Firing The Man

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Episodes

305

Latest episode

Aug 2026

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EN-US

About the show

THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.

Listen to episodes

60 recent

October 21, 2026Episode 30950 min

How Justin Williams Built Businesses That Buy Back Time

One semester away from graduating on a full ride, Justin Williams walked away, bet everything on a business, and quickly found himself staring at $120,000 of debt with a newborn in the house. That spiral could have ended with a quiet return to a “safe job,” but instead it became the foundation for a career built on real entrepreneurship, real estate investing, and the kind of systems that create financial freedom. We talk through the unfiltered version of the journey: living in a cramped “bachelor pad,” doing door to door sales in extreme heat, and learning how to shorten the time between panic and problem solving. Justin explains his “money machine” view of business, why most people overcomplicate getting started, and how scaling house flipping taught him the power of automation, people, and process. Then we shift into podcasting and online marketing. Justin shares how business podcasts became his mentorship, the small urgency tweak that suddenly produced sales, and the mindset shift that made high ticket coaching feel ethical and effective. We also dig into what happens after the exit: burnout, the surprise emptiness of endless leisure, and why “service” can actually be higher impact when you focus on leverage. Finally, Justin breaks down Millionaire University and his big vision for an alternative education model built on earning while learning, plus the Podcast Collaboration Network and why collaborations and warm introductions are often the fastest path to podcast growth. If you got value, subscribe, share this with a friend who wants to fire the man, and leave a quick review with your biggest takeaway. Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

August 25, 202643 min

What Insurance Blind Spots Could Put Your Business at Risk? | Joe Stroot & Art Sordo

One fire, one ransomware click, one product claim, or one auto accident can turn a growing company into a cash-flow crisis overnight and most founders don’t find out they’re underinsured until the day they need the policy to perform. We sit down with Art Sordo (VP) and Joe Stroot (Client Advisor) from Centered Partners to talk about how business owners can protect what they’re building without treating insurance like a once-a-year box to check. We get practical about the blind spots that show up as you scale: coverage that never updates after the startup phase, business interruption limits that lag behind real revenue, and property or inventory values that quietly drift out of sync. Art and Joe break down what business interruption insurance actually does, what can trigger it, and why e-commerce operators should also consider contingent business interruption when a key third-party provider goes down. Then we dig into two pressure points for modern operators: product liability and cyber insurance. If you private label, import, distribute, or even think you “never touch” the product, you may still be in the chain of custody when a claim hits. On cyber, we talk about why a bundled endorsement can fall short, how sublimits can surprise you, and what to ask for in a standalone policy. We also cover manufacturing realities like workers’ comp, commercial auto exposure, and how an umbrella policy fits into a smarter liability strategy, plus why proactive quarterly reviews make renewals and potential M&A much less painful. If you want fewer surprises and a clearer risk plan as you grow, subscribe, share this with a fellow founder, and leave a review so more business owners can find it. Connect with Art Sordo and Joe Stroot https://www.centeredpartners.com/ Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

August 11, 2026Episode 30747 min

What If the Future of Retail Isn’t Online? — with Bryan Weisberg

The biggest lie in modern commerce is that “retail is dead.” Most shopping still happens in physical stores, and that gap is exactly where opportunity lives if you know how to use it. We’re joined by Bryan Weisberg, founder and CEO of MerchWise AI and author of The Future of Main Street. Brian has spent more than 40 years building businesses where technology is heading next, from early e-commerce and multi-merchant marketplace platforms to launching a fast-growing brick and mortar gift store. He shares why the world keeps underestimating Main Street, why the “everything moves online” narrative is incomplete, and why independent retailers aren’t losing because they’re inferior, they’re losing because they’re forced to operate manually while everyone else runs on software. We get concrete about what breaks first: product onboarding, website content, and online merchandising. Bryan explains how copy-pasting manufacturer descriptions creates duplicate content that crushes retail SEO, how “store voice” makes AI-generated product descriptions and metadata actually sound human, and how social merchandising can bring your in-store experience to your website. We also unpack ROPO research online purchase offline, plus the three must-have buying paths today: buy online ship, buy online pick up in store, and research online then purchase in-store. If you run a small or mid-sized retail business and want a clear 90-day plan to modernize without losing what makes your store special, this is for you. Subscribe, share this with a store owner who needs it, and leave a review with the one change you’re making first. Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

