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Fire Me Friday

Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life. 

Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers!  

Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mistakes they have made over the years, and ways in which they help their team and their clients thrive.  

AXIS, located in Menlo Park, CA,  is one of the premier personal training facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 27 years after its inception. 


The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members, as well as researching and experiencing the latest in health, wellness and longevity. 
Categories

Last Episode Date: 15 November 2024

Total Episodes: 36

Collaboration
Podcast Interviews
Affiliate and Join Ventures
Sponsorships
Promo Swaps
Feed swaps
Guest/Interview swaps
Monetization
Advertising and Sponsors
Affiliate and JVs
Paid Interviews
Products, Services or Events
Memberships
Donations
15 November 2024
Hiring a Hell Yes!

11 min
8 November 2024
Health Span vs. Lifespan

Is living longer the main goal, or is it living healthier for longer? We dig in to the difference and what we can do to be active and independent for as long as possible.

7 min
1 November 2024
Our Top 3 Factors for Success (Part Three: Happiness)

8 min
25 October 2024
Our Top 3 Factors for Success (Part Two: Communication)

9 min
18 October 2024
Our Top 3 Factors for Success (Part One: Pain)

This month we celebrated our 28th anniversary of starting AXIS. How have we survived and thrived? In Part One we discuss how pain has been essential in our success. 

16 min
11 October 2024
Nutrition - Simply Put

There is so much dogma when it comes to nutrition. In this episode we discuss some simple rules to follow for health.

7 min
4 October 2024
We Are Always Selling - and that's ok!

5 min
27 September 2024
What Makes You Mad?

What makes us mad? What makes us sad? What breaks our heart? We discuss the chronic disease epidemic and how health has become a partisan issue.From this episode:Good Energy American Health & Nutrition: A Second Opinion

10 min
20 September 2024
Greatness!

In this episode we talk about the most recent conference we attended, The Summit of Greatness. Thank you, Lewis Howes, for opening our eyes, hearts and minds. Here are a couple of brief takeaways from the weekend. 

6 min
13 September 2024
Constant Never Ending Improvement

One of our biggest goals is to constantly improve, learn and grow. In this episode we talk about some of the conferences we have attended in the past as we gear up for our next one, the Summit of Greatness!

5 min
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