Episodes
66
Latest episode
Jun 2026
Language
EN-US
Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life. Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers! Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mistakes they have made over the years, and ways in which they help their team and their clients thrive. AXIS, located in Menlo Park, CA, is one of the premier personal training facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 28 years after its inception. The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members, as well as researching and experiencing the latest in health, wellness and longevity.
Clients want privacy and discretion. Create a place where they can feel comfortable and normal. Make everyone from the towel delivery person to the movie star feel special - but not more important than anyone else. Create their utopia where they can focus on themselves and be away from the real world for just a bit.
Today we are talking about the delicate balance between a client and service provider: how to develop deep and lasting relationships while still staying professional and not taking anyone for granted. We give some valuable advice to new personal trainers - but also great reminders for all of us. Happy Friday!
Today we are talking about one of the biggest mistakes we've made in our business, and one many businesses make as well - not putting enough training and focus on the front desk staff. Our concierge team is one of the most important parts of the business. Enjoy this episode as we talk about what to do (and how we have screwed up in the past). Today also marks Alli's 26 years with AXIS - Happy Anniversary!! We couldn't do this without you!
After finishing up several weeks of individual meetings with our team members we are more excited than ever about the leaders who have emerged. We love watching the growth and mentorship.
Today we are talking about an important lesson in sales or any service business. Clients care about their own pain and problem. Step into their shoes, listen to their needs and wants. Make every interaction about them - not you.
Today we are talking about complacency and client attrition in the fitness industry. We also discuss how we are thinking abut our business as a start-up (after 30 years).
Today we are celebrating our new gym, the blood sweat and tears that went into it, and the excitement (and small glitches) of our first week. We had our grand opening on March 16th when we moved from our original home of almost 30 years. Here is a little insight into week #1.
Today is our last Friday at our original location of almost 30 years! It's a bittersweet goodbye to our home at 550 Ravenswood, but we are excited for our move down the street to an all new gym and restoration space. In this episode we share a little of the pain we've gone through to get here, and heartfelt gratitude for our team and community.
After 29 1/2 years in our original location, AXIS is moving! Here is a little look into the last several months of the build out and the last several years of planning for our future.
Welcome to season 3 of the Fire Me Friday podcast! Happy 2026!
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