Everybody hates your brand

Hosted by Jen Clinehens, Rob Voase

Business ManagementInterviews guests

Website RSS feed

Episodes

Latest episode

Aug 2026

Language

About the show

A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).

Listen to episodes

60 recent

August 12, 2026Episode 6745 min

Episode 67 - Talking about the value of Sponsorship with Special Guest Rory Natkiel

In this new episode, we explore a part of the marketing mix that we have hitherto yet to cover – Sponsorship. We are joined by Rory Natkiel. Rory has spent nearly 15 years in senior strategy roles at agencies including Iris and Sid Lee Sport, working with brands including adidas, Lidl and Tommy Hilfiger. He co-founded the Sponsorship Effectiveness Forum and authored The Sponsorship Effect, the largest statistical analysis of sponsorship effectiveness to date. He now runs Box Count – an agency that helps brands, rights holders and agencies make more confident sponsorship decisions (and defend them to the people who hold the budget). We talk about the role of Sponsorship in the marketing mix, how to apply modern marketing effectiveness thinking to it and his favourite sponsorship activity, amongst other things. NB this was recorded before the World Cup hence limited discussion of that event. External resources: Box Count website - CLICK HERE Rory's LinkedIn profile - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell - CLICK HERE Music: Sick Man's Blues by Peter Crosby - CLICK HERE

April 20, 2026Episode 6632 min

Episode 66 - Talking Loyalty and the Psychology that drives it with Special Guest Mark Sage

In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He’s got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this podcast. External resources: Mark's Medium Writing - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Sunday Morning Blues by Rymdklang Soundtracks . CLICK HERE

April 7, 2026Episode 6547 min

Episode 65 - Talking the role of CRM, AI and formal marketing training with Special Guest Gianfranco Cuzziol

In the episode, we talk to Gianfranco Cuzziol. Gianfranco is a CRM and Personalisation Advisor, Speaker, Author, Consultant and Educator. He’s worked both client and agency side, leading global CRM for brands like Aesop. We talk about CRM dos and don'ts, the role of AI and his recently launched CRMBA – a Mini MBA designed for CRM and Loyalty practitioners. As an added extra, if you use the code " RobV20 " you’ll get 20% off when you sign up for it. External resources: CRMBA Website - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Sunday Morning Blues by Rymdklang Soundtracks . CLICK HERE

February 10, 2026Episode 6437 min

Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves

In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung. We talk about how an agency like his is, if you’ll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change. External resources: Flourish website - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Don't Lie by Will Harrison. CLICK HERE

November 25, 2025Episode 6343 min

Episode 63 - Talking the power of AI and Humanity in building Customer Experiences with Antti Kangaslahti

In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education. We chat about the role of expectations in customer experience, why signature human experiences still matter in an industry increasingly obsessed with AI, and his philosophy of "maalaisjärki” - practical, no nonsense and no hype countryside intelligence from Finland 🇫🇮 External resources: Finntastico website - CLICK HERE Finntastico LinkedIn profile - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Sick Man's Blues by Eric Crosby. CLICK HERE

November 11, 2025Episode 6233 min

Episode 62 - Talking Agentic AI with Special Guest Simon Spyer

In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use agentic AI to unlock the most value possible. We cover what the right circumstances are for agentic AI to add value, how brands can ensure AI agents are controlled and some examples of brands using them well. External resources: Data Agents website - CLICK HERE 10 Agentic Use Cases That Actually Deliver - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Sick Man's Blues by Eric Crosby. CLICK HERE

September 16, 2025Episode 6143 min

Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow

In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK. Rob is an expert in the somewhat labyrinthine and opaque world of martech and we talked about that world, its current obsession with integrating AI and where he thinks the future is going. External resources: Armadillo's website - CLICK HERE Choice Hacking YouTube Channel - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash YouTube thumbnail imagery: Photo by ThisisEngineering on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Don't Lie by Will Harrison CLICK HERE

August 12, 2025Episode 6043 min

Episode 60 - Talking Video game marketing and inclusivity with Special Guest Angela Harding

This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. She held many roles there, including VP of EMEA for the legendary and enduring Call of Duty franchise. But she moved on from that a year or so ago to co-found Inclusive People, whose mission is to empower technology organisations to unlock their greatest asset—their people! Join us as we chat through everything from how video games promotion has moved on into her latest venture and the real importance of diversity and inclusion in today’s world. External resources: Inclusive People website - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Don't Lie by Will Harrison CLICK HERE

July 28, 2025Episode 5939 min

Episode 59 - Talking about the point of Loyalty with special guest Adam Posner

In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty. We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. External resources: The Point of Loyalty website - CLICK HERE For Love or Money report 2025 - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Don't Lie by Will Harrison CLICK HERE

June 24, 2025Episode 5841 min

Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman

We're back. Sorry, it took a while! But we are back with a bang. We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: Shangri-La by Basixx CLICK HERE