
89. The Benefits Dirty Dozen Part 2: Health & Welfare Plan Practices - Tactics or Tricks, Dirty or Dumb?
In this episode of The Business of Benefits, Chelsea Ryckis, Donovan Ryckis and Patrick Ansara count down the back half of the Benefits Dirty Dozen: the six tactics that cost employers the most, and the one that makes all the others possible. Every year the IRS publishes a "Dirty Dozen" memo listing legal structures people are abusing. Donovan applied the same idea to employee benefits. These are legitimate tools used the wrong way, and almost any plan sponsor could find one or two in their own plan. Each tactic gets the same treatment: the tell, the damage in dollars, an honest look at whether there is a fair explanation, the fix, and the verdict. Is it dirty, or is it just dumb? This is Part 2, tactics 6 through 1. Part 1 covered 12 through 7: https://youtu.be/sgfQDq7PtyY What you'll learn Why market leverage is never quantified, and how cross-plan offsetting decides which client absorbs someone else's increase How to check your own renewals, and the underwriting exhibit that cut one client's renewal by 10 percent What a 12 percent renewal really costs: $720,000 worse for the plan, $28,000 better for the advisor When percentage compensation is legitimate, and the disclosure language that commits a broker to never going to market Why $4 per employee per month is $144,000 a year, and whether your contract even permits that point solution Where PBM money hides: script fill fees, rebate retention, spread pricing, and PEPM quietly becoming PMPM What free enrollment technology costs employees, with heaped first year commissions past 60 percent The ERISA suits filed this year, and the 2 to 6 percent benchmark most of them missed by 30 points What claims data access actually means, and why it is the fix that solves the other eleven tactics Time Stamps 00:00 - Cold open 00:51 - Welcome to The Business of Benefits 01:12 - What this episode covers 02:04 - Tactic 6: Market leverage and cross-plan offsetting 04:31 - How cross-plan offsetting actually works 06:53 - Devil's advocate: do relationships help? 08:27 - The underwriting exhibit that cut a renewal 10 percent 09:16 - Verdict: market leverage is fairy dust 11:06 - Tactic 5: Compensation that scales with your premium 12:51 - The disclosure that says we will not go to market 14:11 - $720,000 worse for the plan, $28,000 better for the advisor 16:18 - When commissions are the only model that works 17:36 - 90 percent have no idea what they are paying 18:47 - Nobody else gets paid more as your results get worse 19:01 - Verdict on tactic 5 20:22 - Tactic 4: The point solution pile-on 20:38 - The point solution the contract never allowed 22:55 - $4 per employee per month is $144,000 a year 24:47 - There's a buck in everything 28:31 - Verdict on tactic 4 29:48 - Tactic 3: PBM compensation 30:55 - PEPM to PMPM, a 2.4x multiplier for one letter 31:52 - The pharmacy that invoiced the broker 33:36 - The PBM RFP red flag 35:03 - What North Carolina's spread pricing rule revealed 36:07 - Verdict on tactic 3 37:35 - Tactic 2: Voluntary benefits and free technology 38:58 - Heaped commissions and this year's ERISA lawsuits 42:38 - Why heaped commissions drive carrier churn 43:28 - Verdict on tactic 2 44:34 - Tactic 1: Obstruction of data and contract access 46:24 - What data access actually means 48:40 - This is what real leverage looks like 51:14 - Fix number one and you solve all twelve 53:24 - Negotiate terms, not just price 54:33 - The gag clause attestation, December 31, 2026 56:14 - Closing thoughts Ethos Benefits: https://ethosbenefits.com Podcast: https://businessofbenefitspodcast.com Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-of-benefits-podcast/id1724134305 LinkedIn: https://www.linkedin.com/company/ethosbenefits Donovan Ryckis: https://www.linkedin.com/in/donovanryckis/ Chelsea Ryckis: https://www.linkedin.com/in/chelsea-ryckis-8508a192/ Patrick Ansara: https://www.linkedin.com/in/patrickansara/ Finished with the content? Claim your CE credit here: https://ideas.ethosbenefits.com/continuing-education SHRM Ethos Benefits is recognized by SHRM to offer professional development credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. HRCI Ethos Benefits is approved to offer HRCI® recertification credits for this program. This program has been approved for 0.5 - 1 HR (General) recertification credit(s) toward aPHR®, PHR®, SPHR®, and GPHR® certification.

