First Things THRST

Hosted by Mike Thurston

Business Entrepreneurship Health Fitness Education

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Episodes

149

Latest episode

Aug 2026

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EN-GB

About the show

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

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60 recent

August 10, 2026Episode 1501 hr 37 min

E150 - The Psychology of The 'Nice Guy' Who Always Loses Mercedes Coffman

Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility.She breaks down what chemistry actually tells you (nothing about long-term potential), the nervous system's role in partner selection, and why your past trauma is attracted to familiar dysfunction. Also covers how men and women assess partners differently, and what actually needs to happen before you decide someone is your person.00:00 Introduction02:03 Modern dating challenges with instant gratification06:00 Personal experiences with dating apps and challenges12:00 Therapy's role in understanding relationship patterns18:09 Chemistry vs compatibility in relationships24:41 The importance of patience in dating30:25 Differences in dating cultures across regions36:09 Dating app experiences and their varied impacts42:56 Vulnerability and emotional risks in relationships50:08 Oversharing vs fostering emotional safety57:23 The concept of cheating and its nuances1:04:31 Long-distance relationships: benefits and challenges1:11:08 The issue with "nice guys" in modern dating1:17:09 Financial stability's role in pursuing relationships1:31:55 Can relationships survive infidelity?» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow MercedesInstagram: https://www.instagram.com/mercedescoffmantherapy/?hl=enWebsite: https://www.mercedescoffmantherapy.com/

August 3, 20261 hr 21 min

E149 - Rewire Your Mind For Success: The Psychology of the Top 1% Performers | Michael Gervais

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Michael Gervais spent 25 years coaching world-class athletes and discovered that fear of other people's opinions is more powerful than most realise it is.He explains why our brains are still running prehistoric programming and why the best in the world treat psychology like a separate skill to train, not a weakness. The uncomfortable truth about entrepreneurship and growth, it requires tolerating cold air on your skin, and most people retreat the moment it hurts.00:00 Introduction04:20 Personal struggles and psychology in sports09:05 Big wave surfing and lessons on focus14:37 Experiencing stress in entrepreneurship and optimism21:55 The essence of adventure in entrepreneurship29:40 Real-life examples of handling stress and leadership34:11 Team dynamics versus individual coaching effectiveness38:51 Mental imagery and powerful future visioning44:23 Overcoming FOPO and building self-confidence50:37 Skills and mindset investment for personal growth56:33 Perspectives on handling high-pressure moments1:04:11 Balancing personal and professional lives effectively1:10:43 Building a positive mindset and tackling challenges» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Michael GervaisInstagram: https://www.instagram.com/michaelgervais/?hl=enWebsite: https://www.instagram.com/michaelgervais/?hl=en

July 20, 2026Episode 1481 hr 42 min

E148 - Why Every Man In His 20 & 30s Needs Christianity (But Won’t Admit It)

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/From street chaos to Orthodox priesthood: the journey nobody expected.Father Moses came from the streets expecting prison or death, found something unexpected in his lowest moment, and now teaches people how to build spiritual lives that actually work.He breaks down why most people approach faith completely wrong and what actually changes lives.For the sceptics and the seekers both.00:00 Introduction07:06 Decision to embrace faith after life-altering experiences17:20 Exploring the concept of receiving Christ's presence23:34 Reflections on goodness and the objective standard in life29:24 Rise in religious interest among young men35:11 Father Moses discusses the challenges of being a good Christian41:06 Daily habits and routines of an Orthodox Christian49:49 Responsibility of Christians when achieving financial success54:36 The fleeting satisfaction of wealth and materialism59:21 Encountering Christ after death and the choice of Heaven or Hell01:09:46 Starting a journey into Orthodox Christianity01:21:07 Implications of shifting societal norms on family and religion01:27:44 Importance of selecting the right spouse based on faith01:34:11 Challenges and responsibilities of raising children in faith01:39:58 Final thoughts on embracing Orthodox Christianity» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Father MosesInstagram: https://www.instagram.com/fathermosesmcpherson/?hl=enDavid Protein: https://www.skool.com/fathermoses/