June 23, 2026Episode 30650 min

Agentic AI Can Make You Eight Times More Productive If You Learn To Verify It with Jason Greenwood

The e-commerce world didn’t get “easy” overnight. Our guest Jason Greenwood has lived every phase of it, from the days when getting a website online was hard, payments were clunky, and technical SEO was the only way to get discovered, to today’s world where a storefront can launch fast and customers expect everything to work instantly on a phone. That long view makes his take on digital transformation and the future of commerce feel grounded, not hype-driven. We dig into the biggest platform shifts Jason has seen, then zoom in on the opportunity most people still underestimate: B2B e-commerce for manufacturers and distributors. He explains why relationship selling and sales compensation models slowed adoption, why so many teams still burn time on low-value admin work, and why the B2B digital commerce market remains wide open compared to saturated retail e-commerce. If you care about modernizing operations, improving customer experience, or scaling revenue, this conversation connects the strategy to the messy reality inside real companies. Then we go deep on AI in e-commerce, especially agentic AI that can break work into subtasks, run parallel workflows, and ship real outputs fast. Jason shares how he uses AI as a thought partner and execution partner, the prompts he repeats to find blind spots, and the non-negotiable habit of demanding citations and reviewing deliverables so hallucinations do not sneak into client work. If you’re trying to stay relevant as automation accelerates, this is a practical roadmap. Subscribe for more conversations like this, share the episode with an operator who needs it, and leave a review with one AI workflow you’re ready to automate next. How to connect with Jason Greenwood? LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/ Website: https://www.greenwoodconsulting.net/ podcast: https://www.greenwoodconsulting.net/podcast YouTube: https://www.youtube.com/user/jagnz1/videos Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

June 16, 2026Episode 30548 min

Inventory Forecasting That Prevents Storage Fee Surprises with Chelsea Cohen

Amazon can take a shocking cut of your revenue before you even count product cost, shipping, and overhead, and that reality is forcing sellers to get far more disciplined about inventory and profit. We sit down with returning guest Chelsea Cohen to talk about what she’s learned as SoStocked moves through acquisitions and into a larger corporate ecosystem, and why that shift makes real-time visibility into fees, forecasting, and unit economics even more important for day-to-day decisions. We get specific about the hidden margin killers that sneak up on Amazon FBA brands: storage fees, aged inventory fees, capacity constraints, and mismeasured products that land in the wrong FBA fee tier. Chelsea shares how smart sellers build a regular overstock plan, move slow inventory without panic, and think in contribution margin terms so they can spot which SKUs are quietly draining cash. We also talk through the pricing trap, why raising prices doesn’t always work, and how to weigh profit dollars against the workload and complexity that come with higher volume at thinner margins. On the tactical side, we cover wasted ad spend audits, negative keywords, reimbursement opportunities (including AWD mistakes), and how Amazon Warehousing and Distribution can help with inbound and capacity when used as a lever instead of a full dependency. We close by looking at how AI is starting to move from “answer my question” to “recommend my next action” in inventory management, plus what needs to be in place so sellers can trust the numbers. If you got value from this, subscribe, share it with a seller friend, and leave a review telling us which fee or profit leak you’re auditing first. Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

April 28, 202637 min

What If Your E-Commerce Store Doesn’t Have a Traffic Problem? | DJ Sprague and Scott Brantley

You can pour money into ads all day and still feel broke. That’s the uncomfortable reality we dig into with Scott Branley and DJ Sprague, e-commerce veterans behind Shopper Approved and the new platform Cash Flow. They argue most stores don’t have a traffic problem, they have a profit leak problem, and those leaks can quietly cost tens or even hundreds of thousands per year while looking like “normal” operating expenses. We walk through the leaky bucket idea: you turn on the traffic faucet, but hidden holes drain the value before it ever becomes net profit. Scott and DJ break down the major revenue leaks they see across e-commerce and Shopify brands, including payment processing fees, fraud, false declines, chargebacks, returns, shipping losses, cart abandonment, and site abandonment. Then we get practical about the order of operations that actually works: fix margin first, optimize conversion rate and average order value next, and only then scale paid and organic traffic so growth doesn’t multiply inefficiency. From there we go deeper on conversion rate optimization using behavioral science and social proof. We talk store ratings, product reviews, video reviews, and why product Q&A is more than a widget. Done strategically, Q&A becomes an SEO and AI search optimization engine that brings in high-intent organic traffic and pre-sells shoppers before they land on your product page. We also cover Cash Flow Club, their weekly mastermind with live site teardowns focused on removing friction and improving the customer journey from homepage to checkout. If you want more profit without gambling on higher ad spend, listen through to the end, grab the free resources, and run the calculator with your real numbers. Subscribe, share this with an e-commerce founder who’s stuck at thin margins, and leave a review with the biggest “leak” you want to fix first. Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

