FamilyEbiz Podcast

Hosted by Kerry Beck

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138

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Oct 2026

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FamilyEbiz podcast helps families start their online business & skyrocket it . . . so they can find the freedom & flexibility they are dreaming of.

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October 26, 202611 min

138: Four Dream Killers Are Wrecking Your Online Business

You wake up with a long to-do list and no idea where to start. Overwhelm, decision fatigue, and self-doubt are quietly killing your online business dream. This episode breaks down 4 dream killers and gives you one simple fix for each. You’ll know exactly what to do first thing tomorrow morning. ✅1 action to take before you ever open your inbox ✅Why 500 small decisions leave your brain fried by 2 o’clock ✅What “eating the frog” really means and how to do it tomorrow ✅The 25 and 5 work rhythm that keeps your mind sharp & fresh ✅A 5-minute reset that brings your vision back into focus Click the link below to grab the free Business Marketing Roadmap and pick your frog for tomorrow. Resources for You: Free Business Marketing Roadmap (plan a month or a quarter at a time) BOOST course (a clear, proven strategy to start making money online) Show Notes: Stop Creating New Content and Start Leveraging What You Already Have One Tiny Step Can Change Everything It’s the 1920s. We’re in Paris in a small, obscure bookstore. Every major publishing house has rejected your manuscript. Too complex, too long, it won’t sell. Most people would have surrendered to decision fatigue or analysis paralysis and just given up. But a female bookseller named Sylvia Beach stepped up. She was completely overwhelmed. She had never published a book in her life and had zero roadmap. Instead of getting stuck asking “Where do I start?”, she took one tiny step. She hired a local printer and funded a very small run of the book. That single step brought James Joyce’s Ulysses into the world, and the literary world was changed forever. She didn’t need a 50-step master plan. She needed to pick one priority for that day. Hire the local printer. Today we’re talking about four major dream killers: overwhelm, self-sabotage, decision fatigue, and lack of vision. And how we overcome them. Dream Killers #1 and #2: Overwhelm and Self-Sabotage A lot of you wake up in the morning and wonder, “What should I do today?” You’re paralyzed. You’re procrastinating. You have fears that you’re going to fail. What I’d encourage you to do is follow people who have gone before you. You don’t need to reinvent the wheel every day. Follow a process that really works. I bought Digital Course Academy from Amy Porterfield, and she always says, “Keep it simple, stupid.” When I wanted to do Facebook ads, I bought Beth Anne’s Facebook Ads Intensive. I stopped guessing and throwing spaghetti at the wall. I built funnels, and I made ads that actually worked. Here’s what I want you to do today. Think of one process, the exact task you’ll execute tomorrow morning. Do it before you open your inbox. Don’t pick two things. Pick the single highest-value action. Maybe it’s drafting an email sequence. For me today, it was recording my podcast episodes for October. I knew that yesterday, so when I woke up, I knew exactly what to do. When I was working through Digital Course Academy, every Monday I did the next module. For a long time I went to a coffee shop to do it. One of our mastermind members, Denille, goes to the coffee shop on Fridays so she can really focus. Dream Killer #3: Decision Fatigue When you make 500 minor decisions before noon, you create mental exhaustion. By 2:00 you’re burned out and scrolling social media. Your brain is fried. Let’s not do that. In the 1950s, Julia Child spent almost a full decade working on Mastering the Art of French Cooking. It’s 700 pages. She had many rejections from publishers like Houghton Mifflin, who said it was too long and too overwhelming for everyday cooks. She suffered massive decision fatigue. But she decided, “Nope, I’m going to get this done.” She took complex French recipes and turned them into simplified recipes for American cooks. Every morning, she ate the frog. She tackled the biggest recipe problem first, and she tested until she got it right. She didn’t let 700 pages paralyze her. In 1961, ten years later, the book was published and became a worldwide success. So what is the hardest thing you have to get done each day? Eat the frog and do it first thing. What will have the most impact on your business? Do it before you open email or social media. Your mental energy is at 100% first thing in the morning. You may need a cup of coffee, but that’s the time. For me, it’s a book on forgiveness. I’ve been dreaming of writing it, and I keep saying I’m going to write 15 minutes a day. That is doable. If I did that, I bet half of it could be done by the end of the year. What is the hard but most impactful thing you could do in your business? Dream Killer #4: Lack of Vision When you stay trapped in the same place at your desk all day and never get up, your vision gets cloudy. You lose direction. As Pastor Jentezen Franklin says, a change in pace plus a change in place equals a change in perspective. Let me repeat that. If you’re multitasking, come back to me. This made a huge impact on me in all areas of my life. Here’s how I do it. During work time, I use the Pomodoro method. I work for 25 minutes, then get up for five and do something non-work. Empty the dishwasher. Clean the toilet. Go outside and pray. You need that brain detachment. It’s good for your eyes too. My eye doctor said that about every 20 minutes you should look away from your screen. I told her I get up every 25 minutes, and she said that’s good. You can also guard your Sundays completely. No business email, no strategy work. Spend time with your family or on a hobby. Do you have a hobby? You need some hobbies besides work. And during the year, take some retreats. I’ve gone out of town and rented an Airbnb just to focus on what’s coming up and get that big-picture vision. I’m going to Sedona to enjoy my kids like crazy, but I might take an hour or two at a coffee shop and just think through 2027. Being away from my home and that upstairs computer gives me a change in perspective. So step away from your workspace for five minutes at a time. Walk into a different room. Step outside without your phone and ask yourself, “What is the long-term vision for my business this quarter? What do I need to do from now until the end of the year to meet my goals?” When you come back, you’ll have much more clarity. Putting It All Together To beat overwhelm and self-sabotage, follow someone else’s system that has already worked. To beat decision fatigue, eat the frog. To beat lack of vision, step away, change your pace and your place, and you’ll see more clearly what you need to do. You don’t need more hours in the day. You just need more clarity to take the next step. Pick your frog for tomorrow, right now. I think it’s important to follow a proven framework. One I’ve used with content creators and online businesses is our Boost process. I’ll put a link to that course in the show notes. It can give you a clear, proven strategy for how to start making money. If you need help picking your frog, I also have the free Business Marketing Roadmap , which helps you plan a month or a quarter at a time. Grab it in the show notes. If this helped you, please share it with one other business person you know. That would mean the world to me.

