Fitness Business Consulting

Hosted by Fitness Business Consulting

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123

Latest episode

Jun 2026

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About the show

Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business. If you wish to learn more about our services click below https://fitnessbusinessconsulting.io/dfybc

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60 recent

June 16, 202646 min

85 Members In 6 Weeks (Palma Tette)

If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc In this episode, Palma shares his journey from outdoor boot camps to a fully booked gym, navigating burnout, launching successful group programs, and community engagement through charity events. Chapters00:00 From Garage to Commercial Facility: The Journey Begins11:27 Transitioning from One-on-One to Group Training17:38 The Power of Pre-Sales and Marketing Strategies23:43 Navigating Relationships and Business Dynamics24:11 Transitioning from Personal Training to Group Programs25:10 Hiring and Managing Trainers27:29 Creating a Welcoming Gym Environment28:26 The Impact of Parenthood on Business30:18 Balancing Work and Family Life32:11 Community Engagement through Fundraising Events34:03 The Power of Trivia Nights for Community Building39:35 Leveraging Local Connections for Charitable Causes43:50 Future Plans and New VenturesPlease subscribe

June 7, 202652 min

The Brutally Honest Fitness Studio Tier List (Jono Petrohilos)

If you want to scale your gym/studio you can book a call with Jayme belowhttps://fitnessbusinessconsulting.io/dfybc In this episode, we discuss the most effective and least effective strategies for gym owners, covering lead generation, retention, business books, personality traits, and more. They rank and analyze various approaches to help fitness professionals optimize their businesses.00:00Ranking Fitness Business Models10:02Evaluating Business Books for Gym Owners19:55Lead Generation Strategies for Fitness Professionals23:54The Balance of Marketing Strategies26:40Referrals vs. Community Events28:25The Power of Paid Ads32:22Retention Strategies for Gym Owners41:56Essential Traits for Fitness ProfessionalsPlease Subscribe

May 25, 202650 min

Scaling From 1 To 10 Studios (BUMP HQ)

if you want to grow your studio you can book a call here https://fitnessbusinessconsulting.io/dfybc In this insightful interview, founders of Bump HQ share their journey, strategies, and vision for specialized women's fitness, focusing on pregnancy, postpartum, and menopause. Discover how niche expertise, strategic partnerships, and passion drive their growth and impact in the industryChapters00:00 The Genesis of Bump HQ02:57 Understanding the Unique Needs of Mums06:07 The Importance of Specialized Training08:54 Building Relationships with Health Professionals12:00 Franchising: Growth and Challenges14:54 Finding the Right Franchisees17:58 The Future of Bump HQ24:33 Understanding Franchisee Profiles27:55 The Importance of Owner-Operators30:07 Balancing Brand Consistency and Local Personality31:58 Identifying Ideal Locations for Expansion34:44 The Hustle Behind Franchise Success38:14 Building Community Among Mothers41:13 Expanding Beyond Prenatal Fitness45:02 Strategic Growth and Future PlansSubscribe

May 17, 202638 min

2026 Marketing Blueprint for Fitness Studios

If you want to add 30–50 new members to your studio in the next 90 days, you can book a call directly with Jayme herehttps://fitnessbusinessconsulting.io/dfybcEnjoy the episode.Please like, subscribe, and share with another studio owner who would find this valuable.

May 10, 202649 min

14 Years as a Studio Owner: How to Build a Resilient Fitness Business (Scott Williams)

Click here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc In this episode, Scott Williams shares his journey from a CrossFit enthusiast to a seasoned gym owner and event organizer. We explore the evolution of CrossFit, the rise of Hyrox, and practical insights for aspiring fitness entrepreneursChapters00:00 The Journey to CrossFit SFS03:03 The Evolution of CrossFit in Australia05:53 The CrossFit Affiliate Experience09:00 The Importance of Coaching and Community12:01 Overcoming Challenges in the Fitness Industry14:58 The Resilience of CrossFit Owners17:52 Personal Transformation Through CrossFit20:47 Building a Successful Fitness Business23:39 The Future of CrossFit and Functional Fitness25:30 Improving Service and Customer Commitment28:40 The Importance of Owner Involvement30:52 CrossFit vs. Hirox: Complementary Competitors32:53 The Role of an MC in Fitness Events35:41 The Rise of Running Clubs and Community Fitness39:45 Organizing Fitness Events: Behind the Scenes45:01 The Future of CrossFit and Its CommunityPlease subscribeClick here to book a call with Jayme if you want to grow your studio https://fitnessbusinessconsulting.io/dfybc Jayme

