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Focus and Bloom Podcast

Your go-to space for video podcasting, mindful content creation, and entrepreneurial inspiration. Whether you're growing your brand, mastering the art of storytelling, or diving into digital marketing strategies, this podcast has you covered. Join host Yesenia Bocanegra as she shares actionable tips, interviews with industry experts, and creative insights to help you thrive in the fast-paced world of content creation and entrepreneurship. Discover how to leverage your brand and business with sustainable video and podcast strategies that truly make an impact. Tune in, level up, and let’s bloom
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100 Lessons Learned: Celebrating 100 Episodes & 10 Years in Business
26 July 2024
100 Lessons Learned: Celebrating 100 Episodes & 10 Years in Business

Have you ever wondered what it takes to build a successful business from the ground up? Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideJoin Yesenia Bocanegra for a special milestone episode as she celebrates a decade of Focus and Bloom Studios and our 100th podcast episode! In this episode, Yesenia, your video podcast and content creation coach, reflects on the incredible journey from year one to year ten.📸 Year 1: Starting a business in a new town, the hustle to become a well-known fashion photographer, and the importance of starting even before you're ready.💍 Year 5: Transitioning from fashion to wedding photography, achieving financial goals, and the pivotal decision to leave a 9-to-5 job.🎙️ Year 10: Embracing new roles as a brand photographer and video podcast coach, adapting to the pandemic, and continuously growing the business.📒Read the Episode Show Noteshttps://www.focusandbloomstudios.com/shownotes/episode100//////////////////////////////////////////////////My Favorite Podcast, Video, and Photo Gear for Content Creation*https://kit.co/focusandbloomMy Favorite Tools & Resources for Entrepreneurs*https://www.focusandbloomstudios.com/toolsandresources*Some of these are affiliate links in which I may receive a small commission from purchases made.//////////////////////////////////////////////////TIMESTAMPS00:00 Celebrating 100 episodes and 10 years in business01:00 What I did in Year 1 while being new in town and starting a business02:30 What motivated me to start02:53 Start before you're ready03:17 Find your people03:43 Ask for help09:30 If something "isn't working..."10:26 The power of systems and workflows10:48 Be open for continuous improvement10:57 Pivoting twice and moving away from photography12:03 Saying No 12:31 Know your purpose12:44 My mindset since starting//////////////////////////////////////////////////Subscribe to the Focus & Bloom PodcastYouTube: https://www.youtube.com/@focusandbloom/podcastsApple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6aCheckout the Show notes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotes//////////////////////////////////////////////////Here’s How you can work with me:FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideBook a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coachingCheckout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservicesShop my templates:https://www.focusandbloomstudios.com/thefocusbloomshop//////////////////////////////////////////////////What other types of videos would you like to see and learn from in this channel?//////////////////////////////////////////////////Stay Connected:IG: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

14 min
99 8 Ways to Identify Trends in Your Podcast to Boost Downloads and Grow Your Audience
19 July 2024
99 8 Ways to Identify Trends in Your Podcast to Boost Downloads and Grow Your Audience

Boost your podcast downloads with these 8 trend-spotting tips!Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideDiscover how to find trends within your podcast content to boost downloads and grow your audience! In this episode, Yesenia shares 8 actionable tips for identifying trends in your own podcast. Learn how to analyze episode performance, track listener feedback, identify popular guests, spot audience demographic patterns, review search queries and keywords, monitor social media engagement, experiment with new ideas, and stay updated with industry news. Tune in to uncover valuable insights that will help you tailor your content to resonate better with your listeners and drive podcast growth. 📒Read the Episode Show Noteshttps://www.focusandbloomstudios.com/shownotes/episode99//////////////////////////////////////////////////My Favorite Podcast, Video, and Photo Gear for Content Creation*https://kit.co/focusandbloomMy Favorite Tools & Resources for Entrepreneurs*https://www.focusandbloomstudios.com/toolsandresources*Some of these are affiliate links in which I may receive a small commission from purchases made.//////////////////////////////////////////////////TIMESTAMPS00:00 Intro00:29 Thoughts behind Pivoting Content in your Podcast01:55Analyze Episode Performance02:49 Track Listener Feedback03:19 Identify Popular Guests or Contributors04:40 Spot Patterns in Audience Demographics05:28 Review Search Queries and Keywords05:48 Monitor Social Media Engagement06:48 Experiment and Measure Results07:17 Stay Up-to-Date with Industry News//////////////////////////////////////////////////Subscribe to the Focus & Bloom PodcastYouTube: https://www.youtube.com/@focusandbloom/podcastsApple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6aCheckout the Show notes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotes//////////////////////////////////////////////////Here’s How you can work with me:FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideBook a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coachingCheckout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservicesShop my templates:https://www.focusandbloomstudios.com/thefocusbloomshop//////////////////////////////////////////////////What other types of videos would you like to see and learn from in this channel?//////////////////////////////////////////////////Stay Connected:IG: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