October 19, 20266 min

137: Smarter Way to Grow Without Starting From Scratch

You’ve got more content than you realize — but if you’re hitting publish and immediately moving on to the next thing, you’re leaving money on the table. This episode is for creators who feel like they’re always producing but never actually building momentum. In this episode, you’ll discover how to think like a CEO instead of a content machine, and how to turn what you already have into a connected ecosystem that attracts, nurtures, and sells — without starting from scratch. Here are 5 things that’ll shift the way you approach your business today: ✅The costly mistake most content creators make after they hit publish — and how to stop repeating it ✅What an asset ecosystem actually is and why one strong idea can power your entire business ✅How to connect your existing content so it attracts, nurtures, and sells on its own ✅The one question to ask yourself every day instead of “what should I post today” ✅The only 4 things you actually need to build a successful, sustainable online business Ready to stop chasing new ideas and start leveraging what you’ve already built? Grab the Boost course to get the step-by-step system by clicking the link below. Resources for You BOOST! Course — Step-by-step system for building your business before the end of the year Episode 136 — Part 1 of this series on building business assets. Show Notes: Stop Creating New Content and Start Leveraging What You Already Have Are you stuck in the trap of constantly creating new content, only to hit publish and immediately move on to the next thing? Most of you already have content. The problem isn’t a lack of ideas or effort. The problem is you’re not building an ecosystem with what you’ve already created. This is Part Two of our series on building your business ecosystem. Last week in episode 136, we covered the difference between activities and assets. Today we’re going to talk about how to connect those assets so they work together. The Biggest Mistake Entrepreneurs Make Here’s what most content creators, podcasters, and bloggers do. You record a podcast episode and move on. You create a lead magnet and then build another one. You write a great blog post and never link to it again. You’re constantly producing — but you aren’t building a business. You’re not building an ecosystem. An asset ecosystem means your assets feed into each other. A single idea works over and over in multiple ways. One podcast episode can lead to a lead magnet. Someone opts in from that lead magnet and gets put into an automated sequence that eventually introduces them to your core offer. One course can generate multiple testimonies, inspire three new podcast topics from customer feedback, and provide weeks of email content. When you think in terms of an ecosystem, you’re not looking at individual products. You’re looking at one strong idea that builds multiple business assets — all interrelated. You stop chasing brand new ideas every single day. What Alex Hormozi Did With One Book Alex Hormozi launched his book $100M Offers. He didn’t just write a book and leave it on the shelf. He built an entire content ecosystem around that single body of knowledge. That one book became YouTube videos, social media clips, podcast interviews, free digital resources, and backend training. The lesson isn’t go become a bestselling author. The lesson is this — when you have something valuable, don’t let it live in one format. Don’t let it sit on your digital shelf. That strong idea can become an asset ecosystem, and you can continually introduce new people to your business through multiple touch points. The Simple Mindset Shift You Need to Make Stop asking — what do I need to post today? Start asking — what can I leverage? Pick one existing asset you already own and fill in this blank. I already have ___ and I can get more mileage from it by ___. I already have a blog post on email subject lines — I could get more mileage by making a podcast episode from it. You don’t have to create something new every day. And don’t overlook one of the most underused assets you have — your customers. Listen to them. Their questions, their problems, their objections — that is where interrelated content comes from. Save those phrases. Use that language. Quit building from scratch. What You Actually Need to Build a Successful Business Before you go build five sales funnels and a dozen lead magnets — stop. Here’s all you need. One useful lead magnet. One automated email nurture sequence. One evergreen channel like a podcast or blog. And one core offer. That is it. You don’t need 50 products. Build the asset ecosystem before you build complexity. Stop asking what should I post today and start asking what am I building today that will help my business six months from now. My challenge to you — choose one asset you already own. Decide whether it attracts, nurtures, educates, or sells. Then find the missing connection to hook it into your existing ecosystem. Build and connect your assets. That is where true freedom is found. Knowing which assets to build first and how to connect them can feel overwhelming — and that’s exactly why I created the Boost course . It gives you step-by-step strategies to do exactly what we’ve been talking about in this series so you can focus on profit-making tasks and build a business that works for you. Go to familyebiz.com/boost and read all about it. I’d love to have you in our upcoming office hours where you’ll get help from other entrepreneurs — and I’ll be doing coaching each week throughout the course. If this helped you, please leave a five-star review or a comment on YouTube. It means the world.

