: https://www.instagram.com/thestepanyanclinic/?hl=en Website: https://www.thestepanyanclinic.com/

71 min
Episode 88: Who's Managing Your Med Spa's Money? with Liguori Accounting
1 October 2024
Episode 88: Who's Managing Your Med Spa's Money? with Liguori Accounting

In this episode of For The Record we dive into the dollars and cents of running a successful med spa, particularly managing finances effectively. We’re joined by Nick Liguori, CPA, and Dan Simard, Director of Business Development from Liguori Accounting, a New Hampshire-based, full-service accounting firm that exclusively serves the Aesthetic industry. We explore many of the common pitfalls Practice owners must watch out for when starting their business- things like, Can I keep my own books and save money? Why am I working so hard but making no money? Do I wait until I can pay cash to buy a device? These questions and many, many more are top of mind for med spa owners, even when they’ve matured out of their early startup phase. That’s where Liguori comes in! They discuss what it means to have a fractional CFO to not only help assess the data and be on call to make the important decisions, but also to NOT be on the payroll when their services aren’t required. In addition, they speak to the differences in that role versus a CPA and a bookkeeper- a distinction that is critical when it comes to managing the day to day versus the long-term financial health and overall tax burden of the business. When do you outsource? When do you insource? What happens if you’ve been burned by a prior firm, and now you are scrambling to pick up the pieces? As a firm who specializes specifically in our industry, Nick & Dan have such a good handle on the challenges clients face throughout their entrepreneurial journey, and they offer some great tips and areas of opportunity for any owner making the decision to change up their financial management team. From bookkeeping and tax strategies to navigating revenue recognition and fractional CFO services, Nick and Dan share practical advice to help you grow your med spa business smartly and sustainably: Key Takeaways: 1. Why Outsourcing Accounting Matters – Learn the benefits of having an outsourced accounting team with industry-specific knowledge and how it helps med spa owners focus on what they do best. 2. Revenue Recognition & Cash Flow Planning – Understand the importance of accurately tracking sales, package liabilities, and the impact on your financials. 3. Navigating Common Med Spa Accounting Challenges – From keeping track of inventory to dealing with complex tax strategies, Nick and Dan break down how to simplify your med spa’s financial management. 4. The Importance of Financial Forecasting – Discover why it’s crucial to work with professionals who can provide insights on growth opportunities and potential financial risks. 5. Tips for Preparing for Tax Season – Proactive planning can help avoid surprises when tax time rolls around, and Liguori Accounting gives advice on how to stay ahead. 6. Avoid the DIY Trap – Why it's better to delegate accounting tasks to professionals and focus on running your practice efficiently. 7. Beware of Always Showing a Loss- When you need to take out a loan or show value in your business, be cautious of taking advantage of all the write-offs and showing little to no profit…..it may come back to bite you! Nick and Dan share common financial mistakes we all make when it comes to burning through cash, tightening the belt with expenses, and finding the right opportunities for growth. This episode is time well spent learning actionable tips on how to better manage cash flow, optimize tax planning with a fractional team, and understand your financials to ensure long-term profitability. Whether you're just starting out or looking to scale, this episode will help you analyze how confident you feel in your existing accounting team, and what next steps may be if you are looking for a change! Reach out to Liguori Accounting; https://liguoricpa.com/ Connect with Dan for a Discovery Call: d.simard@liguoricpa.com Checkout Liguori on LinkedIn: https://www.linkedin.com/company/liguoriaccounting/

57 min
Episode 87: Building an Empire from the Ground Up with Danielle Mathers, RN, CANS
17 September 2024
Episode 87: Building an Empire from the Ground Up with Danielle Mathers, RN, CANS

