Financially Incorrect

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234

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Oct 2026

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About the show

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

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October 23, 20261 hr 47 min

25 Years, Multiple Awards, One Admission: Architecture Would’ve Paid More | Nameless

A hit song can make you famous. But does it make you wealthy?For Kenyan music legend Nameless, the answer depends on what happens after the song takes off. A major hit can transform an artist’s earning power, open up new markets and bring opportunities that once seemed out of reach. But a good song does not guarantee commercial success, and even a successful career can leave an artist vulnerable when demand slows down.In this episode of Financially Incorrect, Nameless breaks down the economics behind a career in music. He explains the difference between a good song, a hit and a mega hit, and why songs such as Ninanoki and Sinzia had a lasting impact on his career. He also reflects on the unpredictability of music income, the cost of producing music, and why the attention around a song can disappear much faster than it once did.Beyond the music, this is a conversation about building financial security in an industry where income is rarely guaranteed. Nameless shares the thinking behind his approach to investments, how he and Wahu prepare for quieter seasons, and what a period of declining demand taught him about the value of his work. He also opens up about the economics of putting on a concert, the possibility of selling his music catalogue, and why he believes he might have made more money as an architect.---------------------------------------------------------------------------------------------------------------------------------------Get Financially Incorrect Live Early Bird Tickets Here: https://mookh.com/financiallyincorrectlive/Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction: Nameless and the business of music02:30 Growing up learning to live within your means07:00 From a KSh 4,700 salary to music12:00 The first car and early money decisions17:00 How Ninanoki changed his career23:00 The difference between a hit and a mega hit29:00 How Sinzia opened up new markets35:00 Why a hit song does not guarantee wealth41:00 Making money beyond music47:00 Building investments for the quiet seasons53:00 The real economics of putting on a concert59:00 Why ticket prices can make or break an event01:05:00 When the music industry stopped calling01:10:00 The health scare that changed his priorities01:15:00 How brand partnerships became another income stream01:20:00 Could architecture have made him more money?01:25:00 The problem with music royalties in Kenya01:30:00 Would he sell his music catalogue for KSh 300 million?01:35:00 How AI could change the value of music01:40:00 Why live performance may matter more01:44:00 Reinvention, legacy and the next chapter

October 21, 202638 min

She Lost Her Business, Then Built a Creative Brand From Wood Scraps | Dorin Natukunda | UG Edition

Doreen Natukunda Opio spent nearly eight years trying to rebuild her livelihood after losing her first business. From selling T-shirts and household items to experimenting with handcrafted art, she struggled to find her footing until COVID-19 opened an unexpected opportunity. Using leftover wood offcuts and the power of social media, Dorin built Art Kadowaz into a creative studio serving clients across East Africa. But growth came with expensive machinery, rising production costs and a major equipment failure that nearly brought the business to a standstill.In this Financially Incorrect Uganda Edition, Dorin shares the realities of turning creativity into a profitable business, investing UGX 53 million in machinery and running a company that supports her family, even though she and her husband don't draw formal salaries.------------------------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT------------------------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction 02:45 Meet Doreen Natukunda05:55 Growing Up in a Family Business09:57 Starting Her First Business18:22 Losing Her Business & Starting Over22:00 Motherhood & Financial Setbacks28:15 Eight Years of Finding Her Way Back31:25 How COVID Changed Everything35:54 Building Art Kadoras Through Social Media40:19 Turning Wood Offcuts Into Profit45:01 Scaling Production & Investing in Machinery52:51 Landing a Major International Contract57:24 Growing the Business & Finding Customers01:08:34 Rising Costs & the UGX 53M Machine Crisis01:17:45 Financial Success & Running a Business Without a Salary

October 18, 20261 hr 56 min

How Kevin Kamau Built a Successful Agribusiness in Africa | Business Edition

How do you build an agribusiness managing nearly 5,000 acres across Africa without owning the land? When Kevin Kamau returned to Kenya in 2015 after a decade in the US, he struggled to find employment and turned to farming with no personal capital. What began with one acre of family land grew into Tukalime Ventures, an agribusiness operating across Kenya, Rwanda, Mozambique and Nigeria. But growth came with expensive lessons. Failed harvests, rising production costs and delayed payments from large buyers exposed the financial risks of commercial farming. At one point, Kevin turned down a senior role offering up to KSh 1 million a month to continue building his business, eventually securing a proposed $100,000 investment that opened the door to expansion.In this Financially Incorrect Business Edition, Kevin breaks down the economics of commercial farming, why leasing land makes more sense for his business than owning it, how commodity trading helps manage risk, and the partnerships that enabled Tukalime to scale.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:29 Welcome to Financially Incorrect05:28 The Risks of Agribusiness09:06 Family, Inheritance & Generational Wealth16:08 Life in America21:08 Returning to Kenya25:41 Starting Farming With Zero Capital32:33 How Tukalime Ventures Started37:24 Farming Failures & Financial Lessons43:25 Finding Customers & Growing the Business46:35 The Cash Flow Problem55:30 The KSh 1 Million Job Offer59:00 Securing a $100,000 Investment1:03:15 Choosing Business Over Employment1:05:40 Building a Scalable Agribusiness