October 12, 20269 min

136: The Business Asset Strategy That Earns Without You

What happens to your business when you close your laptop and walk away? If everything stops, you're selling your time — not building a business asset that works for you. This episode shows you how to shift from doing activities that disappear to building assets that attract, educate, and sell long after you've logged off. You'll discover the 5 specific assets that keep your business running in the background — and chances are, you already have some of them. Here are 5 things that'll change how you think about your business starting today: ✅The key difference between an activity & an asset — and why it changes everything about how you spend your time ✅The 5 assets every online business needs to run in the background ✅Why your email list is the most important asset you own ✅How evergreen content, lead magnets, and automated sequences keep working hands-free ✅How to use the assets you've already built that could start generating income again right now Ready to get off the content hamster wheel and let your business work for you?Grab the Boost course to get the exact system, tools, and step-by-step guidance by clicking the link below. Resources for You Boost Course — Full system for building and monetizing your business asset ecosystem: Show Notes: What Actually Happens in Your Business When You Close Your Laptop? What actually happens in your business when you close your laptop and walk away for the day? If the answer that comes to your head is — everything completely stops — then right now you are primarily selling your time. And selling your time is okay. But most of you are looking for freedom. You want to be able to close the laptop and walk away. You want that flexibility. And to get there, you need to shift from doing activities to building assets. Activity vs. Asset — What’s the Difference? An activity is short-lived. Social posts disappear down the feed in a matter of hours, sometimes minutes. An email gets opened once and then buried. A live conversation leads to just one opportunity. Those are activities. When you’re first getting started, we do need some activities. But if that’s all you have, everything stops the moment you stop. An asset is something you create once and then maintain periodically. It continues to work in the background. An evergreen lead magnet attracting subscribers every week. A blog post or podcast episode people discover months later. I have people finding lead magnets I forgot I even had. An automated welcome email sequence nurturing new leads while you’re spending time with your family. An asset doesn’t need to instantly make you money. Its job may be to attract the right people, build trust, grow your list, demonstrate your expertise, and guide someone to an offer. The strategic question you need to ask yourself right now — can this continue working after I’ve created it? What Ramit Sethi Did Instead of Chasing Social Posts Ramit Sethi didn’t wake up every day asking what single post can I put on social media so I’ll be relevant. He spent years building high-value evergreen blog posts, detailed guides, and automated email sequences. A reader might discover a blog post he wrote three years ago, opt in, go through a carefully designed automated sequence, and become a customer — without him ever having to pitch them manually. The point isn’t to run a giant company like he does. The point is that educational assets continue working while you go build the next thing — or while you’re spending time with your family. Five Business Assets You Need As I go through these, I want you to think — which ones do I already have in place? Which ones are missing? Number one — your email list. This is the most important one. Social followers are all up to an algorithm. You control your email list. It is a direct relationship that you own. Number two — an evergreen lead magnet. Something simple and useful that solves one specific problem and repeatedly attracts new subscribers. Number three — evergreen content. Blog posts, podcast episodes, YouTube videos — content that people keep searching for and finding over time. YouTube is the number two search engine in the world. If you’re not creating content there, you might want to consider it. Number four — digital products. You need something to sell. Courses, templates, guides, workshops that can be delivered automatically and digitally. Number five — automated sequences. Welcome series, nurture emails, follow-up sequences that onboard new leads, educate subscribers, and guide them to your paid products — hands-free. Which of these do you already have? Which are missing? For a lot of you, I’m guessing you don’t have an automated nurture sequence that really works. You may have a welcome email, but how often are you making sales from those sequences? What to Do Right Now — Takes Less Than Five Minutes Pause. Make a list of everything you’ve already created. A column for lead magnets. A column for blog posts. A column for products. Don’t worry about creating anything new. What have you already built that could keep working for you if you just gave it a little attention? Maybe it’s an old blog post that gets a lot of traffic. A freebie sitting in Google Drive. A podcast episode that got great feedback. An old workshop on your hard drive. I found some VIP day recordings that are just sitting there and I thought — why are you not selling these again and again? Your next business asset may already exist. You don’t need to make new assets. Take stock of what you already have. That is the first step toward getting off the content hamster wheel. This is Part One — Part Two is coming next week where we’ll talk about how to pull all these pieces together and actually create your business asset ecosystem. If you want step-by-step guidance to build this system without getting bogged down in distractions and confusion, go check out Boost . That is where we teach exactly this — the whole system, the whole ecosystem, step by step. And if you’re on YouTube, leave a comment. If you’re listening on podcast, a five-star review would mean the world to me

October 5, 20269 min

135: Selling Is Service: End the Fear of Selling

What if hiding your offer is actually hurting the very people you want to help ? Selling is service — and if your product solves a real problem, staying quiet is keeping your audience stuck. In this episode, we break down the mindset shift that changes everything about how you show up and sell. Here are 5 things you will walk away with: ✅ Why hiding your offer is fear, not humility ✅The difference between pushy marketing and REAL service ✅Why free content informs but paid offers transform ✅The 1-sentence addition you can make to any post or email right now ✅How to start believing in your offer enough to actually share it Ready to stop playing small and start serving at the level your audience deserves ? Sign up for the free training on Oct 13: What Your Business is Missing? 5 Fixes to Unlock Real Growth . It’s exactly what is holding your business back Resources for You Free Training — "What's Missing? Five Fixes That Unlock Real Growth" : Oct 13 Live Class (1:00 PM) Show Notes: Hiding Your Offer Is Not Humility — It's Fear What if not sharing your product with your audience is actually hurting the very people you want to help? You've created something valuable, you believe it works, but you hesitate to talk about it because you're going to ask for money, and you're scared. The online world says don't be salesy. But I'm going to say something different. Hiding your offer is not humility. It's fear. You Don't Have a Product Problem — You Have a Belief Problem Here's the reality. You're creating content but not making consistent sales. You're showing up but avoiding the offer. You're learning from 10 different places but nothing feels complete. And you've got this thing going on in your head — who am I to sell this? Who am I to ask for money? What if no one buys? Some of you have been working on your content for months or even years without seeing results. You believe in your product. But you keep hesitating to sell it, over and over again. I know what that's like, because I used to not really want to put things out for sale. I just as soon give everything for free and let people enjoy it. But that doesn't work. In the last few years I've really worked on my mindset around that imposter syndrome. And I see other people — people know about their products. Why? Because they share them. They let their audience know they have something for sale. You don't have a product problem. You have a belief problem about selling. Selling Is Not Taking — It's Serving Let's talk about changing our mindset. Selling is not taking. It is serving. If your product truly solves a problem, then when you do not offer it, it keeps your people stuck. Does that make sense? If your product solves their problem and you don't ever tell them about it, they just stay stuck — or they go find someone else to buy that product from. Pushy marketing is pressure and manipulation. That is not what I'm talking about. Serving is initiation, invitation, and a solution. You are inviting them in to solve their problem. Competent entrepreneurs don't pitch — they lead. Mel Robbins and the 5-Second Rule There was a person named Mel Robbins. She struggled financially, she nearly lost everything. She created something just for herself called the 5-Second Rule — it was to help her get through a really hard season. Financial trouble, marriage stress, career problems, panic attacks just getting out of bed. Initially she shared it for free, but then she realized people needed deeper help. That's when she turned it into a book, into courses, and into speaking. She turned a personal tool into a framework that has helped millions — because she didn't keep it to herself. If she had just kept it to herself, everyone else would have stayed stuck or tried to figure it out on their own. You need to share your products if they solve a problem. Free Content Informs. Paid Offers Transform. People don't just need information. They need transformation — and that's what your paid offer provides. If you're multitasking, come back to me for this one. Free content informs. Paid offers transform. If you stay in free content mode, your audience stays stuck. They're not going to see transformation. Free advice without a system is why you're not making sales. James Wedmore started as a YouTuber giving free advice on video tips. He spent years teaching YouTube and video marketing, but he realized his people needed a different type of structure to actually succeed. So he shifted his mindset, saw the gap, and began building paid programs to solve their problems. His business exploded. His audience didn't need more free tips. They needed a proven path, a strategy, and a new mindset — and that is what he taught in his paid courses. What to Do This Week I want you to think about this question — and you probably already know the answer. What problem does your product solve? Write that down. Then ask yourself — what happens if your audience doesn't solve that problem? Let's say you've got a great way to help people lose weight. If they don't solve that problem, it's not just that they don't have a solution. Their health goes down, nothing is working right, maybe their finances are even affected because they're spending money on the wrong things. When they don't solve their problem, other areas of their life hurt too. So here's what I want you to do. Add one sentence to your next post, or a PS in your next email. Something like — if you want help with this, here's how I can help you go further. That's not pushy. That is serving. That is leadership. Daymond John from Shark Tank started FUBU — For Us By Us — with a very small amount of money from his mom. He promoted it relentlessly himself. He was not afraid to get that brand out there. Now he's a gazillionaire who helps other people start businesses. He believed in his brand enough to promote it himself. Do you believe in your brand enough? You're not failing. You're just holding back your solution. And in doing that, you're not serving the people you want to help. If you want a simple way to know what to say, when to say it, and how to guide people to your offer — come to my free class on Oct 13. It's called What's Missing in Your Business: Five Fixes to Unlock Real Growth. You can sign up here Yes, it's a free class. And yes, I will have something paid — because if you want more transformation, you'll be willing to pay for that transformation. If you feel stuck with your sales, if you're not sure how to serve your people, come to this class. We're going to talk about things that can take your business to the next level.

