Experience Action

Hosted by Jeannie Walters, CCXP

Business Marketing Education

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Episodes

171

Latest episode

Jun 2026

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EN-US

About the show

How do we do this customer experience thing anyway? Join award-winning customer experience (CX) expert Jeannie Walters as she answers real questions from overwhelmed leaders! Let's turn ideas into ACTION! From company culture to employee experience (EX) to customer service, Jeannie wants to help you demystify the process for enriching the customer experience. With over 20 years investigating the best and worst in CX, this international keynote speaker has heard it all... and now she's here to give you the answers you need! You won't want to miss an episode! Do you have a question? Visit askjeannie.vip to leave Jeannie a voicemail!

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June 16, 2026Episode 17115 min

When AI Starts Shopping for Your Customers

AI agents are already shopping, comparing, booking, and contacting support for the customers we’ve spent decades trying to understand. That means customer experience is no longer judged only by what a person feels in the moment, it’s also scored by what an AI can find about your brand across policies, pricing, FAQs, reviews, and the broader web. If that idea makes you a little uneasy, good. It’s the wake-up call CX leaders need right now. I break down what “agentic AI” changes in the customer journey and why it creates a world with no fine print. When an agent can surface your warranty terms, return rules, delivery performance, and reputation signals in seconds, the gaps between your brand promise and real experience become impossible to hide. We talk about the trust signals AI is likely to reward, including transparent pricing, clear and consistent policies, accurate product information, reliable delivery, and responsive customer service. Consistency stops being a nice-to-have and becomes the proof your brand can be trusted. And we don’t lose the human part. Emotions still drive loyalty because people still make the final decision about who they trust. I share why a clear customer experience mission statement matters more than ever, especially if you’re training internal teams and tools around a defined promise of how you want customers to feel. You’ll leave with practical next steps: experiment with AI like a customer, audit your digital experience, remove hidden friction, and tighten the public signals that shape recommendations. If an AI agent evaluated your brand today, what would it say about your customer experience? Listen now, then subscribe, share with a CX leader, and leave a review.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

June 9, 2026Episode 17031 min

AI Guardrails For Customer Experience with Brandon McGovern (CX Pulse Check - June 2026)

If you’ve ever shouted “just let me talk to a person” at a chatbot, this one’s for you. Jeannie Walters is joined by special cohost Brandon McGovern, Senior Director of Customer Experience at HP, to pressure-test the biggest question in AI customer service right now: how do we automate without breaking trust?We start with a headline that feels like a warning label. Norse Atlantic Airways offers dirt-cheap tickets, but customers say there’s a catch: customer support is so locked behind tech that getting help can become impossible. We unpack why this isn’t simply a “tech problem,” but a governance and leadership problem. When companies remove phone numbers, skip the escape hatch, and ignore high-emotion journeys like refunds and disruptions, they don’t just frustrate people, they create financial harm and open the door to fraud.Then we zoom out to the enterprise reality. Cisco’s line that adopting AI is “like surgery without the drugs” is painfully honest, and it frames the messy middle many CX teams are living through. We talk about why rushing to automate tasks can amplify mistakes, how to redesign workflows around outcomes, and why “faster” is the wrong North Star compared to what’s now possible. Along the way, we dig into authenticity, rising customer expectations, and why AI is killing the illusion of fine print as customers use their own tools to read policies and push back.If you’re leading CX, contact centers, or digital support, you’ll leave with practical guardrails for pilots, measurement, and intent selection. Subscribe, share this with a teammate, and leave a review with the biggest AI question you’re wrestling with right now.About Brandon McGovernSenior Director of Customer Experience at HPUnderstanding your customers isn't enough. I build the systems that turn that understanding into outcomes.I’m a Senior Director of Customer Experience at HP, leading enterprise-wide measurement, analytics, and operations that enable the company to understand and act on customer sentiment in real time. I oversee a global Voice of the Customer ecosystem capturing tens of millions of signals annually, translating them into product, service, digital, and brand strategy decisions across the business.My work has delivered double-digit NPS improvements and material revenue impact by shifting CX from a reporting function to an operational and strategic capability - powered by data, automation, and applied AI.Beyond enterprise implementation, I build with AI hands-on - personal projects in game design, product prototyping, and workflow automation using Claude, Lovable, and other tools. Building outside my domain teaches me where AI actually breaks down, which makes me a better architect of AI-powered operating models at work.I bring engineering depth coupled with business leadership (MBA, MS in Electrical Engineering, Stanford executive education), and I specialize in building scalable CX platforms, driving cultural change, and aligning executives around customer-led transformation. Follow Brandon on LinkedIn: https://www.linkedin.com/in/brandonmcgovern/Articles Mentioned:- Norse Atlantic Airways Offers Dirt-Cheap Tickets. There’s a Catch (Wired) -- https://www.wired.com/story/norse-airlines-ftc-complaints-ai-scams/- Cisco exec says adopting AI is like 'surgery without the drugs' (Business Insider) -- https://www.businessinsider.com/cisco-ai-adoption-customer-service-2026-5- Dissatisfied: Three-fourths of AI customer service rollouts are a letdown (The Register) -- https://www.theregister.com/ai-ml/2026/05/13/ai-customer-service-bots-get-rolled-back-at-74-of-firms/5239800Enjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

