Financially Incorrect

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210

Latest episode

Aug 2026

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EN-GB

About the show

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

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August 21, 20261 hr 30 min

From One borrowed Car to Private Jets: Building Kenya’s Luxury Travel Business | Dan Njoroge

From a KSh 30,000 banking salary to building a luxury executive travel and private jet business. Dan Njoroge’s story is not really about luxury. It is about learning what people will pay a premium for, surviving the periods when the money disappears, and discovering that revenue means very little without financial discipline. Dan started with very little. His first income was KSh 5,000 as an intern. After leaving banking, he struggled to pay rent, experimented with a stationery business that barely made margins, and eventually found an opportunity in luxury chauffeur services through a friend’s idle Range Rover.That small opportunity became Lesus Executive Concierge.What followed was a crash course in premium pricing, corporate clients, reputation, networking and the economics of serving wealthy customers. Dan explains how he moved from weddings to corporate and VIP clients, why some of his celebrity marketing produced almost nothing, how one major client helped keep the business alive during COVID, and how that period ultimately opened the door to Lassus Private Jets.But the most revealing part of the story may be what happened after the business started making money.Dan admits that he initially mixed personal and business finances, withdrew money impulsively and learned the hard way why a growing company needs liquidity. By 2022 and 2023, he had separated the two, built stronger financial controls and started thinking differently about cash, reinvestment and growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00:00 - Introduction & Announcements00:01:20 - Meet Dan Njoroge: Kenyan Entrepreneur Profile00:02:24 - Lesson Learned: "Envy No Man"00:04:30 - Concept of Money & Problem Solving00:06:46 - Dan’s Childhood and Early Money Situation00:13:36 - Transition from Banking to Entrepreneurship00:20:08 - Starting the Chauffeur Business & Early Hustles00:30:22 - Advertising & Corporate Client Acquisition00:35:12 - Shift from Weddings to Corporate Business Model00:38:28 - Business Office Setup and Financial Discipline00:41:14 - First Global CEO Client & Added Services00:45:39 - Pricing and Value Proposition Strategy00:48:06 - Hiring Staff and Growing the Business00:49:36 - Revenue Milestones & Investment Philosophy00:51:11 - Buying First Business Vehicle & Asset Ownership00:53:39 - Revenue Streams: Weddings, Corporate, Conferences00:54:39 - Celebrity Transport Experiences and Challenges00:58:21 - Client Value Understanding & Pricing Insights01:00:26 - COVID-19 Impact and Lifestyle Adjustments01:03:04 - Breakthrough Private Jet Client & New Business Venture01:08:40 - Separating Personal Finances from Business Finances01:12:07 - Private Jet Market in Kenya & Industry Events01:17:07 - Biggest Business Challenges & Failed Investments01:19:16 - Best Year in Business & Achievements01:21:22 - Marketing to Government & High-Profile Clients01:23:13 - Maintaining Global Service Standards & Chauffeur Protocol01:26:56 - Business Promotion: Lesus Executive Concierge & Private Jets01:28:32 - Episode Conclusion & Thanks

August 18, 20261 hr 13 min

Why Mike Kayihura Is Betting His Music Career on East Africa | Rwanda Edition

Mike Kayihura’s music career has taken him from church choirs and a first Rwandan paycheck to regional recognition across Rwanda, Uganda and Kenya. But behind the songs is a financial story shaped by contracts, missed opportunities, poor money decisions, community support and the difficult business of building a sustainable career as an independent artist.On this Financially Incorrect Rwanda Edition, Mike opens up about what it really costs to build a music career in East Africa, including the contracts that kept him from releasing music for years, the money he made from early commercial work, the unexpected success of “Sabrina,” and why Uganda eventually became such an important market for his music.He also reflects on the money he wasted when his career began taking off, the impact of COVID-19 on live performance, learning to treat music as a business, and rebuilding his career after restrictive agreements.The bigger story is about more than music. It is about creative ownership, financial discipline, contract literacy and the importance of thinking beyond your home market.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Mike Kayihura on Music, Money & Identity03:00 Growing Up Across Rwanda, Uganda & Kenya06:30 Finding His Voice Through Church10:00 His First $100 and First Big Paycheck15:00 When Music Started Becoming Serious20:00 The Influence of Family & Community26:00 Moving to Ethiopia to Study Music30:00 Learning Music Through Improvisation34:00 The Contract That Restricted His Music38:00 Making Barely Mixed on a Budget41:00 Five Years Without a Formal Release44:00 How “Sabrina” Changed Everything46:00 Why Uganda Became a Major Market48:00 Making Money, Spending Money & Regrets50:00 What COVID Did to His Music Income52:00 Another Contract, Another Career Setback55:00 Trusting Friends Over Legal Advice58:00 Rebuilding His Career With Inaza1:02:00 Why Rwandan Artists Need Regional Markets1:06:00 Building Beyond Kigali1:10:00 Where His Music Income Comes From1:12:00 The Business of Being an Artist