In this week’s episode of For the Record, we welcome Danielle Mathers, RN, CANS, Founder and Lead Trainer at The Luxe Room, a Colorado-based med spa group that secured the #1 spot on Inc Magazine’s Fastest Growing Companies in the Rocky Mountain Region! Danielle shares the fascinating story of how she and her husband met in Rome, started their med spa journey in Australia, and eventually built a thriving business in the U.S. Danielle’s path from traveling the world to becoming a dominant player in Colorado’s aesthetic market is one of grit, growth, and great partnership. During the episode, Danielle discusses how she balances managing three busy practices with her husband, Brad, and how their complementary skill sets—Danielle's clinical and patient care expertise and Brad's operational and marketing savvy—have been key to their success. They share how their early days renting a room in a plastic surgeon’s office and bootstrapping their business taught them the importance of refining processes, sticking to core values, and scaling at the right time. Danielle dives into the challenges of running a growing business, hiring and training new staff, and maintaining company culture across multiple locations. She also shares insights into the rigorous hiring process for both injectors and practice managers to ensure their team is a great fit for The Luxe Room’s high standards. As a highly regarded Galderma trainer and frequent speaker at aesthetic conferences, including Aesthetic Next, Danielle discusses how she balances her passion for teaching and educating other injectors with the demands of running a med spa. She explains how staying involved in the training community keeps her skills sharp and opens doors for ongoing growth in the ever-evolving aesthetics industry. Danielle shares so many insights about what it takes to go from a single room to a multi-location, profitable collection of Practices, but it really comes down to business culture, the importance of building a strong team, and knowing when to take calculated risks for future growth. She and Brad were new to the US when she started her Aesthetic journey, which means no credit for a big loan, no professional network to rely on, and no patients! But they did it- they built an [growing] empire from the ground up! Some of Her Key Takeaways: • The importance of starting small, refining processes, and growing at a sustainable pace. • How Danielle and Brad balance their professional and personal relationship while running a business. • The value of strong company culture and the no-gossip policy that keeps their team professional and supportive. • Insights into the rigorous hiring and training process at The Luxe Room to ensure the right fit for both patients and staff. • How staying involved in industry training and speaking engagements can elevate your skills and your business. If you are just starting out and wondering “how big should I go” or you’re busting at the seams and ready to grow to the next level, this podcast is a perfect window into what it takes to scale! Learn more about Danielle: Danielle’s Instagram: https://www.instagram.com/injector.danielle/ The Luxe Room: https://www.luxeroomcosmetic.com/ Inc Magazine Press Release: https://tinyurl.com/58puut89

53 min
Episode 86: Stepping Out on Faith with Heather Zade, CRNP-BC
21 August 2024
Episode 86: Stepping Out on Faith with Heather Zade, CRNP-BC