June 2, 2026Episode 16912 min

7 Days To CX Outcomes

Momentum is the thing every CX leader wants and almost nobody hands you. When you’re staring at a 12-month roadmap but drowning in daily requests, it’s easy to feel like you’re working nonstop while nothing actually changes. We built this conversation for that exact moment, and we keep it practical: seven days, one intentional move, and a clear path to visible customer experience impact.We walk through a simple three-step framework we use with leaders who are trying to turn CX strategy into action. First, we orient before we act by choosing where our energy belongs instead of reacting to whatever is loudest. We talk through a clear set of focus areas and how a quick assessment can highlight the biggest gap between the experience you want to deliver and what’s getting done right now. Then we get real about focus: protecting time, avoiding data rabbit holes, and picking an outcome you can actually ship in a week.Finally, we make one intentional leadership decision that isn’t driven by urgency or the inbox. That decision might be defining what success looks like, revisiting a customer experience mission statement, or having the buy-in conversation you’ve been avoiding. The goal is not perfection. The goal is momentum you can feel and results you can point to.If you’re ready to try the seven-day challenge, listen now, share this with a CX peer who feels stuck, and subscribe so you don’t miss what comes next. After you listen, what’s the one move you’ll commit to this week?Exclusive for podcast listeners: Get your 7-Day Free Trial of CXI MembershipOther Resources Mentioned:Learn more about the CXI Navigator™ framework -- https://experienceinvestigators.com/our-framework/Take the CXI Compass™ assessment -- http://CXICompass.comOrder your copy of Experience Is Everything -- http://experienceiseverythingbook.comExperience Investigators -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

May 26, 2026Episode 16810 min

Operationalize CX Results: From Strategy to Action

If your CX work keeps getting reduced to dashboards, survey scores, and “please fix this one issue,” it’s time to change how you lead. We respond to a listener who’s using Experience Is Everything with their team and wants the clearest path from customer experience ideas to real execution. The big theme is simple: structure creates credibility, and credibility creates the room you need to drive meaningful change. We start with the most powerful foundation you can build fast: a CX mission statement. It aligns mindset across the organization, helps you stop acting like a feedback narrator, and gives your team language they can confidently evangelize. From there, we dig into customer experience strategy, because too many organizations never actually write one down. We walk through how to define success in a way that supports organizational goals so your CX work becomes proactive, intentional, and business-led rather than reactive. Then we get practical about culture and discipline. Culture is hard to change, so we talk about scoring where you are today, choosing one area you can influence, and re-checking progress over time. We also cover the CX charter, the document that turns your foundation into coordinated efforts with the right people involved, a clear communication cadence, and shared measures of success. Subscribe, share with your team, and leave a rating and review so more CX leaders can find it.Enjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