August 14, 20261 hr 43 min

How Joram Mwinamo Empowered 700+ SMEs To Grow

YT Description Joram Mwinamo has spent more than two decades helping African businesses grow. But some of his most valuable lessons came from the periods when his own business was struggling. From small technology and event projects at university to working internationally and eventually returning to Kenya, Joram’s entrepreneurial journey has involved failed assumptions, difficult pivots, unstable revenue and decisions where the financially attractive option was not always the right one. In this Financially Incorrect Personal Money Story, Joram shares how he moved from chasing corporate clients to building cohort based programmes for entrepreneurs, a shift that became the foundation for Sandbox International. He takes us inside the creation of a hub bringing together 30+ non competing experts across legal, finance, marketing and operations, and the funding that helped take the model beyond Kenya. The conversation goes deeper into pricing services, managing cash through election cycles, proving value through client results, building resilient businesses and knowing when a lucrative opportunity is not worth taking. Joram also opens up about the personal cost of entrepreneurship, including his experience with depression and anxiety, and why time, consistency and resilience can matter more than having the perfect idea. His book, The Enterprise Jungle: An Entrepreneur's Navigation Toolkit , grew from his experience working with more than 700 enterprises and confronting a gap in entrepreneurship literature: business frameworks built for markets that do not always reflect the realities of building in Africa. --------------------------------------------------------------------------------------------------------------------------------------- Get Joram’s book , The Enterprise Jungle: An Entrepreneur's Navigation Toolkit: jorammwinamo.com Access all our links in one place: https://lnk.bio/Financ ... 💹 Ready to start trading? 🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa 📲 Open a demo trading account: https://bit.ly/DemoAcc ... 📈 Start live trading: https://bit.ly/LiveAcc ... --------------------------------------------------------------------------------------------------------------------------------------- Episode Chapters 00:00 – Introduction 02:14 – Starting His First Businesses at University 06:18 – From Kenya to Uganda and Norway 11:07 – Returning Home to Build a Business 16:02 – When the Business Model Wasn’t Working 21:35 – Why Corporate Clients Weren’t Enough 27:11 – The Pivot to Working With Entrepreneurs 33:06 – Building a Business Around Cohorts 38:42 – How Sandbox International Was Born 44:18 – Building an Ecosystem of 30+ Experts 50:07 – The Funding That Changed the Business 54:39 – What 700+ Businesses Taught Him 59:46 – Pricing Your Expertise and Knowing Your Worth 1:05:12 – Building Cash Reserves for Uncertain Times 1:10:06 – When a Lucrative Deal Isn’t Worth Taking 1:14:48 – The Cost of Doing Business With Integrity 1:19:17 – Entrepreneurship, Depression and Anxiety 1:24:31 – Why Time Beats Genius in Business 1:29:18 – Why Africa Needs Its Own Business Playbooks 1:34:42 – Writing The Enterprise Jungle 1:39:12 – Joram’s Advice to Entrepreneurs 1:42:18 – Final Thoughts

August 9, 20261 hr 26 min

Jackie Asiimwe On Money, NGOs Funding And Wealth | Uganda Edition

Money shaped Jackie Asiimwe long before she earned her first salary.Growing up in a pastor's household, she watched her mother stretch a modest income, support relatives and somehow keep the family afloat. Years later, after losing her savings in a bank collapse, resisting the idea of investing and spending decades in Uganda's nonprofit sector, Jackie began to rethink everything she believed about money.In this episode of Financially Incorrect Uganda, Jackie opens up about the financial realities of working in the social impact world: low salaries, unpredictable donor funding, the pressure to serve before earning and the mindset shifts that transformed her from a reluctant saver into a long-term investor.The conversation explores the hidden economics behind NGOs, why many nonprofits struggle to build wealth, how childhood shapes financial behaviour and why leadership ultimately determines whether an organization survives.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction10:42 Growing up in a pastor's household18:36 Returning from Canada to Uganda24:05 Her first income and volunteer stipend28:35 Opening her first bank account31:40 Losing money after Greenland Bank collapsed34:00 Marriage, saving and buying land38:03 The economics of working in NGOs44:22 Why nonprofits were discouraged from saving50:00 The funding crisis in the social sector56:00 Becoming an investor and planning retirement01:00:30 Starting and leading an organization01:09:20 Unit trusts and nonprofit sustainability01:15:00 Publishing a book in Uganda01:18:50 Money, contentment and final reflections01:22:00 Final reflections

