Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast by Louis Grenier | Marketing & Branding

May 21, 2024Episode 5056 min

Professionalism is Killing Your Brand: Here's the Cure

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself (23:01) - Why going "too" narrow is important (33:20) - Self-deprecation as a copywriting tool (40:41) - Picking the right fight (50:02) - Dave's last advice (54:48) - Top 3 resources *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

May 14, 2024Episode 4956 min

Funnels Don't Build Businesses: Here's What Does

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The importance of the backend in a business (15:23) - The weaknesses of the influencer model (20:14) - The 5 Lightbulbs Framework (26:56) - How to implement the framework (31:55) - What is a good argument to sell your product? (38:14) - How to spot the right claim? (42:59) - The claim-proof model (53:01) - Summary (55:00) - Billy's top 3 resources *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

May 7, 2024Episode 4851 min

How to Build a Content Strategy That "Drives Pipeline"

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - First actionable steps as a marketer (09:47) - How to find and convince the right people for content marketing (20:42) - Getting people involved (25:55) - When did you drive more pipeline (27:14) - Sara's content strategy process (32:15) - What's a cluster (35:01) - How do you decide on a cluster (39:11) - The difference between content strategy and editorial calendar (43:39) - How do you deal with the fear of judgment (48:24) - The difference between business in the US and the EU (50:52) - Sara's top 3 resources *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

April 30, 2024Episode 471 hr 2 min

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (03:03) - What would be product-led growth and sales-led growth if they were a board game (08:03) - Cutting through the jargon (11:57) - Breaking down product-led growth (15:38) - Breaking down sales-led growth (17:22) - When to choose between PLG or SLG (19:55) - Step-by-step guide with a sales-led company (29:21) - What is the most difficult scenario for a sales-led company (37:23) - The 4 categories of people you need to serve (39:30) - How to identify the key "aha" moment (58:23) - Summary (01:00:07) - Leah's top 3 resources *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

April 23, 2024Episode 4653 min

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the " customer-obsessed " BS and show you why keeping a close eye on your "rivals" is paramount. (00:00) - Intro (02:31) - Customer obsession vs Competitor obsession (05:37) - Is competitive intel only for B2B SaaS? (08:36) - Defining competitive intelligence (15:16) - How do you identify threats? (16:52) - Practical case with a cinema (22:08) - How to start a competitive intelligence department? (27:09) - How to consolidate your research and apply it? (35:59) - How do you assess the maturity of a category? (43:12) - The number one tip to find differentiators (47:53) - Andy's biggest win (51:00) - Outro *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

April 16, 2024Episode 4552 min

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. (00:00) - Intro (01:19) - Human Centricity vs Customer Centricity (05:21) - 3 vectors to hit the right note with your product (10:37) - How to market your product to any potential buyers (22:29) - How to reduce your chances of making mistakes (30:28) - Is it possible to learn confidence (35:56) - The 3 forms of love (39:10) - How prototyping can change everything (48:38) - The power of the shiny object (50:07) - Mauro's advice for marketers *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

April 9, 2024Episode 4458 min

Stop Wrestling With Pricing: How to Set Prices Customers Want

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** Listen to Melina Palmer, behavioral economist and author of " The Truth About Pricing, " explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. (00:00) - Intro (01:48) - The pricing paradox (05:28) - Pricing psychology & finding the perfect price point (15:51) - Putting theory into practice (step-by-step guide) (23:41) - How to understand what's beyond the core product of your business? (28:40) - Looking at the competition (32:59) - Main pricing principles (45:04) - Little-known principles that can boost your sales (48:42) - The cookie framework (52:01) - Tips to harness the power of curiosity bias (54:41) - Outro (57:06) - Melina's top 3 resources *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

April 2, 2024Episode 4359 min

How to Find SPICY Angles That The Right People Cannot Ignore

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways: Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame. Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points. Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising. Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition. Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles. (00:00) - Intro (01:36) - Knowing how to launch (04:59) - Who to pitch your product to (09:46) - How to choose a good story angle (17:23) - Criteria to create a great story angle (22:58) - How to reach an advanced level of PR (26:25) - Lucy's process for choosing an angle (45:49) - Number 1 Tip to "show up" (50:55) - Hyping yourself up (54:57) - Lucy's top 3 resources (57:24) - Outro *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

March 26, 2024Episode 4254 min

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap from a successful corporate career to pursue what made him feel truly alive The unexpected truth about the relationship between money and the willingness to take risks in career and life Paul's candid perspective on the challenges and rewards of trying to get paid for doing what you love The key realization Paul had about what makes work feel genuinely fulfilling and meaningful If you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life. (00:00) - Intro (01:58) - What's Paul's core idea behind the Pathless Path (05:34) - The process behind the interviews (10:33) - Is money important to change career path (14:55) - How doing what you like can push your career (18:24) - Discovering what makes you feel alive (27:14) - The unconventional launch of The Pathless Path (31:36) - The importance of genuine connection with people (39:16) - What are your yearnings? (45:02) - Is the traditional script being overwrote (51:11) - Summary (52:48) - Top 3 resources *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

March 19, 2024Episode 4154 min

The BS-Free Guide to Building Communities That Last More Than 3 Months

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs. (00:00) - Intro (02:04) - Reasons why you shouldn't start a community (yet) (09:22) - Andy's perspective on what's a community (10:52) - Tailoring your community to your personality and strengths (19:57) - Tips that will ignite your community (34:19) - The insider's guide to community management (38:06) - The power of hot seats (40:54) - Costly mistakes to avoid when building your community (44:11) - Attracting your ideal founding members (49:39) - Outro *** → Buy my book: book.stfo.io → Watch my YouTube channel : https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz : stfo.io/q → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

About the show

Listen to episodes

Professionalism is Killing Your Brand: Here's the Cure

Funnels Don't Build Businesses: Here's What Does

How to Build a Content Strategy That "Drives Pipeline"

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

Stop Wrestling With Pricing: How to Set Prices Customers Want

How to Find SPICY Angles That The Right People Cannot Ignore

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

The BS-Free Guide to Building Communities That Last More Than 3 Months

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