8 min
98 5 Ways to create content for your podcast when you're short on time
12 July 2024
98 5 Ways to create content for your podcast when you're short on time

Stay consistent with your podcast content even when you're running short on time.Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideIn this episode, Yesenia Bocanegra shares five strategies for creating content when you're short on time. These strategies help you stay consistent in creating and sharing valuable content. Yesenia also provides a bonus tip for when you're really short on time. By implementing these strategies, you can effectively create content even when you're pressed for time.📒Read the Episode Show Noteshttps://www.focusandbloompodcast.com//////////////////////////////////////////////////My Favorite Podcast, Video, and Photo Gear for Content Creation*https://kit.co/focusandbloomMy Favorite Tools & Resources for Entrepreneurs*https://www.focusandbloomstudios.com/toolsandresources*Some of these are affiliate links in which I may receive a small commission from purchases made.//////////////////////////////////////////////////TIMESTAMPS00:00 Intro00:28 Plan ahead01:17 Batch Record01:50 Micro-Episodes02:10 Recycle and Repurpose03:17 Guest Interviews03:53 Bonus Content Creation Tip//////////////////////////////////////////////////Subscribe to the Focus & Bloom PodcastYouTube: https://www.youtube.com/@focusandbloom/podcastsApple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6aCheckout the Show notes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotes//////////////////////////////////////////////////Here’s How you can work with me:FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideBook a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coachingCheckout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservicesShop my templates:https://www.focusandbloomstudios.com/thefocusbloomshop//////////////////////////////////////////////////What other types of videos would you like to see and learn from in this channel?//////////////////////////////////////////////////Stay Connected:IG: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

4 min
5  Podcast Strategies for Landing Speaking Opportunities
5 July 2024
5 Podcast Strategies for Landing Speaking Opportunities

Imagine turning your podcast into a powerful tool to land speaking gigs! Download my YouTube Strategies for Podcasters Presentationhttps://www.focusandbloomstudios.com/empoweredpodcastingIf you have an urge to communicate a message, teach something, did you know that your podcast could be a tool to help you become a speaker? I want to share with you 5 tips to help you pitch yourself as a speaker using your podcast and my experience from my first time speaking as a podcaster at the Empowered Podcasting Conference.📒Read the Episode Show Noteshttps://www.focusandbloomstudios.com/shownotes/episode97//////////////////////////////////////////////////My Favorite Podcast, Video, and Photo Gear for Content Creation*https://kit.co/focusandbloomMy Favorite Tools & Resources for Entrepreneurs*https://www.focusandbloomstudios.com/toolsandresources*Some of these are affiliate links in which I may receive a small commission from purchases made.//////////////////////////////////////////////////TIMESTAMPS00:00 Intro01:03 Empowered Podcasting Conference01:23 Setting the intention for your podcast05:00 Share your expertise05:30 Get Visible!05:52 Research Speaking Opportunities06:15 Tailor your speaking proposal 06:40 The most important thing to doMy affirmation:I am comfindent, capable and worthy!¡Dale que tu puedes! (YOU GOT THIS!)Recomended Episodes:Podcasting Essentials Mini Series:https://player.captivate.fm/collection/2e4a7f26-da29-42d5-8a6b-589cdb98c61cUnveiling the Truth Behind Podcast Analytics with Ana Xavier | Ep 94:https://player.captivate.fm/episode/dccc56f9-291e-4007-a3e5-0582b04a276b//////////////////////////////////////////////////Subscribe to the Focus & Bloom PodcastYouTube: https://www.youtube.com/@focusandbloom/podcastsApple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6aCheckout the Show notes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotes//////////////////////////////////////////////////Here’s How you can work with me:FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideBook a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coachingCheckout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservicesShop my templates:https://www.focusandbloomstudios.com/thefocusbloomshop//////////////////////////////////////////////////What other types of episodes would you like to see and learn from in this channel?//////////////////////////////////////////////////Stay Connected:IG: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

