First Class Founders: Creators | Solopreneurs | Personal HoldCo

Hosted by Yong-Soo Chung

Business Marketing

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Mar 2024

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About the show

The next generation of successful entrepreneurs will be both founders & creators, leveraging their own audience to launch, build, and scale multiple companies into millions based on their own personal hobbies & passions. This is the 'Personal Holding Company' philosophy. It's a lifestyle business on steroids: no venture capital investors, work whenever & wherever you want, turning your hobbies into businesses. First Class Founders explores this PHC philosophy with tactical tips & strategies from today's top content creators and world-class company operators who are pioneers in this new wave of entrepreneurship. The future of entrepreneurship is here. Listen & Follow!

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March 13, 2024Episode 7540 min

How to Build Your HoldCo with Michael Girdley

E75: Michael Girdley (@girdley) needs no introduction. He's a HoldCo legend. Today, host Yong-Soo (@YongSooChung) sits down with Michael to discuss how he has built a successful HoldCo. We talk about Michael's "Right People, Right Structure, Right Mission" framework, which he uses to build all of his businesses. Michael shares how to find the best people, set up your business the right way, and get everyone excited about the same goal.On today’s episode, you’ll learn:- PHC Organization Structure- How to Propel the Business into Gear - How to Build Your Own Holdco of Multiple Businesses - 'Right People, Right Structure, Right Mission' Framework***SPONSORS: Riverside - If you have a podcast, do yourself a favor and check out Riverside. It's 100% free to start. Get 20% off using code FIRSTCLASS.Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:The Journey: "And what I really discovered was that there's this interesting inflection points in people's lives to when they should sign up to be CEOs of different types of businesses." — Michael Girdley (06:24)Joyful Career: "I think what people should be doing is thinking about the life they wanna live and the things they wanna be doing, and then build companies around that... joy comes from getting to do things that you really love. So build your business around things that give you joy that you get to do." — Michael Girdley (36:40)*** LINKS: How to Hire the Best Operators for Your Personal HoldCoHoldCo MasterclassJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

March 6, 2024Episode 7431 min

Breaking Down the Personal HoldCo of Tim Stoddart of Copyblogger

E74: Have you ever wondered how a person can flip their life's script from constant struggles to having a multi-million dollar business? Today, host Yong-Soo (@YongSooChung) has a rich conversation with successful entrepreneur Tim Stoddart (@TimStodz), the proud owner of Copyblogger Media. He discusses his incredible transition from a troubled youth in Philadelphia to a sober entrepreneur with a multi-million dollar Personal HoldCo portfolio.On today’s episode, you’ll learn:- How to Find Your Purpose- How to Effectively Write Online- Three Criteria for Choosing Businesses- How to Replicate Models to Build and Scale Businesses***SPONSORS: Riverside - If you have a podcast, do yourself a favor and check out Riverside. It's 100% free to start. Get 20% off using code FIRSTCLASS.Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Foundation: "I write and I delegate. I write because I think being a good writer is the most valuable skill that you could ever really have. And I delegate because I've learned that as you grow a company, it's the most foundational thing you could ever do." — Tim Stoddart (04:03)Wealth Creation: "Here's where my head goes. I'm not bored at all. And there's a part of me that thinks you want to get out before you get bored. Right. Because then like you have leverage that you don't need to sell. Like I never want to get in a position where I need to sell something." — Tim Stoddart (21:45)*** LINKS: CopybloggerTimstodz.com stodzyinternetmarketing.comJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