May 19, 2026Episode 16710 min

Burnout! The Reality of CX Leadership

Burnout doesn’t come from “not being able to handle it.” It happens when CX work becomes an endless stream of urgent requests with no clear priorities. In this episode, we unpack why customer experience leaders burn out trying to solve everything at once, and how a clear CX mission and strategy create the guardrails to prioritize, push back, and lead proactively instead of reactively.We also explore what strategy looks like in practice: focusing on outcomes that matter most, aligning CX work to business goals, and building small habits that keep you grounded. If you’re not sure where to start, we walk through a simple reset: picture what “wins” you want one year from now, then work backward into practical next steps. And because CX asks a lot of empathy from you, we close with an essential reminder: show yourself the same compassion you expect your teams to show customers, and build small habits that help you stay centered before taking on one more thing.If this resonates, share it with a CX leader, subscribe so you don’t miss what’s next, and leave a rating or review to help more leaders find the show.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

May 12, 2026Episode 1668 min

CX in Emerging Markets

What does customer centricity really look like in fast-growing emerging markets? In this episode, we answer a listener question from a fintech support professional in the Gambia navigating rapid growth, limited resources, and constantly evolving customer expectations. We explore how organizations can build trust at scale by creating a customer-centric culture rooted in leadership, listening systems, and daily operational discipline. We also discuss why frontline support teams are critical in emerging-market fintech, serving as the real-time voice of the customer and a powerful driver of business insight and loyalty. If this helps you lead customer experience, subscribe, share the episode with a teammate, and leave a rating or review so more CX leaders can find it.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

May 5, 2026Episode 1658 min

The Future of CX, According to Those Building It (CX Pulse Check - May 2026)

AI is loud right now, but the real question is quieter: how do we use it to create a better customer experience without losing the human at the center? From the floor of CXPA CX Leaders Advance, Jeannie Walters grabbed a few brilliant minds and asked one simple prompt: What’s the one thing we should be thinking about for the future of CX?The answers go far beyond any single trend. From evolving skill sets and smarter measurement to human-centered design and change management, this episode brings together a range of perspectives on where CX is heading next.You’ll hear insights on blending technical and human skills, capturing and acting on customer emotion, grounding strategy in real value, and ensuring teams can actually adopt the changes we design.If you’re shaping experiences, building journeys, or leading CX transformation, this is a quick hit of perspective to help you focus on what matters most.Subscribe, share this with a CX leader on your team, and leave a review so more people can find the show.Episode Guests:Sasha Fard, MBA, CCXPDirector, Omnichannel Analytics, AssurantFollow Sasha on LinkedIn: https://www.linkedin.com/in/sashafard/Heidi Taylor, PMP, CCXPSenior Global CX Project Manager, LenovoFollow Heidi on LinkedIn: https://www.linkedin.com/in/heidimtaylor/Emma Winstead, CCXPCustomer Experience Business Partner, Delaware NorthFollow Emma on LinkedIn: https://www.linkedin.com/in/emma-winstead-ccxp-90b815172/Nicole Aguilera, CCXPBusiness System Consultant III, Mutual of OmahaFollow Nicole on LinkedIn: https://www.linkedin.com/in/nicoleaguilera/Scott Lee Holloway, CCXPHead of Customer Experience, APS BankFollow Scott on LinkedIn: https://www.linkedin.com/in/scottleeholloway/Lauren WierCustomer Experience Business Partner, Delaware NorthFollow Lauren on LinkedIn: https://www.linkedin.com/in/lauren-wier-17448430/Resources Mentioned:Order your copy of Experience Is Everything -- experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- CXIMembership.comExperience Investigators -- experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

April 28, 2026Episode 16411 min

Agentic Orchestration: The Next Step in Customer Experience

Personalization at scale gets pitched like a switch you flip, but the reality is messier and way more human. From Adobe Summit, Jeannie Walters' sits down with IBM leaders to unpack what it takes to deliver customer experience that feels consistent, connected, and genuinely helpful across digital touchpoints even when different teams, tools, and timelines are involved.First, Betsy Rohtbart, VP, Digital Experience & IBM.com, shares a simple reframing with big implications: start with the task your visitor is trying to complete, then design the experience to make that “pay off” every time. We talk about why customers often feel the gaps instead of the beautiful moments we intended, how secret shopping your own trial and onboarding flow exposes breakpoints fast, and why chasing problems like a “toddler soccer game” creates more friction. The standard is brutal but fair: customers compare you to their last best experience anywhere.Then Jay Trestain, EMEA Marketing Transformation Lead & Client Partner, breaks down agentic orchestration in plain terms: AI agents that act as domain experts and work together across an enterprise workflow. We dig into what leaders miss when they rush to deploy AI, how a clear North Star vision sharpens decisions about martech, process redesign, and KPIs, and why agentic technology is changing digital discovery by bypassing traditional web real estate. The punchline: governance is not red tape, it’s the engine for rapid, high-quality decisions that help good pilots scale into real value.Subscribe for more practical customer experience strategy, share this with a teammate leading transformation, and leave a review.Follow Betsy Rohtbart on LinkedIn: www.linkedin.com/in/betsymorserohtbart/Follow Jay Trestain on LinkedIn: www.linkedin.com/in/jay-trestain/Resources Mentioned:Order your copy of Experience Is Everything -- experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- CXIMembership.comExperience Investigators -- experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