April 21, 2026Episode 30334 min

The Systems Behind Predictable Amazon Sales And Margin with Jon Klein

Amazon can make your sales chart look healthy while your bank account tells a different story. We sit down with John Klein, CEO and lead Amazon strategist at Online Brand Growth, to get brutally practical about what it takes to scale profitably on Amazon without relying on hype, hacks, or endless ad spend. We dig into what separates strong Amazon brands from the ones that slowly fade: building demand beyond Amazon through omnichannel marketing, keeping a steady cadence of meaningful new product launches, and measuring the few metrics that actually move the needle. John explains why sessions and conversion rate are the early signals, how buy box loss and unauthorized resellers quietly drain revenue, and why stockouts and compliance downtime are margin killers you have to design systems around. We also talk about using business intelligence tools to see true SKU-by-SKU profitability, plus quick audit wins like reimbursements Amazon may owe you and inventory age management that avoids expensive storage and low-inventory penalties. On the paid side, we break down a lifecycle approach to Amazon PPC that keeps you from living on a breakeven treadmill. John shares the logic behind a healthier organic-to-paid mix, how Search Query Performance data guides smarter keyword decisions, and TACoS benchmarks that help you protect profit as you grow. We close with where AI is already useful in modern e-commerce operations, from research and listing optimization to reporting and automated account health checks. If you want a cleaner, more predictable path to Amazon growth, subscribe, share this with a seller friend, and leave a review so more operators can find it. What’s the one Amazon metric you’re going to start tracking weekly? How to connect with Jon? Website: https://www.onlinebrandgrowth.com/ YouTube: https://www.youtube.com/@onlinebrandgrowthYT Instagram: https://www.instagram.com/onlinebrandgrowth/ Facebook: https://www.facebook.com/people/Online-Brand-Growth/61579553361931/ Linkedin: https://www.linkedin.com/in/jon-klein-5489724b/ Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

April 7, 2026Episode 30238 min

Geofencing Turns Real-World Visits Into Targeted Digital Ads with Chris Seminatore

You can have the best product in the world and still lose to someone with decent offers and relentless visibility. That’s why this conversation with Chris Seminatore hit so hard for us. Chris is the founder of Get Geofencing, and he’s built a seven-figure geofencing agency by focusing on one unfair advantage most brands ignore: physical location as a signal of real buying intent. We break down geofencing in plain English, from putting a digital boundary around a place to using programmatic advertising to reach the people who actually visited that location later on the web and in apps. We also dig into practical ecommerce use cases, including how Amazon sellers can drive outside traffic to listings, why that matters as Amazon PPC gets more competitive, and how to pick the exact stores and venues that match your niche. Chris shares creative guidance that keeps ads simple and direct, plus how Connected TV advertising can build familiarity before you follow up with targeted display for clicks. Then we go deeper on the stuff most marketers won’t say out loud: competitor targeting that stays ethical, why “unsexy” industries like funeral homes and plasma centers can quietly outperform trendier markets, and how to validate fast with a $1,000 marketing test and clear performance benchmarks. Chris also shares hard-earned lessons on building a remote team, screening vendors, and protecting your business systems. If you’re serious about location-based marketing, geofencing, programmatic ads, and measurable customer acquisition, you’ll get a playbook you can apply this month. Subscribe for more, share this with a friend who’s stuck on paid ads, and leave a review with the one location you’d fence first. How to Connect with Chris? Website: https://www.getgeofencing.com/ YouTube: https://www.youtube.com/@getgeofencingUSA Instagram: https://www.instagram.com/getgeofencing/ Facebook: https://www.facebook.com/chrisgetgeofencing Linkedin: https://www.linkedin.com/in/chrisseminatore/ X/Twitter: https://x.com/getgeofencing Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