June 29, 2026Episode 1471 hr 30 min

E147 - He Sold His Protein Bar Company For $600M: Peter Rahal on RXBAR, David, & Going Viral

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed.Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day.The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity, shelf life, microbiology) destroy you if you wing it. The formula that works: superior macros, good taste, clean ingredients, fair price. And America is easier to dominate than Europe because there's no tall poppy syndrome, everyone just wants you to win.00:00 Introduction02:01 Mike introduces Peter and the RX Bar success06:12 Transition from kitchen to commercial production11:21 Overcoming scaling challenges and shelf-life issues14:28 First breakthrough with Wegmans retail partnership20:08 Road to a $600M exit and maintaining integrity25:20 Post-exit identity crisis and brief hedonism30:36 The itch to build again and non-compete limitations33:35 Returning to protein bars with a unique approach37:12 The rise of protein products in everyday foods45:17 Launching David bars with innovative ingredients54:15 Incorporating AI and fostering a productive team1:02:10 Future goals and diversification with new brands» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand - https://thrstofficial.com/» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PeterInstagram: https://www.instagram.com/peterrahal/?hl=enDavid Protein: https://davidprotein.com/

June 22, 2026Episode 1461 hr 29 min

E146 - "Every Relationship ENDS!": The #1 Divorce Lawyer on Love, Marriage & Money | James Sexton

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/James Sexton, a divorce lawyer, on why fear is good, why marriage needs a plan, and why heartbreak matters.As someone who sees relationships fail every day, James explains that scepticism about marriage is actually healthy, real bravery requires fear. Most people don't realise marriage is the most legally significant thing you'll do and enter it with zero plan, yet they plan everything in fitness. Passion and chemistry don't equal partnership compatibility, and complacency kills relationships when partners stop trying after "locking someone in." Relationships need intentionality, maintenance, and honest feedback like any other area of life.The hardest part isn't falling in love, it's believing you're worthy of it. Heartbreak is painful but beautiful because grief proves you had something worth losing, and those experiences create the depth most people never experience.00:00 Introduction06:21 Past Relationships and Compatibility10:19 Relationships as Career vs Side Hustle14:55 Designing a Perfect Life Without Marriage18:40 Complacency and Maintenance in Marriage27:10 Honesty and Difficult Conversations in Relationships30:21 Teaching Relationship Skills and Managing Disconnection35:12 Comparison Between Fitness and Relationships40:42 Age and Experience in Love and Marriage45:48 Intentionality in Relationships and Maintaining Love50:01 Appreciating and Valuing Relationships55:14 Overcoming Fear and Embracing Love1:02:59 The Importance of Having Children1:05:47 Financial Stability and Motivation with Children1:11:22 Fame, Wealth, and Relationship Challenges1:18:10 Performance Art in Relationships and Social Media1:25:33 Belief in Love and Life's Fundamental Questions» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow JamesInstagram: https://www.instagram.com/nycdivorcelawyer/?hl=enWebsite: https://www.nycdivorces.com/

June 15, 2026Episode 1451 hr 36 min

E145 - To Become a Man, You Must Kill The Boy Before It's Too Late | Cole Hastings