7 min
96 How I plan my 4-Day work week and work less than 40 hours
28 June 2024
96 How I plan my 4-Day work week and work less than 40 hours

How can you work less and achieve more in your business?Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideIn this episode, Yesenia Bocanegra shares her experience of transitioning from a five-day work week to a four-day work week while still maintaining productivity. She provides several strategies for maximizing productivity and reducing work hours, including identifying key tasks, delegating tasks, automating processes, and setting boundaries.📒Read the Episode Show Noteshttps://www.focusandbloompodcast.com/shownotes/ep96//////////////////////////////////////////////////My Favorite Podcast, Video, and Photo Gear for Content Creation*https://kit.co/focusandbloomMy Favorite Tools & Resources for Entrepreneurs*https://www.focusandbloomstudios.com/toolsandresources*Some of these are affiliate links in which I may receive a small commission from purchases made.//////////////////////////////////////////////////TIMESTAMPS00:00 Transitioning to a Four-Day Work Week01:14 Identifying Key Tasks03:08 Automating Processes08:19 Setting Schedules and Boundaries06:39 Prioritizing Free Time07:19 Focusing on Quality Work//////////////////////////////////////////////////Subscribe to the Focus & Bloom PodcastYouTube: https://www.youtube.com/@focusandbloom/podcastsApple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6aCheckout the Show notes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotes//////////////////////////////////////////////////Here’s How you can work with me:FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideBook a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coachingCheckout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservicesShop my templates:https://www.focusandbloomstudios.com/thefocusbloomshop//////////////////////////////////////////////////What other types of episodes would you like to hear and learn from in this channel?//////////////////////////////////////////////////Stay Connected:IG: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips #productivity

10 min
95 Stock Photography and Additional Streams of Income for Photographers with Aubrey Westlund
21 June 2024
95 Stock Photography and Additional Streams of Income for Photographers with Aubrey Westlund

In today's episode we dive into ways to create additional streams of income for photographers with guest Aubrey Westlund. Aubrey is a business mentor and consultant for creative entrepreneurs. She helps photographers and designers lighten their workload, transition away from client work, and build multiple streams of income, including passive income, into their business. All so they can build a life of more ease and creative freedom!In this episode we discuss:00:00 Intro03:33 What is stock photography and how can you get started selling stock photography? 06:00 Finding Stock Photography Agencies10:21 How can stock make room for more creativity in your business?12:53 What can you do to simplify the process of adding multiple streams of income?20:53 Pivoting your businessConnect with Aubrey:https://www.aubreywestlund.com/Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

23 min
94 Unveiling the Truth Behind Podcast Analytics with Ana Xavier
14 June 2024
94 Unveiling the Truth Behind Podcast Analytics with Ana Xavier

In this episode, podcast marketing expert Ana Xavier shares insights on podcast analytics. She emphasizes that downloads are not the only metric to consider and highlights the importance of looking at themes and connecting points in your episodes. Ana also discusses the significance of the first 30 to 60 seconds of an episode, the impact of episode length on consumption rate, and the value of referencing other episodes. She also addresses the recent news about Spotify and IAB non-certified data. Overall, Ana encourages podcasters to be aware of their analytics and use them to make informed decisions for their content and potential sponsorships.Connect with Ana Xavier:Website thepodcastspace.comInstagram.com/thepodcastspaceYouTube https://www.youtube.com/@thepodcastspaceGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

33 min
93 Ten Growth Strategies for Podcasters
7 June 2024
93 Ten Growth Strategies for Podcasters