May 3, 202653 min

Opening, Buying, Scaling & Franchising (Keith Flowers)

If you want to help scaling your studio you can book a call with Jayme here https://fitnessbusinessconsulting.io/dfybc Chapters00:00 Building a Passion for Wellness and Fitness02:57 The Journey into Franchising05:50 Navigating Studio Acquisitions09:08 Understanding Business Models in Fitness11:57 The Dynamics of Membership and Community14:53 The Evolution of Yoga and Pilates18:10 Franchising Insights and Challenges25:22 Regional Opportunities in Fitness Business31:59 Franchisee Selection and Community Engagement39:33 Strategic Expansion and Market Analysis46:24 The Importance of Local Ownership in Fitness50:10 Building Community Through FitnessPlease Subscribe

April 28, 202658 min

From NRL Debut to Business Success (Sandor Earl)

If you want to grow your fitness studio you can click here https://fitnessbusinessconsulting.io/dfybc Sandor Earl shares his journey from aspiring NRL player to successful entrepreneur, highlighting lessons on resilience, leadership, environment, and mindset. Discover how self-belief, character, and environment shape high achievers and how these principles can be applied to personal and professional growth.00:00The Journey to Becoming an NRL Player18:20Overcoming Adversity and Embracing Failure24:11Taking Responsibility and Moving Forward27:53Navigating Insecurities and Accountability30:07The Importance of Environment and Relationships32:01Leadership Styles and Influences34:50Building Respect and High-Performance Culture37:47Character Over Skill in Team Dynamics40:29Personal Accountability and Leadership in Adversity43:42Transitioning from Sports to Corporate Leadership46:29The Synergy of Management and Leadership49:43The Struggles of Being a Boss vs. a Leader51:42Future Aspirations in Fitness and WellnessPlease Subscribe

April 19, 202635 min

Building A Peronsal Brand To 600,000 Followers (Gerard Hall)

If you want to grow your gym or fitness studio you can click here and book a call with Jayme https://fitnessbusinessconsulting.io/dfybc Gerard shares his journey from skepticism to success in organic marketing, affiliate marketing, and paid ads, revealing tactical strategies to grow and monetize social media audiences effectively.00:00The Journey to 600,000 Followers08:52Transitioning to Fitness Business12:29The Impact of Mentorship16:36Overcoming Challenges and Burnout19:00Going Viral and Rapid Growth24:02The Power of Consistency26:48Navigating Paid AdvertisingPlease subscribe

April 11, 20261 hr 21 min

The Sales Script Behind 11,000 Clients Sold (Full Breakdown)

If you would like to learn more about our how we grow studios you can book a call here https://fitnessbusinessconsulting.io/dfybc Jayme Richardson breaks down the exact sales call framework FBC's team has used to sell over 11,000 memberships for fitness studios across the USA, Australia, Canada, and New Zealand. From the opening connection phase through to closing, the right questions to ask, and how to handle prospects who ramble, stall, or ghost. If you're a gym or studio owner running sales calls in-house, this episode will change how your team operates.

April 5, 202656 min

Building a Passion Driven Fitness Business (Daniel Pardo)

If you want to learn moer about our services you can book here https://fitnessbusinessconsulting.io/dfybc In this episode, Jayme Richardson and Daniel Pardo share their journeys from lack of confidence to fitness entrepreneurs. They discuss building a passion-driven business, navigating online and in-person training.00:00From High School Friends to Fitness Enthusiasts19:51The Journey to Becoming a Personal Trainer25:38Passion Over Profit: The Heart of Fitness Training27:02Motivation: The Drive Behind Success29:50Building a Personal Training Business34:40Navigating Client Relationships38:54Transitioning from Personal Trainer to Business Owner43:01The Challenges of Online Coaching46:43Current Business Model and Future Aspirations