March 31, 2026Episode 30151 min

The Hidden Ecommerce Revenue Killers Eating Your Margins with DJ Sprague

You can spend more on ads, push more traffic, and still feel broke at the end of the month. That’s the moment we wanted to tackle with DJ Sprague, co-author of Cash Flow: How to Save More Money, Make More Money, and Scale Like Crazy Online. We get into the uncomfortable idea that many ecommerce brands are leaking profit in places your P&L barely reveals, even when your revenue looks “healthy.” We walk through the 10 hidden revenue killers that quietly erode margins: payment processing fees, fraud and fraud management costs, chargebacks, false declines, returns, lost or damaged shipments, cart abandonment, security concerns, and site abandonment. DJ explains why payment processors can accidentally reject legitimate customers, how chargebacks can spiral into higher fees and cash reserves that crush ecommerce cash flow, and why simple trust signals like security badges can lift conversion rate and even average order value. Then we shift to the upside: revenue drivers that compound over time. We talk product reviews, store ratings, video reviews, reputation management, and a searchable Q&A system that helps shoppers answer high-intent questions while boosting SEO visibility through rich snippets and organic search. DJ also shares real-world results, plus what implementation looks like for Shopify and other platforms, including the tools and support they provide. If you run an ecommerce brand and want practical, margin-first growth, listen now, subscribe for more operator-focused conversations, and share this with a founder friend. After you listen, will you fix leaks first or buy more traffic? How to connect with DJ? Website: https://www.shopperapproved.com/ Podcast: https://trafficandconversionpodcast.com/ LinkedIN: https://www.linkedin.com/in/duanesprague/ Instagram: https://www.instagram.com/shopperapproved Youtube: https://www.youtube.com/channel/UCrzQXyLiXhci0hw8FhnVC7A Twitter: https://x.com/shopperapproved Facebook: https://www.facebook.com/shopperapproved Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

March 11, 2026Episode 30051 min

What Separates Breakout Amazon Brands From the Rest? | Steven Pope Reveals the Secrets

What actually separates a breakout Amazon brand from a forgettable one? We sit down with Steven Pope, founder of MyAmazonGuy, to map the playbook that scales—from a scrappy LinkedIn post that sparked his agency to the CTR-first mindset that turns search pages into sales. Steven has led a 500-strong team managing thousands of ASINs, and he’s generous with specifics: which images earn the click, why video is still underused, and how the ICAP model (impressions, clicks, add to cart, purchases) guides every decision. We start with the bedrock: operations and product quality. If sourcing, logistics, and reliability are tight, marketing ignites. Then we push to longevity—how to build a brand story that survives knockoffs and price pressure. Steven breaks down where messaging actually lands on Amazon: main images that make the benefit louder than the logo, secondary visuals that answer pre-purchase doubts, and fast, clear videos with a close-up in the first two seconds. He explains why improving CTR often lifts conversion, how to spot anxiety points in returns and reviews, and when pricing sharply is the honest path to momentum while reviews accrue organically. On the ad side, Steven’s stance is blunt: over-reliance on exact match starves discovery and inflates costs. He outlines a scalable structure where sponsored products dominate budget, autos and broad do the heavy lifting, and weekly negations prune wasted spend. We dig into time-based bidding, realistic TACOS ranges by category, and how Search Query Performance reveals the keywords you should flood with coverage—including video placements—for market share jumps. We also touch on AI creative: why Amazon rewards outcomes, not production methods, and how quick iteration beats perfection. If you want a practical roadmap to grow traffic, protect conversion, and build a brand that doesn’t crumble when copycats arrive, this conversation delivers clear steps and hard-won lessons. Subscribe, share with a fellow seller, and leave a review to tell us which tactic you’ll test first. Website: https://myamazonguy.com YouTube: https://www.youtube.com/@MyAmazonGuy Instagram: https://www.instagram.com/myamazonguy Facebook: https://www.facebook.com/myamazonguy LinkedIn: https://www.linkedin.com/company/my-amazon-guy/ Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show