Eye on Digital Marketing

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Aug 2024

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Digital Marketing news and trends related to Search Engine Optimization, Search Engine Marketing, Website Design, Google Analytics, Social Media, Content Strategy and much more!

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60 recent

August 21, 2024Episode 6938 min

69: Healthcare Marketing: Privacy and Results

What are the latest updates in healthcare marketing from the American Hospital Association and the Department of Health and Human Services? The VP of Marketing from our Partner Freshpaint joins our SVP of Digital to discuss healthcare marketing strategy and how to position your organization for success in 2024 and beyond. Resources mentioned in the podcast are below: Free Gold Standard Marketing Check Freshpaint | Healthcare Privacy Hub

June 17, 2024Episode 6821 min

68: AI in Search Results & TikTok's Shopping Test

The public reacts to Google’s recent AI search results, and it appears there are some updates to tend to. What is important to remember about AI search results and the human element? How does this affect, if at all, AI within your advertising campaigns? These questions answered and we look at TikTok’s new shopping test feature that reminds us of a search engine – episode 68 is here!To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com

June 9, 2024Episode 6722 min

67: Why Data Centralization is Important

Different from Data Archiving, Data Centralization uses large warehouses to activate and analyze your data and key factors all the time. On this episode we discuss what this process entails and explore a recent client example with one of our experts.To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com

May 1, 2024Episode 6623 min

66: Integrating Analytics Data with Your CRM

In a time where Data Transformation has never been more important, have you integrated your CRM platform with your analytics platform? Theo Bennett, Analytics Evangelist, joins the podcast to talk about the importance of doing so.To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com

March 28, 2024Episode 6538 min

65: Healthcare Data Privacy – Using a Customer Data Platform & Owning Your Data

The department of Health and Human Services has updated their bulletin for healthcare marketers – this episode features Ray Mina, Head of Marketing at Freshpaint and Matt Crowley, VP of Digital Services at MoreVisibility – who explain more about the latest bulletin updates and how using a customer data platform can help healthcare marketers protect their data and stay HIPAA compliant. More resources on this topic:· Read more about the latest HHS updates in this blog from Freshpaint· Download our recent webinar featuring Ray & Matt here To talk with our team anytime on healthcare digital marketing, send an email to info@morevisibility.com

March 19, 2024Episode 6423 min

64: Google Analytics 4 - Maturity Scores & Data Archiving

Universal Analytics data will no longer be available after July 1st, 2024. On top of that, Google Analytics 4 only lets you go back 14 months – how will you retrieve historical data? Sergei Kogut joins the podcast to discuss GA4 maturity scores and why now is the time to start data archiving if you haven’t already.Get your GA4 Maturity Score here: https://www.morevisibility.com/google-analytics-4-maturity-score/Get help with Data Archiving here: https://www.morevisibility.com/ga4-data-archiving/

March 12, 2024Episode 6315 min

63: Google and Reddit Expand Partnership Using AI

Over the years, Google has used Reddit as a reliable source for search results. Recently they announced an expansion that will allow Reddit to use new AI technology to enhance their platforms search results and provide Google’s AI with user and platform information. We discuss how this could impact advertisers, users and the two platforms. For more AI resources visit or site www.morevisibility.com or send us an email at info@morevisibility.com.

January 23, 2024Episode 6213 min

62: How Can I Get More Out of My Marketing Team?

Many conversations begin from marketers feeling that they can be doing more and getting more out of their current digital agency. If that’s you, youre not alone – and it also may not just be your agency. On this episode we share perspective and starting points on how you can evaluate the right digital marketing partner to take you to the next level. If you want to speak with our team and hear more about our digital marketing services, send us an email at info@morevisibility.com.

November 29, 2023Episode 6119 min

61: AI Ethics in Digital Marketing

This episode examines some important questions that users and advertisers are beginning to ask as AI becomes increasingly popular for digital advertising. Will disclaimers on AI become reality? Will you need to notify users that your ads feature AI? We discuss these topics and more.Looking for more tips or how we can help your digital marketing strategy? Contact us at info@morevisibility.com.

November 3, 2023Episode 6014 min

60: Latest Video Advertising Trends for 2023-24

The 2023 holiday season is here, and video ads are everywhere! But what trends are we seeing in the marketplace you should keep in mind when developing your video ad strategy? We discuss those in episode 60.Looking for more tips or how we can help your video ad strategy? Contact us at info@morevisibility.com.