August 7, 20261 hr 33 min

From KES 7K Intern Salary To Producing Films For Netflix | Grace Kahaki

Every Kenyan has watched a TV show, movie or commercial. Very few people know what it actually costs to make one.Grace Kahaki built one of Kenya's leading production companies from the ground up. She started as an intern earning KES 7,000 a month after her parents cut off financial support because they believed filmmaking wasn't a real career. Today, she is an award winning producer, director and Co-owner of Insignia Productions whose work has appeared on KTN, NTV, Maisha Magic, Showmax and Netflix.This conversation goes beyond cameras and scripts. It unpacks the economics of Kenya's film industry, why production companies struggle despite producing hit shows, how broadcasters and streamers structure deals, why owning intellectual property changes everything, and what it really takes to build a sustainable creative business.Grace also shares the financial decisions she would never repeat, why buying her first car with her first million wasn't her smartest move, how COVID cut television production budgets almost in half, why commercials keep production companies alive, and the emotional responsibility that comes with inheriting wealth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:41 Why Grace Kahaki Is One Of Kenya's Top Producers05:26 Why Stress Is Really About Control10:12 Growing Up In Malawi And Choosing Film15:36 Parents Cut Off Financial Support20:00 From KES 7,000 Intern To Executive Producer24:00 The Real Economics Of Kenyan Film31:00 Why Intellectual Property Is Everything40:55 Licensing vs Commissioning Explained48:00 Industry Politics And Restrictive Contracts55:00 Why Commercials Keep Production Companies Alive01:06:50 The Highest Income She's Ever Earned01:10:30 Showmax's Billion Shilling Effect On Kenya01:13:00 Surviving Through Diversification01:18:00 The Financial Decisions She Regrets01:21:00 Managing Slow Seasons And Stress01:24:00 Inheritance, Grief And Financial Responsibility01:28:00 Why Kenyans Should Support Local Content01:29:55 Final thoughts and Reflections

August 4, 20261 hr 45 min

How We Built Kenya's Fastest Growing Sports Team | Marcel Awori | Business Edition

Professional basketball looks glamorous from the outside. Packed arenas. Winning teams. Continental competitions. Brand partnerships. What rarely gets discussed is the business required to keep all of it alive.In this episode of Financially Incorrect Business Edition, Marcel Awori, Chief of Staff at Nairobi City Thunder, breaks down what it actually costs to build one of Africa's fastest growing basketball organisations. From operating without an office, raising sponsorship capital and signing the team's earliest commercial partners, to managing player contracts, nutrition, travel, branding and long term infrastructure, Marcel explains why building a professional sports organisation is far more complex than simply winning games.He also reveals why Nairobi City Thunder estimates it takes between KSh150 million and KSh200 million over five years to build a team capable of competing at the highest level, why league prize money barely scratches operating costs, and why partnerships, storytelling and fan experience have become the true engines of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction03:24 Growing Up Between Privilege & Reality10:56 Returning To Kenya18:43 Building A Career Before Basketball26:54 Joining Nairobi City Thunder31:42 Finding The First Sponsors37:26 What It Costs To Run A Professional Team38:43 Why Winning Doesn't Pay45:11 Building A Sustainable Sports Business54:00 The Sponsorship Turning Point01:01:58 How Player Contracts Really Work01:08:24 Local Talent vs Imports01:15:09 Why Teams Don't Keep Ticket Revenue01:22:46 The Business Of Merchandise01:28:23 Raising Capital For Sports01:34:58 Building A Basketball Arena01:39:37 Africa's Sports Investment Opportunity01:44:00 The Future Of Nairobi City Thunder

July 31, 20261 hr 15 min

From Debt Collector to Healthcare Manufacturer | Simon Maina

Every quarter, Simon Maina's company manufactures nearly 300,000 obstetric drapes across Africa. The surprising part is not the scale. It's the economics.Njembuma operates on margins of roughly 3%, selling affordable medical products designed to detect postpartum hemorrhage, one of the leading causes of maternal deaths across the continent.Before healthcare manufacturing, Simon spent years in debt collection. Then COVID disrupted everything. What started as a temporary pivot into PPE imports eventually became a social enterprise serving hospitals in nine African countries and Yemen.In this episode Simon breaks down what it really takes to build a mission-driven company in Africa: raising capital without investors, surviving cash-flow crises, navigating government procurement, selling personal assets to buy machinery, and balancing social impact with commercial reality.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro02:14 Simon's early career in accounting07:36 Building a debt collection business14:12 When COVID changed everything20:05 Discovering the PPE opportunity26:47 The hospital moment that sparked the idea33:21 Building the first obstetric drapes40:18 Landing the first major order46:52 Why the margins are only 3%53:11 Selling assets to keep the business alive58:34 Scaling production across Africa01:04:27 Working with governments and NGOs01:09:42 Cash flow, manufacturing and expansion01:13:38 The future of Njembuma

