NOBULL Reaches $1B, Creatine Gains New Audience, LA Fitness Opens 200th Pilates Studio
October 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: NOBULL expands beyond training gear into footwear, apparel, nutrition, and content, with apparel up 100% as the $1B brand pushes into physical retail 12-week study finds adults 45-65 taking 10g of creatine daily gained 2.4 pounds of lean tissue even without exercise, broadening its appeal beyond athletes LA Fitness opens its 200th Pilates by LA Fitness studio in just two and a half years, bringing boutique-style Reformer classes into big-box clubs More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co