September 28, 202611 min

134: Stuck? Taking Action Breeds Clarity Every Single Time

If you've been waiting until you feel ready, confident, or clear enough to move forward in your business, this episode is going to reframe everything. Taking action breeds clarity — and that one shift is the difference between staying stuck and building something that actually earns. Here are 5 things you'll discover in this episode: ✅Why confidence isn't something you wait for — it's something you build by doing ✅The version 1.0 mindset that gets your product earning money and improving at the same time ✅Why perfectionism is just procrastination wearing a disguise ✅Why low prices can actually hurt your sales and signal low value ✅The gap between you and profitable creators is really made of (it's not talent or luck) Ready to stop waiting and start moving toward a business that actually pays you? Grab your VIP spot for the Simple Reboot to Make Money Fireside Chat by clicking the link below! Resources for You Simple Reboot: Start Making Money Online — Free VIP Fireside Chat with live Q&A and business feedback Show Notes: The Myth of the Fearless Founder In 1996, a middle school teacher named Julie Clark was sitting in her basement holding a borrowed video camera. She had zero business experience, no budget, and no team. She wanted to make an educational video for her newborn daughter — introducing music, language, poetry, and colors. But she was paralyzed by doubt. I'm not qualified. Why should I do this? I had no right to compete with these big studios. Here's the turning point. She didn't wait for confidence to magically appear. She edited the video herself. She drove to a local toy store and asked them to put a few copies on the shelf. Scrappy work. A scrappy business starting in a basement. And that project eventually became Baby Einstein — which generated $20 million before Disney acquired it. Julie didn't cross the finish line because she started with unshakable confidence. She built confidence because she started. She built confidence because she took action. Taking Action Breeds Clarity Most top earners were terrified when they got started. They were dealing with imposter syndrome. They were overwhelmed by the technical setups, the branding, the legalities when they launched their first product. You don't need clarity before you act. Clarity is a byproduct of taking action. Marie Forleo has often said — clarity comes from action, not thought. We think clarity comes from thinking through everything and coming up with a bulletproof master plan. But clarity in your business comes from taking the next step, and then the next. Taking action breeds clarity. Taking action breeds clarity. Confidence isn't a personality trait. It is an earned quality that builds over time. The more you work on this, the more confident you're going to become. How to Think About Failure A lot of people think — if I take action and fail, I'll just quit. Low initial sales. Negative feedback. Tech glitches. I've experienced all of those. I remember a summit registration going wrong on launch day a month and a half out. That is not failure. That is a lesson you learn and then you move forward. Successful entrepreneurs view those same hiccups as neutral data points. They use them to iterate and improve. Thomas Edison said — I didn't fail 10,000 times. I found 10,000 ways to not make a light bulb. That's the attitude you want. In the last year I've put things out that didn't make money. I moved on or I redid them and found a better way to get that product to market. You want to focus on the process, not just the outcome. Those who succeed focus on building quality audience relationships and consistent output. They learn the lessons from what didn't work and they tweak it the next time. Imperfect Action Is Still Action Perfectionism isn't a high standard. Spending three months tweaking a logo is not going to make you money. Drafting something for three months and never publishing it is not going to make you money. Good is good enough. As my mentor Dan Kennedy used to say — procrastination is just a disguise. You tell yourself you're still tweaking it, but you're really just procrastinating. If you could see some of the products I put out in 2009, 2010, and 2011 — oh my gosh, they were horrible. I would be so embarrassed now. They were flawed. But they were on the market. They made money. They gathered real feedback. A perfect draft on your hard drive isn't making money and it isn't giving you any feedback about how to grow your business. Ship early. Sell quickly. Gather feedback. Then iterate and keep growing. I have continued to tweak my Raising Leaders, Not Followers course over the years — selling the same course over and over and making it better each time. Your Pricing Mindset Is Costing You Some of you are working hard and taking action, but you think the most you can charge is $5, $10, maybe $25. You tell yourself — my audience doesn't spend that much. Especially in the homeschool market. Homeschoolers don't spend money. Well, they spend $200 on a course I sell. There are math and writing curricula priced at $200 and $300. People are spending money. The problem is a mindset problem — and it comes through in how you talk about and share your products. Low prices actually attract high-maintenance clients. And when you price something so low, buyers think it must not be high quality. People judge value based on price. When you charge $5, they assume your solution is trivial. They may use it. They may not. Your audience is not broke. They spend money daily on things they prioritize. If they aren't paying you, they're paying someone else. It's a value positioning issue, not a wallet issue. Stop pricing based on your own bank account or your own buying habits. You are not your customer. Your price should be based on the value and transformation your solution provides. I have moms tell me that Raising Leaders, Not Followers completely changed the way they homeschool. That kind of transformation is worth real money. The Gap Is Smaller Than You Think The gap between you and profitable entrepreneurs isn't talent, luck, or innate confidence. It's the willingness to act before you're fully ready. To take the next step anyway. And to charge what your work is actually worth. Taking action breeds clarity. Every single time. If you're ready to bridge that gap and launch a profitable business with a clear roadmap, join our VIP waitlist for something coming in October. You'll get exclusive early access, special pricing, and step-by-step guidance to take imperfect action that yields real revenue. You'll also be invited to the Simple Reboot to Start Making Money Online — a free fireside chat workshop where you can bring your questions, your product, whatever you're working on. We'll have Q&A at the end and I'm not selling anything — I just want to help you move forward. The link is in the show notes.