July 29, 20261 hr 30 min

How Alex Chappatte Built Africa Originals From Scratch

Everyone knows Kenya Originals (KO). Far fewer know the business that made it possible.Before KO became one of Kenya's most recognizable cider brands, it started with just $20,000, a few shipping containers, and a founder trying to build something the market didn't believe was possible.In this Business Edition of Financially Incorrect, Alex Chappatte unpacks what it actually takes to build an FMCG company in Africa.This isn't a conversation about beverages. It's a conversation about execution.Alex explains why manufacturing became a competitive advantage, how Africa Originals navigated one of Kenya's toughest regulatory environments, why distribution matters more than advertising, how cash flow dictates every decision in consumer goods, and why stepping away as CEO became the right decision for the company's next phase of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up03:31 Why Africa Needed Its Own Beverage Brand09:42 Leaving Corporate To Build Something New16:58 Starting With Just $20,00024:36 Manufacturing From Shipping Containers31:48 Navigating Kenya's Licensing Maze39:57 Why Distribution Decides Market Leaders48:21 The Marketing Strategy That Built KO56:44 Beating Tusker Cider On Supermarket Shelves1:04:52 Why Cash Flow Never Gets Easier1:12:47 Raising Capital For An FMCG Business1:19:41 Stepping Down As CEO To Scale Faster1:25:42 Building The Next Chapter Of Africa Originals1:29:00 Final Thoughts

July 26, 20261 hr 37 min

House of Tayo: Built in Rwanda Worn Worldwide | Matthew Tayo Rugamba | Rwanda Edition

House of Tayo is now one of Rwanda's most recognizable fashion brands.But its biggest breakthrough didn't come from celebrity endorsements, fashion weeks or dressing stars on the Black Panther premiere.It came from walking away from the product generating almost 40% of the company's revenue.In this inaugural Financially Incorrect Rwanda Edition, Matthew Taio Rugamba shares the business decisions that transformed House of Tao from a tailoring business into a scalable African brand.From building an audience while still in university, surviving Rwanda's small consumer market, selling over 5,000 basketball jerseys, navigating manufacturing challenges, leveraging Made in Rwanda, raising capital and learning why customer experience can increase sales more than marketing, this conversation goes far beyond fashion. It is a masterclass on brand building in Africa.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:31 Growing up between Rwanda, Uganda and the UK08:16 Starting House of Tao in university15:42 Why African storytelling attracted global attention22:38 Breaking into Rwanda's fashion market29:57 Weddings became the perfect entry point36:41 Why custom suits stopped making sense43:52 Walking away from 40% of revenue50:26 The jersey that changed the business58:13 Selling over 5,000 jerseys1:05:44 Dressing Black Panther celebrities1:12:19 Made in Rwanda and changing consumer mindset1:19:11 Loans, grants and financing creativity1:25:53 Why better fitting rooms increased sales1:31:46 Building a fashion brand that lasts

July 24, 20261 hr 26 min

The Kes 12M Medical Bill That Changed Everything | Ann Mubia Murungi

There are moments that completely redefine your relationship with money.For Ann Mubia Mirungi, one of those moments arrived with a single diagnosis.Despite a career advising businesses on complex transactions, years of financial discipline, and doing many of the "right" things, her family suddenly found themselves staring at nearly KSh12 million in ICU bills while fighting to save her mother's life.In this deeply personal episode of Financially Incorrect, Ann opens up about growing up between two very different money philosophies, learning financial discipline from an early age, buying her first car through a loan from her mother, purchasing property with her sister, breaking into Kenya's tax advisory industry as a young female lawyer, and discovering that financial resilience is tested long before a crisis arrives.The conversation moves beyond budgeting and investing into the uncomfortable realities many families avoid discussing: medical emergencies, inheritance conflicts, caregiving, family responsibility, career choices, leadership, and why money should never become your identity.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up01:29 Growing up with two money philosophies06:58 Lessons from her lawyer father11:34 Her entrepreneurial mother's influence16:27 Managing a cyber café at university21:18 Working at Postal Corporation of Kenya26:42 Why she pivoted into tax32:55 Breaking into a male dominated field39:14 Buying her first car44:38 The apartment that demanded discipline50:56 Building multiple income streams56:41 "We're one medical bill away from poverty"01:02:08 Her mother's cancer diagnosis01:08:35 The KSh12 million ICU bill01:14:47 Insurance, fundraising and family sacrifices01:20:46 Why money is only a tool01:24:09 Final lessons on wealth, family and resilience