Reconsidered formatting preferences and removed visual separators» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/» Echoes Across Infinity: https://geni.us/echoesacrossinfinityCole Hastings is worried about how modern entertainment is destroying people's ability to think and relate to each other. Content creators need to protect their reputation because once it's damaged, it never comes back, and platforming the wrong person can ruin you years later.Most dating coaches online are just projecting their own failures onto young people who trust them completely. People are lonelier because nobody organises hangouts anymore, so find communities around shared interests, meet people in person, and stop listening to dating advice from people who've never actually had a real relationship.00:00 Introduction02:01 Concerns about declining literacy08:31 Entrepreneurship and concerning cultural values13:10 Impact of controversial collaborations19:30 Navigating loneliness and personal reflection24:54 Impact of social media on personal interactions29:43 The importance of male friendships37:31 Challenges of maintaining friendships in adulthood42:51 Meeting new people and improving social circles49:07 Issues with relationship advice online57:52 The pitfalls of excessive focus on appearance1:04:56 Experience with veganism and dietary challenges1:09:07 Diverse perspectives on health and wellness1:18:08 Exploring shadow work and self-reflection1:27:44 Addressing the stigma of therapy» Escape the 9-5 & build your dream lifehttps://www.digitalplaybook.net/» Transform your physiquehttps://www.thrstapp.com/» My clothing brand, THRSThttps://thrstofficial.com» Discover Bioniq Lab peptide products (10% off with code MIKE10)https://bioniqlab.com/mike10» Join our newsletter for actionable insights from every episodehttps://thrst-letter.beehiiv.com/» Join Whoop and get your first month for freehttps://join.whoop.com/FirstThingsThrst» Follow Cole:Book: https://geni.us/echoesacrossinfinityYouTube: https://youtube.com/@colehastingsSubstack: https://colehastings.substack.comInstagram: https://instagram.com/colehastings_

June 8, 2026Episode 1441 hr 42 min

E144 - Everything You Were Told About Approaching Women Is Wrong (Full Attraction Guide)

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Tristan Yoder teaches cold approach, talking to women in daylight without tactics or games, just genuine conversation and masculine confidence. The old pickup artistry lines got overused, and women started calling them out, so now direct interest works better than playing it cool.He breaks down the biggest mistakes: men think they need to be jacked, rich, or have game, when really you just need to not be scared to say hi and genuinely make her feel special instead of generic. Most Americans stay broken at dating because materialism and a limited worldview convince them they need external validation before they deserve women, just go say hi to her.00:00 Introduction02:01 Intro to dating and relationship dynamics07:13 Understanding what women find attractive today14:18 Importance of personal appearance and confidence19:16 The impact of societal influences and negative content28:36 Overcoming approach anxiety and building confidence35:37 The significance of an abundance mindset in dating43:58 The importance of travel and diverse dating experiences54:11 The impact of societal expectations on relationships1:00:20 Navigating honesty and responsibility in dating1:06:24 Evaluating the role of female dating coaches1:12:41 Balancing in-person and online dating strategies1:19:01 Future personal growth and relationship perspectives1:25:08 The effects of technology and AI on future dating1:33:28 Reflections on relationship expectations and fulfilment» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow TristanInstsagram: https://www.instagram.com/tristansocial/?hl=enWebsite: academy.tristansocial.com

May 31, 2026Episode 1431 hr 45 min

E143 - Modern Men Are Soft, Tired & Lost (Here's How To Become Strong Again)

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/A generation of men are checking out, living at home, avoiding dating, gaming and scrolling instead of building lives. Connor Beaton breaks down the cultural narrative that's convinced boys they're faulty from birth, how fatherlessness and job market discrimination created the perfect storm, and why suppressing emotions doesn't make you stronger, it makes you fragile. Mike opens up about losing his mum at 11 and how that shaped every relationship since, never processing the grief properly, just getting on with it. Connor explains how unprocessed pain doesn't stay quiet, it sabotages your relationships, your business, your health until you deal with it. The conversation covers why male guides matter more than therapists for men with father wounds, how emotional consistency beats sexual polarity in relationships, and why confronting hardship is how you actually mature instead of staying stunted.00:00 Introduction01:55 Addressing struggles faced by young men today06:32 Cultural perception of masculinity affecting men11:53 Gaming and other distractions are hindering ambition20:58 Effects of losing a parent on emotional development26:26 Processing grief and emotional expression30:51 Importance of processing pain for mental health38:10 Recognising when professional help is needed44:30 Gender of therapist influencing therapeutic outcomes50:11 Navigating vulnerability in relationships with women56:13 Pushing gender roles and their societal impacts1:09:52 Influence of social media on relationship dynamics1:25:14 Feminism's impact on modern gender relations1:30:08 Misleading influencer messages on masculinity1:35:21 Redefining what it means to be an alpha male» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow ConnorInstsagram: https://www.instagram.com/mantalks/?hl=enWebsite: https://connorbeaton.com/