April 21, 2026Episode 1638 min

Why Great Customer Experience Transcends Industry

Customer experience can feel complicated fast, especially when you’re working across completely different industries.In this episode, we answer a listener question about navigating CX in both insurance and luxury retail. Two worlds that seem totally opposite… until you realize the real challenge isn’t the industry—it’s staying clear on who you are to your customers and the experience you’re actually delivering. Because when you lose that clarity, everything starts to feel fragmented.We break down what customers really need in each space. In insurance, the best experience is often invisible until something goes wrong. That’s when reassurance becomes everything: clear coverage, confidence in what’s been submitted, and knowing progress is happening without having to chase it. In luxury retail, it’s about high-touch, thoughtful personalization that makes customers feel known and valued. Different context, same underlying goal.And that’s the big takeaway: great customer experience isn’t about the industry, it’s about how well you deliver on your promise. We’ll walk through what actually carries across both worlds: setting the right expectations, giving customers real choice, and using personalization to make them feel seen, heard, and valued.If you’ve ever felt pulled in too many directions with your CX strategy, this episode will help you refocus on what matters most.Subscribe, share with a fellow CX leader, and leave a review to help more people find the show.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

April 14, 2026Episode 16225 min

Experience Is Everything with Larissa Salazar (CX Pulse Check - April 2026)

Customer experience isn’t failing because people don’t care, it fails because teams confuse slogans with systems. Jeannie Walters is joined by Larissa Salazar from Brand Builders Group for a special CX Pulse Check to celebrate the launch of Jeannie’s book, Experience Is Everything: Making Every Moment Count In The Age Of Customer Expectations, and to talk about what it really takes for a message to break through in a noisy world. We get practical about the shift that changes everything: customer service is reactive, but customer experience must be proactive. If you only show up when something goes wrong, you’re already behind. We talk about designing the end-to-end customer journey with intention, choosing how you want customers to feel, and connecting experience design to the outcomes leaders care about. Along the way, we call out a common trap in CX leadership: treating Net Promoter Score like a strategy instead of a measurement you influence through real changes. Jeannie also shares the mindset strategy discipline framework from the book, including how a clear customer experience mission statement becomes a usable North Star across teams. Larissa pulls back the curtain on what she sees with experts and first-time authors, why your best knowledge is often the “small steps” you forget to write down, and how templates and frameworks help customer experience change agents take action fast. If you’re trying to operationalize customer-centricity, build a real CX strategy, and move from reactivity to discipline, this conversation is your push to start. If it helps, subscribe, share this with a change agent on your team, and leave a review so more leaders can find the show.About Larissa Salazar, Team Lead & Personal Brand Strategist | Brand Builders GroupSalazar is a highly respected personal brand strategist and speaker at Brand Builders Group, an international personal branding firm and an Inc. 5000 fastest-growing company. As one of the youngest and fastest-rising strategists in the organization, she has quickly built a reputation for helping authors and thought leaders clarify their expertise, define their message, and build brands that create lasting influence.With a strategic mindset and a deep appreciation for storytelling, Larissa has a unique ability to distill complex ideas into clear, compelling messaging. She doesn’t just help clients communicate their insights—she guides them in developing proprietary intellectual property and signature frameworks that make their teachings memorable, shareable, and scalable. Her approach ensures that thought leaders don’t just teach for the moment, but create content and concepts that spread, endure, and position them as industry authorities.Follow Larissa on LinkedIn: https://www.linkedin.com/in/larissa-ann-salazar/Book a meeting with Larissa: https://freebrandcall.com/lsResources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)