September 21, 202612 min

133: The 3-Step Framework To Convert Email Leads To Sales

Sending one email and hoping for results usually leads to zero orders. Your product isn't bad, but your messaging stays invisible when life gets busy for your readers. A clear promotional cycle helps you share your offer consistently so casual followers become eager buyers. Discover how a simple three-step marketing framework helps you convert email leads to sales without complicated funnels. Learn how to articulate the exact problem keeping your audience stuck and guide them directly toward your solution. Stop guessing with random posts and build an intentional routine that generates real revenue. ✅Why one-and-done emails fail to convert email leads to sales ✅2 quick site checks that instantly fix your messaging ✅3-step system that turns cold leads into ready buyers ✅The simple secret behind building deep reader engagement ✅Why a confused mind will never buy your product Click the link below to turn your audience into steady buyers today! Resources for You VIP Waitlist — Simple Reboot: Start Making Money Online (live Q4 workshop with live feedback) Show Notes: Why You're Getting Crickets — And It's Not Your Product Have you ever sent out an email, sat back with a cup of coffee, and secretly hoped — please let today be the day I make a sale — only to check your dashboard five hours later and see zero orders? I have personally. So what do you do? Do you assume your product is bad or your audience is broken? So you pivot. You pick a new idea. You start a new project. You do something completely different next week. Here's what's really going on. The problem is not your product. It's not your niche or your price point. The real problem is you're running a business on random acts of content instead of a simple promotional plan. The One-and-Done Email Problem Most creators spend weeks building a digital product or course, send one email, post one social graphic, get crickets, and make an assumption — my audience just won't buy this. They just won't spend the money. That is random promotion. One email does not sell. It usually takes seven touches for someone to take action on your offer. If you didn't make any sales, it doesn't mean your offer is bad. It means your messaging was invisible. Your audience is busy juggling kids and life and work. A single post easily gets lost, even if it was something they would have happily paid for. And that's not a product problem — it's a visibility and consistency problem. What Brandon Stanton Did Differently Brandon Stanton started Humans of New York in 2010 after losing his finance job. His original plan was to photograph 10,000 New Yorkers and put them on a map. But he realized pretty quickly that wasn't going to do anything. He needed to build relationships, engagement, and connection. It wasn't until he started a daily rhythm — interviewing his subjects and sharing their deep, real stories — that he started to see the power of building a business. He used that platform to build a global community and eventually became a multiple New York Times bestselling author. Consistency and a clear narrative rhythm transformed his scattered idea into a sustainable movement. One random effort does not build momentum. A structured, intentional routine is what moves people from casual observers to dedicated followers and buyers. Some people are on my list for two or three years before they buy my Raising Leaders, Not Followers course. Others buy immediately. You've got to build relationship and keep showing up — and hit people wherever they are. From Random Promotion to a Simple Promotional Cycle This does not have to be a complex 50-step corporate launch campaign. It's simply a window of time — maybe a week — where all your messaging points toward one pain point and one clear solution. When you jump from topic to topic each week, you're switching audiences and switching solutions. Your audience gets confused. And a confused mind does not buy. Let me repeat that — a confused mind does not buy. Here's what you need to do this week. Go look at your website, your most recent blog post, podcast, or email broadcast. Ask yourself these two questions. Did I give my readers one clear next step to take? And did I give this piece of content a job? Every single email, blog post, and podcast needs a job — a call to action. If you didn't give it one, you left your audience hanging with no idea what to do next. Three Steps to Convert Email Leads to Sales Step one — identify the problem. Help your audience realize what is keeping them stuck. Not what you're guessing is keeping them stuck — what they've actually told you. You need to know their real pain points in their own words. Step two — reframe the solution. Show them why all their DIY efforts haven't worked, and then show them why your approach is different. Step three — present the clear path forward. Give them one specific next step. Not five options. One. That's the cycle. And the key is to keep coming back to it — not just once, but consistently. I learned from my mentor Amy Porterfield that the most successful online business owners aren't building something new every time. They're refining the same offer over and over, making it convert better each time. About four or five years ago I quit selling every homeschool course I had and focused on Raising Leaders, Not Followers — and my Life Skills Leadership Summit goes alongside it. Everything points to one thing. Email Is Still the Most Effective Tool Social media algorithms change constantly. Your email list doesn't. When you build a relationship with your email list through consistent, targeted messaging over multiple touch points, you are building the most reliable path to consistent sales. Instead of random posts, random podcast episodes, and random emails that lead to random results — build a system. Identify a real problem. Reframe the solution. Give them the clear next step. Repeat it. That is how you convert email leads to sales instead of getting crickets. I'm hosting a free VIP fireside chat — the Simple Reboot to Start Making Money Online — on Friday, October 10th. I'm going to walk through the exact four-step system that every profitable online business needs so you can stop spinning your wheels and start making consistent money. Come with your questions. We'll look at your specific business and find the gap between your pain point and your solution. The link is in the show notes or the description.

