FinovateFall Best of Show winner Young Early Starters on investment and wealth management education for kids.
Host Greg Palmer continues his series of conversations with FinovateFall 2026 Best of Show winners, speaking with Monica Marpole-Bird, Head of Growth and Marketing at Young Early Starters. Monica, who joined the company in January after previously working with one of its founders, introduces Young Early Starters as an education-based investing app for kids aged eight to 18, built around two linked apps: one focused on financial literacy education for children, and a fintech companion app where parents execute the investing strategy. The company's mission is twofold: closing the global financial literacy gap and addressing the gender gap in investing. Monica traces her passion for the space to her own childhood experience with an unstructured, strategy-free school investing assignment, which shaped her belief that structured financial education delivered early produces better outcomes than relying on savings accounts alone. She notes that users completing all modules by age 18 will have knowledge comparable to a junior investment analyst at a bank. On the technical side, Monica explains that Young Early Starters partners with two brokerage firms, one in Europe and one in the US, to enable fractional share purchases, allowing kids to invest with as little as a euro or a dollar while the company's cost structure still covers transaction costs. This lowers the traditional barrier to entry for investing and extends access to populations who previously lacked it, including those without financially knowledgeable parents to guide them. A key design choice highlighted is the deliberate avoidance of gamification: there are no leaderboards, confetti, or addictive engagement tactics, and usage safeguards limit how often children complete modules or check portfolios. Monica frames this as reinforcing long-term investing patience rather than encouraging frequent trading, with parents able to set additional controls on investment frequency and amounts. Looking ahead, Monica confirms the product is still pre-launch, with Germany set as the first market by the end of this year following a beta trial and an in-person tour to gather parent and child feedback. A US launch is planned for the following year, pending additional licensing and finalized brokerage and custodian partnerships, with exact timing still being confirmed. Closing out the conversation, Monica outlines what Young Early Starters needs from the fintech community: ambassadors and advocates aligned with its financial literacy mission, early users, and partnerships with institutions that offer child-focused accounts but lack the educational tools or integration capabilities to pair with them. She emphasizes that the US market is a major priority and that the team is eager to build connections ahead of its launch there. More info: Young Early Starters: https://www.youngearlystarters.com ; https://www.linkedin.com/company/young-early-starters/ Monica Marpole-Bird: https://www.linkedin.com/in/monica-marpole-bird/ Greg Palmer: https://www.linkedin.com/in/gregbpalmer/ Finovate: https://www.finovate.com ; https://www.linkedin.com/company/finovate-conference-series/ FinovateFall: https://informaconnect.com/finovatefall/ #Finovate #FinovateFall #YoungEarlyStarters #financialliteracy #financialeducation #investing #fintech #financialinstitutions #banking #wealthmanagement #financeforkids #infrastructure #legacyfintech #modernization #technology #businessbanking #fintechstrategy #data #digitaladoption #podcast #fintechpodcast #financialservices #innovation #digitraltransformation #finserv
