October 16, 20262 hr 24 min

How Kenya's Entertainment Pioneer Made Millions, Fell Into Debt & Rebuilt His Legacy | Fakii Liwali

Fakii Liwali spent decades helping shape Kenya's entertainment industry, working with some of the country's biggest artists and corporate brands. From Homeboyz and Capital FM to Coca-Cola and managing artists like Nyashinski, he built a successful career behind the scenes. But despite earning millions and building a reputation that opened doors, his journey with money was far from straightforward.Fakii reflects on dropping out of college, building a career without formal qualifications and rising from a KSh 5,000 salary to earning over KSh 450,000 a month. He shares how producing the Kenyan movie 40 Sticks for approximately KSh 8 million left him KSh 5 million in debt, the financial hardships that followed, and the lessons he learned about managing creditors, taking risks and rebuilding financial stability.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 - Introduction: Fakii's Money Story05:30 - Dropping Out of College to Support His Family09:34 - His First Experience With Forex15:36 - Breaking Into Kenya's Entertainment Industry27:10 - Starting at Homeboyz on KSh 5,00032:25 - Building the Homeboyz–Sprite Partnership38:11 - Selling Kenyan Music Before Streaming43:52 - Making Money Managing Kenya's Biggest Artists48:22 - Making Money From Election Campaigns55:00 - Why Kenyan Artists Undervalue Their Work01:00:14 - Climbing the Corporate Ladder Without a Degree01:22:50 - The KSh 8M Cost of Producing 40 Sticks01:43:45 - Surviving Debt and Financial Hardship02:05:26 - How His Name Became the Capital Behind Kulture02:18:28 - His Biggest Money Regret and Lessons on Wealth

October 13, 20261 hr 36 min

Why Leaving a Top Banking Job Was His Best Investment | Kevin Rudahinduka | Rwanda Edition

What would make a senior banking executive walk away from career security to return to university while supporting a family? For Kevin Rudahinduka, the decision meant rethinking how he financed his future, adjusting his household expenses and finding alternative income, including renting out his car. In this Rwanda Edition of Financially Incorrect, Kevin reflects on the early experiences that shaped his relationship with money, from losing his mother at 14 to learning resourcefulness, pursuing education and building a career across financial services.As CEO of Eden Care Healthcare Rwanda Limited, Kevin also shares lessons from his work in microfinance, digital banking and healthcare insurance. He explains how technology helped lending officers reach borrowers through mobile money, why access and trust matter in insurance, and how Eden Care grew from approximately RWF 700 million to RWF 6 billion in three years, according to his account. The conversation explores career risk, family responsibility, financial decision making and the business of making financial services more accessible in Rwanda.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction05:23 Hiking, Reflection and Decision Making10:24 Losing His Mother and Learning Financial Responsibility21:29 How Microfinance Reached Underserved Borrowers41:51 Taking Banking Beyond Cash52:40 The Property Investment He Delayed57:09 Leaving Banking to Pursue a Master’s Degree01:27:43 How Eden Care Grew From RWF 700M to RWF 6B01:30:50 Why Insurance Access and Trust Matter01:34:07 Kevin’s Lessons on Money, Family and Investing