September 14, 20269 min

132: Stop the Pitch. Start Storytelling in Marketing

If selling feels pushy or unnatural, you don't have a sales problem. You have a conversation problem. This episode shows you how storytelling in marketing can transform the way you talk about your offer — so it feels warm, honest, and completely like you. Here are 6 things you'll discover in this episode: ✅Why the sales pitch is a myth — and what actually moves people to buy ✅How real-life struggles — not polished pitches — build the trust that makes people buy ✅The coffee shop test : a simple way to check if your message sounds natural or scripted ✅Why your audience connects to your struggle more than your solution ✅Why treating selling and content as two separate things is quietly killing your conversions ✅How to write one honest story that links your journey to their problem Ready to make selling feel like a natural conversation instead of a performance? Grab your spot on the VIP waitlist for the Simple Reboot workshop mentioned in this episode by clicking the link below! Resources for You • VIP & Fireside Chat— Simple Reboot: Start Making Money Online (live workshop, Q4, includes live feedback) Show Notes: You Don't Have a Sales Problem — You Have a Conversation Problem Picture this. You've spent weeks, maybe even months, working on a digital product during late nights after your kids go to bed. You open a blank draft and think — today is the day I'm going to tell my audience about it. And then your fingers touch the keyboard and get stuck. You write a sentence, delete it, rewrite it, and think — I sound like a late-night infomercial host. You hate the thought of coming across as too salesy or too pushy. So you tone it down. You send out a watered-down message. Crickets. That could be the reason. You don't have a sales problem. You have a conversation problem. The Sales Pitch Is a Myth My dad said if you know how to sell, you can make it through life — because he was a salesman his whole life. He believed a good salesperson listens to their audience to hear what their problem is and then solves it. That's it. But most of you aren't doing that. You're dreading selling because you think it requires becoming pushy, unnatural, salesy — like a used car salesman. And that's not who you are. And it's not who I am either. What happens is you treat content and selling as two different things — separate categories. But it should be one continuous conversation. What Debbie Fields Did Instead of a Sales Pitch Debbie Fields opened her first cookie store in Palo Alto, California in 1977 at age 20. No one was coming in or buying on opening day. Did she think — I guess this is a bad idea, I'm being too salesy? No. She took a fresh tray of warm cookies out to the sidewalk and started giving them to people passing by. She started talking directly to real people and letting them experience what she had for themselves. She built Mrs. Fields into a household name by sharing her passion for warm homemade cookies. It was a natural conversation with real people — not a corporate script she was trying to follow. When you're sharing your solution, it should feel like a warm cookie. Very natural. Marketing gets hard when you put all these expectations on yourself, trying to convince people to buy something they don't even have context for yet. Build Trust Before You Sell Anything Your audience isn't going to buy because you give them 10 features of your product, your course, or your podcast. They buy because they feel connected to your journey. They feel connected to you. They see themselves in your story. Share behind-the-scenes struggles. Share real-life lessons. I've shared stories about sitting at this kitchen table after being hurt by someone — the thoughts going on in my head, wanting to say things I knew were wrong. I sat down, got a piece of paper, and started writing down anything I could be thankful for. Before long my mindset had shifted. I'm a person of faith, and before it was over I was writing down things about God. That shifted everything for me. I share that story because I'm pretty sure there are moms having the same kind of day I was having. Do you share real-life struggles? Or do you just share all the answers without letting people know who you really are? A slick corporate brochure is not going to sell. Be yourself. The Coffee Shop Test If you were sitting with me at a coffee shop and you had a solution to my problem, would you pull out a five-point slide deck? No. You would say — I was so frustrated trying to figure this out myself, and then I tried this, and here's what happened. Same with my homeschooling. I was really frustrated because my kids were bored, so here's what I did. That's storytelling in marketing. Are you sharing your story? Are you sharing your solution? Formal pitches put your audience on the defensive. A natural conversation invites your audience into a solution and makes them ask — how do I do that? How do I get that result? You don't need to be a smooth salesperson. You just need to share real stories and real solutions that connect your journey to your audience's struggle. What to Do This Week Write down one struggle you've faced in the past week — in your house, your family, or your business — and one that you successfully solved. Then share it in two sentences in your next email. We're not selling anything yet. We're just sharing an honest lesson that people can start to relate to. I had someone in our Family eBiz group a few weeks ago write back after an email I sent about whether you're running a business or a nonprofit. She said — that email really spoke to me because I realized I was just running a nonprofit. I wasn't really making any money and I need to switch things around. That was one story. One relatable moment. That's the power of this. If you're tired of guessing how to connect these pieces in your business and you want a simple, stress-free way to start making real money online, join our VIP waitlist. I have something special coming out in October — a private live workshop called The Simple Reboot to Start Making Money Online. Perfect for Q4, or use it to get started planning for next year. You'll get live feedback on your business directly from me. Head to the link in the show notes and grab your VIP spot right now.

