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Episodes

489

Latest episode

Aug 2026

Language

EN

About the show

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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60 recent
October 2, 20262 min

NOBULL Reaches $1B, Creatine Gains New Audience, LA Fitness Opens 200th Pilates Studio

October 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: NOBULL expands beyond training gear into footwear, apparel, nutrition, and content, with apparel up 100% as the $1B brand pushes into physical retail 12-week study finds adults 45-65 taking 10g of creatine daily gained 2.4 pounds of lean tissue even without exercise, broadening its appeal beyond athletes LA Fitness opens its 200th Pilates by LA Fitness studio in just two and a half years, bringing boutique-style Reformer classes into big-box clubs More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

October 1, 20262 min

REVL Enters the US, Brodie Reinvents Rec Basketball, Healthcare Faces a Talent Gap

October 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: REVL Training makes its US debut in Florida, bringing its 13-week structured strength programming to a crowded fitness market with plans for 100+ studios by 2028 Brodie raises $3.6M to expand its pro-style recreational basketball league, now hosting 600+ games for 50,000+ players ahead of entering Manhattan and Atlanta Covista analysis finds the US clinician shortage could nearly double by 2040, though 92% of the gap could be mitigated through training and AI automation More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 30, 20262 min

Oura Pauses IPO, Tiny Health Raises $33M, RFK Jr.'s Food Push Stalls

September 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura delays its IPO amid market uncertainty, despite seeking up to $2.2B at a $15B valuation, as nearly two-thirds of the offering would come from existing shareholders selling Tiny Health raises $33M Series B to expand its microbiome platform beyond infant care into IBD, menopause, and GLP-1 use RFK Jr.'s push to curb ultraprocessed foods stalls inside the White House as officials raise concerns over legal exposure and industry impact More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 29, 20263 min

Functional Shots Surge, Graza Explores Sale, Surgery Gets Scrutinized

September 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Functional shots emerge as the next supplement ritual, with the category projected to grow from $6.6B to $19B by 2033 as investors back brands like Sol-ti and Suja The Economist questions the evidence behind common surgeries, finding roughly two-thirds of patient improvement in trials came from natural healing or placebo effects Olive oil brand Graza explores a sale valued between $450M and $600M as larger food companies acquire brands reinventing familiar categories More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 28, 2026Episode 35833 min

358. Kate Ryder, Founder & CEO of Maven Clinic

Today, I'm joined by Kate Ryder, founder & CEO of Maven Clinic. The largest virtual provider for women's and family health, Maven Clinic covers 28M members and 2.5K+ employers across fertility, maternity, pediatrics, and menopause benefits. In this episode, we discuss building at the intersection of clinical quality and technology. We also cover: Using AI to triage care Maven's direct-to-consumer expansion How consumer demand is driving the women's health category Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Maven's Website: www.mavenclinic.com Instagram: https://www.instagram.com/mavenclinic/ The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:21) Kate background and Maven overview (04:04) Broadening from pregnancy to full care (05:46) Following members, not predicting needs (09:18) Data as product and personalization (10:41) Quantifying health outcomes (11:14) Maven Assistant philosophy (12:00) AI's role in healthcare (15:49) Patient trust and behavior change (17:28) Building with AI at organizational level (19:38) Why DTC expansion now (22:36) Women's health as just health (26:21) Employer contracts and risk models (27:47) Long-term roadmap vision (28:20) Staying at intersection of care and tech (30:28) Peptides and evidence-based approach (32:13) Where to find Maven (32:45) Conclusion

September 25, 20263 min

Wearables Funding Surges, Brain Tech Raises $250M, GRAIL Nears FDA Decision

September 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: GRAIL's Galleri cancer blood test moves closer to FDA approval after an advisory panel found benefits outweigh risks, despite a near-split vote on efficacy Wearables draw $4.1B in investment this year, nearing the 2021 peak as Whoop raises $575M and Oura preps a potential $16B public listing Precision Neuroscience closes a $250M Series D, bringing total funding to $430M as its FDA-cleared brain-computer interface moves toward commercial use Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 24, 20263 min

PVOLVE Targets Muscle Longevity, Rapha Restructures, VCs Buy Into Sports

September 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: PVOLVE and Jennifer Aniston launch Movement Longevity, a strength and mobility program addressing a gap where 66% of women say they've never been told to lift weights Rapha CEO Fran Millar steps down as the cycling brand restructures after a $33.6M net loss, targeting sustainable profitability by 2027 Collaborative Fund takes a stake in D.C. United and Audi Field, using the club as a platform for portfolio companies like Whoop and Olipop Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 23, 20263 min

Peloton Courts Runners, Apple Eyes Whoop, Bird&Be Raises $13M

September 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Peloton unveils three new treadmills including a $2,195 folding model, adding Whoop integration and AI-powered run analysis to broaden its audience Apple reportedly explores a thin, screenless fitness band to compete with Whoop, though the device likely wouldn't arrive before 2028 Bird&Be raises $13M to expand fertility supplements and at-home testing, growing into an eight-figure business with 75% revenue from subscriptions Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 22, 20263 min

Men's Wellness Nears $3T, 7-Eleven Targets Wellness, Americans Battle Fatigue

September 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Men's wellness market projected to reach $2.8 trillion by 2030 as Pinterest reports surging interest in community-driven rituals like running clubs 7-Eleven opens its eighth annual Brands with Heart program, seeking emerging functional beverage, protein, and better-for-you snack brands for shelf placement CDC finds 71.5% of US adults experienced fatigue over three months, with frequent fatigue linked to higher rates of depression and anxiety Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

September 21, 2026Episode 35736 min

357. Nicolas Beaupré, Founder & CEO of Mateína

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína. A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand. In this episode, we discuss the product backstory and growth roadmap. We also cover: Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mateína's Website: www.drinkmateina.com Instagram: https://www.instagram.com/mateina/ Contact: nicolas@drinkmateina.com The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:22) Nicolas's background (01:45) Argentina trip (04:00) Passion becomes side project (05:00) Initial Shopify store (07:30) Loose-leaf era (08:45) Year of learning beverage industry (09:30) First ready-to-drink launch (10:45) Tiny and Dr. Huberman partnership (12:30) US launch and zero-sugar request (15:30) Competition validation (19:15) Partnership structure (20:30) Organic growth roadmap (23:00) Team size and remote dynamics (25:00) Field marketing strategy (30:30) Clean energy positioning (34:30) Where to find Mateína (35:45) Conclusion

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