In Episode 86, we sit down with Heather Zade, BSN, MSN, CRNP-BC, Founder & Medical Director at Adora Aesthetics, for a raw look at managing the controlled chaos, feeding an insatiable appetite for learning, and getting comfortable with taking risks. Heather shares her journey from her injecting friends & family out of her home to becoming a renowned injector, practice owner, and creator of her own trademarked lip technique. While we all know it’s not easy to climb your way to the top of a competitive field, and Heather approaches obstacles with flexibility and an innate awareness of the risk / reward payoff. She’s happy to admit that it’s not always picture perfect- something so few rarely do- but it’s her faith in herself and that things will work out as they should that has made this accidental CEO a bonafide business owner who has yet to take her foot off the gas. She’s in a place so many find themselves- it’s time to grow and scale, but how can we recreate the brand in a second location or scale without losing the details that make us who we are? For Heather, that’s easy! She’s intentionally built strong leaders who can fill the gaps when she’s out with a sick child, speaking at an event somewhere in the country, or who can take the reins when a new location opens its doors. As she transitions into this next phase of growing her practice and Adora Academy, all while training on behalf of manufacturers, her signature lip technique is opening doors and firmly planting her flag among the innovators and thought leaders in the industry. She won’t tell you it was luck or a stroke of genius that led her to building and trademarking her technique. No, it was hard work, a lot of curiosity, late night research and trial & error that created this novel approach to lips that nearly eliminates pain, significantly reduces needle sticks, and delivers a beautiful lip. Sounds like a win-win-win! We pack a major punch into this episode, but here are a few of the highlights: - Practice Growth: What it’s really like to transition from injecting in your living room to owning an 11,000 square foot practice with 15-16 employees - Innovative Techniques: Get the full scoop on the injection technique that has changed the lip game and put her on the map as the "Lip Queen." - Training and Education: How does she make time to train injectors & run a business and still contribute to ongoing education in the field? - Business Insights: 1. The importance of having full appointment books before expanding 2. Why Heather avoids financing equipment and waits to purchase in cash 3. Her approach to inventory management, staying involved in all aspects of the business, and a cautionary tale about delegating too much too soon 4. Team Building: Her approach to retaining top talent by offering growth opportunities and prioritizing staff happiness. - Work / Life Balance: What’s that? Heather gets real about the sacrifices you must make to do it all. No matter where you are in your journey as an injector or Practice Owner, Heather’s perspective on what it takes to achieve success and the reassurance that you must trust yourself and step out on faith to move forward is a lesson for all. If you are eager to see Heather’s approach to lips and hear more of her story, join us Aesthetic Next 6.0 where Heather will perform her technique during the Sunday Showdown and lead a session on managing adverse events with lip injections. Find out more about Heather: Heather’s IG: https://www.instagram.com/injectorheatherzade/ Adora Aesthetic: https://adoraaestheticsmd.com/ Adora Academy: https://adoraaestheticsmd.com/injector-training/

54 min
Episode 85: Elevating the Guest Experience with Delaney Poor, LE
12 August 2024
Episode 85: Elevating the Guest Experience with Delaney Poor, LE

In this episode of For The Record, we're diving deep into the value of Aestheticians in a medical aesthetic practice with one of our Aesthi besties, Delaney Poor, LE. Delaney is a Managing Partner at Beyond Skin Aesthetics in Columbus, Ohio, a KOL with Color Science and Alastin, an advocate for holistic skincare, and a client experience expert! As a Disney alum, she’s intimately familiar with the guest relations magic that permeates Disney parks & resorts every day and has for 65 years. Now, she’s focused on bringing those same quality standards and dedication to a consistent, exceptional client experience to the medspa world. Couple that with her passion for integrating gut health, skincare, and wellness into her approach, and it’s evident that she's redefining the role of aestheticians in modern medical aesthetic practice. In this episode we cover everything from teaching staff how to anticipate guests’ needs and creating a differentiated experience in your practice to how to select the right retail products for your shelf! From pixie dust to professional skincare, a few of the highlights include: • The Role of Aestheticians: Insights into how aestheticians are crucial for patient retention, education, and bridging the gap between medical treatments and at-home care • Skincare Science: Exploration of the latest advancements in skincare, including the importance of evidence-based products and treatments • Teen and Tween Skincare: Delaney's process for educating younger clients and the potential long-term impact of early skincare education. • The Disney Touch in Aesthetics: Delaney shares how her experience at Disney informs her approach to patient care, emphasizing safety, courtesy, show, and efficiency • Business Insights: Tips on creating treatment plans, improving patient retention, and integrating skincare sales into your practice model with a collaborative care model. We also chat about Delaney’s upcoming lectures at Aesthetic Next 6.0! She has several including a live demo of her signature Glow Beyond Peel. Whether you're an Aesthetician, Practice Owner or Injector looking to enhance your skincare offerings, this episode offers valuable insights on combining high-touch luxury experiences with medical-grade treatments for optimal patient outcomes. Delaney’s perspective as an Aesthetician in a large practice and as a managing partner in that same Practice gives her a unique blend of business & clinical that is relevant for everyone! Don't miss this enlightening conversation that bridges the gap between Disney-level customer service and cutting-edge treatments and products that will turn skincare into a profit center for your Practice! Find out more about Delaney: Delaney’s IG: https://www.instagram.com/skinbydelaneydanielle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Beyond Skin Aesthetics: https://www.instagram.com/beyondskinaesthetics?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Beyond Skin’s Website: https://beyondskinaesthetics.com/ Delaney’s Aesthetic Next Schedule: https://s6.goeshow.com/aestheticrecord/next/2024/profile.cfm?profile_name=person&master_key=85DD4426-F000-EF11-8102-B95C44E1822F&page_key=7CDE043C-C926-865F-8B20-3C9AA04D0295&xtemplate