September 7, 20269 min

131: Stop Using AI for Ideas — Do This Instead

Are you asking AI for ideas and ending up with 87 new things to do — and zero things finished? Using AI without a business decision already made is not saving you time. It is creating more decisions, more overwhelm, and more reasons to stay stuck. In this episode, you will discover how to flip the way you use AI so it executes your plan instead of replacing it. Here are 5 things that will change how you work with AI starting this week: ✅Why asking AI “what to create” is the exact reason you feel more overwhelmed — not less ✅The one thing you must decide before you open AI — and why skipping this step costs hours ✅How to give AI the right prompt so it stops sending you down rabbit trails ✅The simple workflow that t urns one piece of content into 5 places it can live — in minutes ✅How to use AI to improve what you already have instead of building something new Ready to stop letting AI run your business and start letting it work for you? Grab the 5X Method and the free Business Audit by clicking the link below. Resources for You 5X Method — Turn one piece of content into 5 pieces of content in 5 minutes Free Business Audit — Assess where your business is and where AI can help you move faster Show Notes: What If AI Is Actually Making Your Business More Complicated? You can ask AI for 20 podcast ideas, 15 blog posts, 30 social posts, 10 lead magnets, 5 emails, 7 offers, and 15 titles. And suddenly you have 87 new things to do. AI did not save you time. It gave you more decisions. The real problem is not AI. The problem is using AI without a business decision already made. If you don't know your priority, AI can manufacture endless lists of possibilities. More ideas from AI isn't necessarily productive. Sometimes more ideas are exactly what keeps you stuck. AI Comes After the Decision — Not Before It Solopreneurs get stuck because there are too many decisions to make. So let's talk about how to get unstuck. You need to use AI — but for creating and repurposing, not for deciding. Instead of asking AI for ideas and getting overwhelmed, pick one. Ask for more ideas later. Instead of changing your mind, starting another project, or creating another product — which is what a lot of you do when you already have products you're not selling — decide first. AI comes after your decision. It does not make decisions for you. I banter back and forth with AI all the time. But it is not going to make my decision. I have to know what my purpose is before I ever start using it. How Sister Love Saved 24 Business Days There's a nonprofit called Sister Love that had a one-person digital marketing team. Their content process was taking 6 to 8 hours for every single keyword. They ended up creating a simple workflow using Google Sheets and automation with AI to turn a chosen topic into blog posts, emails, and social content. This is exactly what I've been teaching for two years with our 5X method — where you take one piece of content and, in about five minutes with AI and the right prompts, turn it into content for five different places. What happened with Sister Love? More than 24 business days of work were saved over a nine-month period. They were creating content that ranked high in organic search. The important part isn't which AI tool they used. The lesson is that they had a process first. AI wasn't deciding what their business should do. It was helping them execute their defined content strategy. The Right First Question to Ask AI The first question you ask AI should not be — what should I create? If that's what you're asking, get back with me. Stop multitasking and listen to this. Instead, tell it: here's my goal. Here's my audience. Here's the offer I'm supporting. Here's the content I've already created. Here are my constraints. Then ask AI to execute for you. That's exactly what we teach in the 5X method. This reduces the possibility of AI sending you down 14 rabbit trails and 14 hours of wasted work. You need a system. I developed a system, and now I plug my content into ChatGPT or Claude and it works quickly. No rabbit trails. No overwhelm. What to Do This Week Pick one thing. What is the one business goal you are working on this week? Not your goals in general — one specific thing you want to get done. For me right now, I'm about to be out of the office for two weeks and I need all my podcasts done. Six to eight episodes. So that's my one goal. I gave AI the information — it organized everything and got it ready for me, including this episode. So what is your one goal this week? Maybe it's to sell an offer. Promote a workshop. Finish a sales page. Nurture your email list. Get your podcast episodes published. Write it down before you open AI. You have to decide what your goal is — not AI. A Few Specific Examples Instead of asking AI — give me 30 social media ideas — ask it to turn this week's podcast into 3 specific posts. I tell it whether I want a regular social post or an engagement post, and I have specific guidelines for each one. Instead of asking — what should I sell? — ask AI how to improve the offer you've already chosen. Give it pieces of your existing content. Ask it to rewrite a paragraph three different ways and then you make the decision. Instead of — give me five lead magnet ideas — ask AI to turn your existing offer into one useful lead magnet. The goal isn't maximum output. The goal is less decision fatigue and more productive, revenue-generating content creation output.= I have two things for you. The 5X method turns one piece of content into five pieces of content in about five minutes — links in the show notes. I also have a business audit that lets you look at what you're doing in your business and where you need help. You don't have to do the whole audit — just flip to the section that's most helpful for your goal this week. Thanks for spending time with me. Write down that one goal before you open AI — and then let AI help you execute it.

August 31, 202610 min

130: Plan Your Daily Routine Schedule as a Solopreneur

Consistency is the key to growing a successful business, and it starts with creating a daily routine schedule that works for you. Today, I’ll explore how to design your ideal workday, balance your responsibilities, and maintain focus so you can show up for your clients and create solutions that truly resonate. Whether you’re just starting out or refining your business systems as a solo preneur, this episode will help you set the foundation for long-term success. You’ll discover: ✅ How to design your ideal daily schedule for work-life balance ✅ Tips for setting clear boundaries, for your followers and your family ✅ Strategies for creating a sustainable working schedule - stop your overwhelm ✅ The importance of including breaks, self-care, and personal time in your routine Resources Mentioned: Business Marketing Roadmap FamilyEbiz Facebook Group Show Notes: How to Build a Daily Routine That Actually Works for Your Business We've done all the work to plan for the year. Now how are you actually going to get it done? Because you need a way to work each and every day — and it's not going to be perfect. Your kids are going to walk in. You're going to have an emergency. That's okay. Today we're talking about two words that make all the difference — routine and schedule. Routine vs. Schedule — What's the Difference? A routine is how you plan to go through each day. A schedule is — we're going to do this at 8, then 10, then 11, then 12. Personally, I think we all do better with a routine. A schedule will get you burned out and overwhelmed. Here's what a routine looks like. Maybe in the mornings you homeschool. In the afternoons you work. In the evenings you spend time as a family. That is a routine. If you have a full-time job and this is a side hustle — you work 8 to 5, come home, take care of your family, and around 8 or 9 at night you work on your business. Or maybe you're a morning person and you get up at 4 or 5 a.m. and work for two hours before your kids wake up. Whatever works for your life — that is your routine. Consistency Is the Most Important Thing The number one thing you want to do is build a routine set up for consistency. It is better to post once a week on social media every single week from now to the end of the year than to post five times this week, miss five weeks, then post ten times the following week. People forget who you are. Let me say that again. Consistency is key. It is better to give a five-minute podcast every week from now to the end of the year than to do a 30-minute podcast today and then wait three months before you do another one. You've got to decide how often you're going to post — and whatever you choose, make sure you can actually be consistent with it. Three Things to Consider When Building Your Routine Number one — your day. How are you going to portion out your day between your family, your hobbies, your downtime, your work, your health, and maybe a ministry you're involved in? My Saturdays look very different from Monday through Friday. Sundays are for church, life group, and pouring back into myself. You need to look at a full day and just define in general terms — what's the morning going to look like, the afternoon, the dinner time, the evening? Number two — your availability. When will you be available during your work hours? Only mornings? Set periods during the week? Maybe it's Tuesday afternoons for your paying members. Maybe you have a calendar tool where people can book time with you. I love a tool called Tiny Cal — it was a one-time fee and it handles all my calendars without me bouncing around between platforms. You need to decide when you're available and put those boundaries into place. And tell people how to contact you — by email, by DM, by tagging you. I tell people if you want me to see a comment on Facebook or Instagram, you have to tag me. Otherwise I won't see it. Number three — your working hours. How many hours a week are you going to work? 20? 30? 40? I certainly don't want to work 60 because I want the freedom to do other things. Here's my personal daily routine. I wake up without an alarm — my goal is 5 or 5:30, and I'm usually up by 6. Then I have a quiet time — prayer, journaling, Bible reading — usually at least an hour. Then I go for a prayer walk. That takes care of some of my health and my time talking to God. And after that, whenever that time is done, I start working. My day may be at home or at a coffee shop. That is my routine. Did you notice I included self-care? You have to take care of yourself so you can pour into everyone else. Put the mask on before you help your child. Build In Balance and Fluidity Plan your business as thoroughly as possible — goals, milestones, deadlines, targets. But then have some fluidity that will lead to balance. The best business plans are concrete but flexible. I'm recording this on my son's birthday, and I was talking to him about business. I told him — I've got my whole year planned for 2025, but I've already made some changes from what I planned in November. That's okay. That's flexibility. But I have something to fall back on every single month. Do you? Do a Monthly Review I'm doing something I've never done before — a monthly review on the last working day of every month. Here are some of the questions I'm going to ask, and I think you should too. Am I finding that I'm able to complete my tasks, or have I planned too much? Am I managing my business well? Is the foundation I set at the start of the year working, or does it need to change? What's the most important thing I can work on next month? What's working well in my routine and what's not? Get rid of what isn't working, and double down on what is. What do I need to lose or add? When you make a habit of tracking and evaluating what you've done, your business can grow. Otherwise you're flying by the seat of your pants. I know, because that's where I've been. I was still making full-time income — but it's better to make it based on actual knowledge and tracking data than just guessing. Put it on the calendar. Last day of the month, evaluate what happened and prepare for the month ahead. I'll put a link to Tiny Cal in the show notes — it's one of my favorite new tools for managing my calendar and availability. And if you missed any of the earlier episodes in this planning series, go back and listen — we covered finding your sweet spot and the number one place to get started with your email list. Thanks for spending time with me.