February 28, 2024Episode 7325 min

8 Unconventional Truths I Learned in 8 Years of Entrepreneurship

E73: Not many know it, but a lot of aspiring business owners run the risk of making expensive mistakes that could put their goals on hold before they ever take off. So, today, host Yong-Soo Chung (@YongSooChung) shares eight important things he learned over eight years of building three businesses from the ground up. He shares how to have an exponential growth mindset, hire carefully, know when to switch between growth and preservation modes and build a strong environment for your company. On today’s episode, you’ll learn:- Growth vs. Preservation- 8 Truths About Entrepreneurship- The Impact of Hiring the Right PeopleThis episode distills down many years of entrepreneurial experience into one short episode. Don't miss it!***SPONSORS: Riverside - If you have a podcast, do yourself a favor and check out Riverside. It's 100% free to start. Get 20% off using code FIRSTCLASS.Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Business Ecosystem: "Your business exists to serve three different stakeholders, vendors, employees, and customers. These there are the critical components of your business ecosystem. And the most ideal scenario is when all three of them win." — Yong-Soo Chung (13:15)Business Growth Mindsets: "You can think of business growth as either incremental or exponential." — Yong-Soo Chung (14:46)*** LINKS: How to Hire the Best Operators for Your Personal HoldCoI – We – They Framework: How I Scale My Personal HoldCoJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

February 21, 2024Episode 7236 min

How to Build and Sell a Startup with Andrew Gazdecki, Founder and CEO of Acquire.com

E72: When is the right time to exit a business? Sounds like a simple question, but the answer... isn't as simple.Today, host Yong-Soo (@YongSooChung) sits down with accomplished entrepreneur Andrew Gazdecki (@agazdecki), the Founder and CEO of Acquire.com. Andrew discusses the strategies behind successful exits and how to position your company to be sold for the highest valuation. He also discussed how startups can be bought in as few as 30 days. On today’s episode, you’ll learn:- How to Structure Your Deals- Strategic Buyer vs. Financial Buyer- How to Get Ready to Sell Your Business- How to Find the Right Buyer for Your BusinessLet's get down to business!***SPONSORS: Riverside - If you have a podcast, do yourself a favor and check out Riverside. It's 100% free to start. Get 20% off using code FIRSTCLASS.Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Startup Valuations: "You can sell it for whatever you want. You can sell it whenever you want. You can sell for $10,000,000, all cash to a private equity firm with 90-day transition period, you're out, and then you just get to do whatever you want with your life. " — Andrew Gazdecki (05:51)Understanding Business Acquisitions: "So if you can structure, you know, an acquisition with favorable terms like that, that's the way to go. And that I'd say that's probably the most common is cash in close with some component of, maybe a little bit of seller financing at the end, 80% cash in close, 20% seller financing with 3 to 6 month transition depending on the size of the business." — Andrew Gazdecki (19:14)*** LINKS: From Bankruptcy to Millionaire in 2 Years: How Tibo Louis-Lucas Built and Sold TweetHunter & Taplio for Multi-MillionsAcquire.comJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

February 14, 2024Episode 7141 min

Don't Make These Design Mistakes: How to Build Your Brand Identity with Nate Kadlac

E71: How do you design a personal brand that truly reflects you, stands out, and captivates your audience?Do you find yourself lost in the sea of design choices? Not sure how to align your website elements with your personal brand values?Today, host Yong-Soo (@YongSooChung) is joined by talented designer, Nate Kadlac (@kadlac). Nate will guide us through the crucial elements of your personal brand identity: Logo, Font, Color, Elements & Motifs, and Visual Layout. Nate will also tell us how to make key design decisions that align with our brand values for each of these elements.On today’s episode, you’ll learn:- The Four Key Elements- The G.E.O.S. Framework- How to Make Key Design Decisions- How to Design a Great Personal Brand WebsiteLet's get down to business!***SPONSORS: Riverside - If you have a podcast, do yourself a favor and check out Riverside. It's 100% free to start. Get 20% off using code FIRSTCLASS.Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Choosing Fonts for Personal Branding: "They don't have to be the same. I think it's it's really about what appeals to you, what speaks to you. It's just one thing to kind of know about these things that people will feel a certain way. Not that you need to make a choice based on what people feel." — Nate Kadlac (19:04)Design Tips from Experts: "A designer's secret is that most of us never use pure black or pure white. Our eyes read better like text that's just slightly off that black end is is a little bit more readable because it's not high contrast. High contrast tires our eyes out and we want to use it for design to kind of like grab attention." — Nate Kadlac (28:31)*** LINKS: Don't Make The Same Mistakes I Did — What I Wish I Knew About Content Creation and Personal BrandingApproachableDesign.coJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