71 min
Episode 84: The Great Game of Business with John Wheeler
5 August 2024
Episode 84: The Great Game of Business with John Wheeler

In Episode 84, we sit down with John Wheeler, CEO of Alpha Aesthetics Partners and thought leader on all things business and scale. John and his team have grown the platform to 9 partners with 22 locations across the US and more on the way. Prior to joining Alpha, he was the CEO of Esthetics Center, a CA-based medspa where he grew revenue 1000% and scaled to 3 locations during his tenure before bringing it under Alpha’s banner and transitioning to the platform CEO. If you’ve spent even a minute with John, it’s obvious that he does things differently in all the right ways. What’s his secret to success? People. That’s what drives Alpha’s unique model of partnering with local med spas to help them grow and compete with larger chains, while still allowing them to maintain their own brand identity and autonomy. John is a believer of open-book management, sharing financial data with employees, and aligning compensation with the most important metrics for the business. Most of all, he’s passionate about empowering providers in every Alpha practice to make their own treatment decisions and lean into their own artistry. In return, he makes sure they have every product in their toolkit and access to training, resources and products, most of which are out of reach without the volume and purchasing power of a platform like Alpha. He's equally passionate about the numbers and relying on data to make better, smarter decisions. Additionally, he’s an advocate for sharing metrics and performance data with the team to ensure everyone is on the same page and working towards the same goals. If those numbers power your compensation plan, don’t you want people to know how they are performing?! What’s his #1 metric every practice owner (and all staff) needs to know? Revenue per Hour! In this episode, he shares so much insight on what every entrepreneur must do to get acquainted (and obsessed) with financial performance and benchmarking. Listen in for John’s insight on: • The advantages of partnering with an investment firm that specializes in aesthetics and is designed to help your unique brand thrive. • The importance of being a student of your craft. If you are a non-injector who owns a clinic, you are still responsible for learning everything you can about what Providers do day-to-day. • Prioritizing culture, brand and financials for long-term success. • The ongoing convergence of aesthetics and wellness and the future impact of AI on the medspa industry. If you are starting a medical spa, in your early years of entrepreneurship, or you need some inspiration to realign you to your goals, John’s insights on effective leadership, the importance of prioritizing people, brand, and numbers, and the challenges and responsibilities that come with running a successful business are like a field guide to running a successful business! Checkout more from John & Alpha: Alpha Aesthetics Partners: https://www.partnerwithalpha.com/ John’s & Alpha’s Collection of Podcasts: https://www.partnerwithalpha.com/podcast-copy John’s Instagram: https://www.instagram.com/johnwheeler.alpha/ Alpha’s Instagram: https://www.instagram.com/partnerwithalpha/

49 min
Episode 83: A Total Body Experience with Gilbert Saenz, III, PA-C
29 July 2024
Episode 83: A Total Body Experience with Gilbert Saenz, III, PA-C