October 9, 20261 hr 28 min

From Sauti Sol's Musical Director to Building His Own Music Path | Mutoriah

From playing keyboard at church for KES 5,000 a month to becoming Sauti Sol's musical director and building his own music ventures, Mutoriah's career has been shaped by a willingness to keep creating beyond the opportunities already available to him.In this episode of Financially Incorrect, the Kenyan musician and producer opens up about the decisions behind his journey, from working with one of the country's most recognised bands to developing music experiences of his own. He shares the lessons he learnt from early business ventures, how his hit song “Beta” changed his performance bookings, and why building a sustainable music career takes more than making good music.We also explore the thinking and investment behind projects such as Nikili Sessions and Mutoriah and the Orchestra, and what it takes to turn a creative idea into an experience people are willing to pay for.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction03:42 From Playing Keyboard at Church to Earning KES 5,000 a Month08:16 Finding His Place in the Music Industry13:35 How His KES 1.5M Studio Budget Dropped to KES 150K18:42 Learning to Start With What You Can Afford23:57 The Cost of Getting Business Decisions Wrong27:35 His Journey as Sauti Sol’s Musical Director34:18 Building a Career Beyond an Established Band41:06 The Business Ideas He Tried Outside Music49:05 What Failed Investments Taught Him About Money55:23 Turning Music Into Experiences Through Nili Sessions1:02:14 Building an Audience Beyond the Song1:08:36 The Cost of Staging an Orchestra1:15:59 What a Hit Song Actually Earns1:21:18 How “Beta” Took His Monthly Gigs From 2 to 151:26:10 Building His Own Path in the Music Industry

October 6, 20261 hr 44 min

From Selling Juice to Investor: How Manuela P Mulondo Changed Her Money Story | Uganda Edition

Manuela P Mulondo had the kind of public success most people would assume came with financial security. She was speaking at major events, meeting presidents and receiving international recognition, while her business was generating more than UGX 40 million a month. But behind the visibility, personal and business finances were intertwined, debt was mounting, and the business was funding a lifestyle it could not sustain.After stepping away from public speaking for nearly two years, Manuela rebuilt how she approached money, business and value creation. The systems she had developed for her own life became products, generating approximately KES 1.7 million during the pandemic, while her investment journey grew from UGX 10,000 every two weeks to UGX 1 million.In this Uganda Edition of Financially Incorrect, Manuela opens up about UGX 150 million in debt, the cost of public success, building financial systems, monetising her knowledge, and what it meant to eventually become someone who could “lend to Uganda.”---------------------------------------------------------------------------------------------------------------------------------------Shoot Location: https://www.airbnb.co.uk/rooms/1325239957948826362?guests=1&adults=1&s=67&unique_share_id=456f0edd-03c2-4850-9438-4cd16bce1729&source_impression_id=p3_1791294604_P3l0_qcJT5mP098LAccess all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00:00 The Financial Habits I Had To Unlearn00:06:42 I Fought To Control Our Family Money00:13:18 I Started The Cradle With $5,00000:20:08 UGX 40M A Month. Still No Control00:27:34 I Was Funding My Public Image00:34:51 The World Was Celebrating Me00:42:36 I Realised I Was The Problem00:50:12 I Turned My Systems Into Products00:58:47 My Home System Made KES 1.7M01:07:05 From UGX 150M Debt To Saving 60%01:17:21 I Started Investing UGX 10K01:27:18 From UGX 10K To UGX 1M01:35:06 I Started Lending To Uganda01:41:02 What Financial Stewardship Changed

October 4, 20261 hr 20 min

How M-Tickets Handled Millions in Sales & Mass Fraud | Brian Bogonko | Business Edition

In 2014, Brian Bogonko set out to solve a simple problem: how do you sell event tickets digitally, track who is buying and eliminate the fragmented cash and paper systems that defined Kenya’s events industry?M Tickets went on to process more than 1 million tickets across 1,000+ events. But the real business challenge came later. Commission rates that once reached 20% fell to 15%, then 12%, and eventually 3% to 5% as competition intensified. M Tickets had to automate operations, cut costs and rethink what it was actually selling.Brian breaks down the economics behind ticketing, from system crashes caused by last minute demand and ticket fraud to the cost of staffing event gates, building scalable technology and managing cash flow. He also explains how the business went from a team of around 20 to six as margins tightened.Today, M Tickets is moving beyond ticketing into payments, access and experiences. That shift has culminated in a KSh 100 million transaction with Cloud9, bringing together ticketing and payments with a larger ambition for Kenya’s creative and events economy.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Kenya’s Events Business Has a December Problem02:41 How M-Tickets Started06:17 The KSh 100M Cloud9 Transaction16:08 The 2 Chainz Ticket That Started It17:57 How Churchill Became M-Tickets’ First Major Client23:17 Why M-Pesa Made Digital Ticketing Possible34:41 What Happens When 10,000 People Buy Tickets40:38 How Competition Destroyed Ticketing Margins51:36 Inside Kenya’s Ticket Fraud Problem58:05 The Real Cost of Running a Ticketing Business01:06:10 Why Event Ticketing Became a Commodity01:11:12 How M-Tickets Became More Than Ticketing