August 24, 20267 min

129: Stop Adding More: The Real Secret to Business Growth

Business growth doesn't always mean adding another product, platform, strategy, or piece of content. Sometimes the smartest move is to stop adding and get clear about what actually fits your strengths, solves a real problem for your audience, and can lead to revenue. In this episode, you'll discover 3 questions to ask before adding anything new to your business. You'll learn how to spot ideas that are simply creating more work, protect your time, and focus on the opportunities that can actually move your business forward. In this episode, you'll discover: ✅The 3 questions to ask before adding a new strategy ✅Why more products don't automatically mean more sales ✅How your strengths can point you toward business growth ✅The question that reveals what you're doing just because someone said you should ✅Why knowing your audience's real pain points can change what you sell ✅How to recognize ideas that may look good but won't actually move your business toward revenue Ready to simplify your business growth? Get the free Marketing Business Roadmap by clicking the link below. Resources for You Free Business Marketing Roadmap Maximize Revenue course Show Notes: Your Strength Is a Clue — Not a Command You might be great at social media, but you don't need to build a social media-driven business. You might love writing, but you might not need to be a blogger. You might be a great teacher, but you don't need to create 15 courses. Your strength is a clue, not a command. Today we're talking about how to use your strengths to actually grow your business. Nathan Barry and the ConvertKit Story Nathan Barry didn't start with the business he has today. He began as a designer, then moved into writing books and building an audience. In 2014, he created what many of you know as ConvertKit — or Kit as it's known today. He saw a need among content creators and had the strengths to meet it — design, writing, teaching, audience building — and those strengths shaped the direction of his business. He describes the journey as moving from freelance web design to iPhone apps, books, courses, email, and eventually Kit. The lesson isn't build an email software company. The lesson is this — your business can evolve as you discover where your strengths and your audience's needs intersect. Let me repeat that. Your business can evolve as you discover where your strengths are and where your audience needs intersect. More Is Not the Same as Growth Don't confuse more with growth. More products do not automatically mean more sales. More content doesn't automatically mean more revenue. Building more products and creating all those things that many of you are making does not bring more sales. You've got to go back to the basics. And sometimes the best growth move is eliminating something. I've had to get rid of some products because they weren't serving my purpose. So ask yourself this — what am I doing because someone told me I should? And then ask the better question — what am I doing because it actually works? Think about your current business and your list of ideas. Pick one thing you've been considering that is not necessary for your current business right now. I don't want you to write not now — I want you to actually set it aside. This is not quitting. This is protecting the business you are actually trying to build. You've got to get rid of the ideas that are not going to bring in revenue. Where Your Strengths and Your Audience's Pain Points Intersect What is your strength? What are your people's problems? And where do they intersect? That is the question. If you think something is just good for your audience so they should buy it — that's not going to help. You need to solve their problems. You are a painkiller. You need to kill their pain with your solution. And if you have not had a real conversation with your audience — texted them, DM'd them, emailed them — about their actual pain points in their own words, then stop this episode right now and go take care of that. If you're guessing at your audience's pain points, you will never build a revenue-generating business. Three Questions to Ask Before Adding Any Strategy Before adding another strategy, grab your phone or a piece of paper and answer these three questions. Is this something I'm naturally good at, or willing to become good at? Nathan Barry may not have been the greatest at creating a software platform from the start — but he was good enough at enough things, and he could build from there. Does my audience actually want this or need this? They may need it, but if they don't see it as something they want, they're not going to buy it. Stop selling vitamins. Start selling painkillers. Can this eventually lead to revenue? Is this something that could actually sell, or just something you want to create or think would be good for your audience? If the answer is no to any one of those questions, pause before adding it. This is what keeps you from building a business that looks impressive but is exhausting to maintain — and probably not making you any money. Your business should fit your strengths and solve your audience's problem — not require you to become a completely different person. I have two resources for you. The first is our free Business Marketing Roadmap — the link is in the show notes. The second is my Maximize Revenue course , which is specifically designed to help you identify your strengths and then use them to maximize your revenue based on where your business is and what your weaknesses are. Both links are in the show notes.