This week we sit down with Gilbert Saenz, III, a Physician Associate based in Austin, TX with a 20-year career spanning Family Medicine, Dermatology & Plastic Surgery. Because he’s spent the bulk of his career on both sides of the Aesthetic coin in Derm & Plastics, his expertise combines a deep knowledge of the skin with a thorough understanding of what lies beneath. He’s thriving in one of the most competitive markets in the US, Austin, TX, which is no doubt a biproduct of his skillset and his approach to treating patients like family! But as his patient base and the industry evolves, he’s not sitting still! He’s become a pioneer of body procedures, specifically Aveli, a precision cellulite release device he’s using to effectively treat cellulite in addition to a combination of biostimulators and other treatments to fight skin laxity (wait until you hear about the structural sandwich!). While he’s still very focused on the face, the writing is on the wall- GLP-1s have created a massive disruption in the marketplace, and those injectors who hope to retain patients and grow their market share must quickly up-skill on body procedures! We cover a whole host of topics throughout this podcast, but if you came for body insights, you are in the right place! And, if you leave wanting to know more, join Gilbert at Aesthetic Next 6.0 for a lecture on post-weight loss procedures, a live onstage demo of Aveli, and an all-star panel where our faculty discuss their approaches and perspectives on key cases. In this episode, Gilbert and Tiphany discuss: 1. Integrating ultrasound at the Point-of-Care for Aesthetic procedures 2. The revolutionary impact of weight loss treatments on the aesthetics industry & adjunct treatments that satisfy patients and boost your P&L 3. Innovative cellulite treatments, including the Avéli device, with proven results 4. Strategies for building and maintaining a loyal patient base 5. The importance of continuing to innovate with new protocols that leverage the unique mechanisms of existing products 6. Insights into working as an intrapreneur vs. starting your own medical spa 7. Sneak peek into upcoming presentations at Aesthetic Next 6.0 conference 8. The 411 on his patient-focused podcast with fellow Aesthetic Providers, Plastic Surgery Untold, and how it helps create a sense of community before they walk in the door Follow Gilbert on Instagram for updates on new aesthetic treatments and techniques (he let us know something big is launching soon!). Check out the Plastic Surgery Untold podcast for more in-depth discussions on plastic surgery and aesthetics and be sure to catch Gilbert’s sessions at Aesthetic Next to learn more about bringing the total body experience to your aesthetic clinic! Connect with Gilbert on Instagram: @pa_gilbertsaenz Learn more about Austin Plastic Surgeon: www.austinplasticsurgeon.com Listen to Plastic Surgery Untold: https://plasticsurgeryuntold.com/

58 min
Episode 82: Leading the Way to Profitability with Erin MacNeil
20 July 2024
Episode 82: Leading the Way to Profitability with Erin MacNeil

In our second episode of Season 5, we are tapping into the 20-year expertise of Erin MacNeil, CEO & Founder of The Spa Business Coach. Erin has been at the helm of international luxury spa brands leading teams around the world. She’s come full circle from her start in the industry as an Aesthetician to now working together with Aesthetic Practices to help transform their operations and build profitability. Throughout her career, Erin has had a front row seat to the challenges of leading a team. Her insights are invaluable for the new Entrepreneur trying to do it all while learning to run a business and to the CEO who is constantly calibrating teams to drive operational success. She’s helped countless Aesthetic Practices to build sustainable, profitable businesses, and in this episode, she shares several priceless tips to help you do the same: 1. The importance of creating a luxury experience in medical spas 2. Transitioning from a hands-on practitioner to a CEO mindset 3. Effective hiring, onboarding, and team management strategies 4. The significance of setting clear standards and expectations 5. Balancing generalist and specialist roles as your business grows 6. The value of continuous feedback and personal growth in leadership We dive deep into the challenges of scaling a medical spa, with an emphasis on the need for proper systems, delegation, and a shift in mindset as the business expands. And we can’t forget investing in your team and creating a strong company culture! Whether you're a new med spa owner or looking to take your established practice to the next level, this episode offers practical advice and strategies to help you become a more effective leader and build a thriving, profitable business. Learn more about Erin & The Spa Business Coach Website: https://www.thespabusinesscoach.com/ IG: https://www.instagram.com/thespabusinesscoach/ LinkedIn: https://www.linkedin.com/in/erin-macneil-spa-business-coach/

70 min
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