February 7, 2024Episode 7033 min

How to Get A Free PR for Your Business with Christina Nicholson

E70: Who doesn't like free or cheap stuff? Imagine getting more customers without spending money. Today, host Yong-Soo (@YongSooChung) is joined by an expert in PR and earned media, Christina Nicholson (@ChristinaAllDay), an award-winning journalist. Christina will discuss why small businesses should start with local media and why earned media's credibility is its most powerful asset. She also discusses how to obtain free (or affordable) PR and how to pitch the media to get coverage.On today’s episode, you’ll learn:- How To Do Effective PR for Free- The Power of PR for Businesses- How to Spot Scammy PR Pitches- How to Pitch the Media to Get CoverageDon't miss out on this game-changing episode that could redefine your approach to marketing!***SPONSORS: Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Strategic Business Approach: "You need to be patient, and you need to trust the process, and you need to be very focused on who your audience is and what you're putting out there, and then be ready to turn that publicity into profit because a lot of people think it just ends with the publicity." — Christina Nicholson (18:01)Monetizing Influence: "If you are somebody who is of influence and you wanna start charging to make money, there's nothing wrong with that. You just have to tell people why you're charging what you're charging when you do offer that to them." — Christina Nicholson (27:33)*** LINKS: The Art of Storytelling: How Parker Worth Went from Broke to a $22,000 Course LaunchBecome a Media Maven PodcastJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

January 31, 2024Episode 6928 min

Million Dollar Weekend: How To Launch A Successful Business In 48 Hours with Noah Kagan, CEO of AppSumo

E69: Imagine creating a million dollar business in just 48 hours. Today, host Yong-Soo (@YongSooChung) is joined by a special guest Noah Kagan (@noahkagan), the CEO of AppSumo.com. Noah will discuss his new book "Million Dollar Weekend" and explain how he used these strategies and tactics to build AppSumo, a near 9-figure business.On today’s episode, you’ll learn:- How to Validate Your Ideas- The One-Minute Business Model- The Million-Dollar Weekend Framework- How to Scale Your Business SuccessfullyDon't miss out on this one!***SPONSORS: Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Principles of Business Growth: "You find a problem people really want, And you'd be patient to continually keep delivering for those people." — Noah Kagan (22:19)Strategic Approach to Business Expansion: "Have a very limited amount of experiments that you think will be your future growth. And then having a list of experiments you think you can do to find those people, doing them over literally 30 days after you have business success, finding the one that works and then continuing that one." — Noah Kagan (24:06)*** LINKS: How to Find Your Next Million-Dollar Business IdeaMillion Dollar WeekendJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

January 24, 2024Episode 6838 min

Master the Power of Relational Capital with Jay Abraham

E68: Ever wonder how to grow your business profits just by leveraging relationships and strategic partnerships?Today, host Yong-Soo (@YongSooChung) is privileged to have a very special guest, Jay Abraham (@RealJayAbraham), the Owner of Abraham Group and America’s Highest Paid Marketing Consultant. Jay will discuss the concept of Relational Capital, one of the most powerful, yet misunderstood concepts in business. Abraham shares anecdotes and real world examples of creative partnerships where both parties benefited mutually without exchanging money.On today’s episode, you’ll learn:- The 8 Different Types of Deals- How to Pitch to Potential Partners- How to Leverage Relational Capital- Why Relational Capital is UnderratedDon't miss out on this one!***SPONSORS: Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:The Power of Endorsement: "When somebody has a hard-won credibility or trust with a target audience that you also want to reach, rather than going to the outside market and speculating money on advertising, if you can first find out who already has the relationship with that audience, who's already gone through all the credibility building. You can get the benefit of all of that accrued to you instantaneously for nothing and only pay for results." — Jay Abraham (06:58)Leveraging External Resources: "You're using everybody else's relationships with their audience, their distribution channels, their databases, their brand association, their salesforces, their retailers, their distributors, their assets, and you can get access to millions, tens of millions, hundreds of millions of dollars for no investment or risk." — Jay Abraham (14:24)*** LINKS: From Bankruptcy to Millionaire in 2 Years: How Tibo Louis-Lucas Built and Sold TweetHunter & Taplio for Multi-MillionsJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