May 25, 2026Episode 1421 hr 34 min

E142 - Matt Morsia: How I Reinvented My Life (Money, Media, Burnout & Family)

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/→ Pre-order Fitness Unlocked: https://tinyurl.com/8w56htzwMatt Morsia is back on the show to talk about detaching his bicep, building his dream house, shutting down his energy drink, and why his new book actually tells you what to do instead of just theory.Matt explains how his bicep literally came off and now has two anchors making it indestructible, why you get used to dream houses quickly unless guests remind you it's cool, and how Gladiators killed Morphe Energy, minimum orders were 750,000 cans, and he lost all mental capacity and financial desire when BBC came calling. This covers why his new book gives exact training plans instead of theory, how his face ended up on an erotic novel cover, leading to book signings with middle-aged women in New York, and why training should be guided by goals, not gender.00:00 Introduction02:13 Introductions and playful banter between hosts06:12 Children's ambitions and parenting philosophy12:04 Navigating injuries and rapid recovery genetics18:36 Balancing personal growth with busy schedules25:00 Evolving YouTube strategies and keeping content fresh30:00 Pros and cons of managing a clothing brand35:14 Writing a book vs creating other content40:28 Importance of authenticity in social media45:00 Misconceptions about fitness for women51:28 Insight into new book "Fitness Unlocked"1:02:10 Future podcast aspirations and challenges1:11:24 The art of making engaging YouTube content1:15:25 Planning adrenaline-filled future adventures1:30:00 Wrapping up with creative new ventures and Arsenal accolades» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow MattInstsagram: https://www.instagram.com/mattdoesfitness/?hl=enWebsite: www.morsialtd.com

May 18, 20261 hr 30 min

#1 Celebrity Manager Reveals DARKEST Lessons From His Clients (Kayne West, 50 Cent + More)

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Mani Nordine is a music industry veteran who manages artists like Snoop Dogg and Akon, and this conversation reveals why mixing family with business always fails, how ego isn't your amigo but you need it to succeed, and why passion beats any strategy.Learn why artists need managers from day one because early mistakes haunt careers forever, how emotion in business destroys relationships when you work with family, and why he never involves himself in the creative process—his job is guiding, not making the art. This covers why ego is essential for superstars even though you finish alone, how digital production and algorithm demands killed music quality, and why rappers struggle with ageing because they eventually become what they once criticised.0:00 Introduction03:31 Transition from dance to music management12:10 Meeting and working with Michael Jackson's family17:00 Challenges of managing artists' egos and personal habits20:56 The impact of money and fame on artists' personalities27:46 Organising large-scale tours and dealing with promoters32:08 Balancing creative freedom with profitability for artists40:00 The enduring influence of music from the 2000s45:14 Strategies to maintain long-term relevance in music50:24 The evolving landscape of music and content creation55:32 Differences in DJ and traditional artist lifestyles01:02:07 Iconic events and their roles in networking in the music industry01:08:10 Personal philosophy on professional and personal growth» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike1010% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow ManiInstsagram: https://www.instagram.com/maninordine/?hl=en-gbhackyou.mediaHack You MediaYour optimized future starts here.THRSTTHRST - Your Ultimate Destination for Fitness, Swim & ActivewearDiscover a wide range of high-quality training shorts, apparel, and swimwear at THRST. With our fitness app, you can take your workouts to the next level. Shop now and get ready to elevate your training game!

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