
Selling in Stealth Mode: How to Market Your Business Without Alerting Customers, Vendors, or Employees Ft. Gregory Kovsky
Most business owners understand the importance of confidentiality during a sale process. What many do not fully appreciate is just how fragile that confidentiality can be once the business is taken to market. A single conversation, unusual document request, or shift in behavior can create concern among employees, uncertainty among customers, and speculation among vendors or competitors. And once uncertainty enters the picture, business value can begin eroding long before a transaction ever closes. In this episode, Greg Kovsky joins Pat Ennis and Walter Deyhle to discuss how business owners can explore a sale while protecting the relationships and stability that make their company valuable in the first place. Drawing on more than three decades of M&A experience and over 300 completed transactions, Greg shares practical insights into confidentiality, buyer screening, information control, and the realities of taking a business to market without creating unnecessary disruption. Whether you're considering a sale in the near future or simply want to understand how the process works, this conversation provides valuable perspective on preserving trust, protecting value, and maintaining leverage throughout the transaction process. In This Episode, We Discuss:What "selling in stealth mode" actually means in practiceWhy confidentiality is critical to preserving business valueCommon mistakes that unintentionally expose a sale processHow experienced advisors screen potential buyersThe role and limitations of non-disclosure agreements (NDAs)When employees, customers, and vendors should be informedHow to protect key relationships during due diligenceWhat a well-managed confidential sale process looks likePractical advice for owners considering a future saleGuest Gregory KovskyPresident & CEO, International Business Associates (IBA) Greg is President & CEO of International Business Associates, the Pacific Northwest's oldest and largest business brokerage firm. With more than 30 years of experience as an M&A intermediary, he has facilitated over 300 transactions involving privately held companies and family businesses across multiple industries, typically ranging from $1 million to $30 million in enterprise value. He is also a published author, seminar speaker, and advocate for entrepreneurship. Connect with Greg (Insert website and contact information) ───────────────────────────────────────── Trying to build your exit plan yourself? ExitReadiness® DIY™ provides a proven framework, AI-powered tools, assessments, and practical guidance to help you increase business value, prepare for a future transition, and make more informed decisions. When you need additional expertise, credentialed exit planning professionals are available to help you navigate the issues that matter most. Check it out at exitreadiness.com.Conversations that move you closer to a regret-proof exit. Subscribe To The Channel By Clicking HERE!Learn more about working with Pat and Walter at ennislp.com Connect with Pat: linkedin.com/in/pat-ennis-25b4a111/Connect with Walter: linkedin.com/in/walter-deyhle-cpa-abv-cff-maff-cexp-cepa-57386614/#PatEnnis #WalterDeyhle #ExitReadinessDISCLAIMER: The information in this presentation is provided as education only. Neither the presenter nor ENNIS Legacy Partners is engaged to render legal, accounting, or other professional services. Consult a qualified professional for advice specific to your situation. ENNIS Legacy Partners assumes no legal liability for any loss related to information contained in this presentation.