October 3, 20261 hr 58 min

She Helped Build QuickMart From 4 to 72 Stores | Betty Wamaitha

From four stores to 72, Betty Wamaitha was part of the commercial journey that helped transform QuickMart into one of Kenya’s biggest supermarket businesses. In this conversation, she breaks down what actually drives retail economics: supplier negotiations, margins, shelf space, loss leaders, product movement, customer data and why availability can matter more than marketing.Betty’s own financial journey began with a different kind of commercial model. She was paid based on the additional value she created, making more than KSh 5 million in her first year. She went on to build wealth through property and other investments, while creating a financial exit fund that would eventually give her the freedom to leave employment on her own terms.Then came a KSh 5–10 million farming loss in Narok. The numbers worked on paper, but managing the investment remotely exposed the gap between owning an asset and actually controlling it. After 11 years in retail, Betty left to build her own consultancy, carrying with her a different definition of wealth: not simply having more money, but having greater control over her time.---------------------------------------------------------------------------------------------------------------------------------------Mel Robbins link: https://youtu.be/cWZI2RyI9wM?si=nMDNUwvBao7pcgP2Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro 03:01 Announcements & Listener Stories 06:08 Meet Betty Wamaitha 08:10 Growing Up With Two Money Personalities 15:06 First Money Memories 17:17 Her First Job at 18 21:25 Strathmore, CPA & CIM 23:27 The G4S Guard Who Fixed Her CV 25:13 Selling for Nation Media 29:22 Her First Land Investment 36:19 Building Nation’s Digital Division 39:29 The Plan to Retire at 40 41:06 Three Months With Zero Clients 43:14 Collecting Rent for 10% 45:58 A Premature Baby & Empty Savings 49:22 Mapping L’Oréal’s East Africa Route to Market 53:40 Opening Garissa 58:17 The Pitch That Led to Quickmart 1:00:19 Getting Paid for the Upside 1:01:16 How Supermarket Back Margins Work 1:05:36 How She Made KSh 5M in Year One 1:08:05 Scaling From Four Stores 1:11:11 Why Supermarkets Put Products There 1:15:00 The Merger, Private Equity & Politics 1:19:56 Investing During COVID 1:21:31 Expanding Beyond Nairobi 1:23:44 How Supermarkets Actually Make Money 1:26:50 Why Retailers Sell Loss Leaders 1:28:48 The Economics of 70+ Stores 1:32:55 Measuring Marketing ROI 1:36:36 The Mobile Supermarket at WRC 1:39:08 Was the KSh 20M Sponsorship Worth It? 1:42:05 Understanding the Modern Shopper 1:46:12 Building Her Walk-Out Fund 1:51:22 Leaving Without Equity 1:52:59 Building MindKraft 1:54:43 Why Money Became Freedom 1:56:01 The KSh 5–10M Farm Loss 1:57:38 Where to Find Betty

September 29, 20261 hr 23 min

How Table Flipping Fixed Her Restaurant Margins | Sonia Iraguha | Rwanda Edition

A busy restaurant can still be a bad business. Sonia Iraguha, founder of Bicu Lounge, built the Kigali hospitality destination during COVID after investing roughly RWF 40 million, learning the economics of hospitality from the ground up. Five years later, cocktails contribute roughly 50–60% of revenue, but Sonia has had to learn the harder lessons around margins, pricing, table turnover, breakage and seasonality.In 2024, Bicu faced its biggest financial test when Sonia was forced to leave its original location, pay eight months’ rent upfront and rebuild in a new space. Friends helped bridge the immediate gap before she eventually explored formal financing and business support.Beyond Bicu, Sonia reflects on growing up around her grandmother’s hospitality businesses, her luxury brand management background in Paris and why she is now looking beyond the business as her only financial asset. This is a story about the money behind hospitality, and what it takes to build a business that can survive its hardest seasons.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Building Bicu During COVID02:14 The RWF 40M Starting Point05:31 Learning Hospitality From Scratch09:18 When Revenue Isn't Profit13:42 How Bicu Lounge Actually Makes Money18:07 Why Table Turnover Matters22:16 The Hidden Cost of Breakage26:41 Pricing Cocktails for Profit30:55 Surviving Kigali's Slow Seasons35:12 The Power of Corporate Clients39:28 Why Full Tables Can Mislead You43:06 Bicu's Biggest Financial Setback47:18 Paying 8 Months' Rent Upfront51:42 The Loan Sonia Almost Didn't Take56:10 Rebuilding Bicu From Scratch01:00:44 Competing for Kigali's Customers01:04:32 Why Restaurants Keep Fighting for the Same Crowd01:08:18 Investing Beyond Bicu01:12:06 Building African Brands for Luxury01:16:24 What's Next for Sonia & Bicu Lounge

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