January 17, 2024Episode 6724 min

How to Hire the Best Operators for Your Personal HoldCo

E67: What if I told you hiring the right operator for your PHC could supercharge your business? But get it wrong, and it could all go up in flames. Even worse, it could get swiped right from under you. Sounds crazy, doesn't it? But believe me, I've lived that story. I've spent the last four years taking notes, testing strategies, and refining my hiring process. On today's episode, I can finally say that I know how to hire the right operator. It's a delicate balance because you need someone who's fiercely independent, but at the same time, unwaveringly loyal to you. I will also share timeless lessons and tactical tips that will help you navigate the complex landscape of hiring an operator and building a successful business. On today’s episode, you’ll learn:- Irony of Hiring a Great Operator- How to Identify a Great Operator- The Two Paths of Hiring an Operator- The Pros and Cons of Both Hiring Paths This episode is a real game-changer!***SPONSORS: Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Entrepreneurial Spirit in Business Operations: "Because I want the operator to feel a degree of ownership of the business they're handling. Yeah. I chose my words carefully there. I want them to feel a degree of ownership, but at the same time, I also want them to be fiercely loyal to me." — Yong-Soo Chung (05:03)Employee Profit Sharing and Loyalty: "I found that implementing a profit sharing program enhances the sense of autonomy, ownership, and loyalty almost instantly. Because I am, in fact, directly giving them a part of my business's success. Because I am, in fact, directly aligning incentives to benefit everyone involved in the business." — Yong-Soo Chung (08:35)*** LINKS: I – We – They Framework: How I Scale My Personal HoldCoJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

January 10, 2024Episode 6631 min

From $0 to $10M ARR in Six Months: The Growth Playbook of Hunter Hammonds, Co-Founder & CEO of Assembly Ventures

E66: How did Assembly Ventures, from nothing but dreams and passion, pull in a crazy $10 million in less than six months? Call it nuts. Call it ambitious. Call it a crazy result. But it happened, my friend, it happened.Today, host Yong-Soo (@YongSooChung) sits down and spills the beans with Hunter Hammonds (@_hunterhammonds), the CEO and Co-Founder of Assembly Ventures. Hunter shares his business flywheel—Strategy, Execution, and Amplification. Hunter also talks about focusing on quality over mere publicity, building long-term relationships with creators, and overall operation and HoldCo structuring strategies. On today’s episode, you’ll learn:- The 3 Pillars for Teams Operation- How to Scale Businesses Successfully- The 3 Flywheel Components of a Business- How to Partner Up with Large Content CreatorsDon't miss out on this one!***SPONSORS: Castmagic - Enjoy an exclusive 30% discount for your first 3 months with the code FOUNDERS30.GrowthJet - Work with a boutique third-party logistics provider (3PL) for your e-commerce brand that'll pick, pack, and ship your orders hassle-free.***EXCERPTS:Effective Strategy Approach: "So I think there's a lot of trust in what we're doing right now because of the approach we've taken and the people that we chose to partner with first vs. doing something that's more of the celebrity-driven kind of vast-market creator approach." — Hunter Hammonds (15:58)Building a Strong Brand: "So instead of us launching a new brand and that detracting from the quality, every time we launch a new brand, we're pulling that playbook into that new space, that new service, using the learnings from this new service, or how we perform this particularly new niche creative thing and using that to inform the rest of the operations." — Hunter Hammonds (17:47)*** LINKS: Mastering the Art of Unsexy Entrepreneurship with Hold Co Owner Nick Huber, Founder of Bolt Storage & The Sweaty StartupJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...