In this episode, Yesenia Bocanegra shares 10 essential growth strategies for podcasters, covering topics such as interactive content creation, monetization, effective storytelling techniques, cross promotion opportunities, diversified content formats, community building, SEO optimization, consistent branding, data-driven decision making, and continuous learning and improvement.00:00 Introduction00:57 Monetization Strategies03:19 Cross Promotion and Collaboration03:44 Diversified Content Formats04:40 Community Building05:05 SEO Optimization08:27 Consistent Branding09:24 Data-Driven Decision Making10:20 Continuous Learning and ImprovementGetting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

11 min
92 How to Craft a Compelling Podcast Trailer
31 May 2024
92 How to Craft a Compelling Podcast Trailer

Crafting a compelling podcast trailer is a strategic process that can significantly impact your podcast's success. It's important to integrate trailer creation into the overall podcast launch strategy, ensuring alignment with the content, branding, and objectives. In this episode Yesenia shares 5 strategies to help you craft a compelling podcast trailer and answers the age old question of whether or not you should include your podcast trailer in every episode.00:00 Intro01:20 Pre-Launch Planning Phase01:46 Understanding the Target Audience 02:17 The Art of Storytelling 02:56 Multi-Channel Promotion 03:31 Optimization 04:48 Should you include your podcast trailer in each episode?Getting ready to launch and need help? Checkout my Podcast Strategy SessionsNeed help to stay consistent with your podcast production?Checkout my Podcast Production ServicesLearn from me (Free resources)*Video Podcast Launch GuideFavorite Tools and Resources for Businesses and Content Creators*https://kit.co/focusandbloom*I may receive a small commission from purchases made.SHOP MY TEMPLATES AND COURSESFOLLOW ALONG:INSTAGRAM @focusandbloomstudios

6 min
90 Discover the Power of Efficient Podcast Workflows | Podcast Essentials
24 May 2024
90 Discover the Power of Efficient Podcast Workflows | Podcast Essentials

Wondering how to streamline your podcast production while keeping your audience engaged? Download my FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideCreating content can be time-consuming, but having solid workflows and systems is key to successful content creation. This episode kicks off a mini-series on podcasting essentials, sharing strategies to maximize podcast production. Shorter episodes can help gauge audience interest and engagement, while also accommodating busy schedules. Outsourcing editing and establishing a consistent workflow are important for streamlining the production process. Batch recording and leveraging automation can save time and improve focus. If you need help creating a workflow, coaching sessions are available.📒Read the Episode Show Noteshttps://www.focusandbloompodcast.com//////////////////////////////////////////////////My Favorite Podcast, Video, and Photo Gear for Content Creation*https://kit.co/focusandbloomMy Favorite Tools & Resources for Entrepreneurs*https://www.focusandbloomstudios.com/toolsandresources*Some of these are affiliate links in which I may receive a small commission from purchases made.//////////////////////////////////////////////////🕒 TIMESTAMPS00:00 Intro Maximizing Podcast Production with Workflows and Systems01:27 The Benefits of Shorter Episodes03:19 Saving Time and Improving Focus with Batch Recording and Automation//////////////////////////////////////////////////Subscribe to the Focus & Bloom PodcastYouTube: https://www.youtube.com/@focusandbloom/podcastsApple Podcasts/Spotify: https://link.chtbl.com/L6nM_t6aCheckout the Show notes of The Focus & Bloom Podcasthttps://www.focusandbloomstudios.com/shownotes//////////////////////////////////////////////////Here’s How you can work with me:FREE YouTube for Podcasters Guide here: https://www.focusandbloomstudios.com/youtubeforpodcastersguideBook a Podcast Content Power Hour: https://www.focusandbloomstudios.com/coachingCheckout my Podcast Production Services: https://www.focusandbloomstudios.com/creativeservicesShop my templates:https://www.focusandbloomstudios.com/thefocusbloomshop//////////////////////////////////////////////////What other types of content would you like to hear and learn from in this podcast?//////////////////////////////////////////////////Stay Connected:IG: https://www.instagram.com/focusandbloomstudios/#focusandbloomstudios #yeseniabocanegra #videopodcast #podcasttips

5 min
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